(TrendHunter.com) The Syros Residence is a monumental structure designed by architecture studio Block722. The water-facing home overlooks a stunning view of the Aegean sea and features an exterior that is clad in a…
Mastercard is getting a makeover. The Purchase, N.Y.-based company unveiled a new logo Thursday that simplifies the brand for consumers and merchants. The new design includes red and yellow interlocking circles; the word “mastercard” can be positioned below or to the side, rather than o the top, and capital letters have been omitted to de-emphasize “card” and play up the brand’s image as an omnipresent brand. The company name is also written in a more contemporary font.
“We wanted to emphasize the fact that Mastercard is no longer just a card productthe future will be predominantly digital,” said Raja Rajamannar, chief marketing and communications officer of the 50-year-old company. “We feel comfortable the change is preserving the equity and heritage and yet leveraging off of that and contemporizing it to make ourselves more adaptable.”
The new branding will be rolled out to the company’s digital payment service Masterpass by the end of July, and then phased into other offerings in the coming months. The company envisions that in some instances, the logo will appear without the word “Mastercard,” since 81% of the global population is able to identify the brand by just seeing the red and yellow circles, according to Mr. Rajamannar. He noted that most consumers should be able to identify a brand by the look and feel of it rather than the written name.
Foursquare invented the “check-in” nearly seven years ago. That same year, the first augmented reality app, for the Paris Metro Subway, launched in the iOS App Store. Since then, thousands of app makers, brands and marketers have tried to crack the real-world to digital-world gap, and most have failed miserably. Until now.
I have seen firsthand how difficult the location-based marketing space can be. Before I started Pressboard, I was involved with a proximity marketing company called Gauge Mobile. Gauge was a technology company that provided an easy way for brands to connect thousands of location-based “triggers” to their marketing campaigns.
The concept was simple: Give consumers an easy way to use their smartphones to turn physical items and spaces into digital portals. Scan a movie poster and watch the trailer, walk by a coffee shop and get a deal on a latte. It was a marketer’s dream, except for one important thing — no one cared.
Advertisers are almost certainly wondering what the opportunities are for advertising with Pokmon Go. The exact number of active users hasn’t been officially released, but the game has in just a week become a cultural phenomenon, and that’s when it’s still only available in the U.S., Australia and New Zealand. According to SimilarWeb, 5.9% of all Android users opened the app on Monday.
Soon enough, marketers will be able to target those people through sponsored locations within the wildly popular mobile game. Niantic, the game’s developer and a spin off of Google, said earlier in the week that it would offer advertisers sponsored locations down the road, a move that will especially appeal to retailers, but few details were given.
On Wednesday, Niantic CEO John Hanke told the Financial Times that sponsored locations may come sooner rrather than later. Pokemon’s first component to its business is in-app purchases, but Mr. Hanke told the FT:
Provando que a nostalgia é uma coisa que eles não cansam de abusar, a Nintendo anunciou hoje que trará de volta um dos seus consoles de maior sucesso: o NES. Essa caixinha acima se chama NES Classic Edition e é uma versão em miniatura do NES original, que vendeu mais de 60 milhões de unidades […]
> LEIA MAIS: Nintendo traz de volta o NES
Post originalmente publicado no B9
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Category: Beyond Madison Avenue
Summary: The breakfast wars just got a whole lot fluffier. Fifty percent fluffier, to be exact.
Denny’s is rolling out 50 percent fluffier pancakes across its over 1,700 locations this week, and announcing the move — made with a nod to the growing demand for fresher ingredients…
Dinty Moore is sponsoring the Stihl Timbersports Championships in Chicago, where they will unveil a team of lumbersexuals who have transformed into lumberjacks.
Snow fell last Friday in Minneapolis, even though the temperature was over 70 degrees.
Of course, it was all just part of an ad campaign.
Follow the rolling ball!
There’s no furniture in this artsy ad for Swedish furniture store Ikea, but there is an attractive glass orb that rolls clack-clack-clack across the parquet floor of an empty, sun-splashed, high-ceilinged apartment—so that’s something.
Omnicom on Tuesday reported earnings for its second quarter of 2016 that beat analyst expectations, and organic revenue growth led by the advertising category.
The advertising services company reported earnings per share of $1.36, beating analyst expectations of $1.33, according to estimates from Yahoo Finance. The company, however, fell short of expectations of $3.9 billion in revenue. Omnicom’s worldwide revenue in the quarter increased 2.1%, to $3.88 billion, from $3.8 billion during the same period last year.
Revenue from organic growth, which does not include revenue from acquisitions or foreign exchange rates, increased 3.4%. Net income for the second quarter of 2016 increased 3.9%, to $326.1 million, from $313.9 million in the second quarter of 2015.
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