Hasta La Creative!

Você acha que as grandes criadores do YouTube fazem seus vídeos do conforto dos seus quartos? Não é bem assim, como você poderá ver acima no vídeo criado pelo lutador e ator Dwayne “The Rock” Johnson. O clipe é um enorme vídeo para divulgar o canal de YouTube que “The Rock” abriu há algumas semanas […]

> LEIA MAIS: Dwayne “The Rock” Johnson visita a fábrica de vídeos do YouTube

Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Fiat Chrysler Automobiles is facing a coordinated U.S. probe into the automaker’s U.S. sales reporting practices, the company said Monday.

Investigators from the FBI and the Securities and Exchange Commission visited Fiat Chrysler Automobiles field staff in their homes and offices this month as part of the probe, Automotive News has learned.

Federal staff attorneys also visited the headquarters of FCA US in Auburn Hills, Mich., the same day, July 11, a source with direct knowledge said. The person added that FCA employees were advised not to speak with investigators without counsel present. Raids or visits also were conducted in Orlando, Dallas and California, the source said, and included current and former FCA employees.

Continue reading at AdAge.com

Last summer, W+K Tokyo launched Booking.com’s first-ever campaign in Japan with the spot “Here’s to Explorers.” Now the agency is back with a pair of new broadcast spots that have a different focus (and target), “Food Lovers.”

The 30-second broadcast spot promises viewers that Booking.com can “Find the ideal accommodation to satisfy your appetite.” It opens on two travel buddies enjoying a meal on a cruise and remarking on how many delicious things there are to eat. “Plus we can eat them in the hotel. That’s pure heaven!” they add, at another culinary destination.

Throughout the ad the approach of the friends seemingly continuing the conversations while chowing down in different locations continues, concluding with one friend asking the other if food is all he thinks about while grilling at a remote cabin and meeting an unexpected guest. (We’re pretty sure the answer is yes, and we can relate.) The 15-second version of the ad focuses on different expressions of “delicious” at the various locations.

Despite the different focus, the overall approach of targeting a specific kind of traveler (in this case the food obsessed) while highlighting different Booking.com destinations, is essentially the same. In addition to the broadcast spots, the integrated campaign also includes a series of online ads and social media components. Two more broadcast spots will follow the efforts, with a series of online and social media films released throughout the summer, concluding with “One Minute Weekends,” a series featuring recognizable hip-hop performers rapping about their travel adventures debuting at the end of the summer, followed by further efforts throughout the year.

Credits:
WIEDEN+KENNEDY TOKYO
Executive Creative Directors: Mike Farr, Tota Hasegawa
Art Director: Daisuke Maki
Copywriter: Charlie Gschwend, Hiroki Ishiyama
Agency Film Producer: Kenji Tanaka
Account Team: Takemi Sakairi, Shinya Kamata
Strategic Planner: Hidemi Takeuchi
Designer: Daisuke Asada
Social Strategist: Nagaomi Kawaharada
Assistant Agency Film Producer: Kosuke Sasaki
Production Assistant: Joaquin Zuluaga
Digital Producer: Reiko Kawaguchi
Studio Manager: Lizzie Murray
Translator: Toshiko Iida

FILM PRODUCTION
PRODUCTION COMPANY: kichi inc./ROBOT Communications
Director: Hidehisa Kitaoka
Producer: Satoshi Takahashi, Fumikazu Matsubara, Keita Suwa
DOP: Kazuma Shinde
Gaffer: Mitsugu Isozaki
Grip: Sadayuki Iwata
Production Design/Props: Sango Nakamura
Stylist: Naoki Yamada
Hair & Makeup: Miya Kitsukizawa
Drone Operator: Michito Tanaka
Locations Manager: Katsuya Chida, Taro Honma, Takuya Miyamoto
Production Manager: Shota Hoshi, Tatsuya Hasome, Takeshi Daimon

EDIT/POST PRODUCTION COMPANY: Cutters Tokyo
Editor: Aika Miyake
Post Producer: Megumi Irino
Online Artist: Yusaku Yasuda
Colorist: Ben Conkey
Assistant Editor: Luc-Yan Picker
Colorist Assistant: Toshiki Kamei, Federico Capogreco
VFX Assistant: Tomomi Ogawa

MUSIC COMPANY: Mutato Muzika
Sound Design: BumBum
Mixer: Yoshito Morita
Sound Recording: Shuji Komaki
Casting Director: Ko Iwagami

No dia 15 de Julho de 2016, a Turquia foi palco de uma tentativa de golpe militar. Algumas horas depois, Ivan Mizanzuk e Filipe Figueiredo do Xadrez Verbal fizeram um hangout ao vivo, comentando o que se sabia até o momento sobre todo o ocorrido. Além disso, mencionam também o caso do atentado em Nice […]

> LEIA MAIS: AntiCast Urgente #07 – Golpe na Turquia, #28Pages e Atentado em Nice

Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Lisa Hashbarger, who spent more than a decade with Fallon, joined executive search firm Pixie Dust as talent scout/recruiter, leading the company’s new search/recruit division for senior creatives. In the role, she will be tasked with performing searches for senior level creative roles and partner with Pixie Dust co-founders Laura Keller and Ashley Mehbod in vetting C-level candidates, as well as overall recruiting efforts. 

“We’re very excited to bring Lisa’ on board,” said  Mehbod. “She’s got a very sharp eye for creative portfolios, she’s a good judge of character, and she’s also a seasoned project manager who understands staffing needs and work flow. With her good energy and incredible network, she was an ideal choice to develop a Pixie Dust silo dedicated to finding Senior Creatives.”

Hashberger first joined Fallon as a project manager at the beginning of 2004. Nearly six years later she was promoted to project manager supervisor. She became a creative manager/recruiter in May of 2012 and was promoted to director of creative operations, her most recent role with the agency, in August of 2013, before leaving the agency last April. While with Fallon she worked with brands including Citibank, Cadillac, Holiday Inn, Travelers. Prior to joining the agency she spent time with Herdstrom/Blessing as an account executive and Legacy Design as a senior account executive. 

“Pixie Dust is known for finding and placing top talent that can solve brand problems and build winning teams for agencies and corporate marketers and help advance careers for individual C-level candidates,” said Hashbarger. “I’m looking forward to growing the company’s Senior Creative search business. My experience, combined with a desire to only work with and represent the best talent out there, aligns with the Pixie Dust executive search mission.”

The Association of National Advertisers is calling for marketers to diminish “non-disclosed agency activities” upon the release of its long-awaited transparency guidelines from auditor Ebiquity.

In October, the ANA hired Ebiquity, as well as investigative firm K2 Intelligence to investigate allegations that agencies were collecting rebates from U.S. media-buying deals.

“The purpose of these guidelines is to provide marketers with prescriptions for addressing transparency issues specific to the K2 Intelligence study,” said Bob Liodice, ANA president and CEO, in a statement. “We outlined actions marketers should consider to diminish or eliminate non-transparent and non-disclosed agency activities and to ensure that their media management processes are optimized.”

Continue reading at AdAge.com

Yahoo may have a new owner before long. Whoever emerges victorious from the months-long bidding battle will face the difficult task of whittling down a company burdened by one of the the highest cost structures in its corner of the technology sector.

Once the go-to gateway to the internet, Yahoo got fat over the years as it navigated the rapidly changing industry in a sprawling effort to be all things to all people — from search to shopping to news outlet to blogging hub. Spending ballooned on acquisitions and recruiting in an effort to offset declining sales as ad revenue was siphoned off by competitors. Now Yahoo squeezes far fewer sales from each employee than its peers and its core services are on the auction block.

Alphabet, Google’s parent, had $315,948 in sales per worker in the first quarter while Facebook garnered almost $400,000. For Yahoo, that figure was less than $116,000. Even the traditionally beefier telecom companies are lean compared with Yahoo. Verizon Communications counts $185,637 in sales per employee and AT&T reaps $144,319. Yahoo’s numbers look even worse when subtracting traffic acquisition costs — the revenue passed onto partners.

Continue reading at AdAge.com

EVB, the agency formerly known as Evolution Bureau, has greatly reduced the size of its second office in Boulder, Colorado and made a move to focus more exclusively on the operations of its Oakland headquarters after VaynerMedia won a pitch to assume creative AOR duties for former client Noosa Yogurt. Noosa had been the largest piece of business run by the Colorado office.

Agency founder and CEO Daniel Stein said, “Although we have reduced our operations and staff in Boulder, the office remains open and we are keeping a small staff there to service clients.”

“While we have a lot of heart for Boulder, most of our client opportunities are coming out of the Bay Area right now,” Stein added. “It makes sense for us to focus our efforts there and continue building out our Oakland office. I have so much admiration and respect for the crew that built EVB Boulder. They are an incredible crew and I wish everyone the best as they move on to other opportunities.”

Stein then confirmed that the primary reason for the change was the loss of the Noosa business, but declined to provide more details. We don’t know exactly how many people remain in the Boulder office, but sources tell us the number is in the single digits. Multiple agency leaders have departed since the news broke, including executive creative director Troy Burrows, who was promoted to lead the Colorado team in late 2015.

The agency was originally based in San Francisco but moved its headquarters to Oakland in 2014 and later opened a Boulder office to service various clients, chief among them Noosa.

The event precipitating this latest change was the 2015 departure of former partner/ECD Steve Babcock, who ended up going to VaynerMedia in New York as its very first chief creative officer. Months after leaving EVB, he helped his new employer pluck the Noosa account away earlier this year after a review that involved most of the major agencies in the Boulder area.

EVB made some fairly big changes in late 2015 following Babcock’s departure, including the promotion of Burrows and that of former account director Steve Barry, who became the office’s first managing director.

Bellevue, Colorado-based Noosa, which has grown its market share substantially in recent years, completed a $20 million expansion of its production plant before launching the review that saw its business go to VaynerMedia.

(TrendHunter.com) From memory loss simulating programs to virtual theme park attractions, the July 2016 VR trends reveal that new technology is being used for both practical and recreational purposes. Indeed, it is…

McDonald’s has been overhauling the look of its restaurants, bringing in sleeker seating, tables and lighting, as well as its packaging. Now, its U.S. website has gotten its first major redesign since 2009.

The moves come as CEO Steve Easterbrook continues to push McDonald’s to become “a modern, progressive burger company” under a turnaround plan announced in May 2015.

Updates to the site include location-based menus, easier navigation for both mobile and desktop users and a fresher look that corresponds with design cues the brand has been using in its advertising.

Continue reading at AdAge.com