Muscle Up The Strength To Save A Bro
Posted in: UncategorizedLast year, when “Bros” needed saving, Organic Valley and its agency Humanaut was up to the task. It’s a great campaign. Still, not every Bro knows about the dangers of pounding protein shakes with synthetic ingredients and scary chemicals. If you know of a Bro in need of better protein, please go to SaveTheBros.com and […]
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Award-winning Director Matt Ogens Joins Bullitt
Posted in: Uncategorized“Matt is an enterprising storyteller who works in a variety of narrative mediums – traditional and emerging advertising platforms, film, television, documentary, interactive, and virtual reality,” explains Bullitt EP Luke Ricci. “It makes him an ideal fit for our company.”
Matt Ogens got his start directing docu-series for networks including MTV, VH1, CBS, and CNN, and earned three Emmy nominations for his work for ESPN. His feature documentary “Confessions of a Superhero” debuted at SXSW to critical acclaim and was distributed by Netflix.
Ogens segued into commercials, working with top agencies and brands, and earning awards from The One Show, Clio, SXSW Interactive, and ADC. His advertising credits include projects for Infiniti, Land Rover, Nature Valley, Toyota, Ancestry.com, Craftsman, Mitsubishi, Seattle’s Best, Stand Up2 Cancer, IBM and more.
“How and why to tell a story are key considerations in today’s process, and it is exciting to be at a company that is both filmmaker-driven and conversant in different media,” says Ogens. “I am excited to be a part of what’s happening at Bullitt.”
Central to his work is the ability to engage audiences and even change perceptions by transcending genre or topic with a unique vantage point, captivating characters, and striking visuals. Among his noted projects, the acclaimed feature documentary “Meet the Hitlers” that examines the relationship between names and identity by exploring the lives of people who share the name. Presented and Executive Produced by Morgan Spurlock, the film launched on ShowTime in July 2016 and is available via ShowTime On Demand and iTunes. Other short documentaries include “From Harlem with Love” for ESPN’s Emmy-winning “30 for 30” series which follows the Harlem Globetrotters visit to the USSR in 1959 and “Kid Yamaka,” the startlingly candid film about a Jewish boxer who found redemption in the ring for Vice’s FIGHTLAND.
Fiction also captures Ogens’ attention, and his first narrative feature, a coming of age film “North,” is now in post-production. He also concepted and directed a narrative VR prequel/teaser shot entirely in abandoned spaces in Detroit, which serves as the setting in “North.” His VR film for the Associated Press screened at this year’s Cannes Film Festival Next Section.
About Bullitt: Bullitt is a filmmakers’ collective and creative studio, founded by creators for creators, and situated at the nexus of entertainment and advertising. With the conviction that storytelling is the most powerful form of messaging, their work utilizes whatever technology is necessary to target a market – or create one – and break down the barriers that stand between an advertiser and their desired audience. Bullitt is known for its leadership in the development of experiences for brands, from commercial campaigns to VR. The filmmaker collective is known for talent at the intersection of entertainment and advertising.
Cerebus welcomes Yuengling to New Orleans in a spec campaign
Posted in: UncategorizedYuengling is a family-owned brewery in Pottsville, Penn. that has for years has distributed its beers as far South as the beaches of Alabama. When New Orleans-based Cerberus got word that that Yuengling was coming to Louisiana, they created this spec campaign for America’s Oldest Brewery. Imagine these social posts were part of a campaign running in real life, in front of the biggest New Orleans landmarks, Yuengling. This could be your southern agency of record.
Luma Welcomes Executive Producer of Animated Content Jill Gilbert
Posted in: UncategorizedJill will work closely with Animation Director Raphael Pimental and CG Supervisor Andrew Zink to expand the roots of Luma Toons, the dedicated animated content arm that Luma launched in 2014 with the critically acclaimed The New Adventures of Figaro Pho. Pimentel comments: “Jill’s expertise developing, creating, and releasing amazing animated content is rare. There are not many people out there that have accomplished what she has.”
Currently, Luma Toons is building a diverse slate of animated content including films, series, digital content, and VR for multiple distribution platforms. With an eye towards originality and authenticity, Luma Toons content will be created in partnership with top talent and emerging creative voices who possess a unique vision that will push the boundaries of what animation is capable of.
With over two decades of experience specializing in the production of animated content, Jill’s resume paints the picture of an unparalleled powerhouse. Throughout her career, she has been instrumental in the development and production of over 60 live action and animated feature films, working for some of the world’s most iconic brands and studios.
Jill comes from Psyop, where as Executive Producer and Managing Director she developed an array of animated content for various platforms in addition to launching an IP initiative for the company and overseeing development and production for original projects. Prior to Psyop, Jill was VP of Production at the newly formed feature animation arm at Paramount Pictures. She successfully launched into production Paramount Animation’s first film, SpongeBob SquarePants in 3D, and oversaw all creative and production-related aspects of the movie, and also managed recruiting efforts for premiere animation talent both domestically and abroad. The job at Paramount Animation was preceded by tenures as VP of Creative Affairs at DisneyToon Studios and as VP of Business Development for Animation for Technicolor Digital Productions.
Founder / CEO Payam Shohadai rightfully sees the addition of Jill Gilbert as a significant milestone in a new era of diverse original content at Luma, commenting: “Jill is just the right person to shepherd the growing success of Luma Toons, and to bring together all of the key pieces for the next stage of our ambitions. Her deep roots in the field of animation, along with her expertise in development, will help facilitate what we believe is a genuinely unique vision for our world-class original animated content at Luma.”
Jill could not be more eager to lead Luma into the next phase of its creative legacy, which already includes the creation of extraordinary visual effects for Hollywood blockbusters such as Deadpool, Ant-Man, Guardians of the Galaxy, Insurgent, Prometheus, and Captain America: The Winter Soldier and Civil War; as well as award-winning live action films including Prisoners, True Grit, and No Country for Old Men.
She remarks: “With the tremendous growth in the realm of animated content, Luma’s ability to create animation of the highest caliber across two continents positions us as a major player in this space.”
Coca-Cola "Gold feelings" (2016) 1:00 (Brazil)
Posted in: UncategorizedLobo Expands to New York with Executive Producer Luis Ribeiro at the helm
Posted in: UncategorizedLuis Ribeiro, a native of Brazil, has amassed an impressive list of diversified and creative credits on his resume while working in the US over the last 25 years. Previously, Ribeiro was Executive Producer at Framestore NY, where he oversaw business development for the studio’s four main integrated advertising divisions. Prior to that, he worked as the US Consultant for FilmBrazil, was New Business Developer at Whitehouse Post, and VP of the Latin Division for Deluxe Entertainment, and held MD and VP of Business Development positions at leading companies like Speedshape, Method Studios, Beast, and CO3.
Lobo has been on Ribeiro’s radar for some time. He comes to the company deeply familiar with their work due to his close business and cultural ties to Brazil, commenting: “Lobo is powerhouse animation studio, but it’s the passion for the craft and devotion to detail that has always made me one of their biggest fans. To be a partner and to lead the charge on further establishing Lobo’s presence in the US is an honor. Being surrounded by such talented individuals in an awesome, non-corporate environment and culture is truly a dream come true.”
Founded in 1994 by Nando Cohen and Mateus de Paula Santos, Lobo’s expertise covers a broad range of media and techniques including 2D animation, stop motion, 3D, VFX and live action. After quickly growing to major player status among top ad agencies, TV networks and film studios in Brazil, Lobo expanded its structure to cater to markets all across Latin America, Europe and the US. Along the way, Lobo has raked in plenty of awards from prestigious institutions like D&AD, The One Show, Cannes Lions, Art Directors Club, and more.
Lobo has been steadily bolstering its ties to the US market via its satellite office launched in Brooklyn last year under the creative direction of Guilherme Marcondes, a member of the original Lobo roster. The addition of Ribeiro elevates the status of the US office, making it an official outpost in addition to São Paulo. Together Marcondes and Ribeiro will work closely with Global Head of Production Loic Dubois. They have assembled a strong network of producers to facilitate any project that comes through Lobo’s doors.
Ribeiro will work alongside Marcondes, who recently earned accolades for the whimsical “The World of Autism” PSA he and Lobo created in partnership with BBDO NY for Autism Speaks. Touching and informative, the piece educates parents how to identify the early signs of autism in their own children. The film was awarded the Gold Cannes Lion for Design, Motion and Animation, along with two Bronze statues for Art Direction and Animation. This year Lobo returned from Cannes with an astounding 12 Cannes Lions in total.
Co-founder and leading director Mateus de Paula Santos continues to be recognized as a pillar of the industry. He recently held a seat on the esteemed Cannes jury for Film Craft, in addition to serving on the jury at other respected advertising festivals including Ciclope and D&AD.
Following a stellar creative year, Lobo embarks on an exciting future in New York and beyond, as the company puts its ever-expanding global reach into the trusted hands of Luis Ribeiro.
Lobo is represented by Lisa Houck of Salon Reps for the West Coast and Isabel Echeverry of Kontakto Reps for the Hispanic Market.
Hulu "Apartment" (2016) :30 (USA)
Posted in: UncategorizedHulu "Family room" (2016) :30 (USA)
Posted in: UncategorizedHulu "Summer trip" (2016) :30 (USA)
Posted in: UncategorizedDrudge Tweet on Roger Ailes Sets Off Media Scramble
Posted in: UncategorizedA Twitter message sent, and then deleted, led to a high-speed internet chase to try to verify the future of the chairman of Fox News.
John Gruen, Cultural Renaissance Man, Dies at 89
Posted in: UncategorizedAs a composer, critic, biographer and photographer, Mr. Gruen excelled at an unusually diverse set of talents.
Carolyn See, Author of ‘Golden Days,’ Dies at 82
Posted in: UncategorizedThe novelist often put portraits of intimate relationships and sociological observations of the lives of Angelenos together with grander fictional ideas.
Michael Elliott, Newsmagazine Editor and Humanitarian, Dies at 65
Posted in: UncategorizedA longtime journalist who left the industry to lead an advocacy group founded by the rock star Bono.
John Cena's Pecs Do All the Talking in Hefty's New Ad
Posted in: UncategorizedEvery weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time last week. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, gymnast Simone Biles, a U.S. Olympic hopeful, is surprised by a care package in Hershey’s ad; Jeff Goldblum’s Brad Bellflower discovers something strange has been left behind by a tenant in Apartments.com’s spot; and a woman in a tricky dressing room situation finds she is the main attraction in Fruit of the Loom’s campaign.
Apple scores major cute points with its latest ‘Shot on iPhone’ installment, starring a chipmunk trying to stuff a peanut into its mouth.
Cash Pay Dips a Bit for Corporate Lawyers
Posted in: UncategorizedAs a group, corporate lawyers were paid 2 percent less in cash in 2015 than in 2014. Those at the top fared better. And noncash pay wasn’t included.
Donald and Co. Deliver as Ratings for GOP Confab Soar 17%
Posted in: UncategorizedDonald Trump helped TV networks secure blockbuster ratings during the primary debate cycle, and if the deliveries for the first night of the Republican National Convention are any indication, the GOP’s presumptive nominee doesn’t seem to have lost his touch.
According to Nielsen live-plus-same-day data, Monday night’s convention coverage averaged 22.5 million viewers across ABC, CBS, NBC, Fox News Channel, CNN and MSNBC, up 9% versus the 20.6 million who tuned in for the opening salvo of the 2012 confab. In aggregate, the six networks posted a 6.0 rating in the news demo, which translates to around 7.14 million adults 25 to 54, which marked a 17% improvement versus a 5.1 rating/6.1 million viewers four years ago.
While overall deliveries for the 10-11 p.m. EDT program also were up appreciably versus the first night of the 2008 convention, which drew 18.9 million viewers, the demo lagged. Eight years ago, Sen. John McCain’s opening night averaged 8 million adults 25 to 54, or a 6.8 rating.