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Mr. O’Reilly was criticized for the comment, which he made while addressing Michelle Obama’s statement on Monday about the slave labor used in building the White House.
Donald Trump’s campaign turned the online ad spending tables in June. The Republican presidential nominee’s campaign spent nearly four times as much on digital ads last month as the combined spending by Hillary Clinton and the Hillary Victory Fund, a joint fundraising committee of the campaign and the Democratic National Committee.
However, perpetuating the massive gap between the two campaigns in TV spending, the Clinton camp spent millions on TV commercials in June while the Trump campaign maintained its long-standing avoidance of TV spending.
According to Ad Age analysis of Federal Election Commission reports reflecting spending in June, the Trump campaign paid San Antonio-based firm Giles-Parscale $1.63 million for digital ads and consulting. And the spending is noticeable. Online ads from the Trump campaign began surfacing in mid-June, according to digital-ad-tracking firm Moat Pro, and they continue to dot the web. Many of the ads appear to be re-targeted to people who have visited the Trump campaign website.
Based on our admittedly limited knowledge, Miami is a bit like Cannes with a less lily-white cast and rum/vodka in place of rosé. But everything in both cities is very fashionable.
To that point, online car seller Autotrader, which dropped Doner after 16 years last fall and now resides with L.A.’s Zambezi, recently staged an installation and interactive event in Miami that was all about style. By that we mean personal style, as in “What sort of color would you like your next car to be??”
This project guessed at the answer, using “color detection paired with 3D projection mapping technology” to match the tint of a given car to that of clothing worn by passersby. As one participant put it, “Yo, banana!”
In order to promote the event, the company brought in some social media influencers including — yes — “Remix the Dog.”
He looks happy because he can’t see his own outfit.
A few human fashion plates also showed up to share.
According to the release, this effort was aimed at all those young people who see cars as fashion accessories, or “a means to tell the world who they are.”
Zambezi ECD Josh DiMarcantonio reminded us that Autotrader isn’t like your average used car salesman: “To us, Autotrader isn’t just a car shopping brand. It’s a technology brand. And nowhere is that more evident than in the technology Autotrader uses to match consumers with their perfect car.”
The client’s senior director of consumer marketing Scott Thomas said, “Autotrader enables people find their perfect car match, and we wanted to emphasize that you don’t have to search for a car in an expected way. You can use your own life and sense of style as a filter for what you want and need in a car, and Autotrader will help you get there.”
The next question, obviously: when is Grand Theft Auto 6 coming out?
Credits
Client: Autotrader
Agency: Zambezi
Founder, Chief Executive Officer: Chris Raih
Partner, Executive Creative Director: Josh DiMarcantonio
Associate Creative Director: Ben George
Associate Creative Director: Nick Rodgers
Senior Art Director: Max Pollak
Senior Copywriter: Brian Hallisey
Partner, Head of Content: Alex Cohn
Partner, Executive Director of Technology: Justice Erolin
Sr. Digital Producer: Ziv Sibony
Producer: Katrina Nahikian
Partner, Managing Director: Pete Brown
Account Director: Matt Kline
Account Supervisor: Lauren Bondell
Account Executive: Tori Tessalone
Project Manager: Courtney Szews
Chief Strategy Officer: Kristina Jenkins
Group Strategy Director: Ryan Richards
Strategist: Keely Galgano
Production Company: Unit 9
Director: Andrew Gage
Creative Partner: Michelle Craig
Creative Director: Sean Pruen
Director of Photography: Bart Tau
Executive Producer: Luca DeLaurentiis
Producer: Vianney Comot
Production Manager: Andrew Nathanson
Editorial: Blink Studios
Editor: Paul Oh
Assistant Editors: Sasha Perry
Ogilvy & Mather Vietnam returned the Silver Lion in the Direct category and Bronze Lion in the PR category the agency won at the 2016 Cannes Lions International Festival of Creativity last month for its “Saving Africa’s last wild rhinos, by poisoning them” work for the Rhino Rescue Project, Campaign reports.
The Ogilvy office returned both Lions of its own accord after finding that some campaign elements “did not run in-market as stated in our submission video,” according to a statement from the agency:
We determined that some elements of the campaign material created to support the NGO’s efforts to reduce Vietnamese consumer demand for rhino horns did not run in-market as stated in our submission video (see above) to the Cannes Lions International Festival of Creativity. Ogilvy & Mather sends our sincerest apologies to both our client and the Cannes Lions International Festival of Creativity. We are deeply regretful of any embarrassment this error in judgement has caused. While our agency has a long history of pro bono work for various causes including rhino horn protection, we do not condone any work done in opposition of the Cannes Lions International Festival of Creativity regulations and guidelines. Our client on this particular campaign, along with many other conservation groups, are doing important work on an ongoing basis to combat the continued problem of rhino poaching. We deeply believe in this cause and Ogilvy Vietnam has pledged to continue to work on a pro bono basis helping any and all NGO’s who share in that belief. Towards that goal, the agency will be hosting a roundtable on the topic, to which it will invite interested NGO’s and other stakeholders to discuss the ongoing problem of rhino horn consumption in Vietnam.
Of course, Ogilvy & Mather Vietnam is not the only shop to return its Lions following questions about a submission not running in-market as presented. Grey Singapore returned the Cannes Lion it won for the “I SEA” app following backlash after the app was removed from Apple’s app store for not working as intended.
To Ogilvy & Mather’s credit, the agency seems to have made the decision to return the dubious awards without any prompting by way of outside controversy or pesky journalists.
Here’s the case study video.
Rebuilding America Now, a super-PAC affiliated with Republican presidential candidate Donald Trump, is running an anti-Hillary Clinton ad. It’s election season, this is what campaigns do. But, according to the New York Post, the Clinton camp is so worked up over the spot that it’s reportedly pressuring TV stations to not run the spot.
According to the ad, Ms. Clinton went to India to give a pro-outsourcing talk and then in 2008 received a $5 million donation from Indian politician Amar Singh. And according to the Post, the Clinton camp claims the ad is false, not because the donation didn’t happen, but because the donation didn’t happen in 2008.
Now, I’m all for battling false claims in advertising, but this strikes me as — how do I put this politely? — stupid. If you’re going to make a false-advertising claim, especially in politics, it should be something truly and clearly false, something that allows you to point and scream, “Liar, liar, pants on fire.” Not something that is basically a legal argument based on a technicality.
NBC Universal has officially closed its upfront negotiations, concluding broadcast deal making for ad time for next season.
The flagship broadcast channel saw a 12.5% increase in the cost to reach 1,000 viewers, an industry standard known as CPMs, NBC Universal CEO Steve Burke said on an earnings call as parent company Comcast reported its most recent earnings Wednesday morning.
On the cable side, USA secured price hikes of 13%, E! saw a 12% increase and Bravo received 10% increase.
O Comitê Olímpico historicamente protege com unhas e dentes as propriedades intelectuais envolvidas nas Olimpíadas – até porque, marcas que investem no evento pagam milhões de dólares para serem exclusivas. Mas o Comitê Olímpico dos EUA trouxe para as Olimpíadas do Rio 2016 algumas restrições que vão um pouco além do que é normal. Uma […]
> LEIA MAIS: Comitê Olímpico Americano proíbe marcas de usarem hashtags #Rio2016 e #TeamUSA
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(TrendHunter.com) Canadian fashion brand Kit and Ace is touring North America with a shipping container pop-up shop that has a patriotic twist to it. The mobile showroom was built with an A-Frame design and the…
Scattered among the gleefully vulgar mainstays are now intimate exchanges that have made Mr. Stern one of the most deft interviewers in the business.
For quite a while, I’ve looked at CRM all wrong. And chances are, you have, too.
Digital marketers need to stop thinking about CRM as a set of cool tools to favorably influence sales outcomes. If you’re seeing only technology, tactics, measurements and tests, you’re dancing the dance but not hearing the music.
You’re probably not messaging umbrellas right now to the shopper in Topeka deluged by today’s rainstorm. Or you’re not messaging sun hats to the beachgoer at this very moment boiling in Tampa. You’re not using your data to be of the moment, by the moment and in the moment.
Category: Beyond Madison Avenue
Summary: Rubicon Project, the public ad tech company, has formed a partnership with “kid-safe” marketing platform SuperAwesome to create what they are claiming is the world’s first kid-focused programmatic advertising exchange.
The launch of “REX” means that marketers can now use Rubicon’s automated tools to buy advertising to target children under the age of 13 online — with the guarantee that the ads they buy are safe and legal.
To date, the entire online children’s advertising market operated…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
