(TrendHunter.com) The honeycomb condom design of Lelo’s HEX condoms makes them “the world’s first re-engineered condoms.”
The design was inspired by the strength and durability of honeycombs…
More changes have occurred at the Los Angeles offices of Deutsch in recent weeks and months as two of its top producers have left for other agency gigs.
Both VP/executive integrated producer Nathan Pitzel and executive integrated producer Nick Ngai have resigned their positions.
Deutsch declined to comment on the departures, but Pitzel has been director of digital production at TBWAChiatDay L.A. for the last three months and Ngai left for a job at another Los Angeles-based agency.
The context for these moves is not completely clear: though tipsters describe Pitzel as a leader of the L.A. production team, the two worked on different accounts including Taco Bell, VW, Target and Pop Secret. We hear that the departures were not related to recent changes in the Sprint account. Earlier this year, that client took much of its production work in-house by launching its own studio and hiring a PR veteran to run it. As a result of the change Deutsch had to lay off a number of staffers, many of whom worked in its production department.
Pitzel joined Deutsch in September of 2011 along with Trevor O’Brien, who was recently promoted to partner and chief technology officer. Pitzel was named VP and added an “executive” to his title in 2013.
Ngai came to the IPG shop in 2012 after spending more than 5 years with CP+B, where he also worked on Volkswagen and played a role in much of its digital work for Burger King (but not “Subservient Chicken”).
The most prominent change at Deutsch’s L.A. office in recent weeks was the hiring of W+K’s Jason Bagley to serve as chief creative officer.
Já sabemos que o passaporte alemão é o mais poderoso de todos no mundo – estudos no passado mostraram que seu portador pode dominar o mundo viajar para pelo menos 157 países sem precisar de um visto. Mas e os outros passaportes? Como eles se comparam em seu poder de viagem? O site Passport Index […]
> LEIA MAIS: Site Passport Index faz ranking dos melhores passaportes
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Outdoor, Film, PR, Online
Backus
Advertising Agency:Publicis, Lima, Peru
Director:Gabe Ibañez
Copywriter:Augusto Cabada
Production Company:Rebeca
Radio
Mix Radio
To bring the driver ‘s attention to the risk he takes every time he grabs his phone to text when he’s behind the wheel, we developed an activation that interferes through the radio programming in a unexpected way.
Advertising Agency:WE, São Paulo, Brazil
Chief Creative Officer:Guy Costa
Creative Director:Guy Costa, João Paulo Magalhaes, Ricardo Sarno
Art Director:Cristiano Rodrigues
Copywriter:João Paulo Magalhaes
Production Company:Lógico!
Direction:Milton Miné
Mobile
Apple
A mobile music experience designed for the hearing impaired.
Advertising School:Miami Ad School, Miami, USA
School website:www.Miamiadschool.Com
Art Director:Daniel Jaramillo, Frank Hammar
Copywriter:Dan Flora
Motion Graphics: Jesus Acevado
One of the most-hyped data innovations of the 2016 election has a prominent critic. Democratic digital ad veteran Andrew Bleeker was skeptical of a new form of voter targeting adopted by the likes of Republican Ted Cruz and former U.N. Ambassador John Bolton’s Super PAC.
The president of Democratic advertising firm Bully Pulpit Interactive, who oversaw digital ads for both President Barack Obama’s 2008 and 2012 campaigns, Mr. Bleeker spoke during the “Campaign 2016: What’s Working, and Why” conference hosted by Ad Age and Time Inc. in Washington, D.C. yesterday.
“Sometimes we focus too much on some of the really small tactical things,” he said, suggesting that too often political advertisers get so caught up with the minute capabilities of targeting that they forget about the big picture and the broader message strategy.
After signing the professional golfer to an endorsement deal in January, Coca-Cola wanted W+K Portland to make an ad with Jordan Spieth reaching for an ice cold bottle of Coke during a hot day on a Texas golf course. They ran into one big problem though: rain. Lots of it. When they tried to reschedule the shoot, the forecast once again called for lots and lots of rain. So W+K Portland and Coca-Cola rolled with the punches, changing the creative concept on the fly, with the spot’s new framework imitating the real life impediments to their original plan.
“Rain” depicts Spieth in his RV while waiting for the rain to stop to film a commercial. So how does a pro golfer like Spieth kill an hour? By reaching for a cold Coke and sinking a bunch of trick shots, naturally. Set to the Missy Elliott classic ” The Rain (Supa Dupa Fly),” the results are rather charming and fun, all the more so knowing the story behind the ad.
“It was a very high stress environment,” Peggy Loos, vice president of connections activation for Coca-Cola North America, told AdAge in an interview discussing the shoot. “We literally walked in on that shoot day not sure which concept we were shooting. Everyone was monitoring the weather hour-by-hour. Since it was very dark and gloomy we decided to go with the second concept that had just been created within the last 36 hours.”
Funnily enough, once W+K and Coca-Cola committed to the new concept and began filming, the rain stopped. “Wieden & Kennedy had to bring in rain towers to create the rain for that part of the shot,” Loos added.
The spot made its first appearance on the brand’s social channels today and will make its broadcast debut Saturday during Fox’s coverage of the U.S. Open.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, young love is in the air at Applebee’s; T-Mobile says it will make wasting data while streaming music and video a concern of the past; Pennzoil fuels a fearless yellow SUV as it tears up some desert dunes; and athletes can stock up on gear at Kohl’s, where select Nike items are on sale.
Finally, Scion offers multiple new perspectives on its 2016 iM model — literally.
A storm is brewing online. The media house born from the blog revolution, Gawker, lost both audience and face when Hulk Hogan won his case about privacy infringement against them. An independent jury awarded Hogan huge damages, a large enough sum that could topple the entire Gawker media house. It turns out that clickbait based on peoples secretly filmed sex tapes can be really expensive in the long run.
Clickbaiting may have surfaced when bloggers appeared, but did not become a real pain until the social networks took over our lives and we could follow “live” how Gawker rallied up a Twitter mob to hunt down Justine Sacco. Everything from private Facebook comments to 140-character jokes from strangers can now become an entire series of articles. Media driven mobs drive Nobel laureates from their universities, and people from their jobs, powered by thousands of articles in hundreds of ‘news’ sites.
The social media and facebook algorithms make a certain type of headline viral. Upworthy proved to us all that we click on almost anything if the title is just right. Or worse, we spend a full day arguing with each other in the comments, without even having clicked.
Once it was Google that directed traffic, now it’s Twitter, Facebook and traffic-sellers like Taboola and Outbrain. It’s easy to customize junk sites to look legitimate, at least for a moment, and pull traffic to it with headlines that draw people in. Famous brands advertising is seen on fly-by-night pages, a site that appeared yesterday and is gone tomorrow can make a lot of money. Legitimate media houses and junk sites are vying for the same advertising coin. The recipe for holding the traffic up is to report on, join or create the social media mobs, armed with tar and feathers.
Readers tire, they outfit their computers and phones with Adblock. Upworthy headlines no longer appeal to people. What suffers is everything; from our ability to concentrate and read past the headline, to the craft of journalism itself.
It is simply not worth the trouble to make a quality product when a sarcastic review of someone’s sex tape scoops more traffic – and even sympathy from fellow journalists when they lose the privacy intrusion case.
In Resumé there’s “what’s hot / Not” list as well. My picks:
UP: Brave browser on the phone, Chrome is dead.
DOWN: Anyone who thinks they can control what @Notch says on Twitter. Just stop that.
The City of Brotherly Love is straining its relationship with Big Soda.
Philadelphia on Thursday became the first major U.S. city to pass a tax on soft drinks, dealing a significant blow to an industry increasingly facing a consumer backlash over health concerns. In a 13-4 vote met with cheers and applause, the City Council approved a plan to add a 1.5-cents-per-ounce tax on soft drinks containing added sugar or artificial sweeteners.
Since 2009, there have been about 40 attempts to enact a soda tax in cities across the U.S., including two such tries in Philadelphia. Only Berkeley, California’s measure passed. What makes Philadelphia’s proposal different this time is that Mayor Jim Kenney focused on the potential fiscal benefits of a tax rather than public health. That change in strategy could prove to be a watershed moment for the soda-tax movement.
Doner launched a new campaign for the Detroit Zoo, promoting it as “The Zoo That Could.”
Using soft, pastel-hued animation, courtesy of Psyop, and voiceover from a child actor, a pair of spots promote different aspects that set the zoo apart: animal welfare and conservation. “Animal Welfare” alludes to the zoo’s efforts as the home of the Center for Zoo Animal Welfare and focuses on how it’s “a champion for creatures in and outside its care.” The Detroit Zoo, the child narrator claims, is notable for “saving lions from junkyards,” “polar bears from the circus” and “countless others who needed its aid.”
“Conservation” takes a similar approach in championing the zoo’s conservation efforts, which have included saving the federally endangered Great Lakes piping plover and reviving the Partula nodosa Tahitian land snail species. While the ad, aimed at children, doesn’t mention either of these accomplishments specifically, it does allude to the zoo “reviving species living on the brink” and concluding that “extinction, we think, should be extinct.”
While both spots are admirable in highlighting aspects that set Detroit Zoo apart, they suffer from a similar problem. Between the soft colors of the animation, the storybook-like cadence of the words and gentle lull of the background music, they both come across as a bit too sleepy. That’s too bad, as it will make it all to easy for audiences to tune out their message. On the other hand, at least there aren’t any rap battles.
Credits:
Client: Detroit Zoo
Doner
Rob Strasberg, Co-CEO, Chief Creative Officer
Karen Cathel – EVP, Executive Creative Director
Michael Stelmaszek – EVP, Executive Creative Director
Jason Jakubiak – SVP, Group Digital Creative Director
Phil Foster – Associate Creative Director
Kyle Duda – Senior Copywriter
Megan McDonald – Copywriter
Nick Pavlak – Manager, User Experience
Laurie Irwin – Executive Production Consultant
Wendy DeWindt – SVP, Brand Leader
Stefanie Harbour – Brand Leader
Amy Hallochak – Assistant Account Executive
Sheryll Kollin, SVP, Director of Business Affairs
James Jakubiec – Senior Talent Manager
Music
Composed by John Connolly & Adam Hochstatter
Produced by Future Perfect
Mix and SFX – Gold Sound
Clint Stuart
Psyop
Executive Producer: Lydia Holness?Director: Eben Mears?Producer: Chelsea Hyon?Designers: Pedro Lavin, Kevin Li, Kim Dulaney, Eunice Kim
Storyboard: Ben Chan?2D Animation: Norlum ?Flame Artists: Aska Otake, Evan Schoonmaker
Comedians Bobby Lee and Jane Lynch won’t be making it to the wedding of their colleagues Jordan Peele and Chelsea Perretti … because they’ll be too busy making love and eating sushi off each other on their own holiday getaway.
Uma nova propaganda de Gatorade mostra que os atletas não perdem a criança interior – de fato, elas estão sempre ao lado, incentivando-os a serem melhor e alcançarem seus objetivos. Ela é, como os demais anúncios de Gatorade, bem emocionante e os personagens principais são o corredor Usain Bolt, a tenista Serena Williams e a […]
> LEIA MAIS: Atletas são incentivados pelas crianças que eles já foram em anúncio de Gatorade
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These weapons were intended for the battlefield.
This novel plays out across 717 pages and more than 300 years, and is a jeremiad about the loss of North America’s “monstrous pine finery.”
The new directors are believed to be aligned with Sumner Redstone’s daughter, Shari, who has publicly opposed the current Viacom chief executive.
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