Hasta La Creative!

Fresh from her victory lap for becoming the presumptive Democratic presidential nominee, Hillary Clinton has also won Twitter today, with a simple, three-word shutdown for Donald Trump. The Donald, who’s gleefully used his Twitter account to torture his former GOP rivals, his foes in the media and of course Hillary herself, prompted this terse response from Hillary at 2:27 p.m. ET today:

The Trump tweet she was responding to, issued just five minutes earlier, read “Obama just endorsed Crooked Hillary. He wants four more years of Obama — but nobody else does!”

Within 15 minutes, Hillary’s tweet racked up 32,693 likes and 35,742 retweets — and plenty of love from Twitter users who recognize “Delete your account” as a meme that economically conveys, basically, I’m completely fed up with your bullshit. (See: “The 10 best ‘delete your account’ tweets of Twitter’s first 10 years.”)

Continue reading at AdAge.com

Direct Marketing, Design
3Corações

Almost everyone, since they were children, has listened to “bed-time stories”. And to show that 3Corações Extra Strong Coffee can keep anyone awake, it was created a book full of “Awake-Time Stories”. A horror book, with 16 original, macabre stories, printed on detachable coffee filters, which, when boiling water is added, dissolves the stories into a serving of extra strong coffee.

Advertising Agency:MullenLowe, Sao Paulo, Brazil
Creative Director:José Borghi
Art Director:Victor Toyofuku
Copywriter:Gilmar Pinna
Photographer:Denis Sitta

(TrendHunter.com) Kendall and Kylie Jenner collaborated with popular women’s clothing brand Topshop for a line of swimwear in time for the summer season.

The socialite sisters model the swimwear themselves,…

Back in December, BBDO New York launched its first campaign for Subway, after winning creative duties last summer for the (only) nominally “healthier” fast food chain following the conclusion of a review which saw the agency beat out finalists The Martin Agency, McCann Erickson and incumbent MMB. 

The launch spot for that campaign took the brand about as far away from former spokesman Jared Fogle as possible. Now, some five months and change later, the agency’s latest offering seems equally distant from the “Founders” effort. While that spot took Subway back to its roots, even tweaking the “Eat Fresh” tagline to “Founded on Fresh,” the 30-second “Car Salesman” seems confused with where to take the brand next.

The spot opens with a used car salesman telling his co-worker, to try his Subway sandwich, which, he claims is “better for you and delicious.” His coworker is skeptical, saying “it can’t be both,” and pointing out “We’re used car saleman of course I don’t believe you” before his trying to sweeten the deal.”

Beyond the failed attempts at humor, “Car Salesman” fails to provide adequate positioning for the brand beyond another forgettable attempt to convince viewers it’s healthy-ish. While “Founders” hinted at a new direction for Subway, the new effort flounders for a lack of direction. The final ten seconds of the ad are devoted to the chain’s new “premium chicken” raised without antibiotics. Perhaps a response to fast casual efforts like Chipotle, who tout the sourcing and quality of their products with pride, it comes across as wholly unconvincing. Pointing out the change may also lead viewers to question the chain’s prior chicken sourcing decisions, which in turn may have them wonder which ingredients are still not up to par. The spot ends with the tagline, “Fresh is what we do,” the latest take on a fresh-related tagline for the brand.

Near the end of May, CHI&Partners Chief Creative Officer Jonathan Burley left the agency after six years in the position. It was unclear at the time where Burley was heading following his departure, but now Campaign reports he will be joining RKCR/Y&R, where he will also serve as CCO. In the role, Burley will be responsible for RKCR/Y&R’s creative department across the agency’s roster of U.K. clients, which includes the BBC and Marks & Spencer, while reporting to CEO Jon Sharpe. 

Burley first joined CHI&Partners as CCO in May of 2010, after over five years as a group executive creative director with Leo Burnett, where he worked with brands including McDonald’s and Kellogg. That followed seven years as a creative director with HHCL + Partners. 

“Jonathan Burley is smart, straight-talking and possesses a brilliant creative mind,” Sharpe told Campaign. “He has an undeniable track record in new business, a ridiculously impressive collection of creative awards to his name and was the outstanding choice to lead our creative department and help us build the businesses of both new and existing clients with culturally relevant, exciting and innovative creative ideas.”

Additionally, RKCR/Y&R executive creative director Mark Roalfe will now serve as chairman and focus on the agency’s global accounts, such as Colgate and Danone (marketed in the U.S. as Dannon). 

Sure, we’ve all been seeing and hearing a lot from Hamilton, the hottest musical in years, but here’s a video that puts other clips to shame.

CBS’ Facebook promo for Sunday’s 70th Tony Awards uses 360-degree video to put you right on stage as the Hamilton cast rehearses a song. Technically it’s just part of a song—an a cappella snippet of “Wait for It”—but it’s  still downright incredible.

Most 360 videos rely on scenic backdrops or action, but this one tones things down and lets you just enjoy looking around at an unbelievably talented cast that most of us would be damn lucky to even see from the nose-bleed seats.

Check it out below, and be sure to drag the video around with your mouse or finger to make the most of it:

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Media
Snickers

Advertising Agency:BBDO, New York, USA
Chief Creative Officer:David Lubars, Greg Hahn
Executive Creative Director:Gianfranco Arena
Creative Director:Peter Kain, Scott Mahoney, Dan Oliva
Copywriter:Joey Henson
Art Director:Jimmy Morrissey
Executive Producer:Neely Lisk
DoP:Koji Yahagi
Director Of Integrated Production:David Rolfe
Group Executive Producer:Amy Wertheimer
Executive Broadcast Producer:Alex Gianni
Production Assistant:Jeff Reagan
Managing Director:Kirsten Flanik
Global Account Director:Susannah Keller
Account Director:Joshua Steinman
Account Manager:Tani Corbacho
Account Executive:Jocelyn Choi
Group Planning Director:Annemarie Norris
Planning Director:Alaina Crystal

Mr. van Zweden will continue with the Hong Kong Philharmonic Orchestra even as he becomes music director of the New York Philharmonic in 2018.