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Post originalmente publicado no B9
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Media, Outdoor, Mobile
Audi
Advertising Agency:MUH-TAY-ZIK, San Francisco, USA
Executive Creative Director:John Matejczyk
Associate Creative Director:Adam Ledbury, Guy Lemberg
Head Of Production:Michelle Spear Nicholson
Director Of Strategy:Matt Hofherr
Group Account Director:Carolina Cruz-Letelier
Producer:Sam Peterson
Editor:Tim Mcmahon
Animation:Noah Aust
Associate Director of Brand Strategy:Rachel Gold
Senior Social Media Strategist:Krystha Dart
Imagine walking down the street, going about your business, and seeing a car-towed box trailer whizzing past—backwards.
You might imagine you had stumbled onto the set of an action movie. Or perhaps it’s a Norwegian Volkswagen campaign from agency Try Oslo that picked up four Lions last week in Cannes, including gold in the Promo category, as well as silvers in Outdoor and PR and a bronze in Film.
I consumed 1576 calories – 297 of them from fat. 672 of those calories were subsequently burned by high-impact cardiovascular exercise. Over the course of the day, I used the word “obvious” 46 times – a new personal record. I drank 2.3 cups of coffee. After work, I took a 2467-step hike, the results of which were 2 Instagram photos and a Facebook post, which have so far received a total of 13 likes. After dinner, Sarah and I made love for 7 minutes and 14 seconds (18 minutes if you count foreplay, which lasted 3 minutes longer than usual – we must both be tired). As usual, just before bed we uploaded our data to the Lifelog. Reviewed the data from the previous week. Our rankings were pretty good, stacked up next to the other folks in our building. Shane and Rita next door always seem to have us beat – their lovemaking sessions tend to last at least 16 minutes more than ours do. Although, as Sarah and I always say with a smirk, once the Lifelog learns to discern quality, we’re pretty sure we’ll come out on top. Apparently Rob from downstairs hikes the same trail as me, but his Total Number of Steps is smaller overall. Weird. Note to self: check his height and see if this should be a cause for concern.
When it first came out, people said the Lifelog was just for cranks. For neurotics, fitness buffs, people desperate to lose weight. But its encroachment into every aspect of our lives happened quickly, effortlessly. To be honest, we welcomed it. Opportunities for competition in daily life are virtually endless. Data giving us a look at the innermost workings of not just the lives of others, but our own. Then came the public Scoreboards, the ranking system, the algorithms using mined data to optimize the human experience.
There were, of course, those who resisted. Those who claimed that human interaction couldn’t and shouldn’t be quantified, that to measure it at such a infinitesimal level would be to rob it of any real meaning. That tossing so much personal information into the public realm made us easier targets for companies and marketers to further tailor their offerings to our subconscious desire.
Eventually those voices were silenced. People who can’t be measured are dangerous. How else do we justify our existence on this bustling, throbbing sphere? How else does a civilization grow?
— Jesse Donaldson
The post Your Quantified Self appeared first on Adbusters | Journal of the mental environment.
Lions Gate Entertainment, the studio that produced “The Hunger Games” and “Mad Men,” agreed to buy billionaire John Malone’s Starz in a deal valued at $4.4 billion, gaining premium cable TV channels to operate alongside its film and television production businesses.
Starz Series A stock holders will get $18 in cash and 0.6784 a share of Lions Gate non-voting stock. The offer is valued at $32.73 a share to Starz shareholders, an 18% premium to Starz’s 20-trading day average price as of June 28, according to a statement Thursday. Holders of each share of Starz Series B stock will receive $7.26 in cash and 0.6321 of a share of Lions Gate voting stock and 0.6321 of a share of Lions Gate non-voting stock.
The companies have been the subject of merger speculation since February 2015, when they exchanged minority stakes and Malone joined the Lions Gate board. Two other Malone companies, Liberty Global and Discovery Communications, later acquired stock in Lions Gate. The cable mogul, worth $8 billion according to the Bloomberg Billionaires Index, has spoken publicly about rolling up media companies to gain scale.
Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.
The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers’ sites. For Facebook, A-list content helps keep its news feed fresh, which increases time on site (or app), and the ad dollars that follow.
But under all the veneer, Facebook is quietly creating unfair power dynamics where publishers are set up to lose in the long term. Just yesterday, the company said it would further elevate friends’ posts, likely to the detriment of the publishers that have invested so much in Facebook for their distribution.
Talk about sexual healing. On the heels of Skittles shedding its rainbow for London Pride, Euro 2016 is seeing color in some unexpected places.
Direct Marketing, Design
Jagermeister
Advertising Agency:Cheil, Schwalbach, Germany
Reviving and updating Crab Louis, a perfect salad for a summer night.
Desensitize your gag reflex. Concentrate.
In the face of death threats, a forensic anthropologist has spent two decades exhuming the victims of a “dirty” civil war. Now his work might help bring justice for their murders.
A Nielsen study on how we consume media finds people are still watching plenty of TV but services like Netflix and Amazon Prime are growing rapidly.
If an agreement is reached, it would be the end of a long road for Starz, which has been the subject of merger speculation for three years.
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| THE ORIGINAL? Zim Coloured Powder – 2015 “Love is colorful” Source : Coloribus Agency : Tuppi, Salvador (Brazil) |
LESS ORIGINAL Unilever Close-Up – 2016 “Free your kiss” Source : Cannes Lions Health SILVER Agency : F.Biz Sao Paulo (Brazil) |
How can Procter & Gamble Co. lop hundreds of millions of dollars off agency and production costs and still “raise the bar” on creativity? As Global Brand Officer Marc Pritchard sees it, “cutting the crap” holds some promise.
Mr. Pritchard focused heavily on his “craft over crap” message in a panel appearance and speech at the Cannes Lions International Festival of Creativity last week. In an interview with Advertising Age there, he discussed how the philosophy is also central to how he hopes to simultaneously raise creative effectiveness and cut agency and production costs, which topped out at a high of around $2 billion annually two years ago but are now closer to the $1 billion level where they stood a decade ago.
He also came to the defense of much-maligned procurement people. And in the wake of an Association of National Advertisers report on media agency transparency, he said he’s willing to share contract language and processes with other advertisers to help them deal with the problem. Other parts of the industry, such as media companies, need to be more transparent too, he said.
An emerging mobile ad unit that’s apparently immune thus far to ad blocking displayed promising results, according to a study released Thursday by the Interactive Advertising Bureau.
“Scrollers” are mobile ad units that appear as a full-screen window onto a creative execution as consumers scroll down on a web page. Because consumers can simply scroll past them, the ads are non-invasive, according to the report.
Importantly for advertisers, the ads can’t be blocked, a significant distinction as some 419 million people — or about 22% of the world’s 1.9 billion smartphone users — run ad blockers, the study said, citing a report released in May by FairView.
Donating blood is not your typical pre-game ritual but it might be for San Francisco 49er fans this season. The NFL franchise has teamed up with Boston-based biotech company Orig3n, Inc. to support genetic and regenerative medicine research.
Under the “Faithful DNA” program, football fans who donate blood to Orig3n or purchase a LifeProfile genetic assessment will have the chance to win exclusive 49er prizes, such as autographed football gear from the five-time Super Bowl champions or tickets to a “draft day experience.”
“This is the first agreement of its kind and we’re excited to provide our fans with a unique opportunity to form personal connections with the 49ers in a way that contributes to human genome research,” 49ers Chief Operating Officer Ethan Casson stated in a press release.
Print
Bayer
Advertising Agency:AlmapBBDO, São Paulo, Brazil
Chief Creative Ofiicer:Luiz Sanches
Executive Creative Director:Bruno Prosperi
Creative Director:André Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Art Director:Daniel Poletto, Marco Monteiro
Copywriter:Ana Carolina Reis
Art Buyer:Tereza Setti, Ana Cecília Costa
Vice President:Filipe Bartholomeu
Account Director:Juliana Janot
Illustrator:Adelmo Barreira, Adelmo Art
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