Burger King comemora dia do hambúrguer com Whopperizador de ambientes

burger-king-whopperizador

Como fazer alguém ficar com muita vontade de comer um hambúrguer? Para o Burger King a resposta foi criar um aromatizador com o cheiro do dito sanduíche. Na ação que aconteceu ontem em São Paulo, alguns táxis receberam esse item, chamado “Whopperizador de ambientes“. Assista acima. Os táxis pegaram especificamente os baladeiros, que estavam saindo […]

> LEIA MAIS: Burger King comemora dia do hambúrguer com Whopperizador de ambientes

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Netflix emociona com vídeo destacando personagens LGBT

netflix-brasil-lgbt

Um dia antes da Parada LGBT que acontece em São Paulo, a Netflix Brasil publicou um vídeo intitulado “Veja além da ficção”. Ele destaca alguns dos personagens LGBT nas suas séries, como Sense8, Orange Is The New Black e Unbreakable Kimmy Schmidt. Ao mesmo tempo, o vídeo mostra também como cada um desses personagens pode […]

> LEIA MAIS: Netflix emociona com vídeo destacando personagens LGBT

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Subaru of America: A Living Case Study In Micro-Targeting

How did Subaru of America build on its niche lifestyle targeting to become a mass-market car brand? Alex Mayyasi of Priceonomics reports: When Subaru marketers went searching for people willing to pay a premium for all-wheel-drive, they identified four core groups who were responsible for half of the company’s American sales: teachers and educators, healthcare […]

The post Subaru of America: A Living Case Study In Micro-Targeting appeared first on AdPulp.

Vocations: As a Special Effects Expert, He Blows Things Up Carefully

When a television show calls for a car, or anything else, to blow up, Mike Myers finds the best and least dangerous way to make it happen.

Top 25 Wearable Innovations in May – From Anti-Sleep Watches to IoT-Enabled Footwear (TOPLIST)

(TrendHunter.com) From augmented reality earbuds to IoT-connected footwear, the top May 2016 wearables cover a range of inspiring ideas from head to toe.

While wearable technology is most often associated with…

Personal Wind Turbines – The 'Binopterus' Provides Wind Power Generation Even at Low Wind Speeds (GALLERY)

(TrendHunter.com) The ‘Binopterus’ wind turbine is capable of providing wind power generation without the need for constantly strong winds to be blowing through the design. This allows the unit to offer…

Open source estrogens and other hormonal tales

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Artefacts from the University of Dundee’s Collections

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Egstrogen Farms, 2015

The term ‘hormonal’ is sometimes used as an insult. It is always (ALWAYS!) hurled at women to criticize any behaviour deemed ‘hysterical’ or irrational. Hormones, however, aren’t women’s monopoly. They are chemical messengers that regulate most major bodily functions, from breathing to digesting, to sleeping, reproducing or controlling the mood.

Oestrogen, the primary female sex hormone, is one of the most prescribed hormones. Mostly for contraception and in hormone replacement therapy to alleviate unpleasant symptoms associated with the menopause.

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The difference between oestrogen (top) and testosterone (bottom). Courtesy of the School of Life

As the drawing above shows, estrogen is not very different, at the molecular scale, from testosterone, the so-called male sex hormone. The amounts our bodies produce naturally is different, at various stages in our lives, and they also play different roles in our development.

The exhibition Hormonal at LifeSpace Gallery at the University of Dundee brings together work by three women artists who, each in their own witty way, reflect on the hormone oestrogen and how it is understood socially, politically, technologically and environmentally.

The show is not only informative (there is after all so much misinformation about hormones around), it also offers a chance to open up a discussion about chemical compounds found in our environment and the impact they have on gender and on behaviour. But it also offered a moment to reflect on the way women are perceived in art and in science, the role they play, the discrimination they still face.

The exhibition closes today but LifeSpace’s curator Sarah Cook has some great exhibitions lined up so keep your eyes peeled as i intend to go and visit the space again in the near future. But back to the current one…

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The Guerrilla Girls, the Estrogen Bomb poster

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Guerrilla Girls, Oestrogen Bomb, 2008/2016. Photo: Kathryn Rattray

Screened at the exhibition: The Guerrilla Girls’s lecture titled ‘Estrogen Bombing’

The Guerrilla Girls have been fighting gender and race discrimination since the 1980s.

Their Estrogen Bomb stickers and posters invites those on hormone replacement therapy to send any extra oestrogen pills to world leaders as a way of getting them to tone down their testosterone-fuelled foreign policy.

Their first campaign was launched in 2002 and targeted George W. Bush and Dick Cheney, as the group felt that the politicians’ aggressive interventions in Iraq were in need of a bit of feminization.

The background of the work was the scandal related to the possible toxicity of the synthetic estrogens prescribed for post menopausal women. The number of prescriptions dropped, women stopped taking the pills or turned to alternatives and suddenly there were lots of estrogen no one wanted to take anymore.

The project was updated in 2008 for “the 1% trying to take over the world”.

Mary Maggic & Byron Rich, Open Source Estrogen: Housewives Making Drugs, 2015

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Mary Maggic & Byron Rich, Open Source Estrogen

Artist and biological scientist Mary ‘Maggic’ Tsang proposed that women (including those transitioning from male to female) start to DIY their own oestrogen drugs in their kitchen. Open Source Estrogen (Housewives Making Drugs) explores not only the possibility of establishing a DIY estrogen protocol that could be replicated by women ‘in the comfort of their own home,’ it also aims to question how access to hormonal estrogen is currently controlled by governments and by the pharmaceutical industry.

Egstrogen Farms, 2015

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Installation view of Mary ‘Maggic’ Tsang’s work in Hormonal. Photo Kathryn Rattray

Tsang is also showing Egstrogen Farms, a fictional company that produces genetically modified chickens that produce a cocktail of gonadotropins in their egg whites. These Egstro-eggs would be sold in the traditional egg cartons, as routinely as the now mainstream omega 3-enriched eggs. Because gonadotropins stimulate the production of estrogen by the ovaries, these eggs are marketed towards women who are trying to ovulate more frequently, whether they’ve been trying to get pregnant, or make a living as egg donors for the fertility industry.

The goal of the project is to draw a connection between women and chickens as raw commodities for the biotech industry, as well as perform ways in which women are targeted for bio-consumerism. (…) As avian transgenic technologies become further researched, is it possible to imagine a confluence of the chicken-agro industry and the pharmaceutical industry? In the commercial, farm product language such as”farm-fresh, all-natural” and pharmaceutical caution language such as “this product does not protect against HIV and STDs” are combined together. Egstro-eggs may cause ovarian cancer, but at least they come from happy, healthy, cage-free chickens.

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Juliette Bonneviot, Xenoestrogens Series, 2015. Photo Kathryn Rattray

Juliette Bonneviot is showing three of her Xenoestrogen monochrome paintings. Bonneviot’s works look like your average minimalist work until you read the list of the components used to make them. The pigments were created by the artist from elements found in the environment: soy beans, recycled plastic, silicone, soft PVC, linen fabric, contraceptive pills, personal care products, pesticides, food colouring, lacquer, recycled plastic, etc. What these organic, synthetic or mineral ‘ingredients’ have in common is that they all contain xenoestrogens, a group of chemicals which mimics oestrogen. Bonneviot sorted them by colour, grounded them into a powder, mixed them with PVC and silicone and poured the blend onto canvas.

Xenoestrogens are believed to disrupt the endocrine systems of mammals by mimicking the effects of oestrogens, potentially influencing gender and behaviour. Male fish, for example, are showing signs of being feminized due to the increased presence of xenoestrogens in the environment.

The materiality of the paintings is almost anecdotal once you consider the many biological, cultural and philosophical implications of xenoestrogens. If these now ubiquitous hormone disruptors can indeed affect gender and behaviour, it means that we, human and non-human animals, are shaped not only by nature and culture but also by factors such as the industrial production.

That’s probably nothing totally new for women who have been chemically altering their biological make-up since they started taking the pills in the 1960’s.

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Artefacts from the University of Dundee’s Collections

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Artefact from the University of Dundee’s Collection selected by Juliette Bonneviot. Tayside Medical History Museum Collection, DUNUC 4385

The exhibition also brings the issue of oestrogens into a broader, more historical context. Juliette Bonneviot selected a few artefacts from the University of Dundee Museum Services to accompany her paintings. One of them is a collection of sections of tumours kept inside a biscuit tin and individually labelled by Alan C. Lendrum, Professor of Pathology 1947-72.

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Artefacts from the University of Dundee’s Collections

Another series of objects paid homage to Dundee obstetrician Dr. Margaret Fairlie (1891–1963).

Fairlie, who spent most of her career working at Dundee Royal Infirmary and teaching at the medical school at University College, was one of the pioneers in the treatment of ovarian cancers.

Inspired by her visit of the Marie Curie Foundation in Paris in 1926, she started looking into the clinical applications of radium. She used it in the treatment of malignant gynaecological diseases and thus pioneered its clinical use in Scotland.

Fairlie is also an important figure in the history of women and science because in 1940, and despite the reluctance of some (male) members of the academic community, she became the first woman to hold a professorial chair in Scotland.

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Professor Elaine Shemilt, Scales of Life on the facade of the building

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General view of the exhibition at LifeSpace

Hormonal was curated by Sarah Cook. The show runs at LifeSpace in Dundee, Scotland, until May 28th. The gallery is open every Saturday from 11am-5pm or by appointment.

LifeSpace is a research-driven gallery space and programme that seeks to engage artists and scientists in dialogues and communicate the broad spectrum of life sciences research. This gallery space is curated as a collaborative partnership between researchers from Duncan of Jordanstone College of Art and Design and researchers from the School of Life Sciences.

Motorola "06.09.16" (2016) :45 (USA)

It says something about the current times that we’re nostalgic for 2006! Or maybe Motorola just wants us to be? I don’t know. The music is as annoying as it was a decade ago, and thank god when I worked on the Razr at that time, (at my very first agency, sigh) we didn’t actually use that music in our spots. I have no idea why I should care about a teaser spot that will most likely be a misdirect as they aren’t “bringing back,” something pre iPhone but obviously will be something else. But then again, I’m can’t stand nostalgia. Especially when it involves high school emo kids.

Sem Tim Burton, continuação de “Alice no País das Maravilhas” é inofensiva

Alice

Agora sob a direção de James Bobin, de “Os Muppets”, a série parece ter pretensões modestas — com resultados modestos — em comparação tanto com o filme anterior quanto com outros exemplares de fantasia

> LEIA MAIS: Sem Tim Burton, continuação de “Alice no País das Maravilhas” é inofensiva

Brainstorm9Post originalmente publicado no B9
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Silicon Valley Journal: Tech Titans Raise Their Guard, Pushing Back Against News Media

The leaders of Silicon Valley are becoming more cautious and elusive, even as their products make the world more transparent.

Novo formato do Spotify vai permitir patrocínio de playlists

Spotify

Marcas poderão se apropriar de listas populares, algumas com mais de 8 milhões de seguidores

> LEIA MAIS: Novo formato do Spotify vai permitir patrocínio de playlists

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Nonfiction: ‘East West Street,’ by Philippe Sands

The story of two ideas about international justice and the men who brought them to life.

Fiction: ‘Sweetbitter,’ by Stephanie Danler

A hard-partying woman reinvents herself in the world of New York fine dining.

Feature: Which Rock Star Will Historians of the Future Remember?

The most important musical form of the 20th century will be nearly forgotten one day. People will probably learn about the genre through one figure — but who might that be?

McDonald's hacks its hamburger menu for a good cause

National Hamburger Day is tomorrow, May 28th. McDonald’s Canada is celebrating by “hacking” the digital hamburger button, on websites. McDonald’s, 500px, Scotiabank and The Weather Network will swap the traditional hamburger menu on their mobile website or app for a burger graphic. Here’s the fun part: every time the hamburger menus are clicked, 10 cents will be donated to Ronald McDonald House Charities (RMHC) Canada. So it encourages philanthropy while getting people to spend time on the McDonald’s website.

Innovative brands interested in swapping their hamburger menus next year are encouraged to sign up, to be kept informed on the initiative’s evolution.

Client: McDonald’s Canada
Agency: Tribal Worldwide Canada

McDonald's: Coke

Print campaign to celebrate McDonald’s 25th anniversary in Portugal.

McDonald's: Fries

Print campaign to celebrate McDonald’s 25th anniversary in Portugal.

McDonald's: Sundae

Print campaign to celebrate McDonald’s 25th anniversary in Portugal.

Abandoned Military Base Museums – This Soviet Military Base Was Restored into a Massive Museum (GALLERY)

(TrendHunter.com) Paris firm DGT Architects worked to transform an old Soviet military base to function as a national museum.

The museum will be located in Tartu, Estonia, and is said to hold a remarkable…

Laughlin Constable Names Dan Fietsam as Its New Chief Creative Officer

Full-service Chicago-based independent agency Laughlin Constable hired Dan Fietsam as chief creative officer, effective June 1.

Fietsam joins the agency after leaving his position as executive vice president/executive creative director with FCB Chicago last November.

Since then he led his own creative consultancy, The Fietsam Group, as well as teaching in the graduate program at Northwestern University’s Medill School of Journalism, Media and Integrated Communications. He originally joined FCB Chicago in July of 2014 and worked with such key clients as ABInBev, Boeing, Joe Boxer and Valspar after serving as CCO with Energy BBDO for over five and a half years and leading creative on accounts including Anheuser-Busch, Wrigley, Bayer, SC Johnson, Frito-Lay, Quaker, Pearle Vision and King’s Hawaiian.

He began his career as a junior copywriter with Ogilvy & Mather in 1988 and has held creative positions at Leo Burnett, Y&R, DDB and Publicis Seattle, where he led work on T-Mobile, Washington’s Lottery, RealNetworks and Coinstar.

“We are on a mission to constantly reinvent and push both ourselves and our clients. Dan is the perfect partner to help us deliver on that promise, as he is one of the most recognized and admired creative leaders in the industry,” said Laughlin Constable CEO Mat Lignel. “As importantly, he shares our entrepreneurial DNA and ambition to become one of the most successful independent agencies in the country.”

“I believe we as an industry are moving beyond advertising and more into creative marketing, whatever form that may take,” added Fietsam.

“I was already leaning into a more fluid and entrepreneurial model when I began talking with Mat about the possibility of working together. Being a part of the right team is critical to me. I was drawn to the leadership team and the people that Mat and Steve Laughlin have recruited to the agency.”