May
11
Instituto Alzheimer Brasil: Graduation
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May
11
Project Management Platforms – The 'Estimake' Platform Helps Users Organize DIY Projects (GALLERY)
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(TrendHunter.com) ‘Estimake’ is a new project management tool that helps consumers organize DIY projects online. With the rise of maker culture, many consumers are opting for DIY tutorials as an…
May
11
Eric Kallman and Steve Erich Opened a New Agency in San Francisco
Posted in: UncategorizedEric Kallman–veteran of Wieden + Kennedy, GS&P, TBWA and BFG–has teamed up with former CP+B president Steve Erich to launch an agency called Erich & Kallman.
The agency will be based in San Francisco (duh) and operates on the three-pronged Famous, Fast, and Lean approach. From its LinkedIn page:
“The work we’ve done our entire careers has solved problems and grown business, but more than that it’s made people talk about brands when they weren’t talking about them before. The most economical and effective way to solve problems and grow business is to make work that people remember, talk about and share.”
The two met while Erich was serving as president of CP+B. According to the press release, Crispin “had been courting Mr. Kallman to join” before he picked San Francisco over Boulder, and the new partners hit it off.
Erich, who had worked at The Martin Agency and TBWA before joining Crispin to lead the Burger King business, left CP+B last summer after more than 11 years ahead of that agency’s restructuring, which was led by Chuck Porter and Lori Senecal.
“We’re excited to get started,” Kallman writes us about the new project. “Steve spent a lot of time speaking with clients about what they like and don’t like about the way creative shops are structured and operate now. Our goal is to address those concerns while building something that we know can produce world-class work efficiently.”
Kallman also tells us that the Eric(h)s are the agency’s only full-time employees at the moment, writing, “Right now we’re utilizing a lot of freelance talent. The freelance market is so deep and diverse it’s allowing us to create work as strong as anything I’ve been a part of at much bigger agencies.”
Via its homepage, the new entity is marketing itself largely on the strength of Old Spice and other campaigns Kallman worked on while at W+K, which are preceded by the line “You might know us from our past work.” From the press release:
Kallman is recognized for creating highly lauded campaigns for marketers such as P&G, Mars, Little Caesars and Kayak. Among his most celebrated were Old Spice’s “The Man Your Man Could Smell Like,” Skittles’ “Touch” and “Beard,” and Ragu’s “Long Days of Childhood.”
We interviewed Kallman for Adweek last September after he left GS&P in what seemed like an oddly-timed departure. We write that because he had been promoted only four months before leaving and had been positioned as one of “the next generation of creative leaders” by none other than Rich Silverstein. None of the involved parties elaborated on the split, with Kallman saying he planned to keep working at GS&P as a freelancer and Jeff Goodby saying it had all happened “very amicably.”
Kallman also (understandably) declined to elaborate on his reasons for leaving GS&P for this post.
Erich & Kallman is not yet ready to reveal its client list, though Kallman did tell us that the two are “working on projects for large marketers and start ups” and that they are currently in the final stages of pitching a national restaurant chain.
We do hear some things about a Red Robin…
May
11
Heat Hires Havas CSO Tim Maleeny and Expands to New York
Posted in: UncategorizedSan Francisco agency Heat is adding an office in New York, its first expansion since being acquired by Deloitte Digital in late February.
For now the New York outpost, which launches in June, will be run out of the agency’s San Francisco headquarters; a permanent location for the New York office will be announced later this year. To lead the new office, the agency is bringing on industry veteran Tim Maleeny as general manager and chief strategy officer and tasking him with injecting the agency’s culture into the Manhattan ad world.
Maleeny joins the agency from Havas New York, where he has served as managing partner and CSO for the past three years. Prior to joining Havas, he spent over three and a half years at Ogilvy & Mather as head of strategic planning. Before that he spent eight years as director of strategy for Puclicis & Hal Riney, following four as senior vice president, group account director with Hal Riney & Partners, during which time he worked with Heat’s principals, John Elder, Steve Stone and Mike Barrett.
“We have to bring our culture to New York as best we can but use a truly New York City-centric approach,” Barrett, who serves as Heat’s managing director, told Adweek. “I think the difference is the San Francisco ad environment feels like a more collaborative partnership which I think New York clients will like.”
“With West Coast agencies, it’s about creative first and it’s very idea driven. New York is more process oriented,” added Maleeny.
“You could argue the last thing this industry needs is another new ad agency,” he said. “What it is yearning for is a new kind of agency.”
“As we go into New York, it’s not just Heat—it’s Heat plus Deloitte Digital,” added Elder,who serves as president of Heat.
May
11
Fusion Retro Jeans – The 'Born In the 1980s' Collection Blends '80s Style With a Modern Twist (GALLERY)
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(TrendHunter.com) French designer brand Closer has unveiled a brand new collection of brilliant retro jeans, dubbed ‘Born in the ‘80s’, that are designed to take the classic retro jeans styles of…
May
11
Traveler Beer Co. Introduces Unlimited Beer Cans (2016) :23 (USA)
Posted in: Uncategorized
Yes, exactly what it says on the tin… err.. can. Reacting to the news that Budweiser changed their labels for limited edition “America” beer cans, the Traveler Beer Company – makers of the American shandy – announced today the launch of its unlimited edition bottles and cans, available immediately, until further notice. In collaboration with itself, the company created the unlimited edition label with not only the same look and feel as regular Traveler Beer, but also the same design. Exactly.
“The new unlimited edition cans are just like our regular design – because they are our regular design,” said Alan Newman, Founder of The Traveler Beer Company. “Instead of pouring our energy into stunt-y, promotional cans, our focus continues to be on what goes inside those cans: delicious craft beer. What’s more all-American than that?”
Yes, that’s the joke, folks. See also the snarky social/print ads.
May
11
Traveler beer co. Unlimited edition bottles and cans,
Posted in: UncategorizedYes, the unlimited edition bottles and cans created by the Traveler Beer Company, available immediately, until further notice. In collaboration with itself, the company created the unlimited edition label with not only the same look and feel as regular Traveler Beer, but also the same design. Exactly. See+ Same. same same same same same. Oh and that bit too.
See also, the online film announcing it. Funny, guys.
May
11
Funeral Home encourages motorists to Text and Drive in billboard
Posted in: UncategorizedThis is pretty bold.
May
11
Droga5 Won Pizza Hut. What, You’re Surprised?
Posted in: UncategorizedBack in March we reported that Deutsch had been forced to defend its Pizza Hut account after less than 18 months.
The client’s parent company Yum! Brands declined to respond to any of our emails beyond telling us that they had sent our inquiries to the chain’s PR team. Wow, they must be so busy!!
Anyway, a couple of our readers called this one as an OBVIOUS win for Droga5, and so it has come to pass. As the company’s statement for the AdAge exclusive puts it, “After earnest discussions with the team at Deutsch, we have mutually agreed to part ways due to creative differences.”
The client launched a review that was the subject of our earlier post and picked Droga over an unspecified number of other (unnamed) agencies. Quite a few people saw this one coming, especially after the chain plucked David Timm away from KFC to become its chief marketing officer.
For context, Droga will be Pizza Hut’s fifth agency of record in just over six years. Since BBDO agreed not to defend the business after 20 years in 2009, the Yum brand has already plowed through The Martin Agency (3+ years), mcgarrybowen (approximately 6 months) and Deutsch (about 18 months).
A Deutsch spokesperson declined to comment on the news, but we hear that the decision to part ways was truly mutual and that the agency helped the client through the review process after agreeing to end the relationship.
May
11
It’s ‘Raining Octopuses’ in BBDO New York’s Latest for GE
Posted in: UncategorizedBBDO New York launched a new spot for General Electric, which shows what it might look like if it were “Raining Octopuses.”
The spot opens with the sound of thunder signaling an impending downpour as a disappointed bride feels the rain drip down her veil and a man looks up at the sky.
When the first octopus hits the ground, it’s clear this is no ordinary storm. The remainder of the spot shows people’s reactions to the unprecedented event, from people fleeing a wedding in terror (a worst case scenario the bride and groom couldn’t have possibly seen coming during their wedding planning) to a commercial pilot attempting to navigate through the storm, while reassuring passengers “It shouldn’t interrupt our beverage service.”
An Octobrella company, meanwhile, has been waiting a long time for this.
The point of the spot, of course, is that GE is ready for “whatever the world throws at us,” helping vehicles, power grids, hospitals and more run smoothly. As usual, BBDO New York delivers the message in a memorable, visually inventive way, teaming up with Biscuit Filmworks, Work Editorial and Method Studios to bring the idea to life.
What we don’t understand, however, is why no one is collecting the delicious mollusks for future consumption. Have these people never eaten octopus before??!
Credits:
Client: GE
Agency: BBDO New York
David Lubars, Chief Creative Officer, Worldwide
Greg Hahn, Chief Creative Officer, New York
Michael Aimette, Executive Creative Director
Judd Counsell, Creative Director
Anne Lac, Creative Director
George Sholley, Executive Producer
Rani Vaz, Director of Music Production
Brandon Fowler, EVP, Worldwide Senior Director
Anna Mills, Account Director
Marissa Amendolia, Account Manager
Tom Naughton, Group Planning Director
Rhys Hillman, Senior Communications Planner
PRODUCTION COMPANY: Biscuit Filmworks
Shawn Lacy, Managing Director
Rick Jarjoura, Executive Producer
Mercedes Allen-Sarria & Rachel Glaub, Heads of Production
Jimena Murray, Producer
DIRECTOR: Christopher Riggert
MUSIC COMPANY:RMI /ScreenSound Alliance
Robert Miller, Composer
EDITORIAL: Work Editorial NY
Stewart Reeves, Editor
Abbey Chaus, Assistant Editor
Erica Thompson, Executive Producer
Sari Resnick, Senior Producer
VISUAL EFFECTS: Method Studios
Stephanie Gilgar, Executive Producer
Stuart Robinson, Executive Producer
Scott Boyajan, Producer
Heather Saunders, Producer
Benjamin Walsh, Senior VFX Supervisor
Doug Luka, VFX Supervisor
Margaret Bright-Ryan, CG Supervisor
Ivan Guerrero, CG Supervisor
Keith Roberts, Animator Supervisor
Sandro Blattner, DFX Supervisor
Ian Holland, 2D Lead
Chris Bankoff, Nuke Lead
Lersak Bun, Modeling Supervisor
Simon Yuen, Rigging Supervisor
Dan Bodenstein, FX Supervisor
SOUND DESIGN: Brian Emrich at Trinitite Inc.
SOUND MIX: Sonic Union
Michael Marinelli, Mixer
COLOR: Company 3
Stefan Sonnenfeld, Colorist
Rhubie Jovanov, Executive Producer
Adam Van Wagoner, Producer
May
11
Ontario Retirement Pension Plan: Indie88's Brent Learns about Retirement
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May
11
Ontario Retirement Pension Plan: Andrew Huang Learns about Retirement
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May
11
Ontario Retirement Pension Plan: Typical Gamer Learns about Retirement
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May
11
AOL CEO Tim Armstrong Still Thinks Shingy Is ‘One of the Best Humans’
Posted in: UncategorizedHere is a very quick but somehow amusing entry in the What in the Hell Just Happened genre. Last night Tim Armstrong, CEO of the all-powerful America On Line or “AOL,” tweeted an image depicting the maybe-cover of a certain publication that reports on a certain industry.
Look closely at the words!!
Such a positive force/one of the best humans – @shingy @AOL_Inc a very big highlight to see him on the cover @adage pic.twitter.com/39g1Ih01Xo
— Tim Armstrong (@timarmstrongaol) May 11, 2016
Quite a few People in Journalism made a point of telling Armstrong that this cover is fake. He followed with a clarification:
It is…but he should be…@adage https://t.co/ifEkumWqKw
— Tim Armstrong (@timarmstrongaol) May 11, 2016
We don’t know who produced the not-real cover and/or sent it to Armstrong (though it may have been the creation of one Virgil Texas of CAFE). And Shingy is close to being the very lowest hanging fruit at this point. But he still makes a whole hell of a lot of money doing whatever he does, and it sure looks like Armstrong fell for the joke.
Remember when The New Yorker profiled Shingy under the headline “Crystal Ball?” That was kind of fun.
May
11
Splenda Appoints JWT Canada as Its North American Creative AOR
Posted in: UncategorizedArtificial sweetener brand Splenda appointed JWT Canada as its creative agency of record for North America, AdAge reports. J3 remains the brand’s media agency, with Publicis Health Media and BSTRO handling digital and LaForce & Stevens responsible for PR.
The agency will lead the account out of its Toronto office, beginning June 1. BBDO had previously handled creative AOR duties for the brand in North America, after beating out JWT, Mother and DDB in a 2007 review to win what was then a $35 million account. Heartland Food Products Group purchased the Splenda brand from Johnson & Johnson last summer.
Splenda global VP of marketing Kim Holdsworth said the brand had an “immediate connection” with the agency, which stood out via its willingness to “challenge brands to push themselves.”
The appointment marks the first time (to our knowledge) that a JWT office in North America has won a creative review since JWT’s chief communications officer Erin Johnson filed a discrimination lawsuit against former JWT global chairman and CEO Gustavo Martinez. JWT New York was awarded creative duties for Nestlé-owned ice cream brand Häagen-Dazs back in March before launching its first work for the brand last month, and Holdsworth told AdAge the brand had “no concerns” over the discrimination lawsuit.
JWT Toronto CCO Ryan Spelliscy claimed the agency’s goal for the brand is to “put sugar out of business” before admitting that this is a bit of a tall order.
JWT’s first work for the brand, a new product launch, is expected some time in the fourth quarter. It will roll out in the U.S. before expanding to Canada.
May
11
Social Media Stars and Seniors Teach Each Other a Little Something in Fun Retirement Ads
Posted in: UncategorizedMillennials will be young forever, so they don’t have to think about stuff like retirement or pension plans.
Just in case that logic proves wrong, the government of Ontario, Canada, teamed up with ad agency Bensimon Byrne—of absurd beer slogans fame—for a series of online spots designed to get 18- to 35-year-olds thinking about their golden years.
Breaking this week, the videos, each more than two minutes long, promote a new offering called the Ontario Retirement Pension Plan. Each sets up a “generational exchange of wisdom” that pairs a retiree with a millennial. The twenty-somethings—all high-profile influencers in Canada—learn what retirement is about, and the seniors get a crash course in popular culture.
May
11
Ogilvy cria campanha chocante para mostrar o que tem do lado de dentro do couro
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May
11
Kirin Beer: The New North Wind and the Sun
Posted in: Uncategorized
In Aesop’s fable, the north wind and sun compete to see who can make a traveler take off his cloak. But in this video, the challenge is to see who can make beautiful women take off their bathing suits.
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