Film
IKEA
Advertising Agency:Auge Headquarter, Milan, Italy
Executive Creative Director:Federica Ariagno, Giorgio Natale
Creative Director:Federica Ariagno, Williams Tattoli
Copywriter:Niccolò Bossi
Art Director:Veronica Ciceri
Agency Senior Producer:Cecilia Del Favero
Production Company:(H)Films
Director:Pensacola
Post Production:Edi
Buskers at the memorial to John Lennon in Central Park seem to have found a precarious harmony after years of fighting over who got to perform and when.
Toronto-based bank financial services company TD Bank launched a review of its creative and media accounts. “We evaluate our agency relationships routinely and are currently in the process of conducting a closed review,” a TD Bank spokesperson told AdAge.
The IPG-owned, Philadelphia-based agency Tierney had been handling TD Bank’s creative for several years when it won a 2009 review for the client’s media business; TD Banknorth had merged with Commerce Bank to create the new entity the previous year.
Tierney will presumably be defending in the closed creative review, although details remain unclear. The agency’s recent work for the brand includes a series of spots last July which served as a continuation of its ongoing “Bank Human” campaign. We’ve included one of the spots below for reference.
The review follows the promotion last December of Patrick McLean from senior vice president, head of brand and product marketing to chief marketing officer. Before joining TD Bank in December of 2014, he served as vice president, digital brand strategy with Capital One, which primarily works with Omnicom’s DDB Chicago.
According to Kantar Media, TD Bank spent around $33.5 million on measured media in the U.S. last year.
O gênero de filmes de super-herói se ampliou bastante nos cinemas nos últimos anos. E embora a maior parte deles sejam derivados dos quadrinhos, existe a chance de outras proprieadades darem origem a um filme deste gênero. O clipe acima mostra como seria um deles baseado no Tinder. O vídeo tem todos os elementos de […]
> LEIA MAIS: E se o Tinder virasse um filme de super-herói?
Post originalmente publicado no B9
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Ao ler Tramontina, um cortador de grama não é exatamente a primeira coisa que vem à cabeça de muita gente. Mas a conhecida fabricante de panelas tem um modelo de cortador que é vendido no Brasil. E para anunciá-lo, fez uma ação chamada “Test Drive do Bem”, que foi bastante proveitosa para algumas das praças […]
> LEIA MAIS: Tramontina faz test drive de cortador de grama em praças cheias de mato
Post originalmente publicado no B9
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Category: Beyond Madison Avenue
Summary: Ad tech ate the world, but Facebook is eating ad tech, at least from the perspective of the industry that was born before the social network began dominating internet advertising.
Last week alone, Facebook shut down its last pure programmatic ad exchange FBX, put the final nail in the LiveRail platform, and expanded…
Category: Beyond Madison Avenue
Summary: After about 10 years of astounding dimness, the online media industry is starting to wake up and realize that not only is television not dead, but the future of online advertising revenue is largely going to come from video. The rush to video among online publishers is approaching hysteria.
Of course, as usual the marketing and advertising industries are marooned…
Print
WWF
There can be no wildlife without trees.
Advertising Agency:Adfactors Advertising, New Delhi, India
Creative Director:Rajnish Tripathi, Shashank Gupta
Art Director:Rajnish Tripathi
Copywriter:Rajesh Sinha
Illustrator:Rajnish Tripathi
Print
Greenpeace
It’s not just tuna. It’s a choice to stand against human rights abuses and the overharvesting of our oceans.
Advertising Agency:The Via Agency, Portland, USA
Creative Director:Street Steve, Kevin Phillips
Art Director:Chris Avantaggio
Copywriter:Chris Jacobs
Illustrator:Aaron Staples
Imagine if you could explore Europe’s greatest cities without having to constantly look down at your phone to make sure you’re on course to your next destination.
U.K.-based regional airline easyJet is trying to solve that problem, at least in theory, with a new pair of internet-connected sneakers that signal to wearers when to turn left or right by vibrating underneath the respective foot. This way, sightseers’ heads can stay up, taking in the surroundings while they walk, without losing their way.
Print
Dulux
Advertising Agency:Boys and Girls, Dublin, Ireland
Creative Director:Rory Hamilton
Art Director:Laurence O’Byrne, John Kilkenny
Copywriter:Sam Doyle
Photographer:James Day
PR, Online
MACMA
Advertising Agency:David, Buenos Aires, Argentina
Executive Creative Directors:Joaquin Cubria, Ignacio Ferioli
Copywriter:Juan Peña
Art Director:Ricardo Casal
General Accounts Director:Emanuel Abeijón
Account Director:Lucila Castellani
Account Executive:Brenda Ranieri
Head Of Production:Brenda Morrison Fell
Production House:Landia
Executive Producer:Adrián D’Amario
Producer:Thomas Amoedo
Director Of Photography:Nicolas Hardy
Sound Mix:Porta Estudio
Music:Cluster
Editor:Ana Svarz
Media, Promo, Direct Marketing
Ötztal Tourism
Problem: Off-piste skiing and snowboarding are more popular than ever. But also dangerous. Every year more than 5.000 people worldwide are buried by avalanches. During the search for the victims every second counts. Unfortunately, most people buried don’t wear any avalanche emergency equipment. Because it’s expensive and the danger is often underestimated. This makes it extremely hard for the mountain rescue to find and recover them in time.
Solution: The first ski pass with a built-in positioning chip. With this every skier in the ski resort Sölden is automatically locatable. After an avalanche a radio signal is immediately being sent out. The reflector in the pass returns it. And the mountain rescue can then pinpoint the victim’s exact location.
The good thing about Save Me: The reflector is passive, meaning it doesn’t need batteries, so it’s always “on”. Results: Since the implementation of Save Me in December 2015, Sölden had the lowest avalanche-related fatality rate in 10 years. After overwhelmingly good feedback, Save Me will be continued in 2016/17 and 4 other ski resorts want to adopt the technology.
Advertising Agency:Serviceplan, Munich, Germany
Creative Director:Sandra Loibl, Franz Röppischer, Lorenz Langgartner
Art Director:Sandra Wilibald, Alexander Budau
Copywriter:Vladislaus Tyszkiewicz, Lucas Mueller
Additional Credits:Jan Paepke, Valentin Boschi, Hendrick Sommerfeld
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
