May
06
Farnham Ale & Lager: Scream Machine
Posted in: Uncategorized
May
06
Volvo: Self Confidence Challenge
Posted in: Uncategorized
The Volvo XC90 is the safest, most luxurious and awarded SUV. However, luxury SUV buyers tend to choose the BMW X5, Audi Q7 or Mercedes GLE Class. We knew that if buyers could compare them side by side many would choose the Volvo XC90. So we created the first one stop shop for new luxury SUVs. Inside our Volvo dealership.
May
06
Cliffside Container Abodes – Specht Architects Home is Integrated into the Natural Limestone Ridge (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The design team at Specht Architects recently put together a container abode in partnership with Louise Harpman that is integrated into the cliffside of a limestone ridge in Lake Austin. Due to the…
May
06
Door Step School: Roads named after street kids
Posted in: Uncategorized
It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside.
FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance.
May
06
Sumner Redstone Video Testimony Will Open His Competency Trial
Posted in: UncategorizedThe first day will present Mr. Redstone and Philippe Dauman, chief of Viacom, both on video, as well as a psychiatrist who evaluated Mr. Redstone.
May
06
Radio Metropole: RMS
Posted in: Uncategorized
In Brazil, using cell phones while driving is the leading cause of car crashes, exceeding even alcohol-related ones. That’s why, given the alarming number of accidents caused by texting while driving, Radio Metropole, a public service radio station from Brazil, asked Propeg to create a campaign that encourages people to never send messages to friends, colleagues or relatives who could be behind the wheel. “No one better than the radio, that is side-by-side daily with drivers, to raise this flag” – says Mario Kertész, founder and announcer of the station.
But the agency went beyond. More than a campaign, it was created a public utility service. That’s how was born RMS – Radio Message Service. The idea was to use the radio broadcast itself as a text message reader. The mechanism was simple: if someone wanted to send a text message to a driving friend, the 140 characters text could be sent directly to the radio station. The announcers then read the messages live and drivers no longer needed to pick up their phones while driving.
A mass media campaign was created to publicize the RMS phone number. More than 3 million people were reached by the action. Thousands of text messages were received and heard safetely by drivers.
May
06
Corinthians: 30 million sponsors
Posted in: Uncategorized
The Corinthians fan base is the largest, most passionate, and most influential in Brazilian soccer, with more than 30 million supporters.
During games for the Sao Paulo Championship, supporters participated in a challenge: instead of the famous cheering to encourage players, the fans were invited to sing jingles for brands that support the project.
A special system captured the fans’ cheers in the stadium, and as soon as the cheering reached the gauge’s highest level, which was shown on the big screen, the fans won extra money for the team to invest in the Basic Training Center, one of the most modern training centers in the world that is being built in Sao Paulo to receive and train youth and promising players. This is an effort for Corinthians to always have a new group of star players being trained.
May
06
DreamWorks Animation Manages a Quarterly Profit
Posted in: UncategorizedThe studio, now being sold to Comcast, earned $13.8 million, an improvement from a loss in last year’s quarter.
May
05
Recruiting Agency Has Some Very ‘Caliente’ Names for Creative Talent on Cinco de Mayo
Posted in: UncategorizedSeems that Donald J. Trump isn’t the only person to use this odd holiday to declare, “I love Hispanics!”
Today we received an email sent to a creative shop by a staffing agency that went all out with the Cinco de Mayo theme. Under the headline “Caliente Talent For Your Hiring Fiesta!” the org wrote a few pseudo-biographical gems in which it named each of its job candidates after a Mexican food or drink item.
Do any of these hot tamales pique your interest? (That line was in the email too.)
- “Guacamole has been a Copywriter for 10 years…”
- “Margarita is an Art Director/Designer with 5 years of experience…”
- “Tostada is a Project Manager and Event Planner…”
- “Salsa is a UI Designer…”
- “Enchilada has been an Art Director…”
- “Nacho is an experienced designer…”
- “Ceviche is a Self-driven, and results oriented Digital Marketing Professional…”
You get the point, “Amigo.”
For the record, ceviche is not Mexican. The raw fish dish is rumored to have originated in Peru, and it is delicious.
We don’t find this email to be as blatantly #facepalm tone-deaf as some others we’ve seen in recent months, but we think you’ll agree that it is quite dumb.
May
05
Team Detroit Renames Itself ‘Global Team Blue’
Posted in: UncategorizedToday our colleagues at the Adweek got the scoop regarding a couple of tips we received earlier today: WPP’s dedicated Ford agencies have come together under the Global Team Blue umbrella.
No, this is not a Hillary Clinton endorsement. It’s a reference to the client’s blue logo.
This means that Team Detroit, the international division Blue Hive and the SEO/traffic booster shop Retail First will now all operate as Global Team Blue.
The three units have already been working together on the Ford business for 9 years, and the holding company positioned the move in a statement as “a way to simplify our offering and our branding to allow for a clearer positioning.”
It’s unclear whether this shift will have any noticeable effect on the operations of the three formerly independent units. On the staffing side, Team Detroit’s chief content officer/global CCO Toby Barlow and global chief operating officer Kim Brink will fill the same roles at the new entity.
The newly formed entity will operate over 49 offices around the world.
It’s unclear what, specifically, led to this rebranding effort. We did learn in March that Team Detroit had parted ways with “less than 1 percent of the population” in order to more effectively address Ford’s newfound focus on mobile and digital marketing amid what the client described as “record operating results” for 2015.
We also learned in January that Team Detroit had won a pitch to refresh the Purina brand, which is not in any way related to Ford because you should never let your dog ride in the bed of your truck.
May
05
adam&eveDDB Give Historical Figures a Style Makeover for Harvey Nichols
Posted in: Uncategorizedadam&eveDDB launched a funny new campaign for department store Harvey Nichols giving historical figures a style makeover referencing the chain’s news Knightsbridge menswear location in a series of 20-second spots.
“Einstein,” for example, celebrates the man for having a “name synonymous with genius,” redefining modern physics and writing the world’s most famous equation as Beethoven’s “Moonlight Sonata” (come to think of it, the composer could probably use his own style makeover) plays in the background and the camera zooms out to reveal a pair of truly questionable footwear.
“Pity about the sandals,” the voiceover concludes, as “Great men deserve great style” appears onscreen and then a graphic swaps in a pair of more fashionable kicks.
Another spot applies the approach to Barack Obama, 44th president of the United States, “first African American to hold the office” and wearer of dad jeans.
Other spots apply the approach to William Shakespeare (“dressed like a Christmas bauble”), Boris Johnson (“haircut like a labradoodle”) and Charles Darwin, whose beard we’d actually defend as kind of cool.
CREDITS
Client: Harvey Nichols
Agency: adam&eveDDB
Project name: Great Men
Client: Shadi Halliwell, Group Creative & Marketing Director; Anna Davidson, Head of Marketing
Chief Creative Officer Ben Priest
Executive Creative Directors Ben Tollett, Richard Brim
Art director: Tim Vance
Copywriter: Paul Knott
Head of Design: Alex Fairman
Agency Producer: Amanda Davies
Production Assistants: Nic Akinnibosun & Raluca Anastasiu
Account Management: Paul Billingsley (Business Director), Britt Lippett (Account Director), Katie Gough (Account Manager)
Agency Planner: Michelle Gilson
Media agency: Zenith Optimedia
Media planner: Tim Payne; Becky Dorfman
Animator: Rob Rae @ MOTIONCULT
Post Production: Touch Digital
VO Artist: Joe Dixon @ Sue Terry
Music Supervisor/ Audio post: Factory Studios
Soundtrack name and composer: main track – Moonlight Sonata/ Beethoven. Dance track composed by Si Begg/ Siren
May
05
Upbeat Interracial Ad for Old Navy Leads to Backlash. Twice.
Posted in: UncategorizedLast Friday, Old Navy posted the ad to Twitter, promoting a sale with a photo of an attractive, happy interracial family in an embrace. Within hours, a backlash was apparent.
May
05
How Sumner Redstone Went From Army Cryptographer to Media Mogul
Posted in: UncategorizedMr. Redstone, who ceded chairman posts at CBS and Viacom, proved one of the most voluble titans in an industry full of outsize personalities like Rupert Murdoch and Barry Diller.
May
05
Cuban-Inspired Couture – Chanel's Cuban-Themed Runway Presentation Celebrates Havana Fashion (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Karl Lagerfeld’s Cuban Chanel 2016/2017 runway presentation was a celebration of Havana fashion and was hosted in the historic city. The show featured famous attendees like Kristen Stewart,…
May
05
Diageo Brazil Names CP+B Brazil AOR For its Smirnoff, Johnnie Walker and Ypióca Brands
Posted in: UncategorizedDiageo Brazil appointed São Paulo-based CP+B Brazil as agency of record in Brazil for its Smirnoff, Johnnie Walker and Ypióca brands–the latter of which is a popular Brazilian cachaça, or sugar cane spirit. The appointment comes following a review, with CP+B Brazil CCOs André Kassu and Marcos Medeiros and COO Vinicius Reis leading the new accounts.
“This is a very special victory for us because it’s the result of a unique Diageo process that evaluated agencies for their history, teams, values and purposes. It’s especially exciting as we are a relatively new agency and it speaks to the value of our people and our commitment to the work,” said Reis, referencing the fact that the office has only been opened two years. “We’re honored to have the opportunity to continue to grow the legacy of these iconic brands.”
Kassu and Medeiros have led CP+B Brazil since the São Paulo office opened in February of 2014. Since opening, the agency has launched campaigns spanning 30 countries and doubled its number of employees multiple times (according to the press release).
This news concerns Diageo’s advertising within Brazil. No word on whether the win had anything to do with the fact that all involved parties happen to be Brazilian.
May
05
WPP Drops Out of McDonald’s Review Amid Claims of Unusual Financial Demands
Posted in: UncategorizedWPP has declined to move forward in the McDonald’s creative review, leaving Omnicom (DDB) and Publicis (Leo Burnett) as the two remaining competitors for its business.
Unnamed sources told AdAge of the change today, though neither WPP nor McDonald’s would directly confirm the news.
We hear that the client’s unusual financial demands and calls for a rapid turnaround on the pitch may have played a role in WPP’s decision to bow out of the review.
Sources with knowledge of the matter say that the client told competing agencies to complete their respective pitches within 60 days in order to meet a June 30 deadline. McDonald’s has also allegedly developed a financial deal that led involved parties to “balk.”
Specifically, we hear that the agreement would prohibit the company’s agencies from turning a profit on base compensation as laid out in the resulting contract. This means the shops working on the business would effectively operate at a loss according to the details of the agreement, not counting other fees that may or may not be tied to performance. One source calls these particulars “ridiculous” while another states that only a legacy client would be able to make such demands.
The review is being run by Flock, a consultancy launched in 2013 by former Aegis EMEA media chief Simon Francis. It would appear that McDonald’s is re-examining all of its relationships with its various agencies in the interest reducing its overall marketing spend.
This latest development almost certainly means that the two agencies currently handling the McDonald’s creative will be competing against one another…just as they allegedly did last year when McDonald’s picked Leo Burnett over DDB to promote its All Day Breakfast offering. To our knowledge, the latter agency has not publicly released any McDonald’s work since then.
The review arrives just as the chain’s focus on All Day Breakfast offerings led to what Bloomberg described as “a scramble among its rivals to find new ways to combine eggs, potatoes and meat for a tasty breakfast.” Related campaigns helped the chain to bounce back from “its worst sales slump in more than a decade.”
WPP deferred to the client for comment. We have reached out to McDonald’s and both of its current agencies of record, and we will update this post if/when they respond.
Perhaps most importantly, CMO Deborah Wahl tells AdAge that “I’m Lovin’ It” will remain the company’s tagline.
May
05
Gravity-Defying Staircases – Close to Bone Built a 12-Tonne Floating Staircase in Steel (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Civil engineering studio Close to Bone has designed a floating staircase in Flanders that seems to completely ignore the physics of gravity. With its abrupt orange color juxtaposing the sprawling…
May
05
25 Examples of Gen Z Content Creation – From Teen Influencer Communities to Collaborative Video Apps (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These examples of Gen Z content creation range from creative photo and video editing tools to webseries and webisodes that are hosted by young social media influencers. When examining the top-…
May
05
Wongdoody Wants Viewers to ‘See the Lite’ in First Effort for Litehouse
Posted in: UncategorizedWongdoody launched its first campaign for employee-owned food company Litehouse since recently winning AOR duties for the brand.
The integrated campaign, “See the Lite,” is built around a 30-second broadcast spot promoting the brand’s line of salad dressings. In the spot, a mother reaches into a pantry to grab a selection of salad dressings as her family sits down to dinner. “Are you going to do the ranch or do you want the green one?” she asks her son, as her daughter squeezes a bottle and releases a gross, gooey pink slime. The ranch doesn’t look much better, as some metallic looking blocks fall out of the bottle and “the green one” releases a noxious looking cloud of dust. “There’s a lot of salad dressing that’s full of…not dressing,” the voiceover says as the family chows down on the less-than-appetizing selections.
This is contrasted with Litehouse, which, unlike those other brands, is found in the produce section, “where real dressing should be.” Wongdoody’s approach highlights the additives and preservatives found in most brands in a way that makes them truly unappealing. It also turns Litehouse being found in the produce section into a selling point, while also letting consumers who might otherwise overlook it know where they can find a bottle. We wonder if the caricature of preservative-laden dressings might go a little too far, however, as viewers might be so disgusted as to tune it out.
60, 30 and 15-second versions of the spot will air online and on broadcast. The campaign, which also includes radio, digital, social media, out-of-home and in-store, as well as an integrated PR effort led by Crafted Communications, focuses on the markets of Baltimore, Philadelphia and Jacksonville, running until July 17.
“This Litehouse campaign was the perfect opportunity to educate shoppers on an underserved food segment, and show the differences between shelf-stable dressings in the middle of the store and Litehouse’s fresh, quality offerings in the produce section,” said Tracy Wong, chairman and co-founder of Wongdoody. “I think consumers are going to really identify with Litehouse’s mission to provide first-class products.”
Credits:
AGENCY: WONGDOODY
Chairman, ECD: Tracy Wong
CD: Mark “Monkey” Watson
ACD, Copywriter: Jennie Moore
Senior Copywriter: Tim Koehler
Art Director: Patrick Moore
Designer: Candice Nagel
Group Account Director: Megan Meagher
Account Director: Kristie Christensen
Management Supervisor: Katie Brotherton
Senior Account Manager: Scott “Scooter” Churchill
Director of Strategy: Jason Gingold
Market Strategy: Kari Connor
Associate Strategy Director: Lori Hicks
Supervisor, Connection Planning: Audrey Steinberger
Senior Director of Integrated Production: Stacy McCann
Executive Producer: Steph Huske
Interactive Producer: Laura Haithcock
Print Producer: Mich Congdon
Director, Studio: Kenta Hadley
Senior Studio Artist: Scott Engelhardt
Studio Artist: Katie Grantier
Senior Retouch Artist: Charlie Rakatansky
Post Producer: Sabrina Luciani
Editor: Hasalyn Modine
Sr. Motion Graphics Designer: Matt Glenovich
Motion Graphics Designer: Jacob Mrozek
CLIENT: Litehouse
VP, Marketing and Communications: Maria Emmer-Aanes
PRODUCTION PARTNERS
Radical Media LLC
Director: Rosey
Executive Producer: Jim Bouvet
President: Frank Scherma
Head of Production: Cathy Dunn
Producer: Diane Castrup
Production Supervisor: Joan Duff
Clatter & Din
Audio Engineers: Eric Johnson, Sam Gray
Executive Producer: Rachel Komenski
Lightpress
Colorist: Jeff Tillotson
Systems Specialist: Shane Dillon
Producer: Amanda Kay Helmick
Composer
Dan Koch, Milk & Honey Music
Talent
Dad: Rob Ullett
Mom: Nicole Ghastin
Daughtter: Veronica Mason
Son: Taylor Gregory
Voiceover: Eleanor Katz
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.