CHI&Partners CCO Jonathan Burley Is Leaving the Agency

CHI&Partners CCO Jonathan Burley is leaving the agency after six years, Campaign reports.

We received word earlier this week that Burley would be departing, but sister agency The&Partnership’s PR team denied it. So it would appear that this news surprised WPP as well.

At any rate, Burley joined CHI&Partners in May of 2010, following over five years with Leo Burnett as a group executive creative director, working with brands including McDonald’s and Kellogg. Before that he spent seven years as a creative director with HHCL + Partners.

It’s always a difficult decision to leave an agency you’ve been a part of for six years, and I wish I could say more at this time about where I’m going next, but I’m sure CHI will continue to go from strength to strength,” Burley told Campaign.

The&Partnership founder Johnny Hornby wrote to staff in an email:

Jonathan and I agreed some time ago that having enjoyed a wonderful six years together – where Jon has built a great department and produced some really outstanding work for our clients – that it was a good time for him and for us to take on a fresh challenge.

Not surprisingly a little while later Jonathan now has a lots of offers from elsewhere, both in London and abroad, and hasn’t yet chosen his next move.”

It’s unclear where Burley is going, but according to our tipsters his departure was not a mutual decision.

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Ahead of Father’s Day, Young & Rubicam Mexico launches a spot for the Special Olympics that follows an expectant dad in a frenzy of anticipation over an upcoming blessed event—the birth of his son. 

“When I found out you were coming, it was the happiest day of my life,” the voiceover begins. “A boy. A boy that would love football as much as I did. I waited nine long months, and then you were born. And you gave me the most unexpected surprise.”

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Spoilers Talk Show #29 – Renovações, cancelamentos e novidades

spoilers-talk-show-29

No Spoilers Talk Show #29, nova edição do podcast do Spoilers, as colunistas Letícia Arcoverde e Sylvia Ferrari, Carol Scoponi e Chris Dierkes se reuniram para falar sobre as novidades da TV americana. Nas últimas semanas descobrimos quais séries foram canceladas, quais foram renovadas, e tivemos uma prévia das novidades que farão parte da nova temporada em setembro nos principais canais da […]

> LEIA MAIS: Spoilers Talk Show #29 – Renovações, cancelamentos e novidades

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Is This the Most Racist Ad of the Year, Or…?

So in case you missed it, the entire internet is collectively up in arms over this Chinese ad for detergent brand Qiaobi.

It is…something.

The narrative is almost an everyday romance: guy who happens to be black romances woman who happens to be Chinese, but then she pushes him into the washing machine and he miraculously comes out looking very different. Why? We don’t know! But she seems very happy with the result.

So. That was really fucking weird and awkward and we are quite confused right now, please help.

Oh right, some Italian company did it first, thank you Shanghaiist. We knew there was something a little off about that music.

Same concept, same music, opposite conclusion: “Coloured is better.”

Wow. With no real context beyond the most basic understanding of the popularity of skin whitening treatments throughout Asia, we simply don’t know what to make of this controversy. At the very least, it feels more tone-deaf than the Sprint T-Mobile “ghetto” thing to your average Western viewer.

But seriously, have you ever seen such a blatant ripoff?

DM9DDB Trusts the Dog Not to Reveal Your Secret Bondage Fetish

DM9DDB takes an odd approach in its new campaign for puppy chow brand Special Dog, displaying in various situations that we should treat man’s best friend well because they know too much.

In “Bondage,” for example, a rather large man wearing chains and a ball gag waddles into a room to get an umbrella (we don’t want to know…) when his dog stares him down.

Tongue lolling out the side of his mouth, drooling, the canine keeps his knowing stare on the man as the spot ends with the tagline, “He knows too much. Treat him well” and a shot of the man pouring Special Dog into his bowl.

The spot is certainly memorable in a WTF kind of way.

We’re not sure that’s going to get people to watch until the end for the brand connection or tune out, confused and/or grossed out. It also would probably help if the spot explained exactly why feeding your pet Special Dog is treating them well in comparison to other brands, although we suppose the name itself provides at least a tenuous connection.

Still, these have got to be some of the more memorable dog food spots we can remember and the pacing is pretty spot-on. Two other spots apply the same concept to the case of a woman who drinks her late husband’s ashes in her tea and a pug who catches his owner sticking his hand down his pants and then sniffing his fingers.

It’s all quite gross, which is the whole point.

Credits:
Advertising Agency: DM9DDB, Brazil
Chief Creative Officer: Aricio Fortes
Executive Creative Officer: Paulo Coelho
Creative Directors: Adriano Alarcon, Carlos Schleder, Gonzalo Ricca
Art Director: Rafael Segri
Copywriter: Filipe Medice
Production Company: Bossa Nova Filmes

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Everyone's Angry at This Racist Chinese Ad, but It Says Something About America Too

Every few months, a racially offensive advertisement emerges from Asia and makes the rounds in America, to howls of disgust. It’s happened again this week, as a Chinese laundry detergent brand called Qiaobi released a spot—airing on TV and in cinemas, according to Shanghaiist—in which a black man gets shoved in a washing machine and comes out looking … quite different.

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