Aug
03
Aug
03
Projeção no Empire State Building exibe dezenas de animais em extinção
Posted in: Uncategorized
Aug
03
Tudo o que Mr. Catra toca vira filho em novo comercial da Casa&Vídeo
Posted in: Uncategorized
Aug
03
Old Navy: Picture-day
Posted in: Uncategorized
Advertising Agency: Chandelier, USA
Creative Directors: Richard Christiansen, Lena Kuffner
Associate Creative Director: Michael Scanlon
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Production Coordinator: Camilla Rothenberg
Copywriters: Josh Meyers, Laura Kraftt, Brad Hall, Patty Wortham, Matt Goldman
Producers: Chris Noble, Jill Andresevic
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Dave Bernstein
DP: Guillermo Navarro
Editorial: Final Cut NYC
Editor: Paul Zucker
Assistant Editor: Betty Jo Moore
President: Stephanie Apt
Executive Producer: Lauren Bleiweiss
Post Producer: Mackenzie Alexander
Telecine: Color Collective
Colorist: Alex Bickel
Producer: Claudia Guevara
Audio Post: Sonic Union
Mixer: Mike Marinelli
VFX Studio: Significant Others
2D VFX Artist: Dirk Greene
Producer: Alek Rost
Aug
03
POld Navy: First day of school
Posted in: Uncategorized
Advertising Agency: Chandelier, USA
Creative Directors: Richard Christiansen, Lena Kuffner
Associate Creative Director: Michael Scanlon
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Production Coordinator: Camilla Rothenberg
Copywriters: Josh Meyers, Laura Kraftt, Brad Hall, Patty Wortham, Matt Goldman
Producers: Chris Noble, Jill Andresevic
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Dave Bernstein
DP: Guillermo Navarro
Editorial: Final Cut NYC
Editor: Paul Zucker
Assistant Editor: Betty Jo Moore
President: Stephanie Apt
Executive Producer: Lauren Bleiweiss
Post Producer: Mackenzie Alexander
Telecine: Color Collective
Colorist: Alex Bickel
Producer: Claudia Guevara
Audio Post: Sonic Union
Mixer: Mike Marinelli
VFX Studio: Significant Others
2D VFX Artist: Dirk Greene
Producer: Alek Rost
Aug
03
Saatchi's Latin America Head Cynthia McFarlane Is Leaving
Posted in: UncategorizedCynthia McFarlane, Saatchi & Saatchi Worldwide’s longtime Miami-based head of the Latin America region and U.S. Hispanic agency Conill, is leaving the company on Oct. 1. Ms. McFarlane, Saatchi & Saatchi CEO and chairman for Latin America and U.S. multicultural, said she plans to pursue a new, entrepreneurial venture early next year after taking a few months off.
She will not be replaced. With the exception of Brazil, Saatchi’s Latin American operations will report to Justin Billingsley, London-based CEO of the worldwide dynamic markets group since the network’s management group was restructured in January 2015 when former CEO Kevin Roberts stepped down to become executive chairman. Dynamic markets is a group of 29 countries Saatchi has designated as fast growing in Latin America, Asia, Africa, the Middle East and Central and Eastern Europe. (One major market, Brazil, which previously reported to Mr. Roberts, reports to CEO Worldwide Robert Senior).
Mr. Billingsley, a former marketer, joined Saatchi in 2009 as Shanghai-based regional CEO for Greater China, and became chief operating officer for Saatchi in Europe two years ago. He began his career at Unilever in Australia, then worked for Coca-Cola in the U.S., U.K., Australia and Indonesia. Before joining Saatchi, he was brand marketing director for telecommunications brand Orange in the U.K.
Aug
03
Sears Aims to Make Life — and Your Marriage — Easier
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the weekend. See the methodology here.
Among the new releases, Sears’ “Dinner Party” highlights the challenges of picking the right washing machine and Kohl’s pushes sports in its latest back-to-school spot. And U.S. Cellular wants you to know they have your back wherever you are, even if it’s “way way way out here.”
Arnold Schwarzenegger stars in the No. 1 most-engaging spot for 2K Games recreating the famous bar scene from “The Terminator.” This time, however, Mr. Schwarzenegger must take on WWE wrestlers. And the No. 5 spot from Iams shows that a dog truly is a man’s best friend. From road trips to little league games, the spot follows a young boy growing up with his dog “Duck.”
Aug
03
Save Game 6 – Contradiction, Guild of Dungeoneering e The Magic Circle
Posted in: Uncategorized
Aug
03
Pharrell Anoints a New Generation (and Definition) of Superstars in Adidas Video
Posted in: Uncategorized
Johannes Leonardo’s new “Superstar” campaign for Adidas, which features Pharrell and is centered around the Supershell collection he designed, claims to both democratize the idea of superstardom and make it less ambiguous.
Well, you can’t accuse them of aiming their sights too low, that’s for sure.
The first video in the campaign questioned the idea that fame is necessary for superstardom, and the more recent video, “Audience of One,” makes good on that premise by introducing a bunch of people no one has ever heard of as Pharrell-approved superstars.
They include American musician Pusha T, actor/director Grigoriy Dobrygin, Japanese designer Yoon, Chinese designers VJ Mian, and Mexican illustrator Smithe, all of whom state that they create purely for self-expression, with no desire for fame or glory. (Given that they’re all appearing in an ad for a global shoe brand featuring a major celebrity, they don’t seem too allergic to the idea of fame, though.)
One neat aspect of this campaign is the “pay it forward” component, wherein the five people I just named will shine a light on other creative people, forever marking them as cool via the hashtag #OriginalSuperstar. Who knows, perhaps future elements of this campaign might even focus on shoes in any significant way.
Aug
03
There's Now a Trailer for the Deadpool Trailer, and It's Delightfully Meta
Posted in: Uncategorized
Breaking the fourth wall doesn’t happen all that often in movies—especially not in today’s overly earnest and gritty superhero movies.
That’s what makes Deadpool special. He’s fast-talking, brash, in-your-face and constantly going meta with references to his own role in a fictional universe, which makes him the perfect pitchman for his own trailer.
In the brief preview of a preview below, Deadpool lampoons classic trailer copy (“In a world…”) while taking jabs at the studio behind the film (20th Century Fox), its odd depiction of his character in X-Men Origins: Wolverine, and star Ryan Reynolds’ not-so-award-winning acting career.
Check it out below:
Aug
03
Once Again, There Are More Commercials on TV
Posted in: Uncategorized
As has become the norm, TV networks are continuing to bolster their commercial loads in attempt to stave off declining ad revenue.
AMC Networks increased its ad load by 10% in the second quarter, the most of any other network group, followed by Viacom, whose commercials were up 7%, and A&E Networks, which was up 5%, according to a report from Sanford C. Bernstein.
“The continued ad stuffing is an obvious and unsustainable (some would say ‘desperate’) action by the networks to prop up ad revenue in the face of declining audiences,” wrote Todd Juenger, analyst, Sanford C. Bernstein. “Not only can this not be sustained going forward, it further contributes to the audience declines making SVOD [streaming video on demand] that much more preferable for viewers made numb by the absurd amount of ads (as well as decreasing the efficacy of the advertising that is still seen).”
Aug
03
Lowe's Taps Into Tech to Promote New Manhattan Locations
Posted in: Uncategorized
Home-improvement retailer Lowe’s is bringing its “Fix in Six” Vine campaign to life, creating animated window displays of household tips, at one of the retailer’s first two Manhattan locations.
The “Fix in Six” push, created by BBDO NY, provides six-second tutorials on quick and easy home-improvement tips like microwaving a sponge to kill germs and using walnuts to mask scratches in wood. To build buzz for the new Lowe’s location in the Chelsea district of Manhattan, the agency illustrated two new fixes that cater to city living: painting a room a light color to make it look bigger and hanging a bike from the ceiling to save space.
Lowe’s Chelsea store, located on the corner of 6th Avenue and 19th Street, is less than five blocks from larger competitor Home Depot, which landed in Manhattan nearly a decade a go. The shop, which opens in September, will be the second Lowe’s to come to the borough this summer.
Aug
03
Top 50 Retail Ideas in August – From Shopping Assistant Apps to Soothing Bedding Stores (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) While there are some shoppers who prefer to get in and out of a store as quickly as possible, many of the top August 2015 retail ideas are designed to appeal to consumers who long to linger and be…
Aug
03
MDC Partners Hires Network President/CEO’s Husband as Global President of Brands
Posted in: Uncategorized
Aug
03
Grey's Newton Joins Sunshine, Burnett Chicago Hires Sang and Siedband
Posted in: Uncategorized
Hollie Newton, the Grey London creative director who won two Grand Prix at Cannes for Volvo’s “Life Paint,” is leaving to take up the role of executive creative director at London agency Sunshine. Newton will report to Al MacCuish, founder and chief creative officer at Sunshine, when she starts in early September. She joined Grey in 2013 as global creative director, after four years at Wieden & Kennedy London. Having led and won the worldwide Volvo Cars pitch, she oversaw initatives such as Volvo’s “Swedish Air” as well as the “LifePaint” project, which won the Grand Prix in both the Design and Promo & Activation categories at Cannes this year. She started her career in digital at Engine then went on to join Nitro, where she worked on Foot Locker and Volvo. Sunshine was founded in 2012 by MacCuish, who is ex-Mother, and its clients have included, often on a project basis, Google, the Roald Dahl Literary Estate and Gucci.
Leo Burnett Chicago has appointed Gordy Sang and Brian Siedband as senior VP, creative directors to work on McDonald’s and new business opportunities. The Chicago natives return from Los Angeles, where they worked at Deutsch on brands such as Taco Bell, PlayStation and Netflix. They first teamed up at FCB Chicago in 2007 as creative partners working on Miller Lite.
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