(TrendHunter.com) These August 2015 fashion trends range from celeb sibling collections to glam rock menswear lines that reference the opulence of rockstar life in the 70s. In addition to creating co-branded fashion…
(TrendHunter.com) As a brand that’s all about empowering people to create DIY electronics, littleBits recently set up an electronics shop in New York City to give people the chance to experiment with its…
(TrendHunter.com) Senior director of functional design at ‘3D Systems’ Scott Summit created a unique 3D-printed cast. The cast is more comfortable than traditional fiberglass casts and will actually…
Ask a sampling of advertising and media industry executives how programmatic ad buying works and you’re likely to get some varied answers. You’ll hear, as you might expect, that programmatic automates the buying, placement and optimization of media. But if you listen closely, you’ll also pick up on some subtext: the notion that programmatic buying is displacing the traditional sales element.
Those in the trenches know this isn’t true; the rise of the machines is not yet upon us. But the misperception does bring up an interesting question: What role do people play in programmatic, and how can man and machine work together to make the most of these technologies?
It’s a good question to address, because programmatic buying figures significantly in the future of the advertising industry. It’s big, and it’s getting bigger, accounting for $15 billion of the approximately $58.6 billion digital advertising pie this year, according to eMarketer. That’s 55% of all the money spent on digital display ads in the U.S., and a nearly $5 billion increase over 2014.
(TrendHunter.com) A slow decline in movie theater ticket sales is quickly showing that having the biggest and best cinema screen or the most eye-popping 3D film experiences no longer cuts it for people looking for…
(TrendHunter.com) Many of the top August 2015 customization ideas come neatly wrapped in some sort of kit or package to make it easy to achieve mass customization, yet give individuals the space to feel as though they&…
(TrendHunter.com) Many of the top August 2015 travel trends speak to progressions in consumer desires and spending habits that can be observed across industries. As the sharing economy continues to ramp up,…
(TrendHunter.com) Canadian artist Janice Wright Cheney recently designed two beautiful bear sculptures that are entirely covered in red roses. The prominent artist often uses unusual textiles in her work to explore…
Category: Beyond Madison Avenue
Summary: Can anyone actually become a marketing master?
An interesting question, certainly. We think that the answer could be just as thought provoking.
Category: Beyond Madison Avenue
Summary: Ever hear that turn of phrase: How are you supposed to apply to a mandated two-years-experience job without two years of experience when every entry-level position requires it?
This is a real, scary truth in many industries, and let me tell you — the ad industry certainly does not shy away from it. Except there’s one thing that stands out in our field…
(TrendHunter.com) With many of the August 2015 luxury ideas, opulence takes an unexpected turn. This includes a lot of unusual collaborations from Rihanna and Stance Socks, the Ritz-Carlton in Hong Kong and Ferrari,…
(TrendHunter.com) The act of cooking food over heat, storing vegetables and brewing coffee all seem familiar, but some of the most popular August 2015 kitchen ideas suggest improvements to the way these processes are…
(TrendHunter.com) As much as swimsuit season is one time of the year that many people are generally more careful about what they eat, this doesn’t stop most of the August 2015 food ideas from being a little…
“We all felt like there was an opportunity for us,” said Mr. O’Keefe, the agency’s CEO. “The business was shifting and the opportunity was to take big-agency experience and move it into something more nimble, but still treat ideas and work like we did when we were at bigger shops. We wanted strategy and ideas that felt like big ideas.”
Prior to founding OKRP, Mr. O’Keefe and Mr. Paul were senior executives at Interpublic’s FCB, and Mr. Reinhard, who was executive creative director at FCB and DDB, also was creative director at design agency Eyeball. OKRP has a minority investment from Interpublic Group of Cos., though the agency declined to say what percent the holding company owned.
OKRP has brought in big-name clients like Yum Brands, for which the shop has worked on some of its emerging concepts like Chick-fil-A competitor Super Chix and Vietnamese-sandwich concept Bnh Shop.
I’d like to make one thing clear. Despite my previous grousing about Meerkat and Periscope, the shade I’ve thrown at Oreo’s Super Bowl tweet being held up as the paragon of real-time marketing, my suspicion that the Apple Watch is a flop and my disdain for the word “disruption,” I am not a luddite.
Sure, I think marketers should get the lay of the land before running full speed into the next technological playground. And regardless of tech and data solutions, old-fashioned creativity will always be crucial to advertising.
But I do love gadgets and technology. I was early to blogging and only moderately late to Twitter. I went through a raft of “iPhone-killers” when a lot of smartphones just hitting the market were laughably useless.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
