Lowe's Taps Into Tech to Promote New Manhattan Locations
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Home-improvement retailer Lowe’s is bringing its “Fix in Six” Vine campaign to life, creating animated window displays of household tips, at one of the retailer’s first two Manhattan locations.
The “Fix in Six” push, created by BBDO NY, provides six-second tutorials on quick and easy home-improvement tips like microwaving a sponge to kill germs and using walnuts to mask scratches in wood. To build buzz for the new Lowe’s location in the Chelsea district of Manhattan, the agency illustrated two new fixes that cater to city living: painting a room a light color to make it look bigger and hanging a bike from the ceiling to save space.
Lowe’s Chelsea store, located on the corner of 6th Avenue and 19th Street, is less than five blocks from larger competitor Home Depot, which landed in Manhattan nearly a decade a go. The shop, which opens in September, will be the second Lowe’s to come to the borough this summer.
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