Hasta La Creative!

After a storied career working on memorable campaigns out of top U.K. shops Fallon and Mother, Rob Potts became executive creative director at Saatchi & Saatchi London in June 2014, alongside his partner Andy Jex. The pair took over the agency’s creative reigns after Paul Silburn and Kate Stanners moved up to group roles.

During their tenure, the agency has turned out remarkable work, from the insanely funny “Pooface” for Pampers, to more thought-provoking ideas such as the campaign that put actor David Harewood in “whiteface” for Operation Black Vote.

Mr. Potts’ colorful life extends beyond advertising, of course, as you’ll see in this edition of Six Things.

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Barton F. Graf 9000 has appointed Roger Bova as its head of design. Bova previously served as design director at Anomaly, where he worked on Budweiser, Diageo and the agency’s various innovation projects. He began his career as an art director at independent DVD label Pleximfilm before opening his own studio Roger&Co in 2007. There, he worked with a variety of clients, including Arnell Group, Abrams Books and Rockstar Games.

180 Amsterdam has named Olivier Konhammer as its head of integrated production. Konhammer is an industry vet with nearly two decades of experience and returns to the agency after serving as managing director at Glassworks Amsterdam. Outside of 180, his previous jobs also include posts at Anomaly and Discovery Networks International. Konhammer’s main responsibility will be to build on the production work done for all the agency’s key clients and to bring “renewed” vigor to the head of integrated production role, according to the agency.

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O Apple Music, serviço de streaming da Apple, foi lançado em junho deste ano e na época uma das coisas que a empresa da maçã mais destacou foram as playlists personalizadas. Elas são criadas por pessoas de verdade, que escutam e escolhem os conjuntos de músicas que podem mais agradar aos ouvidos dos usuários. Em […]

> LEIA MAIS: Novos comerciais destacam poder de descoberta do Apple Music

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The holy grail of digital advertising is tying an ad — any ad running on any digital property — to a subsequent product sale. Facebook, Google, AOL, Yahoo, Amazon, Twitter and other top digital ad sellers are pursuing it. But Facebook increasingly appears to be closest to success, according to industry executives following the quest.

Most recently, Facebook has run a small test with a brick-and-mortar retailer, tracing ads that ran in one of multiple third-party mobile apps to sales made in one of the retailer’s stores. “We actually connected their point-of-sale [system] and were able to connect it through — just like with one location with one little experiment,” said David Jakubowski, Facebook’s head of ad tech. “They were able to show there was a 13% lift in sales as a result of a whole bunch of this mobile activity.”

Here’s how Facebook is getting there. First, Facebook’s registered user base of more than 1.4 billion people give it a way to track many people’s online behavior whether they’re on or off Facebook. Facebook can see when users are on certain third-party mobile apps and deliver an ad based on things you like on Facebook. Second, there’s the company’s Atlas ad server and the growing ad-tech business Facebook has built around it.

Continue reading at AdAge.com