Hasta La Creative!

Forgot about Dr. Dre? I haven’t.

That’s because “Straight Outta Compton” is straight outta 2015, culturally relevant as ever, and Dr. Dre has reentered the mainstream after a 16-year hiatus from recording music and making films. In the process, Dre shows us all how authentic marketing is done — telling a compelling story about his early career with N.W.A., while subtly referencing the aspects of his brand he wants us to care about. Don’t call it a comeback. Call it the next episode.

“Straight Outta Compton” tells the story of how the rap group N.W.A. (Dre, Eazy-E, Ice Cube, Yella and MC Ren) pioneered a new genre of music in the mid-80s, Gangsta Rap, or as they called it, “Reality Rap.” N.W.A.’s music depicted violent life on the streets of Compton in a way that no other artists had before. The group’s success, as controversial as it was, coincided with escalating police brutality that led to Rodney King’s beating and the L.A. riots of the early ’90s.

Continue reading at AdAge.com

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The curious case of the silent celebrity: Beyoncé last tweeted two years ago, and hasn’t given an interview in over a year.

Actor Matthew McConaughey is getting behind the wheel of another Lincoln, the redesigned MKX crossover, for a series of commercials set to run next month.

Ford’s luxury brand has not revealed how many commercials it will make, but Lincoln spokesman Stephane Cesareo said it would be a multiplatform campaign. National Football League games are included in broadcast plans, according to the Detroit Free Press.

The campaign is scheduled to start Sept. 12.

Continue reading at AdAge.com

(TrendHunter.com) While there is a growing culture lacking anonymity, this privacy-centric home keeps your family life away from being everyone’s business.

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A new hybrid-electric Audi is just like that time Bob Dylan shocked audiences by playing an electric guitar at the Newport Folk Festival, says Audi.

This new video from the automaker, a sponsor of the 2015 festival, interviews a mix of historical figures, like documentarian Murray Lerner, and modern musicians, like Courtney Barnett, Jim James of My Morning Jacket, and Colin Meloy of The Decemberists—artists who were part of the lineup at Newport this summer, which celebrated the 50th anniversary of famous Dylan’s 1965 show.

So, what exactly are the differences between a Fender Stratocaster and an Audi A3 Sportback e-tron, you might ask? It doesn’t matter, because when you’re driving around in your sweet $40,000 car, you’ll feel like a pioneer and a rebel cranking out creamy licks on your finely tuned instrument.

It also may be worth noting that while it’s widely believed audiences booed Dylan’s decision to go electric, that account is also disputed—other theories include that crowds were upset by bad sound quality, or the shortness of his set. But that’s nowhere near as good a story.

To be fair, the clip does include some charming rumination on music and its evolution. But the implicit message—”Don’t hate progress. Buy an Audi”—isn’t the most compelling song. Especially when other car marketers are making the case that fuel-efficient alternates can literally run on cow crap.

CREDITS
Client: Audi
Spot: “Plugging In”
Executive Producer: Joseph Assad
Director: Phil Pinto
Narration: ?Holly Laessig
Agency: PMK•BNC/Vowel
Production Company: One Thousand Percent
Producer: Tyler Byrne, Kristopher Rey-Talley & Rebecca Assing
Director of Photography: Sam Wootton
2nd Unit Director: Antonio Santos
Associate Producer: Victoria Lada
Editorial: One Thousand Percent
Editor: David Yoonha Park & Ryan Dickie
Post Producer: Kristopher Rey-Talley
VFX Company: Motion Atelier
Nuke Artist: Paulo Dias
Titles/Graphics: Wax Magazine
Animation: Konrad & Paul
Sound Designer: Colin Alexander
Mixer: Greg Tobler