(TrendHunter.com) As more and more consumers grow concerned about the types of food they are putting into their bodies and traditional gym institutions are expanding to meet the desires of modern consumers, there are…
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Ambuja Cement by Publicis.
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(TrendHunter.com) These July 2015 fashion trends range from 90s raver casuals to couture staples that celebrate the holy month of Ramadan. As the resurgence of nostalgia begins to take over the fashion industry, past…
Mr. Harbutt infused his work with evocative imagery and as an art photographer he transformed conventional scenes into surreal metaphors.
Reelz, a cable network, has stepped up to carry the Miss USA Pageant on July 12. Univision and NBC had backed out after Donald Trump’s comments on immigrants.
O Twitter atualizou hoje sua ferramenta de anúncios para tornar mais fácil a vida das marcas que gastam dinheiro na rede. Agora é possível fazer uma segmentação mais personalizada através do que o Twitter está chamando de “Twitter Personas“. São 11 “personas”, e cada uma delas é separada de acordo com a segmentação: graduandos, profissionais, […]
> LEIA MAIS: Twitter oferece segmentação em “personas” para anunciantes
Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie
The church favors a deal to sell an eight-acre property to the pop star — over the objections of two nuns who have another plan in mind.
The city’s mayor and the San Diego Comic Convention, which operates Comic-Con International, signed an agreement to host the fan convention in San Diego for two more years.
O Facebook alterou esta semana algo além do seu logotipo. A rede social está testando uma nova maneira de cobrar por anúncios em vídeo. Enquanto a maneira convencionar é cobrar quando um vídeo patrocinado aparece na timeline, mesmo que o usuário apertasse o play ou não, o novo método proposto pelo Facebook é de realizar […]
> LEIA MAIS: Facebook testa nova forma de cobrar por anúncios em vídeo
Post originalmente publicado no B9
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The company said the cut was necessitated by a decline in the number of households owning televisions.
This week, Austin’s GSD&M made a series of staffing changes that included the departures of several agency veterans.
The total number of employees dismissed was approximately a dozen, and the following executives are no longer with the agency:
SVP/GCD and McCann vet Gail Sheehan also left GSD&M earlier this year for a position with smaller Austin agency A3 Creative.
CEO Duff Stewart tells us that “we had to say goodbye to a few people to align our business with where we’re headed,” attributing the change to some prominent account losses and the shifting needs of current clients.
The most recent news concerning GSD&M came in May when PetSmart announced a decision to take its marketing in-house only seven months after signing the agency as its new creative lead. Former client Radio Shack, which enlisted “Weird Al” Yankovic to attempt a holiday comeback last year, also went bankrupt, and the hedge fund Standard General finalized its purchase yesterday for $26.2 million; many of the approximately 1,500 locations it bought in April will soon become Sprint/Radio Shack stores. Recent high-profile successes include the Avocados from Mexico Super Bowl ad, which we discussed with Creative Director and RPA/180LA veteran Tom Hamling in January.
Stewart notes that, aside from these changes, the agency is currently hiring for multiple positions in order to better align the needs of various clients with its in-house talent.
DeVito/Verdi launched a lighthearted new campaign for Legal Sea Foods, urging viewers to go “Pescatarian” while extolling the virtues of seafood. Pescatarian is defined as someone who doesn’t eat meat but will eat fish, but for the purposes of this campaign, it seems to mean someone who always eats fish, religiously.
The satirical proselytizing of the campaign includes broadcast spots (see above), print ads and a mock website extolling the virtues of the (fake) religion. Broadcast spots deliver satirical messages such as “Jesus fed 5,000 people with a few fish. We do that every single day.” in a tone mimicking religious evangelism. The broadcast campaign breaks next week in Boston, followed by print ads in a similar tone in July issues of two area magazines. We’ve included an example of the latter below.
Credits:
Agency: DeVito/Verdi
Creative Director: Sal DeVito
Copywriter: Barry Flanik
Art Director: Manny Santos
Agency Producer: Barbara Michelson
Digital Team: Lauren Reddy, Yasmin Elgibali
Editorial Company: Kind Edit
Editors: Anthony Marinelli, Eduardo Wong
Twitter is often touted as a platform that gives a voice to those who may otherwise be unheard. But it also provides a platform for high-earning executives and competitors to curse at each other over who has a lousier product.
Last night Sprint CEO Marcelo Claure went on a tirade after T-Mobile CEO John Legere posted the following:
The link was to a Re/Code story that didn’t cast Sprint’s latest promotion –an all-in $80-a-month plan with ads that directly go after AT&T, Verizon and T-Mobile — in the best light.
Evidence has emerged suggesting that “Go Set a Watchman,” said to have been discovered in August and set to be released on July 14, may have been found years earlier.
72andSunny launched two new spots in its “Progress Report” campaign for anti-tobacco group truth today, examining recent developments in changing attitudes towards smoking.
One spot (featured above) calls out Camel for not allowing employees to smoke at their desks. It mendaciously conflates allowing smoking indoors to “It’s okay for their customers to smoke…but not their employees?” accompanied by an annoying “mind blown” GIF, employing the kinds of manipulative tactics truth once called out the tobacco industry for. Another spot applauds Syracuse University’s recent decision to become a tobacco free campus, emphasizing that less money on cigarettes means more money for “school supplies.” The spot ends by inviting viewers to sign a petition to ban smoking on their own campuses. Both spots are clearly aimed at a young audience, inspired by Internet culture and targeting short attention spans. That makes sense, since this is the demographic most prone to take up smoking, but it doesn’t make it any easier to watch for the rest of us. And with tobacco companies still wreaking havoc elsewhere in the world, you have to wonder if truth’s efforts would be better spent on targeting these shady practices, rather than focusing on the dwindling appeal of smoking domestically.
Credits:
CLIENT: Legacy
CMO : Eric Asche
VP, Marketing: Nicole Dorrler
Marketing Director: Mary Dominguez
Marketing Brand Manager: Jasmin Malone
AGENCY: 72andSunny
CREATIVE
CCO, Partner: Glenn Cole
GCD: Mick DiMaria
GCD: Justin Hooper
Lead Writer: Beau Unruh
Lead Designer: Allbriton Robbins
Writer: Rebeccca Ullman
Designer: Sarah Herron
Designer: Brianna Lohr
BRAND
Group Brand Director: Judson Whigham
Brand Director: Kristine Soto
Brand Director: Max Kislevitz
Brand Manager: Everette Cooke
Brand Coordinator: Chelsea Gilroy
PRODUCTION
Director of Film Production: Sam Baerwald
Film Producer: Thomas Martin
Film Producer: Esther Perls
BA
Director of Business Affairs: Michelle McKinney
Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Amy Shah
STRATEGY
Group Strategy Director: Matt Johnson
Strategy Director: Kasia Molenda
Strategist: Alexandra Mathieu
PRODUCTION
72Studio
Director: Roberto Serrini
Producer: Jonny Edwards
Production Manager: Michael Bergin
POST-PRODUCTION
72Studio
Editor: Jason Lewis
Executive Producer: Jenn Locke
Post Production Producer: Benjamin Bragg
MUSIC
Syracuse: Dawin: Just Girly Things
RJ: The Grouch & Eligh “Say Eligh! Say Grouch!”
Music Supervisor: Marisa Wasser
Media, Online
Youtube
A viewer can now contribute to charity by simply donating his time. Watch to Donate can become the quickest solution for any country in need of immediate support.
Advertising School:Miami Ad School, Mumbai, India
Art Director:Sonica Baptist
Copywriter:Himanish Ashar
Tutor:Manasvi Abrol, Raj Deepak Das
The move comes a month after workers at Gawker Media voted to join the Writers Guild of America, East.
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