The Grand Slam of Golf, an exhibition event in October, was to be held at Donald Trump’s golf course in Los Angeles, but will be played elsewhere in light of his comments on Mexican immigrants.
“Are you world cup ready?” asks both the posters and the tumblr-based website created by the creative team Lannie Hartley and Alia Roberts, after a few strategically placed stickers are plastered onto the posters. All sorts of billboards at Union Square subway station were defaced, including hard to reach ones above stairs, and electronic backlit billboards (image below).
The team have this statement (and hashtag, because we can’t do things without hashtags these days) on their Tumblr site.
Women have better things to do than be beach body ready – like winning the world cup.
After realizing that the Women’s World Cup is a dramatically under promoted event, we – two twenty-something girls – decided to change that ourselves by taking over Union Square and these over promoted, oppressive ads—and turn the attention away from women’s bodies and back to their abilities.
# TeamUSA WorldCupReady
BBH’s official account bragged about the stunt. I wonder what the billboard media company thinks about an advertising agency supporting a team defacing ads.
One of our teams showed these protein ads what real women are doing this wknd. #WorldCupReady http://t.co/shAcqeerQJ pic.twitter.com/EyvPy29joq— BBH New York (@BBHNewYork) July 3, 2015
Really good timing for this stunt, as these posters were defaced and circulated on social media, just before the Women’s World Cup final on Sunday, when the US team beat Japan 5-2. The posters have since been restored. The Protein World billboards caused some controversy when the campaign launched in the UK as the CEO took to social media to reply to those who complained.
The campaign image was spoofed by other brands in the UK, first Carlsberg mimicked it right next to it, then Lastminute.com joined in on the fun declaring their beaches “everybody ready”.
RKCR/Y&R launched a new ad for water brand Volvic’s flavored Touch of Fruit line and new sparkling variety, the brand’s first broadcast spot since 2013.
For the spot, entitled “Clearly More To It,” the agency teamed up with London-based animation studio Nomint to bring to life a mural by Brighton-based illustrator Jamie Cullen. He approaches a blank wall, which comes to life as the a paint he applies continually transforms. Near the end of the spot he takes a step back to admire his work, temporarily stationary, and watches as it continues to transform in front of him as the tagline appears onscreen. It’s a simple approach, but works well enough as pleasing eye candy. The spot made its debut yesterday on broadcast and Video On Demand, and will be supported by digital and in-store activations.
“We set out to make a huge splash for Volvic Touch of Fruit,” said RKCR/Y&R creative director Paul Angus. “Thanks to creative collaborations with Jamie Cullen and Eric Lerner, we’ve created a large scale street mural which not only looks cool but delivers a clear product story.”
Credits:
Creative Agency: Y&R
Creative Directors: Paul Angus/Ted Heath
Art Director: Jamie Woodington
Copywriter: Richard Fox
Account Director: Lateef Joseph-Maynard
Agency Producer: Danielle Sandler
Director/ Production Co: Eric Lerner/Nomint
Producer: Christos Lefakis/Rupert Greaves/Marilena Vatseri
Editor: Andy@ hop House
Post Production: Nomint
Sound Design: Jungle
DoP: Toby Howell
Illustrator: Jamie Cullen
Track – ‘Cut The Kid’ by Madeon
Music Supervision – Native Music
(TrendHunter.com) Distressed by design, the Hood By Air Spring ‘16 Collection portrays a dysfunctional aesthetic. Like all other Hood By Air collections, this line is full of eccentric style fashion fans cannot…
(TrendHunter.com) Puphaus is a modern dog house fit for stylish homes. Pet owners who not only love their canine companions as if they were their own children, but also appreciate a cohesive living space will love…
Após o Twitter e Facebook criarem selos especiais para identificar contas autênticas de empresas e pessoas famosas, foi a vez do Tinder adotar essa funcionalidade. A partir de hoje usuários do aplicativo de paqueras verão um selo azul ao lado das fotos em perfis que forem certificadamente de celebridades, pessoas públicas ou atletas conhecidos que […]
> LEIA MAIS: Tinder ativa selo de perfil verificado para celebridades
Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie
In the formerly monogamous advertising world, polygamy now reigns. The modern version of the client-agency relationship leaves many agencies longing for the “Mad Men” era of sole partnerships, 9-to-5 schedules and heavy drinking by 3 p.m. — but those days are long over.
Today, firms seeking integrated solutions will often hire several agencies at once, each acting as more of a vendor that delivers a specialized service rather than as a partner that fulfills all the company’s marketing needs.
Companies do still seek partnerships with agencies, however. Unilever’s been working with Lowe & Partners since 1899. And GM has a long-standing relationship with Campbell-Ewald that dates back to 1919. Other household companies — Procter & Gamble, General Electric, Kraft Foods and General Mills — also boast established, lasting agency affairs.
Subway may have been slow to issue a statement earlier today about federal authorities searching Jared Fogle’s house, but the company has now suspended its relationship with its spokesman of more than 15 years.
The company said on Twitter:
“Subway and Jared Fogle have mutually agreed to suspend their relationship due to the current investigation,” a spokesman added in an email to Ad Age. “Jared continues to cooperate with authorities and he expects no actions to be forthcoming. Both Jared and Subway agree that this was the appropriate step to take.”
The ever-gestating business of online video just took a very big step into adulthood, as Facebook said it would begin sharing ad revenue with some video creators, just as Google has done through YouTube for years.
The announcement just opened up what is arguably the largest off-YouTube video platform out there (others include Twitter, Vine, Instagram, DailyMotion, Vessel and Vimeo on Demand). With 1.4 billion users, Facebook is the world’s biggest distributor of online content, much of it driven by people who don’t have a direct way to get paid for their work.
Facebook has always been an important way for fans to follow video creators, but now that Facebook will give creators a direct financial incentive to post great content, expect to see online video take off on the site. And that’s on top of what already has been a dynamic segment since Facebook began offering native video-playback last year. Already, video views skyrocketed to 315 billion in the first quarter of 2015. That’s still less than half YouTube’s 756 billion views, but overall an astonishing number. Imagine what will happen when creators actually get paid.
Infiniti has summoned some goofy nostalgia in a new QX60 ad that would make Chevy Chase proud.
The spot pays homage to a classic scene in 1983’s “National Lampoon’s Vacation” where an alluring blonde, played by supermodel Christie Brinkley, suddenly pulls up in a Ferrari alongside Chase’s character Clark Griswold as he takes his family on a disastrous road trip in a haggard station wagon.
Infiniti’s spot, titled “Vacation,” puts a fresh spin on the scene 32 years later.
The boom in scripted summer programming has been met with increasingly diminished returns, as broadcast and top-tier cable nets are struggling to land a hot-weather hit.
Since late May, when the 2014-15 broadcast campaign gave way to the summer season, targeted C3 ratings across network TV and ad-supported cable have plummeted 14% versus the year-ago period. And while reality shows aren’t wholly exempt, the dwindling GRPs largely are a function of viewers’ seeming indifference to this year’s crop of new and returning scripted series.
Through Thursday, July 2, only one scripted show (ABC’s “The Whispers”) has premiered to so much as a 1.5 rating among adults 18 to 49, which, despite an ever-greying broadcast audience, remains the demo of choice for most advertisers. Per Nielsen live-plus-same-day data, the average rating for the 13 scripted shows that have rolled out this summer is now a lowly 0.8.
Mr. Cosby viewed sedating drugs as a part of his sexual encounters with women, according to an unsealed court document, though he did not go so far as to admit to drugging women without their consent.
The $20 million deal would allow the buyer, Sesac, to handle performing rights and “mechanical” rights, which cover the sale of CDs and downloads.
“Shannon has an incredible work ethic, excellent leadership skills, and she’s worked with just about everyone in the commercial world,” commented Eric Berkowitz, Founder and President, Humble. “She will be an invaluable asset to our team and we’re thrilled to welcome her aboard.”
A seasoned production veteran, Lords has worked with dozens of commercial, documentary, and feature directors to develop commercials and branded content for top international brands. Prior to Warpaint, which she helped launch in 2012, Lords spent over a decade as a freelance producer for both feature and commercial projects, working with directors ranging from Barry Levinson and Spike Lee to Noam Murro and Joe Pytka. Over the years Lords has collaborated with many of the top commercial production companies and ad agencies in both New York and Los Angeles, and has delivered work for clients including Apple, VW, ESPN, Heineken, Coca-Cola, Mercedes, McDonald’s, and many more.
“I really hit it off with Eric and Persis when I worked with Humble years ago as a producer, and we’ve kept in touch ever since,” said Lords. “It’s clear that Humble is on a great trajectory right now; they’ve expanded and brought on some stellar talent on both the executive and creative sides. I’m very excited to help them continue their growth.”
About Humble
Humble is a bicoastal integrated content studio created in 2006 by Founder and President Eric Berkowitz. With sister company Postal, Humble offers full concept-to-completion creative resources, from high-quality live action production to full editorial, visual effects, CG, design and post production. Humble creates award-winning and buzz-worthy commercials, music videos, branded content, and features for top filmmakers and ad agencies around the world. For more information, contact eric@humble.tv or EP persis@humble.tv .
by
From Adbusters #120: Manifesto for World Revolution PT.III
On 9 April 1948, my mother’s friend in school (both 18 at the time in teacher school in Jerusalem) chose to go back to her village of Deir Yassin. That was the last time my mother saw Hayah Balbisi who was killed in a massacre. April 9th is a day before Good Friday in our Eastern Christian Tradition. My mother, who is now 82 years old, told me not to travel and that she has been having bad dreams. I reassured her even though my own heart sends me negative signals. Deir Yassin was not the first or the largest massacre committed by Zionist forces during that era of ethnic cleansing. But it was prophetic and emblematic for us because its deliberate effect was magnified to scare the villagers (even some survivors were paraded in the streets of Jerusalem and loudspeakers told of more impending massacres). Dozens of massacres were indeed committed just in the six weeks leading up to Israel’s creation and more after. 534 villages and towns were depopulated in the bizarre 20th century attempt to transform a multicultural/multireligious Palestine into the “Jewish state of Israel.” 67 years later massacres are still being committed whether in Gaza last year or in the Palestinian refugee camp of Yarmouk. Yarmouk was home to 160,000 Palestinian refugees. It was the largest Palestinian refugee camp. It was besieged and starved. People ate grass and over 200 died of starvation. Now the fanatical forces calling themselves the Islamic State entered the camp, burned Palestinian flags and spread their terror on the remaining civilians. Necks were cut and women were raped. Different but connected perpetrators.
These and other thoughts race through the mind from 11,000 meters above the ground on my way to Paris. A flight was canceled and I had to fly to Athens, then Larnaca (Cyprus), then Paris. Larnaca airport is full of Israelis because that is the closest European airport to Lod (renamed Ben Gurion) Airport. Cyprus is used also as a transit point for the tens of thousands of Mossad agents that travel back and forth to some 140 other countries. Countless teams of assassins passed through this airport I left behind. I also think of other massacres committed in places I know well (like Kenya) or places I do not know well (like the deliberate downing of an Iranian civilian aircraft by the US and that of a German airplane by a terrorist on French soil). But then I thought, “how can I gain a bigger perspective on our lives and all these tragedies?” Here, we are tiny creatures among 7 billion “humans” that have spread around and damaged this beautiful blue planet. A planet that is small in a small inconspicuous solar system, one of billions of solar systems in this galaxy, itself a small galaxy among countless galaxies. Maybe we take ourselves too seriously, I thought. How can I help get people to know that there is enough resources to feed everyone (now over a billion go hungry). The scientist in me wants to find logical explanations for why people kill each other and do not simply share and care for one another. I try to convince myself with my own words to visitors to Palestine: lighting a candle is better than cursing the darkness, first do no harm, travel the path of your conscience even if few are doing it, etc. Maybe lack of sleep makes my mind wonder into Buddhist philosophies (joyful participation in the sorrows of this world) and to mystic philosophies (Rumi’s words come slushing around my brain). These thoughts are like shields to help us in this stark reality. The reality is that the vast majority of people on this airplane and the thousands I left behind at the airport do not know and do not care. Yarmouk, Deir Yassin, Tantura, Sabra, Shatila and others represent a heritage for us Palestinians and the few other humans who care. A country was robbed, 7 million of us are refugees or displaced people. Zionists are happy they succeeded in getting Arabs and Muslims to kill each other whether in Yemen or Syria. As the pilot announces descent to Paris, I think of the French equivalent of the Balfour Declaration (Jules Cambon’s declaration of French support for Zionism was also issued in 1917). But I know I am a minority and most people on this airplane are thinking of their next meal, of sex, of work obligations, of other thoughts. Perhaps that is how it was and how it will be. Perhaps all we can do is try our best (successfully or not) to create a ripple effect for a better more peaceful world. Perhaps that’s what I and fellow volunteers at the Palestine Museum of Natural History are trying to do. Perhaps, as the old song says: in the end only kindness matters.
It is good to be here in beautiful Paris with Eitan and Tal and all the other good people. But I already miss my mother and miss Palestine.
Babies make funny faces when they poop. It is known. Saatchi & Saatchi London took this idea and ran with it for Pampers Wipes, multiplying the humor by filming in slow motion and setting the footage to Richard Strauss‘ “Thus Spake Zarathustra.”
Is it a simplistic approach? Sure. But what’s not to like? The spot ends with the hashtag #PampersPooFace preceding the “Don’t Fear The Mess!” tagline, ensuring plenty of branded social engagement from parents (who, of course, will jump at any opportunity to share pictures of their babies on social media). And while the musical choice might not exactly be an original one, it is a trope for a reason, and works perfectly here. The approach stands in stark contrast to Saatchi & Saatchi New York’s recent, more ambitious “Hush Little Baby.”
While that spot took a serious tone and runs for almost twice its length, “Pooface” manages to do more to stand out from the pack, partially due to the sheer number of long, serious spots lately but also because it is so well executed. Saatchi & Saatchi London’s potty humor (or is it pre-potty humor?) has universal appeal, and while it doesn’t do much to explicitly sell the product, the branded social tie-in and memorability of the ad should make Pampers stick in people’s minds like… you know what, never mind.
Protein World is the MRA message board of the business world. The “expert brand trolls” who bench 250 in their spare time without breaking a sweat courted controversy in the U.K. with their 2014 “are you beach body ready” ads, which inspired plenty of graffiti, protests on the tube and a clever response from Carlsberg.
The ads were taken down but later ruled “not offensive” by a local watchdog org, and the Protein World dudes reveled in the media attention before bringing their campaign to New York, where subway riders may now be greeted by yet another Photoshopped, cellulite-free butt as they move through the turnstiles on the way to work.
BBH New York was less than amused.
Over the long weekend, “a team” from the agency descended upon the Union Square station and altered some of the ads in order to spread “a powerful message about female empowerment” and support the American Women’s World Cup team…which proceeded to demolish Japan in the Sunday final.
One of our teams showed these protein ads what real women are doing this wknd. #WorldCupReady http://t.co/shAcqeerQJ pic.twitter.com/EyvPy29joq
— BBH New York (@BBHNewYork) July 3, 2015
They even created a website bearing the tagline “Are You #WorldCupReady?”
The hashtag didn’t QUITE take off, but the team did earn the attention of trade pubs and New Yorkers. And–despite the many rightly troubling “double standard” pieces regarding the sad state of women’s sports that ran during the World Cup–the U.S. won the championship and all attendant adoration from the press and public.
For the record, Protein World is still a crap company run by a bunch of douchebags selling a shit product. Just ask their favorite model.
Deutsch New York launched a new campaign for spray paint brand Krylon, “Yard Sale Hijack,” with the release of two 15-second ads.
Both spots follow the same formula, showing a yard sale purchase transformed with Krylon and instantly turned around for a handsome profit. Lara Spencer would be proud. The deadpan delivery and cutthroat business sense add a touch of humor while the spots make their point quickly and concisely. It’s a refreshing antidote to the barrage of four minute “brand films” that seem to be the new norm. Recognizing that not only is that unnecessary but counterproductive in this instance, Deutsch New York went the opposite route with its very to-the-point campaign. Hopefully this is a sign that the trend of overly-long, self-important online ads is on the decline (but probably not).
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
