Wongdoody Seattle Downsizes

Wongdoody, which recently hired a new creative director in its Seattle office, had to make a small series of layoffs in the same location this week.

We don’t have specifics regarding the reason for the move or the individuals involved, but we’re told that it affects approximately 10 percent of the staff of AdAge’s 2013 “Small Agency of the Year.”

A statement:

“We can confirm that WONGDOODY did have layoffs yesterday in its Seattle office, losing ten employees. It was a difficult decision and the agency is doing everything it can to help those impacted find new opportunities.”

In June, the agency hired Adam Nowak, formerly of FCB West, to run creative on Amazon (which remains its largest account).

Last year also saw some big staffing moves at Wongdoody: both ECD Pam Fujimoto and ACD Dennis Lee joined the agency for a second time, with Fujimoto running creative in the Los Angeles office. The shop, which changed its name to Wong, Doody, Crandall, Weiner in a Sterling Cooper Draper Price move back in 2011, then rebranded itself with a “shiny new green” site and logo developed in-house. Several months later, the agency made a group of key hires including ACD Ronnie Lee (formerly DigitasLBi), Director of Strategy Jason Gingold (Mother Seattle) and 72andSunny veteran Steve Orenstein, who somehow simultaneously serves as CFO at WD and COO at Mistress Los Angeles.

Recent work by Wongdoody includes the Gary Busey Amazon Fire series, a March Madness project, and more campaigns for the Seattle Film Festival.

The agency also launched a scholarship program for women who want to enter the advertising industry; winners will be announced at the end of the month.

Y&R, The Ad Council Want to Make Sure You Don’t Forget Ebola

Ebola has largely disappeared from American headlines in recent months after the 2014-2015 scare, but the Ad Council and Y&R New York want to make sure it stays in viewers’ minds.

This is a very serious matter: experts have criticized The World Health Organization for its response to the African epidemic, which has killed 11,000 people to date, saying the org “does not currently possess the capacity” to contain the crisis.

The two parties recently collaborated on a campaign starring a few celebs you may know. Here’s former boy band member Lance Bass, who pokes a bit of fun at his own attempts to get media attention while emphasizing the seriousness of the Ebola story:

Next, actress Olivia Munn makes the same point from a backlot somewhere in California:

Finally, actor David Oyelowo plays on his own name in insisting that he will not be a spokesman for any particular product…for now, at least:

The campaign has its own social presence and website TrendOnThis.org, which tracks coverage of Ebola when compared to other, far more trivial matters involving, say, Paula Deen and One Direction.

The site includes information about the epidemic and videos like this one, also from The Ad Council, detailing the status of the recovery.

Unfortunately, as a couple of art directors recently proved with the help of one Kim’s derriere, Readers are still far more likely to click on reality star gossip than stories about tragedies overseas.

 

Y&R New York Creative Credits

Chief Creative Officer: Leslie Sims
Creative Directors: Marc Sobier, Greg Farley
Copywriter: Anthony DiMichele
Art Director: Brian Cheung
Executive Producer: Craig Jelniker
Producer: Liz Graves
Asst. Producer: Sarah Haroldson
Music Producer: Lauren King
Production Company: HeLo

Director: Alan Poul

Mullen Lowe Edutains with ‘The Intermodals’ for CSX

Mullen Lowe recently launched a campaign for freight rail company CSX featuring a sitcom-inspired webcam series called “The Intermodals.”

The series stars Mike The Train, Carl The Truck, Bob The Crane, Randy+Sandy The Stacked Containers and Rosie The Ship. It’s a goofy, tongue-in-cheek take on edutainment, that borrows from sitcom-style humor while calling to mind Thomas The Tank Engine in its style and talking vehicles. The series’ 15 webisodes, designed to educate viewers about how different modes of transportation work in harmony to move goods, are housed at www.theintermodals.com, where visitors can also explore the set, view profiles of the cast, download “The Intermodals” wallpaper and play Modal Mania, “a game coded by Mullen Lowe that challenges visitors to place shipping containers on the correct mode of transportation—truck, train or ship.” Currently, the web series is being promoted with a takeover of CNN.com and the CNN app.

“One of our goals with ‘The Intermodals’ was to first create content that people are compelled to watch and share, explained Jason Black, executive creative director at Mullen Lowe Winston-Salem. “In doing so, we hope they also learn something about intermodal transportation.”

Creative Director Jane Lynch Hocks Vita Coco as ‘Stupidly Simple’

After leaving Saatchi & Saatchi and dropping the AOR model altogether in order to work with multiple agencies at once, coconut water brand Vita Coco worked with Droga5 to create the brand’s first broadcast spot, which debuted last month.

Now, the brand is back, this time teaming up with actress Jane Lynch on an in-house spot which Lynch wrote and stars in. Lynch, who is reportedly a longtime friend of Vita Coco CEO Michael Kirban, also acted as creative director for the series, according to its press release.

The campaign, entitled “Stupid Simple,” sees Lynch demonstrating in different scenarios how much more practical Vita Coco is than carrying around a bunch of coconuts.

In “Airport” that means a suitcase full of coconuts, while in “On the Run” she shows why a coconut is not a good choice for a marathon. On trial for an unnamed crime (which she then admits to), she tries to drink from a straw to no avail in “On Trial,” while another spot reminds viewers that a coconut will not fit in a car cup holder.

In each case, a man named Eduardo provides Lynch with a box of Vita Coco to replace her clunky coconut. The approach is simple, indeed, with Lynch’s acting predictably charming but the writing in need of some help.

The message, at least, is abundantly clear: Vita Coco is simply coconut water…and that’s a good thing.

Whatever one thinks of Ms. Lynch’s qualifications as a CD, she certainly has more energy than Rihanna.

Credits:

Client: Vita Coco
Production Company: VICE
Director: Johnny Milord
Postproduction: Heresy
Editor: Justin Fong
Executive Producer, Post-production: Maureen Dowd

Advertising Jobs: iCrossing, Grow, Vladimir Jones

This week, iCrossing is hiring a media manager for paid search/SEM, and Grow is looking for a vice president of client engagement. Meanwhile, Vladimir Jones needs an account supervisor, and Beson4 Media Group is seeking an agency project manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Deutsch L.A. and Volkswagen Make Music for Sharks

Deutsch L.A. has been busy over the past week reacquainting us with The Golden Sisters, making a pretty good case for bacon being delicious and reminding us that David Beckham is famous.

In its most recent work, the Deutsch team managed to tie sport wagons to sea creatures in a short documentary and accompanying interactive campaign for longtime client Volkswagen.

It’s a partnership between the car company and Discovery, the network behind your favorite nature shows and another “documentary” on the secret lives of mermaids (40 percent of respondents say they might be real!).

See, VW is getting into the PR game: it wants to improve these sharks’ reputations. Listen to the handsome man with the Australian accent! More importantly, listen to the music of the London Symphony Orchestra:

Sharks aren’t out to get us. Like bears and tigers and people who work in accounts, they’re far more interested in defending their own than eating people…unless you fuck with their kids.

Maybe Discovery and VW can help save more sharks. The eight reported attacks that have hit North Carolina beaches in the last five weeks don’t seem to have discouraged many tourists, so we might be in the mood to recast sharks as Disney heroes instead of the villains they seem destined to be.

The campaign’s website is interesting in that it allows viewers to use eye-tracking technology to compare the shark footage with classic, Jaws-style music and the newer, more saccharine score. It also dares to ask the question “Golf Sportwagen or Shark?”

It’s already working; we’re far more scared of these credits than any similarly overstuffed Great White.

 

Volkswagen Credits:

President, CEO: Michael Horn
VP, Marketing: Vinay Shahani
GM, Marketing & Communications: Jennifer Clayton
Advertising Manager: Chanel Arola
Advertising Analyst: Steve Kuzemchak
Graduate VW Marketing Analyst: Megan Gross

 

Deutsch Credits:

 

Creative Credits

Chief Creative Officer, North America: Pete Favat
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Erik Press
Chief Digital Officer, North America: Winston Binch
Group Creative Director: Heath Pochucha
Digital Executive Creative Director: Jerome Austria
Creative Director: Zaid Al-Asady
Digital Creative Director: Daniel Barak
Lead Copywriter: Shiran Teitelbaum
Lead Art Director: Alice Blastorah
Senior Digital Designer: Erin Burell
Senior Art Director: Neph Trejo
Senior Art Director: Charlie Brandwick
Copywriter: Newton Cox
Senior Art Director: Rocio Alvarado
Senior Copywriter: Marijke van Niekerk
Junior Art Director: Chelsea Brown
Junior Copywriter: Brittany Hirsch
Music Director: Dave Rocco
Associate Music Producer: Eryk Rich

 

Technology and Digital Production Credits

Executive Director of Digital: Pam Scheideler
Creative Technology Director: Martin Legowiecki
Executive Integrated Producer: Nick Ngai
Digital Producer: Jenny Court
QA Manager: Chris Suchy

 

Account Management Credits

Group Account Director: Tom Else
Group Account Director: Monica Jungbeck
Account Director: Alex Gross
Account Supervisor: Aleks Rzeznik
Campaign Lead, Account Executive: Renee Mansfield
Campaign Lead, Assistant Account Executive: Kiki Staszak
Assistant Account Executive: Harry Osborne
Director of Product Information: Jason Clark
Product Information Supervisor: Eddie Chae

 

Account Planning

Chief Strategic Officer: Colin Drummond
Group Planning Director: Susie Lyons
Senior Account Planner: Armando Potter
Associate Digital Strategy: Brendon Volpe
Junior Account Planner: Carly Starratt

 

Business Affairs/Traffic

Director of Integrated Business Affairs: Abilino Guillermo
Group Director Integrated Business Affairs: Gabriela Farias
Business Affairs Manager: Jade McAdams

 

Executives

CEO, North America: Mike Sheldon
President, Los Angeles: Kim Getty

 

Discovery Credits:

On-Air

SVP Ad Sales Marketing: Ian Parmiter
SVP Marketing: Lara Richardson
VP Ad Sales Marketing: Mark Lewis
VP Branded Entertainment: Jen Pennybacker
VP Discovery Creative: Mary Claire Baquet
VP Discovery Creative: Matt Katzive
VP Head of Production: Marley Bunce
Director: Christina Bavetta
Supervising Producer: Mike Baireuther
Supervising Producer: Gina Scarpulla
Senior Art Director: Joe Moccia
Line Producer: Jim O’Donnell
Editor: Aaron Moore
Editor: Bartley Powers
Executive Producer: Tara Belkin
Producer: Dione Li
Associate Producer: Jesse Rugless
Production Manager: Daniel Oleksiuk

 

Digital

VP Digital Ad Sales Marketing: Connie Bass
Creative Director: Leigh Solomon
SR Front-End Developer: Frank Batista
SR Front-End Developer: Madeleine Villavicencio
Supervising Producer/Editor: Kate Pfetsch
Executive Producer: Joy Montefusco
Executive Producer: Jason Robey
Producer: Dan Carter
SR Visual Designer: Diego Molina
Interactive Visual Designer: Jennifer Kaye
Design Intern: Stefani Rey

 

Music Credits:

Composer: Josh Ralph

Glamorously Graphic Editorials – The Adriana Lima Vogue Mexico Cover Shoot is Full of Bold Fashion (GALLERY)

(TrendHunter.com) The Adriana Lima Vogue Mexico cover shoot is set to appear in the July 2015 issue of the publication. Chock full of bold fashion, it will inspire women to embrace graphic prints and a glamorous…

Bacon bom é bacon na comida

taco

Pelo menos é o que defende a campanha da Taco Bell

> LEIA MAIS: Bacon bom é bacon na comida

Brainstorm9Post originalmente publicado no B9
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Always continua campanha contra estereótipos de gênero em “Unstoppable”

always

Filme dá continuidade a “Like a Girl”

> LEIA MAIS: Always continua campanha contra estereótipos de gênero em “Unstoppable”

Brainstorm9Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Spoilers Talk Show #12 – Do cinema para a TV

spoilers-talk-show-12

Cultura pop, seriados, televisão e entretenimento

> LEIA MAIS: Spoilers Talk Show #12 – Do cinema para a TV

Brainstorm9Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Facebook testa exibição de vídeos flutuantes

gif-floating-video

O Facebook começou a testar esta semana uma novidade ótima para quem tem pouca atenção – e como sempre, apenas para um grupo seleto de usuários. Este grupo passou a ver uma nova opção nos vídeos exibidos no site: a de deixar o vídeo flutuando na página onde ele for exibido. Desta forma, o usuário […]

> LEIA MAIS: Facebook testa exibição de vídeos flutuantes

Brainstorm9Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Wall Street Journal Crashes at the Worst Possible Time


Soon after apparently unrelated tech problems temporarily grounded United Airlines’ fleet and led the New York Stock Exchange to abruptly freeze trading on Wednesday, The Wall Street Journal also found itself failing. The newspaper’s website was down for about an hour, without explanation, starting around 12:15, just as readers were arriving to find out about the meltdowns in business and finance elsewhere.

Speculation on aspects of the downward spiral ranged from cyberattacks, naturally, to fallout from China’s month-long stock market decline or even Greek’s blossoming financial crisis.

None of the affected companies said any kind of hacking played a part. United Airlines said its U.S. departure flights had been grounded after a “network connectivity issue this morning.” Inconvencienced fliers of course took flight on Twitter:

Continue reading at AdAge.com

Collective Digital Studio Is Latest Video Net to Get Acquired


The shopping spree for online video networks isn’t over, as traditional entertainment giants continue to absorb their digital disruptors.

Collective Digital Studio — the company whose network includes YouTube stars Rhett & Link and Vine star Logan Paul — has been acquired by European media company ProSiebenSat.1 Group, which had picked up a 20% stake in CDS last year and will spin off the video network into a new company.

The German giant will merge CDS with its own European-centric digital video network Studio71 into a new company called Collective Studio71, in which ProSiebenSat.1 Group is investing $83 million for a 75% stake.

Continue reading at AdAge.com

Mini Law Lesson: What 'Dirty Dancing' Suit Against TD Ameritrade Means for Parody Ads


“Nobody puts your old 401k in the corner”? Not so fast, says Lionsgate.

Continue reading at AdAge.com

Twitter Adds Video to App-Install Ads, Offers to Charge Only for Completed Downloads


Twitter is tweaking the mobile ads developers buy to promote their apps to make them more attention-getting and fairly priced.

The company will soon let developers append videos to mobile app promotion ads so consumers can get a better idea of the apps in action. The so-called video app cards will play automatically once Twitter officially rolls them out, though advertisers won’t be charged for those video views.

Twitter is also refining the way it charges for mobile app promotion ads in the first place. So far, developers have been charged any time a Twitter user clicked on their app install ad, opening up Apple’s or Google’s mobile app stores, whether or not an app download actually followed. Soon Twitter will give developers the option to only pay if a person actually downloaded their app.

Continue reading at AdAge.com

Facebook Changes How It Charges Brands for Clicks on Their Ads


Facebook is changing how it charges advertisers for click-based campaigns to make sure that, in return for their money, marketers are getting more than social currency.

Until now, if a brand opted to pay for a Facebook ad based on how many people clicked it, the brand was paying for clicks to its website as well as clicks to like, share or comment on the ad. Those social clicks are nice and helpful when competing to secure an ad slot in Facebook’s news feed, but they’re not very useful business-wise for a brand paying to push someone to its e-commerce site. So Facebook’s going to start giving them away for free, and the marketer will only have to pay for the actual ad clicks.

Now advertisers who buy Facebook ads based on how many people click on them will only be charged for these types of clicks: clicks to visit a site, including clicks on “Shop Now” and other buttons that link to another site; clicks to install an app; clicks that link to in-Facebook apps like, well, only Zynga’s “FarmVille” comes to mind; and clicks to watch a video on another website, cough, YouTube, cough.

Continue reading at AdAge.com

Boomer Esiason Huddles Up with NFL Sponsors in a Pitch for Radio


With just weeks to go before NFL franchises kick off their annual training camp workouts, Westwood One host Boomer Esiason is prepping an outreach effort designed to draw more of the league’s top sponsors to radio.

In a bid to get advertisers to consider adding Westwood One to their media diets, the four-time Pro Bowl nominee has Fed-Exed personalized letters to 30 NFL sponsors, a roster that includes the likes of Anheuser-Busch InBev, Gatorade, Hyundai, Pepsi, Visa and Xbox. (The sample letter furnished to Ad Age was addressed to A-B’s VP of consumer connections, Lucas Herscovici, who oversees the brewer’s sports sponsorship deals.)

Mr. Esiason’s direct mail campaign is as stats-heavy as any given NFL broadcast. Citing “never before seen data from Nielsen,” the letters talk up the NFL on Westwood One’s cumulative reach (the network’s coverage during the week of the Super Bowl delivered 21.2 million listeners, up from 6.1 million during the first four weeks of last season) and key demos (one in four men age 35-to-64 tune in to a WWO live game broadcast).

Continue reading at AdAge.com

Industry Vet David Karnstedt to Head Data Startup Quantifind as CEO


David Karnstedt has worked with a long list of well-known digital firms over the years, from Yahoo to Adobe. Now the industry vet will take on the role of CEO at Silicon Valley startup Quantifind. He starts the gig today, though he’s been involved with the data-driven decision-making and predictive-analytics firm as an investor and board member over the past few years.

Pepsi and Heineken are among marketers that look to the company to build models using unstructured customer conversation data along with historical financial data to improve marketing efforts and in some cases inform things like product development.

Co-founder and current CEO Ari Tuchman will become president of Quantifind, with engineering, product development and data-science teams reporting to him.

Continue reading at AdAge.com

Upworthy Transitioning From Content Curation to Creation


Upworthy says it is moving away from a reliance on curated content and clickbait packaging and toward original content creation.

On Wednesday, the company publicized a new plan to capitalize on storytelling and data instead of its previous staple: inspirational material aggregated from elsewhere online under headlines making big promises.

“This is really a natural part of our evolution,” said Eli Pariser, CEO and co-founder of Upworthy. “But I think as we’ve grown, we’ve come to understand our audience better, we’ve come to understand that there are some stories that we think are important to tell from a mission perspective that no one is telling.”

Continue reading at AdAge.com

Range Rover Evoque: Lighthouse


Outdoor, Print
Land Rover

Range Rover Evoque with parking aid.

Advertising Agency:Bravo/Y&R, Miami, USA
Advertising Agency:Y&R, Moscow, Russia
Chief Creative Office:Claudio Lima, Luis Tauffer, Jaime Mandelbaum
Art Director:Gabriel Jardim, Federico Fanti
Copywriter:Guilherme Aché
Illustrator:Gabriel Jardim
Head Of Design Studio:Oleg Sazhin
Designer:Edward Shimkunas
Chief Excutive Officer:Natalia Romanenko
Senior Account Manager:Pavel Basov
Account Manager:Elena Gregorieva