Advertising Agency: 72andSunny, UK
Executive Creative Director: Carlo Cavallone
Creative Director: Paulo Martins
Creatives: Felicitas Olschewski, Simone Moessinger, Domingo de la Villa
Production Company: Knucklehead
Director: Christopher Hewitt
Producers: Stephanie Whitehead, Matthew Brown
DoP: Nicolas Karakatsanis
Biscuit Filmworks has added Ayse Altinok to its directorial roster. The Turkish-born director joins from Wieden & Kennedy, Portland where she worked as an art director and also directed projects for Nike. Altinok’s short films and commercials have been recognized with honors from the Cannes Film Festival, AICP and others. Her first short film, “Hortum” was an official selection at The Cannes Film Festival Short Film Corner, and was also screened at other film festivals around the world. Her second short film, “The Particulars,” was also screened at Cannes, and won Best Drama and Best Actor at the Oregon Independent Film Festival. She got her start in advertising as a senior creative on Nike at W&K and later as an art director on projects for clients that included Coca-Cola, Levi’s, Escada, EA, P&G and more.
Director Dael Oates has joined Chromista, the production company set up by director Darren Aronofsky and co-led by executive producers Ted Robbins and Sandy Haddad. Oates has a background in VFX, animation and design having worked for eight years at studio Animal Logic. His work includes campaigns for Southwest Airlines, Braun, the Australian Airforce, Renault, Holden, Target, Staples and Sprint.
It happens every day. Sometimes several times a day. Among the 500 million tweets sent daily, at least one will cause a brand, a politician or a celebrity to receive a public shaming.
The vast majority end with a mea culpa and the lame-ass explanation that the intern or social media manager was responsible. And usually, that person is fired (or at least we’re told that’s what happened).
Many of these debacles begin with a #hashtag inviting people to comment on an issue and use that tag. Unfortunately, if you don’t think of the possibility that Twitter denizens will mock you, you can be eaten alive in a trial by public opinion in a matter of moments.
After boosting back-to-school spending in 2014, families will be more selective this year and restock only items they really need, according to a survey released today by the National Retail Federation. That information conflicts with survey data released yesterday by the International Council of Shopping Centers.
Families with children in kindergarten through 12th grade plan to spend an average of $630.36 on electronics, apparel and school supplies this year, down from a projected $669.28 in 2014, according to the survey, which was conducted for the NRF by Prosper Insights & Analytics.
College shoppers and their families will also be tightening the purse strings. They plan to spend an average of $899.18 on back-to-college items such as dorm furnishing, electronics, apparel, food and school supplies, down from a projected $916.48 last year, the NRF survey found.
(TrendHunter.com) When it comes to marketing at the movies, most people are familiar with the idea of having to sit through numerous pre-roll ads before the real entertainment starts. However, many brands are…
Shoplifters get their comeuppance in adam&eveDDB’s latest work for Harvey Nichols, which promotes the chain’s Rewards App with the tagline, “Love freebies? Get them legally.”
The 90-second spot uses “100% genuine actual real honest footage” from security cameras in the retailer’s flagship Knightsbridge, London, store, agency executive creative director Ben Tollett tells AdFreak. “We got to sit in the Harvey Nichols CCTV control suite with all the store detectives, toggling the cameras around,” he says. “It did feel pretty cool.”
The perps are particularly brazen, pinching clothes, jewelry, perfume and more, often with patrons and staff standing close by. (The department store shouldn’t be surprised by such behavior. Its best-known campaign urges folks to drop by and selfishly pick up stuff for themselves—though payment was strongly suggested.)
For the new commercial, the crooks’ faces are obscured by emoji-like “robber” animations, complete with black masks and, in one case, a knitted ski-cap with slits for the eyes and mouth. Created by the Layzell Brothers at Blink, these effects give the spot an oddly memorable creepy/cheeky vibe.
Ultimately, it doesn’t end well for the baddies. “Don’t bother shoplifting in Harvey Nichols,” warns Tollett. “The only free thing you’ll get is a day trip to the local police station.”
True enough. Knocking over a Reserva store in the dead of night is a better bet.
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Richard Copping
Creative Director / Copywriter: Simon Raffaghello
Art Director: Sneha Sathe
Account Director: Nihal Salim
Agency Producer: Ali Zayat
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Richard Copping
Creative Director / Copywriter: Simon Raffaghello
Art Director: Sneha Sathe
Account Director: Nihal Salim
Agency Producer: Ali Zayat
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Richard Copping
Creative Director / Copywriter: Simon Raffaghello
Art Director: Sneha Sathe
Account Director: Nihal Salim
Agency Producer: Ali Zayat
CORRECTION: This story originally reported that Zeta had secured $150 million in funding, in fact the company secured $125 million.
Marketing tech firm Zeta Interactive has secured $125 million in equity and debt to try to meet advertisers’ growing demand for approaches that combine the strengths of ad tech with customer relationship marketing.
Em um universo onde as aventuras dos filmes da franquia Star Wars são reais, como seria um vídeo capturado pela GoPro de um Jedi? Essa pergunta, que ninguém até agora havia feito, foi respondida pelo vlogger americano Bill Parker, que criou um vídeo da perspectiva de um mestre do lado bom da força. No vídeo, […]
> LEIA MAIS: Como um Jedi usaria uma GoPro?
Post originalmente publicado no B9
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Category: Beyond Madison Avenue
Summary: Sometimes it is hard to take the opinion of a person when they have never experienced or been in the situation at hand. In the agency debate, it is tough to really listen to professionals and commentators if they have never experienced working with or in an agency.
But what about hearing from someone who ran one of the bigger holding companies?
The Tennessee Governor’s Highway Safety Office has come under scrutiny after a DUI ad campaign was released this past weekend. Critics have called the campaign’s depiction of women sexist and offensive.
The campaign was created by the Tombras Group of Knoxville, which has worked on campaigns like “Click It or Ticket” and “Drive Sober or Get Pulled Over” for the National Highway Traffic Safety Commission. Materials for the campaign were released throughout Nashville over the weekend, and cost just over $77,000, according to a report from The Tennessean’s Natalie Neysa Alund.
“Coasters and fliers for the ad campaign started popping up at bars across Nashville this past weekend, boasting slogans that refer to girls looking ‘hotter’ when guys are under the influence and finding out ‘a marginally good-looking girl’ later is ‘chatty,’ ‘clingy’ or ‘your boss’s daughter’ as signs that maybe a man has had too much to drink,” Ms. Alund’s report stated.
(TrendHunter.com) Bohemian fashion collections have been a stylish movement since the late 70s. The look of carefree style can be easily transitioned from day to night and from the office to a night out.
While…
While rapidly evolving viewing habits and the usual challenges of finding a captive audience during the summer months have conspired to make this season even more sweaty than usual for broadcasters, ABC has managed to buck the trend with a spinoff of a syndicated game show.
According to Nielsen live-plus-same-day data, the recently launched “Celebrity Family Feud” is the summer’s most-watched, highest-rated new TV series. Since debuting on Sunday, June 21, “Feud” is averaging 8.19 million viewers and a 2.0 in the adults 18-49 demo, eclipsing the deliveries of the summer’s 18 other new network shows.
In terms of overall reach, only CBS’s new scripted thriller “Zoo” is putting up “Feud”-sized numbers, drawing 7.93 million viewers over the course of its first two episodes. But the much older-skewing “Zoo” has eked out a mere 1.2 rating among the 18-49 set, and its average draw of a 1.8 in CBS’s target demo (adults 25-54) pales in comparison to the game show’s 2.5 rating.
Do you have a hankering for some “House Cured Salami Tubes” or “Slow Roasted Wild Cow” with a side of “Tomato Reduction Dipping Sauce?”
You can thank ad veterans Doug Cameron and Tommy Noonan of Brooklyn for these, which are part of the team’s “Artisanal Landlord Price Hike Sales” campaign hitting delis and bodegas throughout New York.
The “sales” come as a part of #BilldeBodega, a pro-bono campaign to raise awareness for small New York businesses facing closures because of rent increases that has gained a lot of local media attention. The campaign is centered on the Small Business Jobs Survival Act, a proposed bill to protect small businesses and calls attention to these shops’ plight using exaggeration and irony.
Donald Trump kicked off his Presidential campaign by attacking Mexican immigrants. And the whole country was in an uproar.
NBC fired him.
Macy’s fired him.
A dirty little secret about advertising agencies is that it’s really hard to tell them apart. Of course, those of us in the business see massive differences, but to the casual observer, the similarities outweigh the finer points of distinction. And it’s not because agencies don’t work hard to define a unique position.
Here are just a few of the ways that we go about differentiating ourselves :
Pedigree: Defined by the famous agency where the partners used to work and the famous campaigns they created.
Marketing tech firm Zeta Interactive has secured $150 million in equity and debt to try to meet advertisers’ growing demand for approaches that combine the strengths of ad tech with customer relationship marketing.
Ad tech targeting anonymous consumers in sophisticated ways has typically operated separately from CRM efforts aimed at brands’ known consumers, but companies like Zeta are investing in both sides of the business.
“We think this funding will accelerate our growth through organic business moves as well as strategic acquisitions,” said Zeta COO Steven Gerber. “Clients are trying to acquire more customers that hit ROI targets and do it in a way that’s predictable and scalable.”
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Nobody makes history with air guitar. Learn to play it for real.
Advertising Agency:Candy Shop, Sao Paulo, Brazil
Creative Director:Bruno Regalo
Art Director:Thiago Matsunaga, Bruno Regalo
Copywriter:Zé Luís Schmitz, Ricardo Mercer
Retoucher:Magma Image
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