Hasta La Creative!

While not directly commenting on suits against Mr. Cosby, Obama said drugging someone and then having nonconsensual sex was nothing short of rape.

(TrendHunter.com) The Valentino Fall ‘15 Couture Collection reverts back to a traditional Roman aesthetic. Staying true to this season’s ethereal theme, this collection provides a retro Italian spin on…

Unilever ice cream brand Cornetto is continuing its habit of telling cute long-form love stories, but now it’s trying to tell one from both sides at the same time.

The video below offers interweaving perspectives of a nascent teenage romance that’s on the verge of realization—delineating between internal monologue and external dialogue by tricking out the audio (it’s a binaural recording, captured by two microphones to create a 3-D sensation—headphones are recommended) and encouraging viewers to switch between the first-person views of the female and male leads, to see through their eyes.

It’s an intriguing approach that’s a little tricky to follow at times—switching back and forth gets a little tedious. (It’s also not nearly as seamless as what Wieden + Kennedy did with Honda’s “The Other Side.”) It might be smoother to have the camera just switch back and forth between perspectives on its own—effectively what it did, to some degree, in the brand’s Turkish hit from a couple years back.

And the wind-up could probably be a little shorter. Ultimately, it’s high-school prom drama, which is inherently pretty boring to everyone except the high-schoolers experiencing it. (The librarian’s side-eye during all the handwringing pretty much sums up the right way to feel about it—and ultimately, it turns out she’s a narrator of sorts.)

Then again, since high-schoolers are Cornetto’s target, the outsized significance may be perfect. And even you olds might find yourselves invested in the story—if these dumb kids could just get it together, they’d realize they’re more on the same page than they think. By the time the guy works up the courage to ask out his best friend—who’s interested in him, too—it’s actually quite satisfying, complete with him delivering a feel-good, gawky, geeky dance, and her serving him looks that kaleidoscope among perplexed, thrilled, embarrassed, dubious and thrilled again.

In other words, given it’s just an elaborate ploy to sell frozen treats, it’s a pretty sweet thing.

CREDITS
Client: Cornetto
Agency: MOFILM and A Taste of Space
Creative Director: Lorie Jo Trainer Buckingham
Creative Team: James Copeman, Lorie Jo Trainor Buckingham Ben and max ringham
Customer Relations Team: Rebecca Sykes
Strategic Planning: Rebecca Sykes and Lorie Jo trainor Buckingham
Agency Productor: Rebecca Sykes and Rosalind Wynn
Production Company: ATOS

Netflix will support Charter Communications’ $55 billion acquisition of Time Warner Cable in exchange for access to Charter’s customers without fees, according to filings the companies sent to the Federal Communications Commission Tuesday.

Charter won’t charge any website to deliver its content more efficiently until at least Dec. 31, 2018, the company said in a filing obtained by Bloomberg News. Netflix filed a separate document that said it’s committed to supporting Charter’s deal for Time Warner Cable, announced in May.

Net neutrality regulations that took effect last month prohibit internet service providers from charging websites to make sure their content reaches consumers more quickly, but the filing may provide Netflix extra peace of mind that Charter won’t look for potential loopholes or workarounds.

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The film, about gun violence in Chicago, was acquired by Amazon Studios, which hopes to create a dozen movies a year.

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BBDO has picked up Toys R Us business, the agency has confirmed.

BBDO referred further inquiries to the client, where a spokeswoman declined to elaborate. “While we have nothing further to share at this time, we will be sure to keep you posted,” the spokeswoman said.

It’s believed that the Omnicom shop will be the lead creative agency on the brand, and that the work will include the Babies R Us brand.

Continue reading at AdAge.com

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

While its origins are in Ireland, where dark beer rules the roost, Guinness lets us know in its new spot that they’re still thinking about Irish-Americans with its light beer — Guinness Blonde American Lager. The rustic spot features a combination of vintage shots of Dublin and clips of people donning green as they walk in a parade (presumably for St. Paddy’s Day).

And Nike’s new commercial, “Short a Guy,” is gaining a great deal of traction with viewers. The spot, featured on both the New Releases and Most Engaging lists, shows how one kid’s spur-of-the-moment decision to help out with a pick-up basketball game turned into playing soccer for Mia Hamm, catching a fly ball from Mike Trout, catching a touchdown pass from Andrew Luck and finally, playing in another pick-up basketball game — except this time with Anthony Davis.

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