Advertising Agency: Tatticas, Itajaí, Brazil
Creative Director: Daniel Viecili
Art Directors: Willian Mengarda, Daniel Viecili
Copywriter: Rodrigo Ramgrab
Photographer: Pyanek
Additional credits: Franciéle Chiapetti, Carolina Riedel, Marco Buka
Digital Art / Retoucher: Ráfaga Rodrigues
Published: July 2015
Advertising Agency: Thecomfortablepigs, Milan, Italy
Creative Directors: Riccardo Ciunci, Francesco Caruso, Roberto Piazza, Davide Fiori
Art Director: Francesco Caruso
Copywriter: Riccardo Ciunci
Photographer: Nicoletta Ciunci
Published: July 2015
Category: Beyond Madison Avenue
Summary: When account reviews climb into the billions, more than just a few casual observers start to take notice. The recent call for all of these media account reviews has been the talk of the industry. We can trace this situation back to several months ago, when Mondelez decided to put on its big boy pants and declared that it would essentially pay the agencies it works with almost any time…
(TrendHunter.com) Artist and photographer Aaron Draper created a photography series of homeless people portraits in natural light and colors instead of the traditional black and white morose images.
Aaron Draper…
Is Geico’s “It’s What You Do” campaign on life support? Not yet, but it’s been hospitalized with a severe case of the non-sequiturs.
I’m not a huge fan of the insurance company’s “It’s What You Do” ads from The Martin Agency—there’s just not that much tension in the idea that getting Geico insurance is a given, and the other givens in the spots often feel too random.
This one, at least, provokes a chuckle with the appearance by a certain Hasbro game. Great pacing and direction, and the mini punch line is funny enough. The ad has almost 2.5 million YouTube views, though the vast majority of those came from its prime placement in the YouTube masthead last Saturday.
As for the campaign as whole, well, the patient is certainly on the table…
CREDITS
Client: Geico
Vice President, Marketing: Ted Ward
Director, Marketing: Bill Brower
Senior Manager, Marketing: Melissa Halicy
Marketing Supervisor: Mike Grant
Marketing Buyer: Tom Perlozzo
Marketing Buyer: Brighid Griffin
Marketing Buyer: Katherine Kalec
Marketing Specialist: Julia Nass
Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer: Joe Alexander
Group Creative Director: Wade Alger
Group Creative Director: Steve Bassett
Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
Executive Producer: Brett Alexander
Senior Broadcast Producer: Heather Tanton
Junior Broadcast Producer: Coleman Sweeney
Group Account Director: Brad Higdon
Account Executive: Allison Hensley
Account Supervisor: Josh Lybarger
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Senior Project Manager: Jason Ray
Production Company: Hungry Man
Director: Wayne McClammy
Managing Partner/Executive Producer: Kevin Byrne
Executive Producer/Head of Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Nancy Hacohen
Producer: Dave Bernstein
Production Supervisor: Shelly Silverman
Editorial Company: Rock Paper Scissors
Editor: Christjan Jordan
Assistant Editor: Pieter Viljoen
Executive Producer: Angela Dorian
Producer: Jared Thomas
Telecine: MPC
Colorist: Ricky Gausis
Animation/VFX: MPC
Executive Producer: Elexis Stearn
Senior Producer: Juliet Tierney
Junior Producer: Nicole Saccardi
Creative Director: Paul O’Shea
CG Supervisor: Zach Tucker
Flame Lead: Blake Huber
Nuke Artist: James Steller
Flame Artist: Ben Persons
Music Company: HUM
Executive Creative Director: Jeff Koz
Sound Designer: Dan Hart
Music/Composer: Haim Mazar
Creative Director: Scott Glenn
Executive Producer: Debbi Landon
Producer: Caroline O’Sullivan
Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus
A Nestlé usou uma cafeteria de Nova York para servir café de graça e ao mesmo tempo, promover algo que vai bem com a bebida: seu novo creme de leite natural. Para destacar exatamente o ponto alto do produto, a cafeteria recebeu uma equipe de baristas e alguns clientes pelados – isso é, com uma […]
> LEIA MAIS: Nestlé usa baristas pelados em cafeteria para promover creme natural
Post originalmente publicado no B9
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In Douglas County, rates of infection are 30 to 50 percent higher than the national average.
Advertising Agency: Serve
Executive Creative Director: Gary Mueller
Creative Director / Art Director: Matt Hermann
Art Director: Carsyn McKenzie
Copywriters: Bruce Dierbeck, Evan Stremke
Illustrator: Shawn Holpher
Retoucher: Anthony Giacomino
Account Executive: Heidi Sterricker
In Douglas County, rates of infection are 30 to 50 percent higher than the national average.
Advertising Agency: Serve
Executive Creative Director: Gary Mueller
Creative Director / Art Director: Matt Hermann
Art Director: Carsyn McKenzie
Copywriters: Bruce Dierbeck, Evan Stremke
Illustrator: Shawn Holpher
Retoucher: Anthony Giacomino
Account Executive: Heidi Sterricker
In Douglas County, rates of infection are 30 to 50 percent higher than the national average.
Advertising Agency: Serve
Executive Creative Director: Gary Mueller
Creative Director / Art Director: Matt Hermann
Art Director: Carsyn McKenzie
Copywriters: Bruce Dierbeck, Evan Stremke
Illustrator: Shawn Holpher
Retoucher: Anthony Giacomino
Account Executive: Heidi Sterricker
Advertising Agency: Saatchi & Saatchi, London, UK
Executive creative directors: Andy Jex, Rob Potts
Copywriter: Victor Moron
Art director: Jose Hernandez
Illustrator: Luke Ramsey
Planners: Richard Huntington, Larissa Vince
Account handler: Larissa Vince
Art buyer: Kate Mahon
Advertising Agency: Saatchi & Saatchi, London, UK
Executive creative directors: Andy Jex, Rob Potts
Copywriter: Victor Moron
Art director: Jose Hernandez
Illustrator: Luke Ramsey
Planners: Richard Huntington, Larissa Vince
Account handler: Larissa Vince
Art buyer: Kate Mahon
Advertising Agency: Saatchi & Saatchi, London, UK
Executive creative directors: Andy Jex, Rob Potts
Copywriter: Victor Moron
Art director: Jose Hernandez
Illustrator: Luke Ramsey
Planners: Richard Huntington, Larissa Vince
Account handler: Larissa Vince
Art buyer: Kate Mahon
When interim MillerCoors CEO Gavin Hattersley announced that Innovation VP David Kroll would replace Andy England as the brewer’s new chief marketing officer, he did not mince words.
“We’re not satisfied with our volume performance, so we need to take action to change that dynamic,” Mr. Hattersley said in a statement a couple weeks ago.
Mr. England’s exit had long been expected by people close to the MillerCoors, which has been struggling to concurrently grow its top two brands, Coors Light and Miller Lite. But Mr. Hattersley’s sudden move — which came on his second day on the job — surprised some observers. He also removed sales chief Ed McBrien, replacing him with MillerCoors veteran Kevin Doyle.
It’s 10 a.m. in the middle of a chaotic week at the Cannes Lions International Festival of Creativity, and the Ipsos-sponsored Girls’ Lounge at Hotel Martinez is like a sunny pocket of zen. A woman sleeps soundly on a plush lounger while others eat fruit at a shaded table overlooking a bright blue Mediterranean sea. Some are choosing outfits from a Rent the Runway closet before their first meetings of the day.
Visitors include senior execs from agencies and publishers, women at a range of earlier stages in their careers and a young student traveling for a U.N. program. Their conversations may turn into budding friendships that could ultimately lead to multi-million dollar deals. But deal-making is not necessarily what the lounge is about, or what Ipsos OTX CEO Shelley Zalis is thinking about as she leaves the research giant to launch a new home for The Girls’ Lounge, which she originally founded, called TFQ Ventures.
After leading us on a tour of the space, she explained why she’s taking the Girls Lounge on the road, thanks to 10 sponsors including Ipsos, and the growing interest in what the lounge offers: thought leadership and panels, fundraising for women’s issues, good old networking and a safe haven for busy women trying to make it in a world still dominated by men.
(TrendHunter.com) Domestic violence campaigns are crucial to drawing public attention to a subject that is often plagued by silence and stigma. Traditional campaigns have been limited to television, video and print….
(TrendHunter.com) These stylish tablet covers not only help protect your devices, but they also help you show off your own personal style. Whether you’re looking for a minimalist design or something more quirky,…
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Advertising Brand: DNV Food Products Pvt Ltd
Advertising Agency: Wex Inc Advertising Pvt. Ltd.
Creative Director: Suman Das
Copywriter: Suman Das, Somrweeta Mukherjee
Visualizer: Sanjay Mohanta
Designer: Sandip Basu Mullick
Account Executive: Sumit Sinha
The post Branded Calendar for DNV Foods by Wex Inc, Kolkata appeared first on desicreative.
(TrendHunter.com) Experimental architect Stefan Beese used an old dumpster to create a luxurious swimming pool in his own backyard. Perfectly blending in with the natural surroundings, this waste container pool is…
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