Jul
23
Jul
23
Conheça o primeiro anúncio criado com inteligência artificial
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O campo da publicidade ganhou uma ajuda tecnológica hoje com a criação do primeiro anúncio feito com inteligência artificial. Trata-se de um poster digital para a marca fictícia de café Bahio e que está sendo exibido em um ponto de ônibus na cidade de Londres. A inteligência do painel está no fato de que ele […]
> LEIA MAIS: Conheça o primeiro anúncio criado com inteligência artificial
Post originalmente publicado no B9
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Jul
23
Comcast Thinks You Can Have Your Cake And Eat it Too
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
You can imagine that when two bakers attempt to carry a five-tier cake on a newly-waxed floor, it doesn’t have a happy ending. With Comcast Business, you can schedule weekend or late-night installations that fit your schedule, so you can work around unexpected mishaps. And HGTV star Joanna Gaines partners with Wayfair.com in its latest spot “Joanna’s Design Story.” With home essentials that are “pretty to practical,” the interior designer boasts that the site offers anything you may need.
On the most-engaging chart, Microsoft earned the No. 1 spot with “The Future Starts Now” narrated by actor Ethan Hawke. The one minute spot shows children who won’t “have to remember passwords or obsess about security” because they will grow up with new technology like Windows 10. Additionally, both Apple and HBO remain on the chart, moving up to the No. 2 and No. 3 spots, respectively, for “Amazing Apps” and “HBO: Now Available on More Devices.”
Jul
23
Apple on Agency Hunt to Support New And Existing Retail Initiatives
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Apple is on the agency hunt as its retail team seeks support for new and existing initiatives, according to a request for information the Cupertino-based tech giant sent to a number of shops.
“The Apple Retail Marketing team is responsible for delivering a connected experience across the customer journey, ensuring that every interaction with Apple Retail increases engagement and affinity with our people, products, values and passions,” the company wrote in the RFI, which is 7 pages long. That team is now seeking support in “strategy and insights, experience design, creative ideation and seamless production.”
Among the asks of potential partners are global, creative retail and digital resources.
Jul
23
Katy Perry, Coty Launch Perfume Line With Twitter Pop-Up Shop
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Katy Perry’s 72 million Twitter followers are unmatched.
Now the pop singer and beauty company, Coty, are capitalizing on her following — the most of any Twitter user– with the virtual Katy Perry Pop Up to promote the sale of her newest fragrance, Mad Potion.
The virtual pop-up shop is selling the product for $30 through Twitter’s buy button until a limited availability runs out, according to Emily Bond, VP-global marketing, celebrity brands and new business development for Coty, which is manufacturing the product.
Jul
23
30 Bizarre Beauty Ingredients – From Starfish Extract Creams to Pine Tar Soaps (TOPLIST)
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(TrendHunter.com) Hippo milk, seaweed, starfish extract and sand are just a few of the strange beauty ingredients that can be found in many cosmetics on the market.
With so many bizarre beauty treatments out there,…
Jul
23
Olive Garden Becomes the 'O.G.' in This Hilarious Gangsta Ad From Jingle Punks
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You might think of Olive Garden as a conventional family restaurant, a little on the vanilla side, that sits somewhere near the Best Buy in suburbs across the country. You’d be wrong. It’s a dope establishment straight outta Compton. And just so you know, Holmes, the breadsticks are killer.
The Olive Garden ad account is in review, after 30 years at Grey, so the pranksters at Jingle Punks are making a play. To grab some attention, and potentially a piece of business, the music and marketing studio created a spec ad that gives Olive Garden an “O.G.” makeover. Or rather, it brings out the gangsta that was already there. Expect bling, bandanas and pit bulls aplenty in this video.
The tactic has worked for Jingle Punks before—the firm landed a multi-year deal with Yahoo after coming up with a music video on the fly when Marissa Mayer complained about the tunes on the company’s “hold” mode. The studio also works with NBC’s hit The Voice, and did an orchestral remake of the classic Meow Mix ditty that racked up 20 million views on social media.
In the current case, the targeted brand is near and dear to their hearts, according to Jingle Punks co-founder and president Jared Gutstadt, who highly recommends the fried calamari. “Whenever our company closes a big deal, we go down to the local Olive Garden, and I realized that only real gangsters call it the O.G.”
Truth.
Jul
23
Google Knows Where You're Going, Starts Showing Where You've Been
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Google has added a new feature to its Maps service that can help make people more aware of the places they frequent and Google’s ability to track their whereabouts.
People using Google Maps on their computer or Android phone or tablet will be able to view a timeline listing all the places they’ve been as well as a map tracing their location history, thanks to an update the company began rolling out on Tuesday.
Being able to view your location history in Google Maps is the latest example of a piece of technology helping people get a clearer view into their lives. This so-called “quantified self” trend has included the rise of fitness monitors to tally how many steps someone takes a day, sleep trackers to record their sleep patterns and even apps that note how much time people spend on specific sites on their computers.
Jul
23
We are being trained.
Posted in: UncategorizedWe begin to think and fear in accordance with the rules set by some power outside of our control.
by
From Adbusters #120: Manifesto for World Revolution PT.III
We (society) are learning, or at least being trained. We become conditioned much like a dog learns to obey the “sit” command. We begin to think and fear in accordance with the rules set by some power outside of our control, outside of our view. And as this happens, we begin to wither and lose our innate senses and abilities to think for ourselves, the ability to create, to grow. This cycle is self-fulfilling and sucks us into smaller and smaller boxes until we find ourselves trapped in our modern culture with no clear means of escape.
— Michael Hardt & Antonio Negri
Jul
23
Circus Maximus and Kumail Nanjiani Explain What Jet.com Is All About
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Jul
23
Adult Swim cria jogo no Instagram para promover Rick and Morty
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A segunda temporada da série Rick and Morty, do Adult Swim, estreia nos EUA no próximo Domingo. E para promover a série, o canal criou um jogo em um serviço onde normalmente só se vê vídeos e fotos: o Instagram. Esse jogo, chamado Rickstaverse, consiste em 80 contas diferentes e interligadas do Instagram, permitindo que […]
> LEIA MAIS: Adult Swim cria jogo no Instagram para promover Rick and Morty
Post originalmente publicado no B9
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Jul
23
Microsoft Revamps Real-Time Survey Tool for Ad Agencies
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Microsoft released a new version of its do-it-yourself audience engagement platform Bing Pulse earlier this week, one that is aimed at ad agencies and market researchers.
Similar to its predecessor, which launched in 2014, Pulse for Market Research allows the survey giver to see results from respondents in real time. But it also offers more advanced functions, like live streaming and moderated response groups.
Survey takers can respond by using their smartphone, computer or tablet by selecting answers — which usually range from “strongly agree” to “strongly disagree” — during a live or prerecorded event. The platform is open to anyone and results are seen in real time. And unlike many of the mobile polling services available today, Microsoft’s service is free — even if you’re polling, say, 10,000 people.
Jul
23
Comcast's Broadband Subscriptions Top Video Customers For First Time
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Comcast, the country’s largest cable operator and the owner of NBC Universal, for the first time has more subscribers for its broadband service than for TV, the company said today. It ended the second quarter with 22.5 million broadband subscribers and 22.3 million video subscribers.
Comcast shed 69,000 video subscribers in the quarter, fewer than the 144,000 lost during the same period last year, and better than the 112,000 that analysts predicted. But the company also added 180,000 broadband subscribers during the quarter.
But Comcast CEO Brian Roberts said in a press released that the second quarter delivered the best video results for Comcast in nine years, but the moment is still yet another sign of the shift taking place in the industry, with more people abandoning the traditional pay-TV model and watching content on connected devices and platforms.
Jul
23
E! Takes Low-Key Approach to Pitching Brands on 'I Am Cait'
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The debut of “I Am Cait” on E! this Sunday may be the biggest premiere yet for the NBC Universal cable network, but its executives haven’t been aggressively pitching the eight-episode series to advertisers.
Rather than packing the show with extra commercial breaks, asking marketers to buy other inventory for the privilege of appearing during “I Am Cait,” or otherwise squeezing every penny from the eight-episode series, E! has taken a low-key approach, ad buyers said. This isn’t to say demand for the show hasn’t been robust, according to buyers, just that NBCU’s approach hasn’t been vastly different than how it sells any of its lower-profile cable series.
“They want to do the right thing for the show and don’t want advertising to overshadow the message,” said Brent Poer, president and global creative director, Liquid Thread, Starcom MediaVest’s branded content arm.
Jul
23
U.K. Agency Accuses Nationwide (No, Not That One) of Stealing Its Work
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Jul
23
Pharrell Got an Architect, Photographer and 2 Artists to Design Adidas' New Sneakers
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Bringing in artists to design limited-edition shoes is a no-brainer. But an architect and a photographer? That makes things a bit more interesting.
Pharrell Williams, who was named to Adweek’s Creative 100 this week in part because of his fashion design savvy, just announced a new extension of his Superstar line of Adidas shoes. It’s called Supershell, and features designs from four disparate creators:
- Architect Zaha Hadid, an internationally recognized designer once selected by Time as one of the most influential people in the world. Her work includes China’s Guangzhou Opera House, the London Aquatics Centre for the 2012 Olympic Games, and the Rosenthal Center for Contemporary Art in Cincinnati.
- Japanese contemporary artist Mr., who brings an anime-inspired style to a wide range of artistic mediums and is, says Williams, “a master of depicting innocence.”
- Photographer Cass Bird, who shoots fashion for a variety of major publications and has directed several branded videos for J.Crew, Wrangler and others.
- New York contemporary artist Todd James, whose career began with graffiti and grew into frequent gallery exhibitions and high-profile collaborations.
The shoes aren’t available for sale yet, but there’s a placeholder page on Adidas’ site, and you can get a sneak peek in the photos and videos below.
Jul
23
Infográfico compara as velocidades das naves espaciais fictícias e reais
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