Jun
12
State of the Art: For Twitter, Future Means Here and Now
Posted in: UncategorizedTwitter should aim to become the first and only app that people load up to comment on the news.
Jun
12
20 Handy Fridge Accessories – From Instant Pizza Buttons to Fridge Freshness Monitors (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) As the kitchen becomes the new heart of the home, it’s important for appliances to become even more capable, whether that involves being designed as a smart device or upgraded post-purchase…
Jun
12
Once Down, James Murdoch Is Guided Back to the Top
Posted in: UncategorizedWhen he left Britain in the wake of a phone-hacking scandal, the younger Murdoch seemed too tarnished to inherit his father’s mantle.
Jun
12
3D-Printed Faucets – 'American Standard' Created a Line of 3D-Printed Tap Fixtures (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The American Standard line of 3D-printed tap fixtures titled ‘DXV’ is classically elegant. Each fixture takes 24 hours to be printed into a solid and usable appliance. The 3D-printed tap…
Jun
12
“Jurassic World” mantém a essência e faz jus ao legado do clássico de Steven Spielberg
Posted in: Uncategorized
Jun
12
Rolling Stone cria exército de Steves Jobs
Posted in: Uncategorized
Jun
11
Adrien Brody dirige comerciais para a Dodge
Posted in: Uncategorized
Jun
11
Twitter powers activist journalists, if they can't find a story they'll make one.
Posted in: UncategorizedTwitter brought on revolutions, they said, and I’m inclined to agree, but not in the way you think. While twitter was used to communicate during the uprising in Egypt, despite Vodaphone shutting down network services, and twitter increasingly beat the news deadlines with any social unrest or breaking news story, the revolution isn’t in that strangers can communicate over hashtags. The revolution is the birth of a type of journalism that lives on twitter, creating the hashtags, steering the conversations, shaming random people for off-the-cuff jokes and tearing down other journalists for long format pieces. Someone suggested it should be called #ActivistJourno, it is fitting.
In the wake of Bruce Jenner gracing the cover of Vanity fair under new name Caitlyn Jenner, the twitter account she-not-he was born, a “bot politely correcting Twitter users who misgender Caitlyn Jenner”, complete with mechanical whirring noises began crawling twitter for tweets to correct.
This rather poorly programmed Twitter bot searches twitter every 5 seconds for tweets containing “Jenner” and “he”, does some basic filtering, then responds to the top tweets correcting them with a selection of “she not he” canned responses. It does this all day and all night, tirelessly. In the process the clumsy bot has misgendered Steve Harvey, Seinfeld, smallpox vaccine inventor Edward Jenner, Gustav Jenner and plenty more – because it can’t read context & who the pronoun refers to in a sentence. Occasionally it runs into other twitter bots, as in the example image above.
This bot is credited to Caitlin Dewey ( @caitlindewey ) from the Washington Post and Andrew McGill ( @andrewmcgill ) from National Journal magazine. It apologises in advance for possible mistweets, but assuming all Jenner’s are a “she” now is disrespectful of a surname that can be traced back to 1066 and every person named it. Not to mention it goes directly against Twitter’s bot rules, that state quite clearly that “sending automated replies based on keyword searches is not permitted”.
But aside from all that, why are two journalists creating a twitter bot in the first place, I mean other than for collecting tweets that may abide them in a news story? Journalists should report the news, not make news – and this bot story has been in Time, Mashable, The Independant, Business Insider, Slate, BBC and NY Daily News. Caitlin Dewey wrote about in her own Washington Post.
Caitlin Dewey writes that some people, upon encountering the bot, changed their tune:
Our online dialogues have become so toxic, so militarized, that it’s rare to change a mind or meet in the middle or otherwise agree reasonably on just about anything.
I have to agree, our online dialogue have become quite toxic, especially on Twitter, where short 140 char snark and drive-by-dialogue-bombing by bots has only made matters worse. The fact that journalists are spending less time finding out facts off line and more time creating the story on social media, is not the way to solve this issue. Instead of being a voice of reason or god forbid, objectivity, they are inserting themselves into the story… taking on the role of moral judge and jury.
#Thatsnotyourjob
Thanks @Kidsleepys
Jun
11
Advertising Jobs: iCrossing, LaPlaca Cohen, Mediahub
Posted in: UncategorizedThis week, iCrossing is hiring a digital media supervisor, as well as a digital media planner. Meanwhile, LaPlaca Cohen needs a digital marketing associate, and Mediahub is on the hunt for a comms planning director. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
- Digital Media Supervisor iCrossing (New York, NY)
- Digital Media Planner iCrossing (New York, NY)
- Digital Marketing Associate LaPlaca Cohen (New York, NY)
- Comms Planning Director Mediahub (Boston, MA)
- Agency Project Manager Beson4 Media Group (Jacksonville, FL)
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
Jun
11
Publicis Worldwide Has a New Logo
Posted in: Uncategorized
Publicis Worldwide today unveiled a new official logo designed to resemble a sign that its founder created for the front door of his Paris office way back in 1927(!).
The new Publicis Worldwide logo is based on the sign on the door of founder Marcel Bleustein-Blanchet’s first office. pic.twitter.com/0CEO8YIW5L
— Publicis N. America (@PublicisNA) June 11, 2015
From the blog post explaining the new look:
“The new Publicis Worldwide identity borrows from the past but intentionally incorporates modern characteristics including symmetry and simplicity, while maintaining the iconic Lion head of Publicis Worldwide. The refreshed design will see the network take a step in distinguishing its branding from that of the holding company, Publicis Groupe, headed up by Chairman & CEO Maurice Lévy.”
As noted in the post, the classic Publicis Groupe lion remains as regal as ever.
We still have no official word on the current status of what was once called Publicis Kaplan Thaler, though all signs point to the agency merging into Publicis North America/New York. For example, its former Twitter feed now leads here:
…and its former web address takes us to an error page adorned with the same design and color as the new logo.
Jun
11
Parodies of Famous Musicians and Pop Culture Icons
Posted in: UncategorizedLe studio Mockstars, comme son nom l’indique se moque de célébrités et des musiciens notamment en les parodiant par le biais d’illustrations colorées. Ces dessins ludiques représentent des jeux de mots illustrés au pied de la lettre et réalisés à partir du nom de scène de la célébrité.
Bowling Stone.
Bingo Starr.
Beyonce Castle.
We Will Rock You.
Lolly Parton.
Tv Wonder.
Vinyl Richie.
Jun
11
LeBron Thinks You Deserve the Best
Posted in: UncategorizedLeBron James isn’t in it for the fancy hotels or designer suits. Or, at least that’s what he wants you to think in his newest spot for Beats by Dre. The promo “You Deserve Better” hit the chart at No.9 and touts that the Solo2 Wireless headphones are designed for winners.
But “The King” couldn’t top Samsung, which declares not all smart phones (or selfies) are created equal. The Samsung Galaxy S6 Edge earned the No.1 spot for the third consecutive week in our Viral Video Chart, which tracks weekly campaign views through Sunday.
Pedigree shows us the true power of puppy love in its new spot “The Walk,” which ranked at No. 5. And returning to the charts, both Google and HTC fair well, earning the third and fourth spots respectively.
Jun
11
Dick Costolo Stepping Down as CEO of Twitter
Posted in: Uncategorized
Dick Costolo is stepping down as CEO of Twitter, effective July 1, the company announced today.
Twitter co-founder Jack Dorsey will serve as interim chief executive while the company looks for a replacement. Mr. Costolo will continue to serve on Twitter’s board, and Mr. Dorsey will maintain his role as CEO of the payments company Square.
“I am tremendously proud of the Twitter team and all that the team has accomplished together during my six years with the company,” Mr. Costolo said in a statement. “We have great leaders who work well together and a clear strategy that informs our objectives and priorities. There is no one better than Jack Dorsey to lead Twitter during this transition.”
Jun
11
Kmart Revamps Marketing Team, Hires CMO
Posted in: Uncategorized
Kmart creative Mark Andeer has left the company, and the retailer has made personnel, structural and processing changes to its marketing team as part of an effort to evolve the brand’s overall marketing, the company said.
The reshuffle comes after Kelly Cook was named CMO, replacing former chief marketer Andrew Stein, who exited the role to join Big Lots in 2013. Ms. Cook, who recently joined Kmart from DSW, is tasked with leading the discount department store chain’s brand relaunch and omnichannel transformation.
A new team may bring a fresh perspective to the retailer, which is in need of a turnaround that goes beyond a marketing shakeup. Kmart’s comparable store sales fell 7% last quarter and parent Sears Holding Corp. shuttered 234 underperforming stores in 2014, most of which were Kmart locations, according to statements.
Jun
11
Circus Grey Peru Tackles Corruption for El Comercio
Posted in: UncategorizedCircus Grey Peru launched a broadcast spot for the 175th anniversary of El Comercio, Peru’s number one newspaper, which, like the paper itself, attempts to separate fact from fiction.
The ad makes novel use of the SAP button, which allows viewers to switch to a second audio track, usually a Spanish language track for a show normally broadcast in English. For the campaign, Circus Grey Peru instead uses the two tracks to separate a (fictional) politician’s official statements from the hidden truth. While on the main audio track, he claims to be resigning due to personal reasons, the SAP track reveals the real reason to be political corruption. It’s a clever device, explicitly tied to the benefits El Comercio provides to its readers. If only we had the feature for the upcoming U.S. presidential election.
Jun
11
Ropes Turning into Trees Installations
Posted in: Uncategorized« Ciclotrama » est le fruit de la collaboration entre deux artistes brésiliens Janiana Mello et Daniel Landini, réunis sous le nom de duo Mello + Landini. Ensemble, ils font des installations organiques de cordes suspendues aux murs et formant des arbres. Selon les artistes, cette série est là pour illustrer le temps qui passe avec le tronc tracé par la base de la corde et les différentes fractures et ramifications qui représentent plusieurs trajectoires possibles.
Jun
11
Stunning Staircase Built in Bookshelf
Posted in: UncategorizedLa firme hollandaise Marc Koehler Architects a conçu un escalier doté d’une double-fonction : de servir également de bibliothèque. Cette structure élégante et minimaliste est totalement faite en bois. Elle permet de gagner de la place pour ranger ses livres tout en connectant deux étages. A découvrir en images.
Photos by Marcel van der Burg.
Jun
11
Flowers in the Dustbin
Posted in: Uncategorizedby
When there’s no future, how can there be sin?
From Adbusters #120:
As warming crosses one degree Celsius, Hansen and his colleagues’ research shows that additional heat is stored mostly in the deep ocean, where it can remain locked away for hundreds or thousands of years. Water circulates very slowly down there. That essentially locks in further climate change, even if emissions are drastically reduced later on, because that circulating water will continually replenish the surface with relative warmth from below. Additional warming will also begin to trigger feedbacks (melting permafrost, thawing methane) that will unleash additional greenhouse gases and drive further warming.
As warming approaches two degrees, it locks in an additional 10-20 meters of sea level rise over the next few hundred years—enough to flood every coastal city in the world. Ecosystem collapse would be virtually assured, as plants and animals that have evolved into precise niches over hundreds of thousands of years are forced to adapt to new conditions in just a decade or two. Even assuming we eventually stop emitting CO2 completely, reaching two degrees could, the study shows, mean we remain above one degree for hundreds of years or more.
And if warming goes over two degrees, Hansen and his colleagues present a familiar litany of climate impacts: mass extinctions, stronger storms, and increasingly severe effects for human health, along with “major dislocations for civilization.”
The study’s key takeaway is that unless CO2 emissions peak right about now — which they are clearly not doing — in just a few more years we will lock in a two degrees rather than a one degree temperature rise. That will set climate impacts in motion for the next thousand years or so, barring advances in technology that are currently largely discredited as either too expensive or too impractical on the scale necessary to reverse the warming that’s already baked into the system.
Jun
11
Art Directors and Kim Kardashian’s Butt Will Save the Media
Posted in: UncategorizedYou may have heard that the media is dying. Or something like that.
A couple of Miami Ad School students/freelance art directors would like to help remedy that situation in their own way with the assistance of a very potent weapon: Kim Kardashian’s butt.
In what cannot possibly be a ploy to win attention from those very same clickbait-crazy media enablers, art directors/interns Jen Garcia of 360i and Carl Larsson of Havas came up with an idea to bring more attention to serious events around the world via the aforementioned reality star’s famously plump posterior.
Their website, The Big Ass News, shares primarily tragic international stories from outlets like the BBC, The New York Times, The Guardian and more. In order to read these stories, however, one must literally click on Kim’s butt.
Here’s another example:
Garcia tells us that the two came up with the idea when discussing the fact that most people their age “probably know more about Kim Kardashian’s ass” than other, more important matters affecting the world at large. They labeled the project “a cultural wake-up call” and they aim to take the focus away from Kim’s butt…by forcing readers to focus on Kim’s butt.
In explaining the side project, Garcia calls it “a serious issue expressed in a humorous way” and compares the current state of media to that of fast food, writing:
“We’re slowly changing…now we’re questioning our food more and more and altering our food habits, and so are fast food companies.
We as a society know we need to improve…The media is going to give us whatever is getting them clicks. So it’s up to us to want to make that change.”
We can’t say whether projects like Big Ass News will in any way make the average reader more conscious about clicking on things like this very story, but it has earned the pair a bit of attention…and it will probably make for a good addition to their portfolios as they look for work in the agency world.
It made you click, didn’t it?
(No media outlets were harmed in the making of this completely disposable blog post. But the meta is making us dizzy.)
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