Hasta La Creative!

Wongdoody announced the addition of creative director Adam Nowak to its Seattle office, where he will be responsible for driving creative on the agency’s Amazon account.

Nowak arrives from FCB West, where he served as senior vice president and group creative director, working on accounts such as Taco Bell, Levi’s, Dockers, Air New Zealand, KMart and PetCo. Before joining FCB West nearly six years ago, Nowak spent a year as a senior copywriter with TBWAChiatDay, working on accounts including Gatorade, Visa and Nissan. Prior to that, he spent around two and a half years in the same position with FCB, where he worked with clients such as Taco Bell, KFC, Coors and Qwest. That followed a stint as a copywriter for roughly the same duration with DDB, working with clients like McDonald’s, Dell and Captial One.

“Adam’s body of work and resume speak for themselves,” said Wongdoody chairman and co-founder Tracy Wong. “He has wielded a mighty creative hammer and with it changed the shape of iconic brands. He will have a huge impact on the agency and our creative output.”

Havas Worldwide, Chicago is the new creative and digital agency of record for Ragu and Bertolli Italian sauces.

The brands were sold last year by Unilever to Japanese food manufacturer Mizkan Group, which houses the two Italian brands under a subsidiary called R&B Foods. R&B, which is based in suburban Chicago, launched a creative review for the brands that was assisted by Joanne Davis Consulting, New York. Havas will be charged with developing campaigns for TV, radio, print, digital, packaging and in-store promotion.

“Since acquiring Ragu and Bertolli last year, we at R&B Foods have been very excited about the untapped potential of these iconic Italian sauce brands,” said Dan O’Leary, said VP-marketing at R&B Foods, in a statement. “We’re excited to partner with Havas Worldwide to reinvigorate these beloved sauces by creating engaging connections to the brands for new generations of consumers.”

Continue reading at AdAge.com

Davide Morettini est un illustrateur italien qui s’est passionné, dans le cadre d’une série de portraits, pour les actrices d’Hollywood. On peut voir des dessins en aquarelle des profils de Natalie Portman, Scarlett Johansson, Angelina Jolie, Penelope Cruz, Diane Kruger, Sandra Bullock, Keira Knightley, Kate Winslet, Nicole Kidman ou encore Cate Blanchett.

Data, data everywhere. There’s no escaping it. “A carefully considered data strategy must be a CMO’s top priority,” according to a recent Ad Age column. Data is the “new oil” that fuels marketing today. Okay, understood. We all need to be familiar with customer and prospect data, and add it to our to-do lists. We will hire data scientists and chief data officers. Got it.

But are we marketers really comfortable with data? Don’t we really wish it would just go away? Maybe the “Data Fairy” will come along and wave her wand, and we won’t have to think about it.

This kind of magical thinking is a problem in marketing today. Some marketers are simply intimidated by data. Maybe they are math phobes. Chances are, they went into marketing partly because it seemed like a field where they could avoid too many numbers.

Continue reading at AdAge.com

David Bou est un illustrateur, basé en Lituanie, qui travaille aussi le dessin avec des techniques numériques. « Around the World » est une série d’illustrations « cartes postales » de ses récents voyages au Canada, aux Etats-Unis, en Irlande, en Lituanie, au Mexique, en France et en Argentine. Il a retravaillé ses dessins avec une technique d’aquarelle à l’aide d’un logiciel de retouche.

Criação é da Grey

> LEIA MAIS: Cannes Lions 2015: GP de Promo para Volvo, com a tinta que brilha no escuro para ciclistas

Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

O Google lançou uma iniciativa ambiciosa hoje, chamada News Lab. Por meio desta plataforma a empresa quer ajudar a “construir o futuro da mídia” – em outros termos, o Google quer ajudar jornalistas e outros membros da mídia a entrarem de vez na era digital, usando certas ferramentas para melhorarem suas reportagens e matérias. Para […]

> LEIA MAIS: News Lab, do Google, quer trazer jornalistas para a era digital

Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie