Jun
23
As Quick as a Taylor Swift Tweet, Apple Had to Change Its Tune
Posted in: UncategorizedMs. Swift’s victory in a one-day battle against Apple this week showed she has a rare power to influence the music business.
Jun
23
Esurance – #EqualDreams / Marriage dreams (2015) 3:00 (USA)
Posted in: Uncategorized
This clip shows us adorable kidlets at weddings, talking about weddings. Because they’ve been asked about their future wedding, while at a wedding, they’re really inspired and have great ideas about what they’ll have at their reception, like donuts larger than apartments and volcanoes with lava pouring everywhere, and all the doggies they’ll invite and their friends doggies too! Aaaaw. Cut to people stating that they didn’t dream about their future weddings when they were kids, because they knew they were different. They’re gay. When I was a kid I never dreamt about my future wedding either, because I was too busy dreaming about being an astronaut – and I’m straighter than an arrow. I guess we’re all wired differently.
Esurance has made this ad, because “as the world awaits the Supreme Court ruling on whether states should be required to issue marriage licenses to same sex couples and recognize same sex marriages performed in another state, Esurance recognizes all marriages.” There you go people, in the eyes of Esurance, everyone can get married! So this online film called #EqualDreams, is to let you all know where Esurance auto insurance stands on this issue. Now where do they stand on giant volcanos at wedding receptions?
Jun
23
Atomic Candy – Explore – (2015) :60 (USA)
Posted in: UncategorizedI don’t know what to say about this, except, have you seen any rejected Skittles ad ideas lately?
This ad is currently running in the Dallas market and MTV/comedy central, Atomic Candy is an old fashioned candy store in Dallas.
Jun
23
Como seria um salão de cabeleireiro gerenciado pela cerveja Carlsberg?
Posted in: Uncategorized
Jun
23
Conheça o homem que mais morre no cinema
Posted in: Uncategorized
Jun
23
A P.R. Firm Alters the Wikipedia Pages of Its Star Clients
Posted in: UncategorizedMany Hollywood public relations firms have pledged to observe Wikipedia’s policies against covert editing. But one firm continued to change entries.
Jun
23
CashForGoldLions.com – We give you CA$H!$$!$!$! for #Canneslions
Posted in: UncategorizedCashForGoldLions.com Turns Your Gold Lion Into COLD HARD CA$H!$$!$!$!, so brags the title of this video. Aaaah, snarktastic creatives mocking the lions, as sure of a sign of midsummer as linen suits sipping rosé on their expense account in Cannes is. So here’s this video, joking that you can get cash for your gold lions (which, by the way, are not gold at all).
It’s poorly executed and it certainly wont win anything so if they were going for that, congratulations. Two minutes and thirty seconds of bad soundlevels and silly walking shots repeated (I liked that, very realistic) later, you’re either laughing with them or at them, take your pick. Or maybe you’re crying over the seventieth version of the case study you have to edit late at night while someone else flies to cannes. By the way, there’s no website at CashForGoldLions.com because why make the effort…. There’s a lesson here somewhere as to why some aren’t in Cannes right now.
It’s poorly executed and it certainly wont win anything so if they were going for that, congratulations. Two minutes and thirty seconds of bad soundlevels and silly walking shots repeated (I liked that, very realistic) later, you’re either laughing with them or at them, take your pick. Or maybe you’re crying over the seventieth version of the case study you have to edit late at night while someone else flies to cannes. By the way, there’s no website at CashForGoldLions.com because why make the effort…. There’s a lesson here somewhere as to why some aren’t in Cannes right now.
Jun
23
Assembly Signs Award-Winning Director Jeffrey Fleisig
Posted in: UncategorizedAssembly is thrilled to announce the signing of award-winning director Jeffrey Fleisig. After nearly a decade at Über Content, Fleisig now joins Assembly’s prolific community of filmmakers, bringing with him a taste for whip-smart humor, punchy dialogue, and an impressive track record of kick-starting auspicious campaigns that stand the test of time.
A bicoastal director who divides his time between New York and Los Angeles, Fleisig’s eye for the farce in the human endeavor has been met with a distinguished career in the ad world. Fleisig brings to his work an offbeat brand of humor inspired by life’s imperfect moments, culminating in a body of conceptual spots with a broad and always entertaining appeal.
His coveted ability to deftly establish the voice of brand has led to longstanding relationships with many major clients, with Fleisig helming global spots for the likes of VW, Carlsberg, Verizon, McDonald’s, Staples, ESPN, Axe, Wendy’s, Dell, Budweiser, Sprite, Sony, AT&T, Ford, and Chrysler, to name a few. In 2008, Fleisig launched the wildly popular Progressive Insurance campaign featuring Flo, the upbeat store employee character brilliantly portrayed by actress Stephanie Courtney. To date, he has shot over 75 ads featuring the now-iconic brand spokeswoman.
Fleisig’s work has won him Cannes Lions, D&AD Pencils, AICP/MoMA honors, and an Emmy, and has been covered by top media outlets such as AdWeek, Creativity, The New York Times, Communication Arts, and more.
In 2015, Fleisig directed his first short film, Love & A Lug Wrench, a black comedy about love gone terribly wrong. The film, which features outstanding performances from Ben Wilson and Abby Miller (Aquarius, Justified, Mad Men), was recently invited to screen at the Palm Springs International Film Festival, the Soho Film festival and the LA Comedy Film Festival.
Jeffrey Fleisig now embarks on the next phase of his career at Assembly, where he joins a family of established storytellers unified by a taste for fresh and inspired ideas. Welcoming him to the roster is Assembly founder Michael Salzer, Executive Producer Gloria Colangelo, and the company’s newly appointed Executive Producer/Head of Sales, Becky Donahue.
“Jeffrey brings such a unique perspective to everything he does. He has this rare, almost instinctual way of adding something completely unexpected and surprising to the story.” says Becky Donahue. “We are so thrilled to have Jeffrey join us at such an exciting time for the company.”
On joining the ranks at Assembly, Fleisig remarks, “The chance to work alongside career pros Michael, Gloria, and Becky, who bring their collective talents, experience, and industry relationships to a changing business, is everything a director could ask for. Assembly’s a new story, and to be on the team creating the forward narrative is super exciting.”
Jun
22
Do que adianta “criar pra Cannes”?
Posted in: Uncategorized
Jun
22
Spoilers No Intervalo – Sense8
Posted in: Uncategorized
Jun
22
Facebook poderá te identificar mesmo com o rosto coberto
Posted in: Uncategorized
A funcionalidade de encontrar seus amigos em fotos é algo que já está no Facebook há tempos. A rede social usa um algorítimo de reconhecimento facial bem avançado para detectar quem é quem nas imagens. E este algoritmo pode ficar ainda mais avançado no futuro – ele poderá ser capaz de identificar pessoas mesmo que […]
> LEIA MAIS: Facebook poderá te identificar mesmo com o rosto coberto
Post originalmente publicado no B9
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Jun
22
Ophelia Photography by Dorota Gorecka
Posted in: UncategorizedLa représentation du personnage d’Ophélie dans Hamlet fascine les artistes depuis des siècles. Parmi les oeuvres qui lui rendent hommage, celle du peintre John Everett Millais en 1851 est l’une des plus célèbres. Aujourd’hui, des artistes comme Dorota Gorecka perpétuent cette fascination en s’inspirant de ces oeuvres pour recréer ces mise en scènes tragiques et oniriques.
Jun
22
Zoetis – the Birthday – (2015) 4:00 (Hungary)
Posted in: UncategorizedHere’s a short film from DeadLens Pictures. You may – as I did – be able to tell that there’s a twist in this story at the moment dad feeds the little girl in the car, and she accepts a snack using only her mouth. The birthday party story then continues with cake, lights and some odd moments of punishment over spilled juice. It gets creepier when the child is found sleeping on the floor in a messy room. When Dad then drives the little girl to a desolated place you’ll know what’s really going on.
Nicely told, though, I see no reason for this to be four minutes long.
Jun
22
Leo Burnett Dreams of Equality in New Esurance Campaign
Posted in: UncategorizedAfter casting the completely fictional characters Walter White and Lindsay Lohan in its Super Bowl ad, Esurance brings things a little closer to reality via the thoughts of young children in its latest campaign by Leo Burnett Chicago.
“#EqualDreams” is the company’s way of saying that, no matter what the United States Supreme Court decides, the auto insurance industry will cover everyone who can afford it.
The ad (directed by Tom Dey of Native Content, edited by Cutters Chicago) works by interviewing the very young attendees of a recent Windy City wedding. Key insights include:
“When I kiss the bride, it’s gonna both be exciting and disgusting.”
“And if my husband doesn’t like the cake then he will buy his own cake.”
The release tells us that, since 2011, Esurance has offered discount married rates to its LGBT customers even if the states in which they live do not legally recognize such unions.
Leo Burnett EVP Brian Shembeda says:
“Sometimes children can make complex issues so simple. Their words, as heard in the video, help us understand why equality is important. Because all children deserve the same right to pursue their dreams.”
For once, general cynicism about advertising practices proves unwarranted: the perfect cast in this short film came about at least in part because the bride is director of production and planning for the Chicago Humanities Festival.
Jun
22
Dark Chaotic World Illustrations
Posted in: UncategorizedÀ travers ses illustrations numériques, Yuri Shwedoff dépeint un monde post-apocalyptique, où notre époque semble se confondre avec des époques lointaines. Dans le gris ambiant de ce monde chaotique, les enfants, en véritable héros, font face à toutes sortes de situations inquiétantes pour survivre.
Jun
22
Google's Cardboard Takes Home Grand Prix in Mobile
Posted in: Uncategorized
The Cannes Lions International Festival of Creativity Grand Prix winner for mobile at Cannes this year was not a campaign about a mobile device, or a campaign executed on mobile devices. It was one the jury called an “enabler”– a winner that itself facilitated multiple campaigns that were also hoping to take home the Grand Prix.
Google took the top prize for the mobile category for Cardboard, its inexpensive virtual-reality reader made out of cardboard, and it won without the help of any of its numerous agency partners.
Joanna Monteiro, VP-creative director at FCB Brazil and mobile jury president, said that Cardboard won because it enabled a type of technology that was low-cost and widely available. Consumers can build the virtual-reality reader themselves, or purchase it for a few dollars compared to other VR devices with price tags reaching several hundred dollars. Cardboard gave “mobile new possibilities to really change behavior and have a huge impact on consumer life,” she said.
Jun
22
See All the Cannes Lions Grand Prix Winners
Posted in: Uncategorized
Jun
22
Merkle Lures Razorfish Chief Operating Officer Komasinski
Posted in: UncategorizedSmall but rapidly-growing marketing data and digital services firm Merkle has been busy poaching agency executives. Omnicom’s Resolution Media and iCrossing have lost top executives to the performance-focused Maryland firm, and now Razorfish North America joins the list.
New Merkle Chief Operating Officer Michael Komasinski said his brief background at Razorfish, where he served as chief operating officer from January 2014 until May of this year, will influence the approach he takes to establishing best practices and standards for Merkle’s recently-acquired companies such as Chicago-based direct agency New Control and search agency Periscopix, which calls London home.
In addition to overseeing company-wide standards for things like resource management, Mr. Komasinski said integrating tech platforms that have come from Merkle’s acquisitions is also on the agenda.
Jun
22
Al Jazeera Journalist Is Released by Germany
Posted in: UncategorizedThe detention at a Berlin airport of Ahmed Mansour, 52, the subject of an Egyptian arrest warrant, had prompted a wave of protest.
Jun
22
Full Contact Stages ‘Tip Drill’ for Cumberland Farms
Posted in: UncategorizedBoston-based agency Full Contact launched a new spot promoting Cumberland Farms’ Farmhouse Blend Iced Coffee, entitled “Tip Drill.”
With the summer officially here and more and more coffee drinkers turning to the iced version of the beverage, the spot celebrates a recent survey which found that 87 percent of participants “liked or loved” Farmhouse Blend Iced Coffee. A voiceover delivers the statistic in the middle of the spot’s action, which revolves around a group of men and women diving to save one woman’s iced coffee, tipping it off one person to the next, volleyball-style. It’s a very straightforward approach (perhaps a little too straightforward, given the transparency of the voiceover), relying strongly on an already established brand.
“We are now a few years into the phenomenon that is Farmhouse Blend Iced Coffee,” said Marty Donohue, partner, co-creative director at Full Contact. “More and more people are falling in love with it every day. We wanted to create a spot that showed that collective devotion in a really interesting way. So how about having complete strangers dive all over a Cumberland Farms parking lot to save a woman’s ice coffee from dropping to the ground? Sure, that’ll work.”
Credits:
Ad & Production Credits from “Tip Drill”
Production Company: Native Content
Executive Producer: Susan Rued
Director: Gary McKendry
Director of Photography: Sean Valentini
Line Producer: James Blom
Advertising Agency: Full Contact
Copywriter: Marty Donohue
Art Director: Tim Foley
Associate Producer: Caroline Aylward
Management Supervisor: Dan Gross
Account Manager: Sara Capaccio
Editorial: Bug Editorial
Editor: Andre Betz
Executive Producer: Caitlin Grady
Color: Nice Shoes
Colorist: Sal Malfitano
Conform: Brickyard
Music & Sound Design: Big Foote Music
Mix: Soundtrack
Sound Engineer: Mike Letourneau
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