Jun
23
Jun
23
Cannes Lions 2015: GP de Outdoor para campanha da Apple, “Shot on iPhone 6”
Posted in: Uncategorized
Jun
23
Vídeo em estilo anime mostra uma batalha espacial de “Star Wars”
Posted in: Uncategorized
Jun
23
Cannes Lions 2015: GP de Media para aplicativo secreto da Vodafone
Posted in: Uncategorized
Jun
23
Balões em formatos de animais levados ao extremo
Posted in: Uncategorized
Jun
23
Can Mondelez, Facebook Sell More Cookies Online?
Posted in: Uncategorized
Mondelez International has struck a new deal with Facebook that the Oreo maker says will help it crack the code for selling more cookies online.
The pact renews a one-year global strategic partnership announced in March of 2014 that covered 52 countries and gave the snacks and candy marketer access to Facebook’s beta testing programs. The new arrangement also covers 52 countries and will “focus on creating and delivering creative video content and driving impulse snack purchasing online,” according to a statement issued on Tuesday.
Mondelez declined to release terms of the new deal but a spokeswoman said it is “significantly larger” than last year’s deal. The arrangement was brokered by Dentsu Aegis Media.
Jun
23
Don't Use Leftovers: Three Brands Doing Great Instagram Content
Posted in: Uncategorized
I’ve always had a soft spot for Instagram, which stoked my love for disruption and innovation by founding on the day that Kodak filed for bankruptcy. Instagram was the new kid on the block — emulating the iconic square crop of the once-great Poloraid, while simultaneously punting former industry giants back to the 1980s to help usher in a new era in digital photography and social media.
And because of its penchant for disrupting the visual content space, I want to see Instagram remain fresh. The new video advertising capabilities the service is unfurling and the solid user numbers they boast and continue to build upon are the kind of developments that make marketing departments rethink their entire communications plan. But these kinds of numbers also cause companies to spend and create recklessly without a strategy — potentially overplaying their Instagram opportunity and turning their brand stale.
What’s new with Instagram for brand marketing?
Jun
23
Verizon's Internet TV Service May Let Brands Sponsor Your Binge-Watching
Posted in: Uncategorized
Verizon appears poised to let brands sponsor your TV watching.
Sometime this summer Verizon will launch in the U.S. an ad-supported TV service delivered via the internet. The service will feature live and on-demand programming as well as programming from digital video networks like AwesomenessTV, Verizon Exec VP-President of Product Innovation and New Business Marnie Walden said during a conference call Tuesday morning to announce the close of its AOL acquisition.
She referred to the service — whose underlying technology Verizon acquired from Intel — as a “mobile-first video product.”
Jun
23
Internal Memo: DigitasLBi Boston/Detroit President Leaves for CVS Gig
Posted in: UncategorizedNorman de Greve, the DigitasLBi veteran named president of its Boston and Detroit offices just under one year ago, has left the agency for a gig as chief marketing officer at CVS Health.
de Greve joined the ad world after a stint as an investment manager/consultant working for (among others) Corporate Decisions, Inc., which is a spinoff of the Bain Capital made famous by one Mitt Romney.
He became a Digitas employee in 2001 and gradually made his way up the company ladder, holding the SVP, VP/GD and EVP/chief solutions officer titles before his promotion last July. Coincidentally, de Greve replaced departing DigitasLBi President and “huge Harley fan” Barbara Goose, who left for her own CMO position at Boston-based “digital innovation technology” provider Altisource.
At the time of his hire, de Greve was to “manage the growth of the 800-plus employee region while steering strategy for such clients as Cessna, General Motors, Lenovo and PUMA”; he reported directly to North American CEO Tony Weisman.
Here’s the internal memo from Weisman, which includes no word on de Greve’s replacement.
Folks,
After 14 years at DigitasLBi, Norman de Greve (President, Boston-Detroit) has decided to leave the agency and pursue an exciting new opportunity at CVS Health as its CMO (Chief Marketing Officer). Wow.
This was not an easy decision for Norman to make (and candidly, not an easy one for us to receive). Yet, nothing worth doing is. And if there is a trait that is signature Norman, it’s his bravery. He is a rare breed of person and professional, commanding equal and remarkable doses of EQ and IQ. While of course we are bummed that we will no longer see Norman in our halls (or at least not as an employee), let me be clear that I couldn’t be happier for him. We are proud that he has called DigitasLBi his professional home for over a decade. The diversity of experiences and reinvention opportunities he has had with us have helped empower Norman to take on this bold new challenge.
Norman has already started a transition. His official last day is July 14th and he begins his new role at CVS Health on July 15th. He will be based in the CVS Health HQ’s in Woonsocket, RI reporting to EVP, CVS Health and President, CVS/pharmacy Helena Foulkes (who was on our NewFront stage in 2014 for CVS’ bravery in banning tobacco sales).
Let me also be clear that the Boston-Detroit region is more focused than ever. Norman will be the first to proudly state that the regional leadership stands strong and tall. Working with the ELT, I am taking this time (and opportunity) to quickly and thoughtfully assess our leadership needs.
Whatever decisions are made the Boston-Detroit region is set up for success thanks to its great leadership. More victories await this team, and our agency.
And to Norman: we are united in our best wishes to you across every dimension of your professional and personal life and well-being. Now go kick butt and we demand that you stay in touch.
Jun
23
Painting-Like Digital Portraits of Famous Figures
Posted in: UncategorizedL’illustrateur russe Viktor Miller-Gausa signe une série de portraits numériques semblables à de réelles peintures, représentant des figures célèbres du cinéma et de la musique. Ses créations sont très fidèles aux expressions et caractéristiques des sujets qui sont aussitôt reconnaissables, comme Charlize Theron et Tom Brady, héros du dernier Mad Max.
Kevin Spacey.
Chris Pratt.
Woodkid.
Charlize Theron.
Tom Hardy.
Jun
23
33 Tantalizing Taco Dishes – From Pasta Bacon Taco Hybrids to Ice Cream Cereal Tacos (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These tantalizing taco dishes demonstrate that you don’t necessarily need tortillas and salsa to make the perfect taco. With innovative ingredients and unusual flavor combinations, these tasty…
Jun
23
Alibaba Is Selling Its E-Commerce Website 11 Main
Posted in: Uncategorized
Alibaba will sell its U.S. website 11 Main to rival online marketplace OpenSky, with merchants saying they grew disenchanted with the Chinese company’s first experiment in American e-commerce.
Alibaba Group Holding will hold a stake in the combined entity, according to an e-mailed statement Tuesday. The boutique website sought to replicate a Main Street niche-store shopping experience.
China’s biggest e-commerce operator started 11 Main last year, envisioning a shop window for small-time U.S. merchants that could present an alternative to the mass-consumer facing Amazon and Ebay. Furniture retailer Lishu Rodriguez joined 11 Main expecting Alibaba’s name would buy visibility before quitting the site; Joel Young stopped selling months ago after shoppers failed to materialize.
Jun
23
Lions Gate Creates Chief Brand Officer Role in Bid to Extend Franchises
Posted in: UncategorizedLions Gate Entertainment named Tim Palen to the position, in a move that reflects how Hollywood studios are operating more like consumer products companies.
Jun
23
Equal Pay Day – The Undubbed Truth #Glasslion shortlist (2015)
Posted in: Uncategorized
In two ads, one dubbed and one not, aired during one commercial break Mortierbrigade drew attention to Equal Pay Day using every laundry detergent ad stereotype they could think of and then some. The twist was that the woman wasn’t saying any of the usual things you’d expect, instead she was lamenting that women earn 20% less than men (in Belgium?)
Jun
23
Urufarma – Feliz Día, Hombres (Congratulations, men) #Glasslion (2015)
Posted in: UncategorizedAd agency Notable turned international women’s say on its head by congratulating all men that they can do all those “unmanly” things that breaks gender norms, and be with whomever they want be it a divorcé, a woman who has children, a woman who doesn’t want children or heck, even a man. Shortlisted in the #Glasslion category at Cannes Lions 2015
Jun
23
Chevrolet Just Wrote a Press Release Entirely in Emojis. Can You Decode It?
Posted in: Uncategorized
We may be nearing peak emoji, as Chevrolet has become the latest brand to play around with the familiar icons—writing a press release almost entirely in emojis to announce something (who knows what?) about the Chevy Cruze.
The automaker explains: “Words alone can’t describe the new 2016 Chevrolet Cruze, so to celebrate its upcoming reveal, the media advisory is being issued in emoji, the small emotionally expressive digital images and icons in electronic communication.”
Chevy is challenging people to decode it. You can see the whole thing below. Or you can wait until 2 p.m. EDT today, when it will be decoded for you. The hashtag—because emojis sometimes just aren’t enough—is #ChevyGoesEmoji.
Jun
23
Animated GIF with Quotes to Keep Calm
Posted in: UncategorizedLe graphiste et illustrateur Adam J. Kurtz a conçu des GIF animés mettant en scène des paysages paisibles et des citations à suivre pour mener une vie tranquille. Ces citations ont été reproduites à la main à partir de mentions qu’il recevait sur Twitter, dans lesquels les gens partageaient leurs manières d’aborder la vie.
Jun
23
Anime-Inspired Phone Cases – The Crystal Star Bow iPhone Case is Fit for Sailor Moon Fans (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Offering feelings of nostalgia and smartphone protection, the Crystal Star Bow iPhone case is a 90s-friendly mobile decal.
On the popular anime Sailor Moon show, the crystal star bow was apart of…
Jun
23
Flower Girl Editorials – Lucia Giacani Creates a Whimsical World for Harrods Magazine (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The May 2015 issue of Harrods Magazine is full of whimsical inspiration that played on the most beautiful assets of the spring season: new blooms. Dubbed ‘Pop-Up Flowers,’ it centers…
Jun
23
Creative Lettering Shops – 5 POINTS' Shop Appeals to Creative Millennials with Interactive Stations (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The new pop-up 5 POINTS shop in Venice Beach exemplifies the five key points that the lifestyle brand lives by—Make, Say, Share, Live and Keep. These words guide everything that the brand does and…
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