Jun 25

Frauenzentrale Zürich – Women should not be worth less – (2015) #Glasslion shortlist

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Yes, I know that puns are bad, but clever wordplay is fun and the use of male/female endings in German in this idea is quite cute. So Publicis Communications Schweiz set out to create simple packaging for the “hairdryer” and “hairdryeress”, the “can opener” and “can openeress” and priced the “female” items 20% less than the “male” item to make their point. The choice of familiar old TV guy as their pitchman in long infomercials and at public sales events is perfect too. The only thing that bothers me is the repeated line : “… because women are worth less than men, Aren’t they?” It feels a little too on the nose, but as I’m not a native German speaker I might be missing nuance.
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Jun 25

Charleston Newspaper Brings Local Perspective to Shooting

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The Post and Courier had a national tragedy occur on its doorstep. And its journalists are using their intimate familiarity with the community to provide distinctive coverage.




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Jun 25

Martell House Movie

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A l’occasion des 300 ans d’existence, la maison de cognac Martell à mis en scène son anniversaire en présence de l’ambassadrice Diane Kruger au Château de Versailles. Découvrez sur Fubiz le film d’animation sur la vision et le savoir-faire de la maison Martell, fondé en 1975. En images et en vidéo dans la suite.

Photos de l’événement des 300 ans de Martell :

Le film d’animation :

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Jun 25

Cartoon Sushi Creations – These Bento Boxes are Filled with Adorable Edible Cartoon Characters (GALLERY)

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(TrendHunter.com) After a trip to Japan and Hong Kong, Mike Kravanis was inspired to use sushi ingredients to create edible cartoon characters. With intricate designs and clever details, Kravanis’ characters…

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Jun 25

Citing Ben Affleck’s ‘Improper Influence,’ PBS Suspends ‘Finding Your Roots’

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The network wants staffing changes on the program after an investigation showed that the actor Ben Affleck pressured producers into leaving out details about an ancestor of his that owned slaves.




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Jun 25

35 Decadent Cheesecake Ideas – From Tropical Vegan Cheesecakes to Fruity Cheesecake Waffles (TOPLIST)

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(TrendHunter.com) The ultimately rich and decadent dessert we know and love has been elevated in these uniquely enhanced cheesecake ideas. Instead of maintaining the current status of cheesecake, these intricate…

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Jun 24

Tesco promote "Smokey Bacon" flavoured Pringles as Ramadan snack

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A Tesco store in London managed to make this error when promoting midnight snacks for Ramadan – a store stocker who placed the Pringles with the “Ramadan Mubarak” (Ramadan is blessed) point of sale material stacked the different flavours available so that the “Smokey Bacon” was positioned at the top. Silly grocery stacker, that’s where the parsley flavoured chips go!

So, “Smokey Bacon” flavour? There are no actual pigs involved in creating that flavour, Pringles don’t contain any meat products at all. But followers of the Muslim faith “cannot consume the flesh of swine”, which would include bacon, so why would they even want that flavour? It’s haram!

Raza Hassan, who spotted the promotion in Liverpool Street and took the above photograph, said he wasn’t offended by it, but just thought it was funny:
When I first saw the promotion, there were many flavours of crisps – it just so happened that particular flavour was placed on top. I think it is a very nice thought and gesture from Tesco, it just seemed a bit ironic!

A Tesco spokesperson has stated:
We are proud to offer a wide range of meals and products to meet the needs of our customers during Ramadan. We recognise these Pringles weren’t in the most suitable place and our store colleagues have now moved them.

So there you go, a grocery store stocker is having the worst day at work ever right now. 😉

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Jun 24

WWF Extinct – using youtube searches to alert people. (2015) case film

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WWF Extinct - using youtube searches to alert people. (2015) case film
The problem of extinction is growing quicker than ever. But how could this issue be highlighted? Geometry Global (Copenhagen office) figured out that that cute animals are a huge hit on YouTube so they posted online videos with cute thumbnails and titles, but when people try to watch them a message appears: ‘This content is no longer available due to the deforestation of the world’.

Ah, what a rug-pull! How much did Youtube get paid for that?

“We had nearly a million PR/Twitter reactions, 1.25 million media impressions, 230,000 DKK in free media.”

( I’ve never quite understood the calculations that conclude the cost sum of the media not paid for, but that’s another discussion)

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Jun 24

Unliver Lifebouy – Handle on Hygiene (2015) case film (UAE)

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Unliver Lifebouy - Handle on Hygiene (2015) case film (UAE)
Oh hello, what a clever “I wish I had thought of that” idea! We all know that handles many people touch contain germs, and research has shown that super market trolleys can spread all sorts of ick, from salmonella to e.coli. In the largest super market store in the middle east, Lifebouy installed these clever handle cleaners, and sales of Lifebouy branded bacteria killing soaps rose. Please come install this clever widget on my local bus, I swear I get a cold every time I ride it.

Our team in Dubai developed an innovative device that applies Lifebuoy (Unilever) sanitizer across the handle before use. This has been implemented in Carrefour across the Middle East, increasing Lifebuoy sales by 53%.

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Jun 24

Kaleidoscopic Public Structures – This Year's Serpentine Pavilion Offers a Trippy Experience (GALLERY)

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(TrendHunter.com) The 2015 Serpentine Pavilion is a trippy public structure that sets up a sort of choose-your-own-adventure experience thanks to its multi-orifice design. People can enter it from a multitude of…

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Jun 24

Urban Witch Apparel – Killstar's City Ritual Lookbook Boasts Graphically Printed Styles (GALLERY)

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(TrendHunter.com) Killstar’s ‘City Ritual’ collection dresses the retailer’s muse, an urban witch who mixes feminine and daring elements together seamlessly. The edgy retailer is synonymous…

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Jun 24

Vogue Vanity Photoshoots – The Interview Selfie Editorial Focuses on Self-directed Images (GALLERY)

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(TrendHunter.com) The Interview Magazine July 2015 editorial titled Selfie puts the beauty of vanity on display via model Saskia de Brauw. In the images taken by photographer Mikael Jansson, de Brauw was captured…

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Jun 24

Google Employee Dies in Accident at Cannes

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An employee of Google died in an accident at the Cannes Lions International Festival of Creativity in France, the company said on Wednesday.

Google wouldn’t comment on reports that the employee was an executive in its U.K. team who was involved in a car accident, and the company said it wasn’t releasing further details in respect of family privacy.

“We lost a loved and respected member of our team,” Google said in an e-mailed statement.

Continue reading at AdAge.com

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Jun 24

Nissan Snags Naming Rights for Tennessee Titans' Stadium

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NASHVILLE — Nissan North America has obtained naming rights for its hometown NFL stadium here where the Tennessee Titans play, according to sources familiar with the plan.

The marketing pair-up comes at a significant moment for Nissan: The company plans to introduce a new generation of its full-sized pickup in the fourth quarter of this year — coincidentally named the Titan.

The agreement gives Nissan naming rights for a 20-year period, according to the sources.

Continue reading at AdAge.com

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Jun 24

Lucky Iron Fish – (2015) case study (UAE)

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Lucky Iron Fish - (2015) case study (UAE)
In a bid to tackle iron deficiency in Cambodia, it was discovered that cooking with a block of iron can help increase iron intake. The challenge was to encourage people to cook with that block of iron but by shaping it into a fish (a symbol of good luck in Cambodia) its usage was encouraged. The outcome was a 50% drop in iron deficiency after 9 months and 2.6 billion global media impressions.

In the category of PR in Cannes Lions 2015 Lucky Iron Fish won GOLD in Healthcare & Wellbeing.

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Jun 24

Imaginary Paintings by Yoskay Yamamoto

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Certaines peintures réalisées par l’artiste Japonais Yoskay Yamamoto rendent hommage aux panneaux graphiques que l’on peut retrouver aux États-Unis. De façon poétique, il les représente accrochées sur une lune bienveillante ou perchées sur la tête de personnages dont la tête est à moitié submergée par la mer.

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Jun 24

Cannes Photo Roundup: Parties, Parties and More Parties

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Today’s crop of photos from the Cannes Lions International Festival of Creativity include scenes from Edelman’s pool party, Omnicom Media Group’s Toast to Cannes, MDC’s roof-top gig, a Dentsu Aegis to-do and special guest appearances by Kenneth Branagh and Brian Cox.

Photos by Patrick Denton

Continue reading at AdAge.com

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Jun 24

Contemporary Crater Architecture – Two Moon By Moon Hoon is a Visually Striking Cultural Center (GALLERY)

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(TrendHunter.com) Two Moon By Moon Hoon, an architecture firm based in Korea, is a stunning building that looks as though it were actually carved out of the moon. Complete with a large crater, the concrete structure…

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Jun 24

Urban Gentleman Fashion – August Man Malaysia's Latest Editorial Celebrates Traditional Elegance (GALLERY)

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(TrendHunter.com) Top model Harry Goodwins channels an urban gentleman in ‘The Drifter,’ an editorial exclusive that is lensed for August Man Malaysia’s latest issue. The shoot is lensed by…

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Jun 24

Ferrero – The White Truth – (2015) #Glasslion shortlist – (UAE)

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Ferrero - The White Truth - (2015) #Glasslion shortlist - (UAE)
Grey Mena (Grey Dubai) have been doing impressive work for some time, but this is the first time they made me cry. I’ve lived in Jeddah, I barely made it out of Saudi but that’s a story for some other day. So, I know that the situation shown for women in this video exists. I know how powerful a place to speak freely must be to them. I’m also really surprised that they did all this over facebook – how did that feel safe?

Now, everyone will mention Always “Like a girl” and the Grand Prix winner “Touch the pickle” when speaking of the first Glass Lion, and they’ll talk at length about women working in advertising and how many ECD’s and creatives are women, etc. But the Glass Lion didn’t just deal with gender, it dealt with huge cultural differences. As proven by the winner, from India, where menstrual taboos still exist. The worlds cultural differences really came to a head in this award, which is designed to award work which “implicitly or explicitly address the issues of gender inequality”.

And it breaks my heart that this one, and UN Woman “My Mother’s Name is” from Impact BBDO, aren’t mentioned every time the Glass Lion is written up in western press. This Ferrero work a much more important piece than I can even begin to explain. It’ a really brave piece of work. Well done Grey Dubai. Now pass the kleenex.

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