(TrendHunter.com) Heart Butt might be a playful name for a yoga leggings collection, but as much as it focuses on being flattering and fashionable, it also hones in on high performance fabrics. Made out of quick…
Drew Ament believes in the power of video pre-roll, those ads before YouTube videos, to sell vehicles.
Pre-roll ads typically cost a fraction of other advertising, including a dealer favorite, paying for click-throughs on Google searches, said Mr. Ament, digital marketing manager at Sands Chevrolet Glendale and Sands Chevrolet Surprise near Phoenix.
And when targeted appropriately, pre-roll ads can bring buyers to a store, he said.
BP has tapped Publicis Groupe’s DigitasLBi as its digital agency of record in the U.S., according to people familiar with the matter.
The budget is around $4 million, according to people familiar with the matter.
The shop will support digital strategy and creative for BP Fuels, which is the more consumer-facing gas station business.
Quarterly advertising revenues for Chinese tech giant Tencent soared 131% year-on-year, powered by fast growth in video and from mobile ads on all-purpose social app WeChat.
Tencent makes much more money from games than from ads, and it commands a smaller share of the global ad market than Chinese search giant Baidu or e-commerce behemoth Alibaba. But its strong mobile focus is boosting its appeal to advertisers.
In the first three months of last year, Tencent made only about 6% of its revenues from ads; that share rose to 12% in the first quarter of 2015. Total revenues were $3.6 billion in the first quarter, up 22% from a year ago. Of that sum, $443 million came from ads.
THE STORE’s inaugural event “MING Meets Tom Dixon” will take place on May 14, 2015 and will be attended by the celebrated British designer, with select products from his new accessory collection available for purchase.
“We’ve been fans of Tom and his mind, his eyes and his hands for a long time,” said Karlsson. “Having Tom as the first artist is our way to set the bar for our vision for THE STORE, which is to provide a place where people can discover and purchase incredible work and meet extraordinary makers.”
“As conventional retail auto-destructs and the lines between designers, manufacturers, communicators and merchants blur,” said Dixon, “the modern design entrepreneur finds new spaces and fresh places to demonstrate and explain their work. This is where MING comes in.”
For upcoming events at THE STORE please visit http://www.mingcompany.com
People in Britain who had settled in for a nice viewing of Prometheus this weekend were distressed, to say the least, when a realistic 30-second spot aired—completely unexplained—that advertised synthetic human housekeepers for sale.
“Meet Sally. The help you’ve always wanted,” the freakishly soothing voiceover began, as a lovely though dead-eyed cyborg is seen folding sheets, organizing the kitchen and putting the kids to bed. “She is faster, stronger, more capable than ever before.”
The ad then pitched a company called Persona Synthetics, which claims to make androids that are “closer to humans than ever before.”
By Tuesday, there had been 100,000 searches for the brand on Google, and the website was nearing half a million visits. It was all a hoax, of course—a campaign from Channel 4 for Humans, a Black Mirror-esque futuristic drama.
Along with the TV spot, there are print ads, a fake store on Regent Street, social accounts and a mock auction on eBay inviting visitors to bid on a robot (sadly, no one met the £20,000 minimum bid). At the Regent Street store, two screens used Microsoft Kinect technology to show giant robot models reacted to their movements of the people watching.
It’s freaky indeed, and we’ll only be seeing more of this kind of stuff going forward. The ads are also beautifully made by in-house agency 4Creative, whose prior work included the stunning “Meet the Superhumans” ad for the 2012 Paralympic Games.
« Junk Fruits » est une série de photos colorées et amusantes réalisées par le photographe français Arnaud Deroudilhe. Sous la forme de natures mortes, les clichés fonctionnent par association comme des mots-valises : on peut voir une ananas regorgeant de frites, une banane farcie au hot-dog et une orange garnie d’un hamburger.
(TrendHunter.com) Be-elastic’s new product ‘SNAP’ provides you with endless opportunities to design your own furniture using any surface in your home. SNAP is essentially an assembly system similar…
Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.
Facebook, for instance, is talking with media companies about publishing articles within the social network. A prototype involving content from The New York Times, BuzzFeed, National Geographic and possibly other publishers is expected soon. Already, publishers new and old are putting videos on Facebook, images on Instagram and screenshots from their text articles on Twitter.
To determine how best to carry out this social and mobile syndication strategy, publishers are looking to hire a “platform editor.” The New York Times is on the hunt for one who will be, according to its job listing, “a journalist, a technophile, a creative thinker and an evangelist The person in this role will be expected to oversee projects that shape the way our news report is published on all platforms.”
CMOs are charged with making their companies customer-obsessed — so they can win in an age where customers are highly empowered. But the irony is that many marketing shops themselves are not customer-obsessed.
And therein lies the first strategic priority for CMOs in both b-to-c and b-to-b markets: reorienting marketing as a prerequisite for making their companies customer-obsessed.
Marketers: It’s not all about you
Luxury brands, faced with an historic disruption thanks to the collision of media and technology, must shift from playing defense to taking the offense, even if that means discarding formerly successful approaches.
To win in the new luxury landscape — where Apple is as much a force as Chanel — established luxury brands need to think like disrupters by placing human behavior firmly at the center of their strategies.
Instead of trying to predict the future, disrupters focus on “jobs to be done” in the present. This framework, coined by Clayton Christiansen, focuses on consumers’ social, emotional or functional problem, and turns business into its solution.
AMV, Outsider’s Scott Lyon et la marque Pepsi ont transformé un terrain de football de rue à Barcelone en une fabuleuse aire interactive en utilisant des drônes, de la technologie de projection et trente milles ampoules LED. Avec ce matériel, des animations ainsi que le score sont projetés sur les murs alentours, et les drônes jouent alors le rôle d’arbitre.
(TrendHunter.com) There are memberships to a range of products and services—and then there are exclusive memberships. This collection focuses on the latter to show how creating a carefully curated group of…
(TrendHunter.com) Geek meets chic in this 1980s Super Mario video game-themed apartment, located in Meguro, Tokyo. The apartment is part of Airbnb, which means tourist and travelers can spend some quality time inside…
Sure, it’s only Wednesday, and this video from “Late Night With Seth Meyers,” has been online for just one day, but we’re completely ready to call it our Clip of the Week. If you’ve ever seen a standard “Mad Men” scenes-from-next-week montage — protecting the plot of the next episode like it’s a state secret — no further set-up is necessary.
See all our “Mad Men” obsession in one place here.
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