Le photographe et vidéaste originaire de Rome Oliver Astrologo s’est récemment rendu au Vietnam et en est revenu avec un film court d’un peu plus de trois minutes. Les sublimes tranches de vie et les paysages vietnamiens s’enchaînent de manière rapide, entre accéléré et slowmotion, au rythme d’une bande sonore efficace.
C’est avec humour et honnêteté qu’Emily McDowell nous présente cette série de cartes de voeux nommée « Empathic Cards ». Destinées à des personnes souffrant de maladies graves ou chroniques, ces cartes posent les mots sur des sujets difficiles à aborder. Après avoir elle-même lutté contre le cancer, Emily s’est concentrée sur la création de ces cartes graphiques et colorées dans le but de faciliter la communication entre les malades et leurs proches.
L’entreprise Butchers & Bicycles, basée à Copenhague au Danemark, a développé un nouveau type de vélo cargo, baptisé « MK ». Ce nouveau produit dispose d’une propriété spectaculaire d’inclinaison qui offre une nouvelle vision de la mobilité urbaine et qui permet de se déplacer sans effort. Le vélo peut également offrir l’impulsion électrique à l’aide d’un moteur développé par l’entreprise Bosch.
(TrendHunter.com) Luigi Visconti’s Cuban photography captures the country’s rich history and vibrant culture. In addition to snapping Havana’s rustic and opulent architecture, Visconti also travels…
(TrendHunter.com) This adjustable smart desk transforms between a sitting and standing desk. It’s also powered by artificial intelligence and is a work place-appropriate example of how the Internet of Things…
(TrendHunter.com) These IKEA branding innovations range from interactive furniture catalogs to bedside cinema experiences that let shop visitors experience the brand’s bedroom product range. The Swedish…
“What’s the positive of disruption?”
One of our innovation-minded clients posed this question to us recently. Disruption seems like the topic of the day, preoccupying the C-suite at both agencies and their clients. For sure, it’s a scary time if your business depends on staving off the inevitable changes coming to all of us. The opposite tactic — embracing change — is scary, too. But the positive of disruption is the opportunity we have to rethink our business.
Epic changes swept the music industry, but people aren’t listening to less music. Losing the 12-song album and the A&R man hasn’t led to fewer great artists. Just the opposite — with the removal of 20th-century limitations, an amazing new creative system sprang into existence. Musicians and fans get more freedom, access and opportunity.
Johannes Leonardo has picked up the account for Sony’s new PlayStation Vue streaming TV service after a review that began last fall, according to people familiar with the situation.
The cloud-based TV service, delivered through Sony’s PS4 and PS3 consoles, has been available in initial markets such as New York, Chicago and Philadelphia since March, and limited promotion has appeared in those areas. A national campaign is expected to begin later this year as Sony gains rights to local TV stations in other markets and the service expands.
Sony did not respond to a request for comment. Johannes Leonardo, backed by WPP, referred calls to Sony.
If you’re relying on your local barista to talk you through life’s challenges, stop right now, says this amusing video for a text/video-chat counseling service called In Your Corner.
The spot was written and directed by Pete Marquis and Jamie McCelland, who are perhaps best known for making HelloFlo’s “Camp Gyno” and “First Moon Party” ads. It features a barista named Theresa, who is an amateur advice-dispensing “baristapist” (a portmanteau meaning barista therapist—and not, as one of my AdFreak colleagues initially assumed, a barista rapist).
To say Theresa is an inept counselor is putting it mildly.
We caught up with Marquis and McCelland to find out more about the project.
AdFreak: How did this project come about? Did you know the company beforehand?
Jamie McCelland: Bea [Arthur], the founder of In Your Corner, had seen our work with HelloFlo and reached out to us. And when you get an email from someone named Bea Arthur, you respond. She wanted to take the stigma out of therapy through humor.
Pete Marquis: We hadn’t heard of the company before, but we sat down with Bea and loved her vision for the brand. Offering therapy via video chat and text opens the door for so many people to get expert help, even lazy people like us.
Where did the idea for the Baristapist come from?
Marquis: The idea came from the insight that people are hesitant to seek actual, professional therapy, but still get it from everywhere—their friends, relatives, their hairstylist, even the barista. And that’s when advice can be the absolute worst.
McCelland: We wanted to show what unprofessional advice can look like, and ultimately emphasize that In Your Corner offers professional, expert help, which is way better.
What was the scriptwriting like?
McCelland: Theresa the Baristapist is a barista who believes her true calling is therapy. We thought of her as a Jane Lynch-like character—as self-important as she is delusional. We wanted to have fun with the idea that she’s giving unlicensed advice with no accountability or concern for anyone’s long-term mental health.
The actress is pretty great. Where did you find her?
Marquis: Casting for this role was way too easy. Alex, the actress, was the first one to come into the audition, and she blew us away. Bea wanted to stop the casting then and there—we didn’t, but we could have because Alex set the bar extremely high. She channeled that character frighteningly well, and her improv was incredible. A lot of the stuff she made up on set ended up in the cut, which was something we always hope for. We could not have been happier with her performance.
| THE ORIGINAL? Chevrolet Cobalt “Rescue Drive” – 2012 Source : LIA Awards BRONZE WINNER Agency : Monumenta, Brasilia (Brazil) |
LESS ORIGINAL BMW Mini “We tow you drive” – 2015 Source : Creativity-Online, AdForum Agency : Kinetic (Singapore) |
L’illustrateur suédois Simon Stalenhag a imaginé une série d’illustrations où le monde de la science fiction cohabiterait avec la réalité. Ainsi on peut y voir des hommes vivre parmi des robots ou autres innovations technologiques dans des espaces quasi-inhabités. Une vision imaginaire du futur bien éloignée de l’utopie mais que l’on parcourt avec plaisir.
(TrendHunter.com) As parents and educators become more in tune with the benefits of educational toys, there are plenty of examples of high-tech toys that exemplify the ways in which playtime can often be fused with…
Malaysia Airlines may change its name as it contemplates a rebrand to salvage its reputation after two tragic incidents in less than six months.
Qatar Airways has kicked off a search for a global advertising agency to promote its strength in key regions around the world.
Virgin Holidays is promoting its January sale by encouraging customers to “flaunt it” in a TV ad airing on Christmas Day.
Adam & Eve/DDB’s first TV ad for Virgin Atlantic since winning the airline’s creative account in August challenges customers to pursue their goals and “let it fly”.
The falling number of airline passengers combined with soaring oil prices in 2008 saw Virgin Atlantic taking measures to increasing marketing spend to revive its strength.
Germanwings, the budget airline, has asked Transport for London to remove ads featuring the line “get ready to be surprised” from London tube stations, after one of its planes crashed into the Alps.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
