Hasta La Creative!

While, according to the World Health Organization, hearing loss affects nearly 360 million people worldwide, getting hearing tests isn’t very high on most peoples’ lists of health priorities. It doesn’t help that hearing tests aren’t exactly a pleasant experience. But what if testing your hearing was enjoyable? That’s the idea behind FCB Zürich’s “Hearing Test Concert” for Austrian hearing aid company Neuroth.

The event featured an orchestra performing a version of Beethoven’s fifth symphony “specifically arranged to simulate the high-and-low frequencies and loud-and-silent parts of a traditional hearing test.” Members of the audience were given a card and marked down when they had trouble hearing certain frequencies. During the intermission, audience members could then show their card to a Neuroth audiologist and receive a personal consultation. In just one day, the campaign resulted in 1,100 people voluntarily taking a hearing test (and, presumably, actually enjoying it).

Credits:

Neuroth Hearing test concert:
Agency: FCB Zürich
Film-Production: WirzFraefelPaal
Director: Levente Paal
Producer: Nina Wirth, Stefan Fraefel
Client: Lukas Schinko (CEO Neuroth Switzerland AG), Gerald Hosinner, Markus Pleschinger (Marketing Executives)

Executive Creative Director – Dennis Lück, FCB Zürich
Art Director – Marcin Baba, FCB Zürich
Senior Copywriter – Sören Schröder, FCB Zürich
Art Director – Flavio Meroni, FCB Zürich
Senior Copywriter – Mateo Sacchetti, FCB Zürich
Editor – Manuela Tappe, FCB Zürich
Account Director – Marie-Theres Ott, FCB Zürich
Account Supervisor – Mark Becher, FCB Zürich

(TrendHunter.com) Y.R.U’s Angyl pumps are among the new releases offered within the UK-based e-boutique. These interesting pieces of footwear are the classic pump featuring a molded wing accent

Available in…

Now that the last scrumptious canap has been freed from its silver serving tray and all the complimentary top-shelf hooch has been locked away for another year, it’s time to assess the fall broadcast TV schedule. The networks have locked in 43 new scripted series for the 2015-16 season, of which 21 are set to premiere in the fall — where they’ll be fighting for their very lives. (If precedent is anything to go by, at least three of these newcomers will be canceled before Halloween. Bummer, huh?) Here’s a look at the six time slots that promise to offer the most rip-snortin’ competition.

MONDAY 8-9 PM

“Supergirl” (CBS) vs. “Gotham” (Fox)

Continue reading at AdAge.com

The newly formed Mullen Lowe, the result of IPG merging Mullen with Lowe earlier this month, appointed Lee Newman as its U.S. CEO, AdAge reports. He will be based in Los Angeles and report to Mullen Lowe Global CEO Alex Leikikh, while overseeing former Mullen offices in Boston, Los Angeles and North Carolina and what was Lowe’s New York office. The appointment follows Mullen Lowe (who pitched as Mullen) being named lead creative agency for Royal Caribbean last week.

Newman joins Mullen Lowe from Ogilvy Chicago, where he has served as president for the past three years. AdAge reports that Ogilvy Chicago has not named a successor and that Newman’s responsibilities will be handled by Chairman-CEO Jack Rooney.

Prior to joining Ogilvy, he served a four year stint as managing director of W+K Amsterdam. While with W+K Amstedam, the agency’s clients included Coca-Cola, Nike, Heineken and P&G. Before his stin with W+K Amsterdam, Newman spent time with McKinney & Silver and then GSD&M in the roles of senior vice president, group account director. His time at McKinney & Silver followed over five and a half years with Fallon as an account director. He jumped to that role following over four years as a media supervisor/account executive with Leo Burnett.

“Lee is a great find for our U.S. network,” Leikikh said, in a statement. “He has a terrific creative pedigree with his Fallon and Wieden experience, coupled with significant operational experience running Ogilvy Chicago and Wieden’s Amsterdam office. What’s more, he has over a decade of luxury automotive experience on BMW and Audi, which means our Acura clients will benefit immediately from his expertise.”

Dans le cadre d’une exposition consacrée à la saga Star Wars, le musée Madame Tussauds à Londres a longuement travaillé à la préparation de cette expérience hors du commun. En recréant les personnages à l’identique à l’aide d’une équipe de professionnels aguerris comprenant sculpteurs, maquilleurs et modélistes, l’exposition met en vedette 16 scènes emblématiques de l’univers Star Wars. Un making-of époustouflant est à découvrir dans la suite.

(TrendHunter.com) Katie Crawford educates people about anxiety awareness through the art of photography. Crawford has been battling with this mental illness since the age of 11. She says that, “trying to…