Today in Reviving an Old Brand news, Boulder’s Grenadier won creative duties for the classic lunchbox essential Sunny D (formerly short for “delight”) back in November 2014. The account had previously been with Exopolis, the company’s first digital AOR.
The agency’s first work for the client launched today, and it’s a direct spoof of a (much) older ad that every child of the 90s should remember:
There’s no doubt that the work above inspired Dave Chappele’s “grape drink” skit; we’d also bet a beer or two that the guy at the :22 mark served as a model for this not-quite-classic character, who made his first and only TV appearance two years later.
At any rate, the kids in the ad above grew up and learned about gender equality. Their “mom” is less than impressed:
No word on whether future campaigns will follow our protagonist’s attempts to break into waste management and/or advertising, but there’s little doubt that, in the words of Sunny D CMO Michael L. Burton, the client’s new agency partners bring “the deep Millennial knowledge we need.”
AGENCY: Grenadier (Boulder, CO)
LAUNCH DATE: May 18, 2015
PARTNERS_CD/WRITERS: Wade Paschall, Mark St. Amant
PARTNER_CD/ART DIRECTOR: Randy Rogers
ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR: Grant Minnis
EXECUTIVE PRODUCER: Keith Dezen
PRODUCTION COMPANY & CITY: Community Films, Culver City, CA
DIRECTOR: Clay Williams
EXECUTIVE PRODUCER (PRODUCTION CO): Lizzy Schwartz
PRODUCER (PRODUCTION CO): Helen Hollien
LINE PRODUCER: Helen Hollien
DIRECTOR OF PHOTOGRAPHY: Guyla Pados
EDITORIAL COMPANY & CITY: HutchCo Technologies
EDITOR: Jim Hutchins
MUSIC COMPANY & CITY: JSM Music, NYC
MIX/SOUND DESIGN: Lime Studios, Santa Monica, CA
ENGINEER: Loren Silber
VISUAL EFFECTS COMPANY & CITY: Brickyard VFX
VISUAL EFFECTS EDITOR: Patrick Polian
VISUAL EFFECTS PRODUCER: LINDA Jackson
ACCOUNT SERVICE LEAD: Becky Herman
AS SUPERVISOR: Ryan Smith
PLANNER: Elisa Cantero
ADDITIONAL CREDITS:
PARTNER_ACCOUNT: Rob Hofferman
