(TrendHunter.com) This shipping container studio is the work of English architect James Whitaker who transforms freight units into a spacious studio. His workspace boasts a contemporary look but is actually budget-…
72andSunny launched a global campaign for Samsung, entitled “Next Is Now,” introducing the Galaxy S6 and Galaxy S6 Edge with the 60-second spot “Anticipation.”
The opening of the spot focuses on moments of anticipation: the curtain about to go up on a ballet, the line of scrimmage before the snap, the second before drop on an amusement park ride, British singer-songwriter Rita Ora in the studio about to record. These scenes are chosen to stand in for the reveal of the new Galaxy S6, which the brand undoubtedly feels for what it characterizes in AdAge as one of its biggest launches in recent years. Around the midway point of the ad, someone opens a box containing the new device, and the remainder of the spot focuses on its moments of anticipation being fulfilled. The global effort also includes digital, experiential, OOH and retail efforts.
Samsung teased the release of the S6 last month, with a 30-second spot from McKinney. 72andSunny’s most recent effort for the cleint was a pair of 90-second ads promoting Samsung’s SUHD TVs for the Oscars starring Keegan-Michael Key and Jordan Peele.
Just over a year ago, Publicis Groupe acquired Hawkeye, the Dallas-based digital agency founded by Steve Dapper in 2000. At the time, the purchase was framed as an attempt by Publicis to move deeper into “data analytics, digital strategy, CRM and experiential marketing.”
Today we learned that Sally Kennedy, who served as CEO of Publicis Dallas and subsequently held the same title at Publicis Hawkeye after the acquisition, will be leaving the agency.
Kennedy, who spent three and a half years as president of Cossette New York before moving to Texas in 2011 and proposed the merger to Dapper in the first place, has been pushed out. Dapper will hold both the chairman and chief executive titles effective immediately.
Here’s the statement from Publicis:
“Just over a year ago we announced Publicis Hawkeye, the result of the merger of hawkeye and Publicis Dallas. The agency has been integrating across services, skill-sets and clients, and is now poised for final integration under the one leadership of Steve Dapper, chairman. We wish Sally Kennedy much continued success as she moves on.”
Throughout a more-than-thirty-year career in advertising, Dapper has held leadership positions with several different agencies owned by different holding companies: he was president/CEO of Wunderman/Y&R for more than a decade, served in the same role for Omnicom’s Rapp Collins for nearly as long, and held various executive positions at the Direct Marketing Association before founding Hawkeye and joining the Publicis fold last year.
Kennedy also spent several years with Y&R, serving as SVP/marketing in the agency’s San Francisco office and CMO of the larger North American organization before leaving for Cossette in 2007.
No word on her future plans.
Traditional watch makers are in a bit of a bind with the launch of the Apple Watch. Do they just ignore it, or do they make fun of it—and in so doing, admit its buzzworthiness and give it that much extra attention?
Shinola is going with the latter approach, launching ads from Partners & Spade in The New York Times and Wall Street Journal (suitably old-school placements, naturally) that rib the wondrous new Apple device, which is finally available for pre-order today.
The ads promote the brand’s Runwell watch, which at $550 is almost identical in price to the lower-end Apple Watch, which goes for $549. The tagline is, “The Runwell. It’s just smart enough,” and the copy riffs on that theme:
Smart enough that you don’t need to charge it at night. Smart enough that it will never need a software upgrade. Smart enough that version 1.0 won’t need to be replaced next year, or in the many decades that follow. Built by the watchmakers of Detroit to last a lifetime or longer under the terms and conditions of the Shinola guarantee.
Yes, the watch might be old-school, but the snark is very modern-day. Full ad below.
CREDITS
Client: Shinola
Agency: Partners & Spade
Creative Director: Anthony Sperduti
Creative Director: Griffin Creech
Art Director: Danny Demers
Advertising Agency: ANR BBDO, Stockholm, Sweden
Creative Director: Andreas Lonn
Art Director: Oskar Skott
Copywriter: Stephanie Moradi
Other additional credits:
Account Manager: Maria Fager
Account Director: Fredrik Pantzerhielm
Digital PR: Camilla Westman, Channa Rogsten
Graphic Design: William Bjornstjerna
Planner: Anna Jensen
Production company: B-Reel
Published/Released: April 2015
Creative Directors: Roman Cihalik, Petr Vlasak
Art Directors: Roman Cihalik, Pavel Charouzd
Copywriters: Martin Babic, Ondrej Potucek
Illustrator: Danda Horackova
Account: Jan Rauschert, Barbora Suffnerova
Published: March 2015
Creative Directors: Roman Cihalik, Petr Vlasak
Art Directors: Roman Cihalik, Pavel Charouzd
Copywriters: Martin Babic, Ondrej Potucek
Illustrator: Danda Horackova
Account: Jan Rauschert, Barbora Suffnerova
Published: March 2015
Creative Directors: Roman Cihalik, Petr Vlasak
Art Directors: Roman Cihalik, Pavel Charouzd
Copywriters: Martin Babic, Ondrej Potucek
Illustrator: Danda Horackova
Account: Jan Rauschert, Barbora Suffnerova
Published: March 2015
Advertising Agency: Publicis, Dublin, Ireland
Creative Director: Ger Roe
Art Director: Dan O Neill
Copywriter: Ronan Nulty
Agency Producer: Niamh Skelly
Production Company: Antidote Films
Producer: Andrew Freedman
Post Production Company: Screen Scene
Director: Aoife McArdle
Sound: Mutiny / Paul Lynch
Head of Client Services: Geraldine Jones
Account Manager: Darragh Kelly
Advertising Agency: Rethink, Canada
Creative Directors: Aaron Starkman, Dre Labre, Chris Staples, Ian Grais
Copywriter: Francesco Grandi
Art Director: Simon Au
Build: Stacklab
Technologist: Brent Marshall, Eightlines
Production Company: Someplace Nice
Director: Sean McBride
Director of photography: Sean McBride
Executive Producer: Estelle Weir
Line Producer: Taryn Mueller
Broadcast Producer: Vanessa Birze
Interactive Producers: Narine Artinian, Todd Harrison
Interactive Designer: Alex Fleming
Post Production House: Fort York VFX
Editor: Joey Whitelaw / Rooster
Audio House: Keen Music
Composer: Cat Calinescu
Account: Scott Lyons
Published: April 2015
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Cruise line Royal Caribbean has appointed TBWALondon as its UK creative agency of record following a review that launched in February, Campaign reports. The agency will be responsible for Royal Caribbean’s overall strategy, creative, direct and digital marketing in the UK. Incumbent JWT London did not participate in the review.
“TBWALondon very quickly got to the core of our business,” Jo Briody, the director of marketing and PR at Royal Caribbean International, told Campaign. “They showed a deep understanding of our challenges and opportunities, successfully marrying clever strategic thinking with great chemistry with our team at every stage.”
Royal Caribbean also launched a global creative review in February. JWT has been global agency of record for the brand since December of 2007. Competitor Norwegian Cruise Lines announced its own review earlier this week.
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