Hasta La Creative!

Entre um Spoilers Talk Show e outro, faremos um pequeno intervalo comentando uma série, episódio ou notícia que movimentou nossas últimas semanas. Essa semana no Spoilers No Intervalo o assunto é a quinta temporada de Game of Thrones. Conforme a série da HBO avança e novos livros contando o destino das famílias de Westeros não são lançados, ficamos com a dúvida: […]

> LEIA MAIS: Spoilers No Intervalo – Game of Thrones

Post originalmente publicado no B9
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BuzzFeed restored two deleted posts on Friday after Gawker raised questions about whether the viral news and entertainment site removed them because they were critical of advertisers.

Ben Smith, BuzzFeed’s editor in chief, said in a note to staff that the posts hadn’t been unpublished to protect ad dollars:

You also have a right to ask about whether we did this because of advertiser pressure, as Gawker suggested. The answer is no. I field complaints all the time from companies and individuals, including advertisers, and see it as my job to shield you from that pressure.

Continue reading at AdAge.com

State Farm probably still can’t believe how popular the “Jake From State Farm” commercial has become. It became a cult favorite almost overnight and has been parodied relentlessly on Vine and elsewhere. Recognizing the love for all things Jake, the insurance company even gave him a Twitter account, which now has more than 33,000 followers.

The ad—technically called “State of Unrest (Jake)”—continues to air, and by now many people know the dialogue by heart. The dialogue is so familiar, in fact, that most people (and certainly the brand’s social-media followers) can likely follow along with the remade version below, posted to Facebook today—with the narrative told totally in emojis.

Random Friday fun, and a great quick hit from the advertiser.

brightcove.createExperiences();

For Ritz’s first new campaign in eight years, the brand team sought inspiration from an unlikely source: The Great Depression. The new tagline, “Life’s Rich,” is a nod to the cracker’s original Depression-era positioning as a simple pleasure during dark economic times.

“We took inspiration from where we began, which was during the Great Depression in 1934. And that was when butter crackers could only be afforded by a few,” said Linda Lee, senior director of the North American cracker category at Mondelez International, the current owner of Ritz. “But Ritz really allowed the masses, allowed everyone, to have a taste of a buttery rich cracker,” she added.

While economic times are of course much better now, they aren’t exactly stellar. And Ritz is seizing on the notion that more people value experiences over possessions. “We’ve moved from an era of materialism and financial gain to an era that is about relationship, connection, just moments,” Ms. Lee said.

Continue reading at AdAge.com

DDB Stockholm followed up Samsung’s “Is This the Next” campaign with a series of spots featuring those who deal in predicting the future promoting the new Samsung Galaxy S6.

Among these is Orange, a harbor seal at the Maritime Aquarium in Norwalk, Connecticut, who has a penchant for predicting events like the Oscars and the Super Bowl. In a 2:30 online spot, viewers are introduced to Orange, who then makes some predictions about Samsung’s new device via selecting random technical specs scattered throughout her environment. Her predictions include “Fast charging,” “Flat on both sides,” and “Camera with 10MP front, 1 MP back.” Following the predictions, the text “Prediction time is over” appears onscreen, followed by the “Next Is Now” tagline. Two other spots in the “Predicting the Next” campaign feature human psychic Barbara Mackey and astrologer Michael Lutin. All of the spots were shot on location without actors.

The effort is just part of the Samsung’s huge “Next Is Now” global campaign pushing the new Galaxy S6 and Galaxy S6 Edge, which also includes the 60-second “Anticipation” spot from 72andSunny.

Golf broadcasters got just what they needed during the first round of the Masters Tournament, even if Tiger Woods is tied for 41st.

While a strong performance this weekend from Mr. Woods could boost ratings on CBS, the talk of the tournament after one day is 21-year-old American Jordan Spieth, the first-round leader with an 8-under-par 64.

Mr. Woods, who returned from a break to play in the Masters this week, has been the biggest draw in the game for two decades. Yet at age 39, his celebrity has faded along with his game, and no one has replaced him. Mr. Spieth and rivals like Rory McIlroy, the world’s top-ranked player, represent the best hope to improve the long-term health of the sport for TV networks that carry it and sponsors like IBM and AT&T.

Continue reading at AdAge.com

Back in January, we noted that Scott Larson, who spent four years as ECD at Razorfish San Francisco handling the agency’s work for Xbox, Intel, Microsoft, and Nike, had left to launch the first West Coast office of Boulder-based Factory Design Labs.

That lasted approximately three months.

Larson is now back with Razorfish in what looks like a return to his previous position — and the current status of Factory Design Labs’ offices is unclear.

Larson was hired to run the North Face account, and we heard back in November 2014 that the business (AOR Mekanism) might be headed for review. We were unable to confirm that fact, but we do know that CEO Scott Mellin was demoted to chief brand officer in December as founder/CCO Jonas Tempel (who has many other projects on his plate) stepped up to take the lead. We heard that more staffers had been laid off but were unable to get more details on that claim.

Our attempts to reach someone at Factory Design Labs’ main office in Boulder for more information on the status of the expansion were unsuccessful. While the agency’s Facebook page was active as recently as Wednesday, its homepage is no longer working and our calls to various parties all went directly to voicemail.

Updates as we receive them.