Apr
14
Our Man in Tehran – Episode 4: Mr. Big Mouth
Posted in: UncategorizedHamid-Reza Ahmadabadi, a strong believer in Iran’s theocracy, confronts what he acknowledges is a losing battle against modernity.
Apr
14
CP+B VP Leaves for Venables Bell & Partners
Posted in: Uncategorized
Today we learned that two longtime Crispin staffers will be moving on.
David Corns, currently VP/director of product and brand invention at Crispin Porter + Bogusky, will leave the agency after nearly nine years to lead accounts at San Francisco’s Venables Bell & Partners.
Allie Cole, Crispin’s “senior cultural anthropologist/planner,” will also leave for an undisclosed position at Boulder/SF digital shop EVB (which AdAge recently called an “agency to watch” for 2015).
Corn’s July 2014 promotion to the invention role inspired some lightly raised eyebrows among our readers. At the time, the agency told us that he would assist in its in-house efforts to “create products, brands and companies from scratch” by “hiring industrial designers and other staff members and taking on new projects.”
In what some may see as an amusing twist given the recent work of Alex Bogusky, one of the first products to come out of that experiment in innovation was “Kraft Mac and Cheese for the grill.”
Prior to joining CP+B in 2006, Corns managed accounts for Carmichael Lynch as well as the London offices of TBWA and Wieden+Kennedy; at Crispin, he handled Burger King, Applebee’s, and more in addition to promoting the agency’s own products Papa’s Pilar rum and Angel’s Envy bourbon.
Cole, who joined the agency in 2010, was billed as “cognitive anthropologist” in recent campaigns for clients like Fruit of the Loom and A1 Steak Sauce.
We do not have specifics on titles or responsibilities for either party at the moment as none of the three agencies involved have offered comment.
Apr
14
Smashburger Names mono Creative AOR
Posted in: Uncategorized
Fast casual “better burger” chain Smashbuger has appointed Minneapolis-based creative agency as its creative agency of record, following a review.
According to an anonymous source, other finalists in the review (which originally consisted of twelve agencies) included independent agencies Grenadier in Boulder, Creature in Seattle and RTO+P in Philadelphia. Smashburger launched the review in search of an agency “to put greater emphasis on its brand story” and ultimately chose mono “for their all-in approach that combined strategic insights with their ability to translate those insights into outstanding creative.”
“We are always pushing ourselves and our agencies to deliver world-class creative with appeal that engages our customers and drives business growth,” Josh Kern, chief marketing officer at Smashburger said in a statement. “The team at mono clearly demonstrated a passion for the Smashburger brand as well as the ability to help us tell the story of the brand as the new way to eat a burger.”
A new national campaign from mono will roll out over the next several months, with print, radio, out-of-home and experiential expected to launch by the end of the month. Smashburger currently has over 310 locations in 34 states and seven international countries.
Apr
14
Grey Toronto Launches ‘Not Allowed’ for Moms Demand Action
Posted in: UncategorizedGrey Toronto launched a new ad for Mom Demand Action for Gun Sense in America entitled “Not Allowed.”
Following the group’s success in getting Safeway & Albertsons to clarify its policy against firearms in its stores, the ad takes on grocery chain Kroger for its failure to update its policies. The spot highlights the inconsistencies in Kroger’s policy by showing individuals engaging in behavior prohibited in its stores — a teenager skateboarding, a young boy with a water gun and a woman with her dog — and contrasting it with a man carrying an intimidating assault rifle, who proceeds to buy his groceries without complaint. Of course the implication is that, if it is a “safety hazard” for the boy to have a water gun and a “health concern” for the dog to be in the store, why should Kroger still allow firearms?
“Our new ad shows how Kroger policies are inconsistent and alarming – particularly given that the laws in a majority of states do not require a background check, permitting or even training to open carry a firearm,” said Shannon Watts, founder of Moms Demand Action for Gun Sense in America, in a statement. “In all states, businesses have an obligation to protect their employees and patrons and until Kroger steps up, Moms will put our money where our mouths are and shop at stores that put our safety first like Safeway and Alberstons.”
Moms Demand Action for Gun Sense in America have also launched another effort, entitled “World’s Longest Receipt” which keeps track of how much its supporters have spent at Kroger’s competitors due to chain’s firearms policy, along with the message “Thank You For Not Shopping At Kroger.” The tally currently sits at $12,794.22, but the effort just launched today.
Credits:
?Spot Title: “Not Allowed”?
Client: Moms Demand Action for Gun Sense in America
Agency: Grey Toronto
CCO: Patrick Scissons
Copywriter: Patrick Scissons
Account Director: Darlene Remlinger
Agency Producer: Erica Metcalfe
Production House: Spy Films
Director: Tamir Moscovici
DOP: Samy Inyah
Producers: Marni Luftspring, Carlo Trulli, Merrie Wasson
Editorial: Rooster Post
Editor: Paul Proulx
Online: Mike Bishop, Fort York ?VFX?
Colorist: Wade Odlum, Alter Ego
Audio: Apollo – Daenen Bramberger, Spencer Hall, Tom Hutch
Casting: Powerhouse?
Apr
14
Century 21's New Campaign Is Made Entirely of Moving Boxes
Posted in: Uncategorized
When you’re moving, you’re so beset by cardboard boxes that your life might as well be made of them. And now, Century 21’s new ad campaign actually is.
The new stop-motion campaign from Mullen uses cardboard cutouts to tell three stories about the travails of relocation. In the first ad, an emo cardboard kid in a red cap gets all broke up when his cardboard dad tells him they’re moving from one cardboard house to a bigger cardboard house. Luckily, there’s a cardboard real estate broker with a sunny yellow scarf to introduce the kid to another kid, with a blue cap.
In the second spot, a Century 21 agent saves the day by showing an elderly man who’s just moved to the city that there’s a nearby park where he can go hang out with the birds, without having to worrying about his lovely wife driving her boat of a car into the bushes.
The third spot manages a sideways dig at the enemy of real estate brokers everywhere—Craigslist—labeled not entirely inaccurately here as Creepslist. But the yellow-garnished hero helps a young single woman meet the rather fantastical criteria of a place that’s not infested by rats and has a roof with a view of red-hatted water towers (apparently enough to make the young woman cry).
The visuals, hand-cut by artist Elizabeth Corkery, are plenty endearing—simple without being boring, with nice, minimal use of color to highlight the emotional subtext. It also helps that the scenarios are all reasonably credible, and that moving, in general, really does suck. Then again, it’s all just part of modern life on this little spinning cardboard planet we call Earth (twee soundtracks not included).
Apr
14
The Samurai Sword by Marc Newson
Posted in: UncategorizedLe designer Marc Newson a imaginé une série de 10 épées sur le modèle des katanas traditionnelles utilisées par les samouraïs japonais. Les éditions limitées Aikuchi ont une lame à un seul tranchant et une longue poignée pour accueillir deux mains. Leur nom fait référence au terme japonais décrivant le montage de l’épée, dans lequel la poignée et le fourreau se rencontrent sans protège-main entre les deux.
Apr
14
Honda, NBC and SNL Team up for Web Series
Posted in: UncategorizedThe 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with “Saturday Night Live” cast members and fans in an original digital video series.
Honda partnered with NBCUniversal to reach consumers who are young and young-at-heart in new episodes of the series, called “Saturday Night Line.” The Web series follows the shenanigans of “SNL” stars as they interact with fans waiting in line days ahead of the show.
The crossovers act as rolling venues for the antics. Honda announced the series today.
Apr
14
Luxury Camper Vans – The Horizon Mercedes Multi Concept Lets You Camp In Style (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Horizon Multi Concept Vehicle is a luxury camper van, produced by Mercedes, that ably and effectively walks a tightrope between regular family fan and everyday camper. The vehicle is equipped…
Apr
14
Search Results: Instagram’s TMZ
Posted in: UncategorizedRather than stalking stars in Beverly Hills, The Shade Room prowls their social-media profiles.
Apr
14
‘Game of Thrones’ Season Premiere Draws 8 Million Viewers
Posted in: UncategorizedThe audience is expected to grow in the coming days as more people watch the popular HBO series, recorded and on demand.
Apr
14
Fallon Nabs AOR Duties for Big Ten Network
Posted in: UncategorizedMinneapolis-based agency Fallon has officially been named agency of record for the Big Ten Network, thus expanding a relationship with the oldest Division I conference that kicked off last August and culminated in a national campaign that includes the spot “Perfect” above.
Regarding the initial launch and the AOR appointment, Erin Harvego, VP of marketing for BT (which is co-owned by Fox and the conference), says in a statement:
“The fall college sports campaign was a huge success for the Big Ten Network. We look forward to continuing the momentum with dynamic, original creative that showcases what the Big Ten and college sports are all about. What we enjoy most about working with Fallon is the agency’s ability to present original ideas, and I think they’ve found fun and exciting ways to share our vision with our viewers.”
With phase one complete, Fallon is “continuing the momentum” and cementing its AOR relationship with BTN by developing a new campaign called “First Robin of Spring,” which will promote spring football (yes, it’s a big thing) via a handful of TV spots set to air on BTN throughout this month and beyond.
Fallon’s latest AOR win follows a fairly notable 2015 in which the agency created a Super Bowl spot for Loctite Adhesives and received props from Arby’s in billboard form for its “We Have the Meats” campaign.
Apr
14
Jemima Kirke Talks About Her Abortion in This Frank and Powerful PSA
Posted in: Uncategorized
Actress and artist Jemima Kirke, best known as Jessa on HBO’s Girls, terminated a pregnancy while she was in college in 2007. In this new PSA for the Center for Reproductive Rights, she shares that story. It isn’t sensational or scandalous. In fact, her story seems rather common—and that’s exactly why the PSA is affecting.
Speaking candidly about abortion is often met with stigma and shame, even embarrassment, according to Kirke, who is looking to combat the taboo nature of abortion stories by opening up about her own.
In the three-minute PSA, the mother of three (including two daughters, whom she mentions) notes the hurdles she had to jump through to gain access to the legal procedure.
“It’s these obstacles and it’s this stigma that makes these things not completely unavailable,” she says. “And that’s the tricky part, is that we think we do have free choice and we are able to do whatever we want. But then there are these little hoops we have to jump through to get them.”
The actress is one of many telling her story, no small task given the inherently political nature of the topic. The Center for Reproductive Rights’ “Draw the Line” campaign looks to cement Americans’ access to reproductive care in a political environment that has steadily worked to restrict it.
Apr
14
3D Laser Cut Wood Maps of Hidden Underwater World
Posted in: UncategorizedBelow the Boat est le projet du couple de sculpteurs Robbie et Kara Johnson. En utilisant les cartes du National Oceanic & Atmospheric Administration, ils reproduisent sous la forme de sculptures en relief les cartographies de mers cachées et de territoires sous-marins, avec du contreplaqué de bois de bouleau et un laser.
Apr
14
Kraft's Julie Fleischer at Ad Age's Digital Conference: Not All Data Is Crap
Posted in: Uncategorized
Kraft’s Julie Fleischer took a bold stance at Ad Age’s data conference last October that marketers did not take lightly: ninety percent of data is crap.
“It’s become my calling card,” Ms. Fleischer said today at Ad Age’s Digital Conference in New York. “I’ve sort of become the ‘data is crap’ lady.” Ms. Fleischer, Kraft’s senior director of data, content and media, and Bob Rupczynski, Kraft’s VP-media and consumer engagement, took the stage to clarify their position on cloudy data.
The problem wasn’t that all data was crap; the problem was that most of the data Kraft had access to was crap. Now, Kraft is building its own data system to collect information about its consumers.
Apr
14
Internautas reagem ao logo da campanha de Hillary – e juram que ele parece com o WTC (!)
Posted in: Uncategorized
Apr
14
City without drugs foundation: ReDay Antidrug social campaign
Posted in: Uncategorized
Film, Online
City without drugs foundation
Try not to Try here: http://reday.me/en
Advertising Agency:Red Pepper Agency, Ekaterinburg, Russia
Creative Director:Danil Golovanov, Alexey Sobolev, Misha Koroteev, Nikita Harrisov
Art Director:Ulia Uzkih
Copywriter:Oleksii Sobolev, Misha Koroteev, Danil Golovanov, Ivan Sosnin, Kirill Levashov, Artem Zverev
Director:Misha Koroteev, Oleksii Sobolev
Producer:Anna Soboleva, Darya Rosyk, Sofia Kalinkovitskaya, Katy Bamby
DoP:Artem Vinnik, Evgeny Lekh
Cg:Evgeny Lekh
Colorgrading:Olya Korzhinskaya
Digital Production:Digital Zombie
Additional Credits:Evgeny Roizman
Apr
14
Graphical Rural Packaging – This Cheese Branding Reflects the Product's Freshness and Quality (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Designed by Petra Vass, this cheese branding for a small Hungarian cheesemaker is rustic, charismatic and communicates the small-batch, artisan values of the brand. Called Csurgódombi Sajtkonyha (…
Apr
14
AOL Unveils ONE by AOL, an Advertising Platform
Posted in: UncategorizedThe company says the platform will help brands spend their ad money to maximize the effectiveness of campaigns across various media.
Apr
14
Lowe Campbell Ewald NY Reaches ‘Crescendo’ for Snuggle
Posted in: UncategorizedLowe Campbell Ewald New York launched a new campaign for Sun Products Snuggle, introducing the new fragrance Fresh Spring Flowers.
Aside from the new scent, the campaign, entitled “Crescendo” (for some reason), isn’t really anything new from the brand. In the 30-second spot above, the brand’s teddy bear mascot introduces the Fresh Spring Flowers scent, cut with footage of a young family doing laundry, lounging on a soft, pink blanket inside and outside on a hammock, and enjoying an outdoor movie screening. The Snuggle bear promises (in a voice some may find irritating) the detergent “stays fresh for 30 days, with the value you love” and promises it is “the ultimate in snuggly softness.” Of course, the ad is targeted directly at families with small children, who the mascot is designed to appeal to. According to a statement, the “Crescendo” campaign is “part of Sun Products’ larger campaign focused on storytelling – bringing attention to rich family moments.”
Credits:
Chief Creative Officer: Mark Simon Executive Creative Director: Chip Rich
Art Director: Kelley Samanka Copywriter: Erin McHugh Producers: Matt Joyner Account Team: Jonathan Lange, Joseph Witmer
Production Company: Rebolucion Director: Baby Director of Photography: Critian Cottet Executive Producer: Ezequiel Ortiz Line Producer: Marcelo Dovidio
Editing House: Cutting Room Editor: Merritt Duff Producer: Tara Holmes
Music House: MAS – Music and Strategy Composer: Vanessa James Producer: Jenn Johnson
Audio Mix: Cutting Room Mixer: Walter Bianco
Apr
14
Hyundai Sends a Girl's Message of Love to Her Astronaut Dad Watching From Space
Posted in: Uncategorized
A lot of brands attempt space-related stunts. But for all the wonder inherent in the heavens, many of these campaigns forget that just being up there isn’t enough. You need a human connection for any of it to matter to viewers. (This is why Felix Baumgartner’s Red Bull stunt was such a juggernaut—it was all about testing what means to be human. It’s also why a lot fewer people cared when Jose Cuervo mixed a margarita in space.)
Hyundai just released its own little space movie, and it’s a great addition to the category. The automaker found a 13-year-old girl from Houston whose father is an astronaut. He’s away a lot, and she misses him. So, Hyundai orchestrated a sweet and pretty otherworldly stunt—using a fleet of Hyundai Genesis sedans to write a giant version of her message of love, in her own handwriting, across Nevada’s Delamar Dry Lake, so her dad could see it from the International Space Station.
It’s a pretty grand production. The resulting image—almost three and a half square miles in total—has been approved by Guinness World Records as the largest tire track image ever made. There’s also a pretty extensive online tie-in at amessagetospace.com.
Predictably, the film stumbles only when it tries to explicitly tie back to the Hyundai brand. (The on-screen line “Your stories inspire our innovative thinking” is just silly and should have been cut.) The vehicles speak for themselves, as they nicely become the instrument that makes the whole thing possible. (If you must know more, the press materials say the stunt “required a vehicle with outstanding engine performance, precise handling, a proven powertrain, and excellent driving stability to cope with the rough surface while creating the elaborate message.”)
It’s not meant to be a hard sell, though. Scott Noh, head of the overseas marketing group for Hyundai Motor Company, is right when he says the video is mostly about “demonstrating our caring vision to our customers.”
See the behind-the-scenes below.
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