Hasta La Creative!

Men, if you saw a door marked “Big Dick” and a door marked “Average Dick,” which would you walk through?

Two weeks ago, Dove released a new video in its long-running Real Beauty campaign where they put the words “Average” and “Beautiful” over doors and figured out which women lacked self-confidence and which were full of themselves. Just kidding, they tried to get women to see that they could choose to see themselves as beautiful.

The divisive video was greeted with booth cheers and jeers, caused a kerfuffle over at BuzzFeed, and like past Dove videos, was ripe for parody. And indeed, Funny or Die produced the little video below that suggests once again that men, at least compared to women, don’t have a lot of self-confidence problems.

Of course, in reality, men also suffer from self-esteem issues, but the parody brings up some excellent points that many detractors have leveled at the original video. Namely, what’s so bad about being average? And where in our culture do we draw the line between healthy self-esteem and being embarrassingly full of yourself?

The guys in this video run the gamut from full-of-yourself you’re delusional (“It’s a bit like Big Ben”) to depressingly desperate (“Have sex with me, please!”). When our society values both confidence and modesty, it’s hard for women or men to win the physical beauty game. The paradox is aptly put in the One Direction lyric: “You don’t know you’re beautiful, but that’s what makes you beautiful.” In other words, One Direction doesn’t think any of the ladies who walked through the beautiful door are actually beautiful.

Which brings about larger questions: Who’s the arbiter of beauty? Who gets to decide who’s beautiful or who’s dick is big? Are we talking length or width, inner beauty or outer? And of course, why does society prize physical beauty in women above so many other features—and big dicks for men above, say, the ability to actually please a woman?

But you don’t have to think about all that to enjoy the parody. All you need to know is: Ha ha, dicks!

When Mets principal owner Fred Wilpon found out about live-streaming app Periscope last week, he reacted in a fashion you’d expect from someone whose business depends on broadcast revenue.

“You don’t know how quickly, by the way, when I get out of the room,” Mr. Wilpon said, leaving the end of the sentence hanging. Perhaps he was ready to get Major League Baseball lawyers warming up in the bullpen. At one point during the conversation, he jokingly pretended to bolt from his chair. He appeared both amused and astonished.

The room Mr. Wilpon referenced was a suite on the fourth floor of the Mets’ Citi Field, where the VC firm Lerer Hippeau Ventures hosted its annual CEO Summit last Friday. In a breakout session called “Digital Strategy in a Mobile First World” someone in attendance asked him, “Are you guys going to allow Periscoping of baseball games?” What followed appeared to be Mr. Wilpon’s first in-depth lesson on the mobile live-streaming phenomenon.

Continue reading at AdAge.com

Com criatividade e paciência, pode ficar bem legal

> LEIA MAIS: Dica para a decoração do escritório: post-its

Post originalmente publicado no B9
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The Post and Courier of Charleston, S.C., received the public service prize; The New York Times won three awards.

A few weeks ago, we posted on what appeared to be CP+B’s first work for its newest client, Infiniti.

Following what seemed like an endless review, Crispin won the business after a July breakup with TBWA; the client finally confirmed the CP+B win in October.

A month ago, we found a spot promoting the Q50 model on the Facebook page of audio production house JSM Music. The spot, which had not been released to media, was attributed to Crispin — but a contact now tells us that most of the work involved in what was essentially 30 seconds of car stunt footage was that of the client’s previous AOR.

The client has yet to debut its official “brand work” by the new agency — but earlier this month it did post what is definitely the first ad by Crispin.

Here’s “Driver’s Seat”:

So Infiniti is NOT one of Google’s self-driving cars…but who would admit to owning one of those anyway?

While the coming work will be completely separate from this particular ad, it does provide us with some hints as to the campaign’s creative direction: a combination of what the car’s new features can do and how driving it will make you feel.

No word on when, exactly, the larger effort will debut.

If famous ad agencies were ice cream brands, what flavors would they be?

Aditya Hariharan and Joshua Namdar, a pair of students at the Miami Ad School in New York, took a swing at visualizing the answer with Agency Scoops, a Tumblr that features mockups of ice cream names and package designs for well-known agencies, themed around their more famous campaigns.

That means scary but tempting mashups like “Cookies ‘N Bacon” for 360i (for its well-known clients Oreo and Oscar Meyer). Other fun visuals include one of McCann’s “Dumb Ways to Die” blobs, who’s very plausibly eaten himself into an early grave by way of chocolate ice cream (the only flavor that really matters, in the end).

It’s a nice, simple job-hunting gimmick from Hariharan and Namdar, who are looking for summer internships. The front of the cartons also feature taglines that trend toward ingratiating, with some of them perhaps less flattering than intended. (DDB Lemon Sorbet, “a slow-churned classic agency with a hint of forward thinking,” might take exception to the idea that it’s only slightly innovative, like a 55-year-old VW Beetle with a new paint job, squeaking toward the future.)

Where real ice-cream might list ingredients, these cartons feature past creative highlights for each agency, as well as recent awards. There’s even a timely nod to the Mad Men craze, with a 10th design featuring fictional agency Sterling Cooper & Partners.

Ogilvy & Mather, represented as Coca-Cola, is maybe the only one that seems a bit off the mark, in spirit. Yes, the smash hit personalized bottle campaign originally came out of Ogilvy’s Sydney offices. And the “2nd Lives” campaign from China was a head-turner. But everyone and their mother has worked for Coke, somewhere in the world, and the agency’s brand might be more strongly associated IBM or Dove.

Then again, nobody wants to eat mint chocolate microchip or soap flavored ice cream.

See more at the Tumblr site.