Advertising Agency: JungvonMatt/Spree, Germany
Executive Creative Director: Till Eckel
Creative Directors: Johannes Hicks, Arndt Poguntke
Copywriter: Stefan Sohlau
Art Director: Damon Aval
Account Director: Daniel Adolph
Client Team Director: Jochen Mauch
Agency Producer: Matthais van de Sand
Account manager: Tatjana Zittlau
Production Company: Big Fish
Director: Daniel Warwick
Advertising Agency: McCann, Melbourne, Australia
Executive Creative Director: Pat Baron
Group Creative Director: David Ponce de Leon
Creative: Andrew North
Head of Broadcast: Victoria Conners
Account Director: Danielle Pollock
Designer: Dave Budd
Managing Director: Adrian Mills
Production Company: Airbag Productions
Producer: Julie Rutherford
Director: Sarah Jane Woulahan
Sound: Electric Dreams
Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Directors: Alberto Ponte, Ryan O’Rourke, Dan Viens
Copywriters: Heather Ryder, Darcie Burrell
Art Director: Patty Orlando
Producers: Molly Tait, Julie Gursha
Executive Agency Producer: Matt Hunnicutt
Interactive Strategy: Jocelin Shalom
Strategic Planning: Tom Suharto, Irina Tone
Media / Communications Planning: Emily Dalton, Destinee Scott, Emily Graham
Account Team: Karrelle Dixon, Alyssa Ramsey, Marisa Weber, Jim Zhou
Business Affairs: Anna Beth Nagel
Executive Creative Directors: Mark Fitzloff, Joe Staples
Production Company: Iconoclast
Director: Matthew Frost
Executive Producer: Charles-Marie Anthonioz
Line Producer: Caroline Pham
Directors of Photography: Darren Lew, Joost Van Gelder
Editing Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Jared Thomas
Executive Post Producer: Angela Dorian
Visual Effects Company: A52
Visual Effects Supervisor: Jesse Monsour
Flame Artists: Brendan Crockett, Matt Sousa, Steve Wolf, Dan Ellis, Richard Hirst
Visual Effects Producer: Jamie McBriety
Color: Paul Yacono
Music Supervision: Nylon Studios
Artist: Apollo 100
Track: Joy
Sound Designer: Barking Owl
Mix Company: Lime Studios
Mixers: Matt Miller, Dave Wagg
Producers: Jessica Locke, Susie Boyajan
Advertising Agency: Proximity Chile
Art Director: Daslav Maslov
Creative Group Head / Copywriter: Ferju Cuevas
Creative Group Head / Art Director: Sambuka Henríquez
Agency Producer: Gorila Estudio
Production Company: Gorila Estudio
Advertising Agency: Proximity Chile
Art Director: Daslav Maslov
Creative Group Head / Copywriter: Ferju Cuevas
Creative Group Head / Art Director: Sambuka Henríquez
Agency Producer: Gorila Estudio
Production Company: Gorila Estudio
Advertising Agency: Proximity Chile
Art Director: Daslav Maslov
Creative Group Head / Copywriter: Ferju Cuevas
Creative Group Head / Art Director: Sambuka Henríquez
Agency Producer: Gorila Estudio
Production Company: Gorila Estudio
Advertising Agency: Leo Burnett, Sri Lanka
Chief Creative Officer: Trevor Kennedy
Associate Creative Director / Art Director: Prasad Kulkarni
Associate Creative Director / Copywriter: Juneston mathana
Account manager: Wasim Akram
Senior Media Manager: Nilusha Wanasinghe
Media Manager: Chandani Abeyeratna
Media Director: Neelanie Goonetilleke
Director PR: Caryll Van Dort
Agency Producer: Mehnaz Ilhamdeen
Production Company: MMJ Studio
Director: Shivanthi Jayasinghe
Retoucher: Dennis Mather
Illustrator: Chathuranga Gamage
Advertising Agency: Leo Burnett, Sri Lanka
Chief Creative Officer: Trevor Kennedy
Associate Creative Director / Art Director: Prasad Kulkarni
Associate Creative Director / Copywriter: Juneston mathana
Account manager: Wasim Akram
Senior Media Manager: Nilusha Wanasinghe
Media Manager: Chandani Abeyeratna
Media Director: Neelanie Goonetilleke
Director PR: Caryll Van Dort
Agency Producer: Mehnaz Ilhamdeen
Production Company: MMJ Studio
Director: Shivanthi Jayasinghe
Retoucher: Dennis Mather
Illustrator: Chathuranga Gamage
Advertising Agency: Leo Burnett, Sri Lanka
Chief Creative Officer: Trevor Kennedy
Associate Creative Director / Art Director: Prasad Kulkarni
Associate Creative Director / Copywriter: Juneston mathana
Account manager: Wasim Akram
Senior Media Manager: Nilusha Wanasinghe
Media Manager: Chandani Abeyeratna
Media Director: Neelanie Goonetilleke
Director PR: Caryll Van Dort
Agency Producer: Mehnaz Ilhamdeen
Production Company: MMJ Studio
Director: Shivanthi Jayasinghe
Retoucher: Dennis Mather
Illustrator: Chathuranga Gamage
Après vous avoir dévoilé en exclusivité le portrait de JVIEWZ, voici un nouvel épisode de la série Long Story Short, produite par Live Orange TV (la web TV du groupe Orange), cette fois-ci consacré au photographe français Julien Douvier. Ce jeune créatif capture des scènes sous la forme de cinémagraphes : sorte de GIF animé en boucle, avec une seule partie de la photo en mouvement au sein d’un ensemble immobile.
(TrendHunter.com) If you haven’t heard about the My Idol app yet, chances are you’ve seen its videos flood your Instagram and Facebook feeds. The mobile platform was developed in China and has become an…
MDC media agency network Assembly has invested hundreds of thousands of dollars in ad tech and measurement company Samba TV, said Assembly CEO Martin Cass.
The seven-year-old ad tech company serves digital ads across screens based on data it gleans from an IP address that might power several devices in a household. The company then melds data from online, mobile and digital TV viewing together into a single metric.
As part of the investment deal, MDC will have an exclusive six-week preview of any new product Samba launches.
PepsiCo is removing aspartame from Diet Pepsi in an attempt to reverse sagging diet soda fortunes. The brand will replace the much-maligned sweetener with sucralose, which will be combined with acesulfame potassium, or Ace-K.
“Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we’re delivering,” Seth Kaufman, senior VP of Pepsi and the flavors portfolio for PepsiCo North America Beverages, said in a statement. “We recognize that consumer demand is evolving and we’re confident that cola lovers will enjoy the crisp, refreshing taste of this new product.”
The formula change was first reported by Beverage Digest. Diet Pepsi last changed its formula in 2013 when it blended Ace-K with aspartame, which had been in use since 1983, according to the trade publication.
W+K Amsterdam continues its “Booking Right” campaign for Booking.com (which launched in February with “Booking Hero”) with a series of new 30-second ads continuing the almost-expletive filled schtick of previous spots.
In “Farewell,” for example, the voiveover explains “It’s time to bid farewell to this booking incredible island resort and its incredible island staff” as a family waves goodbye on their departure boat. The father decides differently, however, arguing with the voiceover that “This is not goodbye” as he dives in the water, swims to shore and hugs one of the staff members as his family looks on awkwardly. Something about the pace of the spot and the whole internal monolog arguing with the voiceover doesn’t quite work, although there’s humor to be found in the family’s pained expressions as the father embarrasses them.
Other spots in the campaign feature a group of disgruntled sports fans who find solace from the agony of defeat in an incredible hotel room, a jet-lagged traveler in Japan and a father who teaches his kids that there is life beyond smart phones at a remote cabin. The broadcast spots are currently running across the U.S. and will roll out in Canada, the United Kingdom, Germany and Australia in the coming weeks.
Credits:
BOOKING.COM
Chief Marketing Officer: Paul Hennessy
Head of Brand: Manuel Douchez
Global Brand Communications: Director Andrew Smith
Brand Specialist: Robert Schreuders
Media Planning Director: Anoeska van Leeuwen
Media Planner: Kelly Lee
Head of Social: Media Julian Poole
Social Media Coordinator: Beulah Devaney
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath & Eric Quennoy
Creative Director: Genevieve Hoey & Sean Condon
Art Director: Victor Monclus
Interactive Art Director: Mathieu Garnier
Copywriters: Will Lowe, Scott Smith
Head of Content: Joe Togneri
Executive Producer: Tony Stearns
Broadcast Production Assistant: Eleni Karathanasi
Director of Interactive Production: Kelsie Van Deman
Interactive Copywriter: Jake Barnes
Interactive Art Director: Jeffrey Lam
Planner: Emma Wiseman
Comms Planner: Josh Chang
Group Account Director: Jordi Pont
Account Director: Aitziber Izurrategui
Account Manager: Caroline Melody Meyer
Retoucher: Dario Fusnecher
Studio Artist: Noa Redero
Project Manager: Stacey Prudden
Business Affairs: Michael Graves
PRODUCTION COMPANY: MJZ
Director: Dante Ariola
Director of Photography: Benoît Delhomme
Producer: Natalie Hill
Executive Producer: Debbie Turner
EDITORIAL: PEEPSHOW
Editor: Andrea MacArthur
Executive Producer: Jason Kremer
POST PRODUCTION/VFX: GLASSWORKS AMSTERDAM
Managing Director: Olivier Klonhammer
Senior Producers: Anya Kruzmetra, Christian Downes
Lead Flame: Morten Vinther
Flame: Kyle Obley, Urs Furrer
Nuke: Jos Wabeke
AFX: Ben Stoner
GRADE COMPANY: 3 LA/GLASSWORKS AMSTERDAM
Colorist: Stefan Sonnenfeld (Company 3)
Colorist: Scott Harris (Glassworks)
AUDIO POST: WAVE STUDIOS AMSTERDAM
Sound Designer/Mixer: Alex Nicholls-Lee
MUSIC
Original Music: MUTATO MUZIKA (Booking Hero, For The Fans)
Licensed tracks used for Log Cabin, Farewell, Jetlag
PHOTOGRAPHY: Neil Massey
Adland’s trend toward weepy gratitude continues, just in time for Mother’s Day, as Hallmark rolls out a series of videos from Leo Burnett in which people express love and appreciation for their moms.
The ads are part of the brand’s “Put Your Heart to Paper” campaign. Hallmark encourages its subjects—who are unaware their moms are watching in another room and will soon join them on camera—to express their deeper feelings beyond predictable phrases like “Thank you” and “I love you.”
This elicits some heartfelt, even impassioned responses.
Alana, raised by a single mother and a new mom herself, says, “If I didn’t have my mom, I think I would be lost.” Emilio says of his mother Floridalma, “She taught me what it is to be a man and what to look for in the mother of my children.”
It’s almost impossible not to be moved by this stuff. Which, of course, is the whole point. Still, the basic concept—thanking those you love—no matter how well intentioned or executed, feels tired, simply because it’s been trotted out so much lately.
Ogilvy’s award-winning “Why Wait Until Its Too Late?” campaign for funeral insurance company Dela got things rolling. Other notable entries include MetLife’s “Who Do You Live For?” spots from Crispin Porter + Bogusky, and the recent “Thank List” initiative created for American Greetings by Mullen.
With these mom-themed videos, Hallmark contributes a perfectly fine flight of tearjerkers to the category. At this point, however, I’m a little burned out on branded gratitude, and crying mostly because I wish the trend would stop.
CREDITS
Client: Hallmark
Agency: Leo Burnett Chicago
Chief Creative Officer: Susan Credle
Executive Creative Director: Charley Wickman
Creative Directors: Mark Wegwerth, Christopher Cole
Senior Art Director: Kate Sullivan
Senior Copywriter: Adam Ferguson
Head of Production: Vincent Geraghty
Executive Producer: Tom Keramidas
Senior Producer: Rena Dusenbury
Business Manager: Anne Carbo
Senior Talent Manager: Linda Yuen
Music Supervisor: Chris Clark
Music: Massive Music
Managing Account Director: Karla Flannery
Account Supervisor: Amy Walloch
SVP Participation Strategy Director: Kevin Lilly
Planning Director: AJ Livsey
Production company: Chelsea
Editorial company: White House Post
Post Production Company: The Mill
Director: Lauren Greenfield
Head of Production: Adam Guliner
Line Producer: Julianne Maloney
Editor: David Cea
Assistant Editor: Travis Hockswender
Executive Producer: Kristin Branstetter
Audio Mix: Erik Widmark
Colorist: Luke Morrison
Advertising Agency: BBDO, San Francisco, USA
Executive Creative Directors: Craig Mangan, Matt Miller, Steve Rutter
Creative Directors: Amber Justis, Kevin Thomson
Art Director: Alyssa Collis
Copywriter: Nate Totten
Senior Producer: Patti Bott
Account Director: Sophie DeSchepper
Account Supervisor: Lizzie Agra
Production Company: Epoch Films
Director: Jeff Preiss
Director of Photography: Chris Blauvelt
Executive Producer: Youree Henley
Producer: Martha Davis
Editorial Company: Jump/LA
Editor: Michael Saia
Producer: Betsy Beale
Advertising Agency: BBDO, San Francisco, USA
Executive Creative Directors: Craig Mangan, Matt Miller, Steve Rutter
Creative Directors: Amber Justis, Kevin Thomson
Art Director: Alyssa Collis
Copywriter: Nate Totten
Senior Producer: Patti Bott
Account Director: Sophie DeSchepper
Account Supervisor: Lizzie Agra
Production Company: Epoch Films
Director: Jeff Preiss
Director of Photography: Chris Blauvelt
Executive Producer: Youree Henley
Producer: Martha Davis
Editorial Company: Jump/LA
Editor: Michael Saia
Producer: Betsy Beale
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