Hasta La Creative!

En exclusivité sur Fubiz, voici le clip de Jabberwocky pour son nouveau titre « Fog ». Cette superbe animation, aux allures de bande-dessinée, a été réalisée par Ugo Bienvenu et Kevin Manach, tous deux issus de l’Ecole des Gobelins. La production a été effectuée par Fiction France, Pain Surprise et le studio d’animation Miyu Productions.

Le single est disponible ici à l’écoute et au téléchargement.

Category: Beyond Madison Avenue
Summary: We have often exclaimed our displeasure with the notion of mass marketing. Mass marketing is clunky, messy, and, though the cost per user is low, the revenue per user matches. With the rise of dedicated media platforms and the fragmentation of the Internet, thanks to the likes of Google and Facebook, it is nearly truthful to say that mass marketing, or at least the effectiveness…

Walt Disney Co.’s ESPN sports network said Monday that it has sued Verizon Communications Inc. in New York state court, saying the company violated the terms of their contract by including its programming in a new Custom TV service.

ESPN said it’s seeking an injunction and damages. The filing wasn’t immediately available from the court.

Custom TV, which Verizon began selling earlier this month, gives viewers a base package of channels for $55 and a choice to add other categories for $10 apiece. That’s cheaper than the bigger bundles of cable channels that traditional services typically consider the minimum buy.

Continue reading at AdAge.com

BBDO Dusseldorf positions Mars Minis as “people treats” in a new 30-second spot entitled “Tennis.”

Based on a connection between the brands positioning of Mars Minis as “anytime treats” and the way pets are given treats as a small reward for good behavior, the ad shows a man treating his tennis companion like a dog. He pretends to throw a ball and tells him to fetch it, then asks where the ball is. The friend seems confused as to why he’s being treated like a dog, but when he’s rewarded with a Mars Mini he seems not to mind. The spot ends with the tagline, “They’re People Treats,” which brings some context to the exercise in silliness preceding it.

“This positioning gives people the moral permission to enjoy the reasonably sized sweet whenever they like,” explained Darren Richardson, ?BBDO Düsseldorf chief creative officer. “It’s a treat and reward just for being a good person, or in this case a “good boy.”

We’re not sure how many people will make the connection to using the candy as an “anytime treat” and how many will just chortle at the ridiculousness of treating a tennis partner as a dog, but the approach certainly is memorable.

Credits:

Mars GmbH: ?Category Director: Carsten Simon
Brand Manager: Mira Grosch

BBDO Dusseldorf:
Chief Creative Officer (BBDO Group Germany): Wolfgang Schneider
Chief Creative Office (BBDO Dusseldorf): Darren Richardson
Creative Managing Directors: Kristoffer Heilemann, Sebastian Hardieck
Creative Director:  Karen Walker
Senior Art Director: Tobias von Aesch
Art Director: Charlon De Graav
Copywriter: Penelope Abreu
Client Service Director: Sabine Frank
Account Director: Nadia Leytes
TV Department: Valérie Gentis (Producer), Steffen Gentis (Chief Production Officer)

Production: Twin Film GmbH, Berlin
Director: Eric Yealland ?DOP: Eric Yealland
Script: Karen Walker
Post Production: Chamaeleon Digital Vision, Dusseldorf

Le photographe new-yorkais Richard Silver nous emmène sur les plages sud de Miami pour découvrir les architectures atypiques des postes de maîtres nageurs. Face au grand bleu de l’océan atlantique, le photographe nous livre une série un brin minimaliste de ces structures colorées. Plus dans la galerie.

Pour la seconde édition du projet Playing Arts, 55 designers de tous horizons ont été invités à contribuer à l’élaboration de ce nouveau jeu de cartes. Avec des styles et des idées très différentes, les artistes ont ainsi réalisé des modèles uniques en leur genre. Une sélection est à découvrir dans la suite.

Anton Repponen.

Burak Sentürk.

Charles Williams.

Freak City.

Jeff Rogers.

Jonathan Calugi.

Krzysztof Ros?an.

Marcelo Schultz.

Maria Gronlund.

Pablo Jurado Ruiz.

Peter Donnelly.

Stavros Damos.

Steven Wilson.

Studio Blup.

Zipeng Zhu.

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer’s site. But it hasn’t been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.

The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.

These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts.

Continue reading at AdAge.com

Starting Friday, you won’t have to be good- looking to work for Abercrombie & Fitch Co. You’ll also be able to wear eye-liner, though not necessarily a nose ring.

The changes are the latest for the once high-flying retailer, which pioneered the sexy preppy look and made male models with ridiculously ripped abs a billboard standard. By retiring the “appearance and sense of style” hiring rule that stipulated attractiveness, Abercrombie is scrapping the last of the legacy of former CEO Mike Jeffries, who left in December.

“We’ve put the customer at the center of the business,” said Christos Angelides, president of the company’s Abercrombie brand, who along with Fran Horowitz, the Hollister brand’s head, are among the internal candidates for the CEO job.

Continue reading at AdAge.com

Le photographe allemand Dieter Klein parcourt le monde pour dénicher d’anciennes voitures abandonnées et ensevelies par les feuillages des forêts. Ces carcasses de voitures ayant pour cimetière des cadres verdoyants sont pour le photographe une vive source d’inspiration, qu’il nous fait découvrir ici à travers une série de clichés étonnants.