Advertising Agency: LatinWorks, Austin, USA
Creative Directors: Sergio Alcocer, José Hernández, Rodrigo Rothschild
Art Directors: Victor Rojas, José Hernández
Copywriters: Domingo Palma, Nick Garza
Director: Carlos Lopez Estrada / CINCO
Published: April 2015
Advertising Agency: LatinWorks, Austin, USA
Creative Directors: Sergio Alcocer, José Hernández, Rodrigo Rothschild
Art Directors: Victor Rojas, José Hernández
Copywriter: Javier Peraza
Director: Carlos Lopez Estrada / CINCO
Published: April 2015
Voici de superbes images capturées lors de l’évènement sportif Color Run qui s’est déroulé le 19 avril 2015 à Paris. Pour chaque kilomètre parcouru, de la poudre colorée était projetée sur les participants, plongeant la foule dans un véritable festival de couleurs. Benoit Tessier, photographe pour Reuters, nous livre des images spectaculaires au pied de la tour Eiffel où des milliers de participants, bras levés, ont célébré la fin de la course.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Apple Watch helps you lead a simplified, more productive life, or so it seems in a new spot. (It’s actually hard to tell because what’s happening on the watch face isn’t always entirely clear.) And Burger King continues its irreverent Chicken Fries campaign. (This time, Chicken approaches her parents with an unexpected pregnancy.)
Meanwhile, in a bid for nostalgia, Taco Bell presents a 1998 home video of two kids on Christmas morning. Nothing compares to the joy of getting your first Nintendo — until someone gives you Taco Bell’s new Steak Doubledilla.
“Congratulations Twitter” went into overdrive today after news broke that veteran CNN reporter Peter Hamby was joining Snapchat as head of news:
This is mind blowing and insane and awesome MT @DylanByers: @PeterHambyCNN is joining Snapchat to be Head of News | http://t.co/0Ks0rVkAK7″
Ryan Catanese (@rcatanese) April 27, 2015
The network, owned by Disney, says that the carrier’s new FiOS cable packages violate its contract.
McDonald’s in France makes some of the most spare, striking outdoor ads anywhere. For the past couple of years, the OOH ads have shown just the menu items, with almost no branding at all—first in closeup photography, then with simple drawings of the products.
This summer, the brand, working with TBWA Paris, is evolving the campaign by adding emojis to the images. (Emojis are now a requirement of every ad campaign everywhere, by the way.) The product drawings are now made up, pointillist style, of tiny emojis—reflecting the emotion stirred by the products.
For example: The Big Mac is made up of hundreds of little thumbs-up signs; the fries are made from smiley faces; the sundae from musical notes; and the Happy Meal from heart symbols. (Those are the only four menu items highlighted this time. The Happy Meal is new to the campaign, while the Quarter Pounder, Filet-O-Fish and Chicken McNuggets have been dropped from the ads.)
McDonald’s says the “pictograms” campaign has “placed the brand at the heart of the pop culture.” Indeed, the marketer clearly believes the work is practically high fashion. This year’s campaign includes a McDonald’s collection at Colette, the Paris fashion and lifestyle store, consisting of six products bearing the campaign’s imagery—T-shirts, tote bags, scarves, iPhone cases, notebooks and postcards.
See the rest of the images below.
The outdoor ads:
The Colette collection:
Thinking of littering in Hong Kong? You could soon be a poster child for the problem.
A remarkable campaign from Ogilvy & Mather takes DNA from trash on the ground and uses Snapshot DNA phenotyping to generate physical likenesses of the litterers, who then end up on outdoor ads telling people not to litter. (DNA phenotyping is the process of predicting a person’s physical appearance based on their DNA alone.)
The legalities of labeling people as litterers this way must be awfully complicated, and it’s not entirely clear how close the images might be to the real people. But the campaign is certainly fascinating in a CSI kind of way.
“This campaign is one of a kind,” says Reed Collins, chief creative officer at Ogilvy Hong Kong. “It’s interactive. It’s innovative. It’s our own science experiment that we’re using to create social change. Litter is such a major problem in Hong Kong, and thanks to technology, we can now put a face to this anonymous crime and get people to think twice about littering.”
Read more at Ecozine. Via Laughing Squid.
Advertising Agency: Fuel / Havas, Lisbon, Portugal
Creative Directors: Marcelo Lourenco, Pedro Bexiga
Copywriters: Andreia Ribeiro, Marcelo Lourenco
Art Director: Ricardo Marques
Agency Producers: Pedro Silva, Rita Santos
Production Company: Ministerio dos Filmes
Director: Josepedro Sousa
Dop: Carlos Lopes
Sound Design: Marcelo Lourenco / AMEBA
Advertising Agency: CJ WORX, Bangkok, Thailand
Executive Creative Director: Saharath Sawadatikom
Creative Director: Thanasorn Janekankit
Art Director: Kulthavach Kultanan
Copywriter: Peera Vorapreehchapanich
Project Manager: Nutcha Mauthorn
Director: Wuthisak Anarnkaporn
Production House: Factory 01
Advertising Agency: SELIGEMIG, Copenhagen, Denmark
Creative Director: Simon Engstrøm
Creatives: Olivia Muus, Daniel Norit-Bodilsen
Illustrator: Theis Jakobsen
Published: April 2015
Advertising Agency: SELIGEMIG, Copenhagen, Denmark
Creative Director: Simon Engstrøm
Creatives: Olivia Muus, Daniel Norit-Bodilsen
Illustrator: Theis Jakobsen
Published: April 2015
Advertising Agency: SELIGEMIG, Copenhagen, Denmark
Creative Director: Simon Engstrøm
Creatives: Olivia Muus, Daniel Norit-Bodilsen
Illustrator: Theis Jakobsen
Published: April 2015
Advertising Agency: SELIGEMIG, Copenhagen, Denmark
Creative Director: Simon Engstrøm
Creatives: Olivia Muus, Daniel Norit-Bodilsen
Illustrator: Theis Jakobsen
Published: April 2015
Advertising Agency: SELIGEMIG, Copenhagen, Denmark
Creative Director: Simon Engstrøm
Creatives: Olivia Muus, Daniel Norit-Bodilsen
Illustrator: Theis Jakobsen
Published: April 2015
Advertising Agency: SELIGEMIG, Copenhagen, Denmark
Creative Director: Simon Engstrøm
Creatives: Olivia Muus, Daniel Norit-Bodilsen
Illustrator: Theis Jakobsen
Published: April 2015
Après Floating Flower Garden, voici « Harmony », la nouvelle installation digitale et interactive du studio japonais teamLab pour la Japan Pavilion Expo Milano 2015. Ils ont reproduit un espace où sont projetées des rizières en mapping sur des plateformes plates blanches qui montent jusqu’aux genoux. Les projections bougent selon le mouvement et la marche du visiteur.
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For much of the run of “Mad Men,” Sterling Cooper has been shorthand for an ever-evolving kind of independence. In the early days, before the sixties as we know them were in full swing, the agency was hedonistic strongpoint against late Eisenhower-era cultural conservatism. Later, while not quite a creative Mecca, it was a shelter against the transactional tide that would hit the industry — “our business is about buying time and space,” as Duck Phillips put it to the bigs at the acquiring Puttnam, Powell & Lowe right before Draper walked out of the room. Still later, Sterling Cooper became the foil to McCann-Erickson’s leviathan, even as it took McCann’s money.
BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.
On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that tracks how a piece of BuzzFeed content gets shared from one channel to the next. As opposed to only seeing that a story got X tweets, Y Facebook shares and Z Pinterest pins, the tool can show that, hypothetically, a tweet directly led to 20 Facebook shares and 7 Pinterest pins.
Called POUND, which stands for Process for Optimizing and Understanding Network Diffusion, the tool is able to trace this cross-platform sharing by tracking an anonymous code included in an article’s URL. The tool doesn’t expose the identities of the individuals who shared a piece of content, according to the company.
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Fridrih Mushrooms
They’re fine with everything.
Advertising Agency:Imago, Zagreb, Croatia
Creative Director:Igor Mladinovic
Art Director:Darko Bosnar
Copywriters:Darko Bosnar, Igor Mladinovic
Illustrator:Anna Kulakowskaja
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
