L’Oreal’s American division, L’Oreal USA, is launching a review of its media business, Adweek reports.
Adweek points to the arrival of Nadine McHugh, senior vice president of omni media, strategic investments and creative solutions, as the likely impetus for the review, and McHugh will reportedly be overseeing the review process. Aside from incumbent UM, who handles TV and print buying (DigitasLBi is responsible for digital buying), it is unclear which agencies have been invited to participate, as well as if L’Oreal USA will be working with a consultant on the review. What is clear is that the review process will take a good deal of time. for L’Oreal USA.
“We anticipate this comprehensive review to take us through the end of the year,” McHugh said, in a statement. “This review is about finding passionate, innovative and collaborative agency partners most attuned to L’Oréal’s culture and consumers and then working together to re-define the future of marketing.”
L’Oreal USA, whose brand roster includes Lancome, Maybelline and Redken, spent around $870 million on media in 2014, according to Kantar Media.
Anheuser-Busch beer brand Bud Light is adding a “swipe this” component to its “Whatever, USA” campaign, which from what we gather does not involve BBDO. Instead, the client has gone directly to the swipe-intensive hookup site Tinder to promote their beverage with a cavalcade of celebs including Shaq, Nelly and Diplo.
Following last year’s somewhat controversial launch of Whatever, USA in Butte, Colorado, Bud Light has shifted gears towards the millennial set with this effort that’s aimed at the 21+ market. Speaking to Adweek, Tinder co-founder/president/ultimate bro name Sean Rad says, “We are serious as a company about finding a way for brands to communicate with our users in a very accretive way. We don’t want to disrupt the users’ experience, and we’re committed to that,” he said. “Depending on how this goes, users might see more of this, but it’s going to be a long time until this is a consistent part of your experience.”
As noted, this effort marks Tinder’s first video ad campaign and in conjunction with Bud Light, the latter will select approximately 1,000 users to attend this year’s party, which is scheduled for the last week in May. We’re guessing Butte won’t be the ideal locale, but in the meantime, feel free to download the Twitter app here.
How tough is it to scout for pillow shams and window treatments, Mr. New Homeowner, while keeping your manhood intact? Extremely difficult, if not downright impossible, on chick-dominated Pinterest.
FirstBank of Lakewood, Colo., wants to help you unleash your inner Martha Stewart while disguising the whole House Beautiful jag as a much more manly exercise. Just download a browser extension—themes include sports, meat and power tools—and “manoflage” your Pinterest page. So, while you’re actually considering color schemes and area rugs, it’ll appear to nosy friends or coworkers that you’re shopping for drill bits or ogling raw beef. Instant stamp of approval from anyone mired in gender stereotypes!
The digital campaign comes from ad agency TDA_Boulder, and its intro video will run as paid pre-roll on sites like Hulu and YuMe. There’s a dedicated man-o-flage.com site for the free software, which is also available at the App Store.
Decorate to your heart’s content, dude.
Want the best possible access to your friends and colleagues? Consider video conferencing technology. CloudTweaks quotes Frost and Sullivan research about the expected market revenue for cloud based conferencing services and systems. By the time 2016 rolls in, the figure is estimated to hit $6.3 billion. That ties up with a whole lot of revenue. […]
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AirPano est un site qui propose des clichés panoramiques des lieux et monuments du monde entier. L’équipe est constituée de 12 membres qui partent à la recherche de vues à 360° dans des villes comme New York, Paris, Barcelone ou encore des merveilles naturelles telles que les pyramides d’Egypte ou les volcans de Russie.
Downtown Manhattan, New York / Cater News.
The Pyramids in Egypt.
Bryce Canyon National Park, Utah.
Volcano Plosky Tolbachik, Kamchatka, Russia.
Dubai.
Manhattan City Line at night, New York.
The Arc de Triomphe, Paris.
Great Barrier Reef, Australia.
Mount Everest.
Manhattan, New York at sunset.
Angel Falls, Venezuela.
The coast of Iceland.
Iguasu Falls, Argentina.
Rainbow at Victoria Falls, Zambia.
Dominican Republic.
The Singapore Flyer.
Barcelona Cathedral.
Santorini, Greece.
Neuschwanstein Castle, Germany.
Ha Long, Vietnam.
Millennials travel differently than previous generations — both for leisure and for business — and hotels have been slow to adapt their offerings in ways that appeal to millennials. Teresa Lee, an analyst — and self-described millennial — at hospitality researcher HVS took at swipe at the industry in a 2014 report by asking this simple question about the industry’s attempts to modernize: “Is this 2009?”
It’s no surprise.Hotels are trying to appeal to the under-35 set, but they’re going at it in the wrong way. While brands like Marriott, Hilton and Hyatt have begun embracing technology, modernization isn’t solely about technology. It’s not just about allowing guests to check in via phones, equipping staff with tablets, or inventing robot bellhops. It’s not even about having a great ad campaign.
It’s about rethinking the experiences. Millennials aren’t simply a “technology” generation that salivates over technology for its own sake. When millennials talk about Airbnb, do they talk about the booking process? No, they talk about the unique accommodations. When they talk about Uber, do they talk about the app experience? No, they talk about how great it is to not have to physically call or wave down a cab. Both brands rely on technology, sure, but technology is not the story. Technology is simply the enabler of new experiences.
(TrendHunter.com) Fernanda Abarca is not only a baker, but also an animator for DreamWorks. She has creatively blended her two worlds by creating a series of cupcakes inspired by some of DreamWorks’ most…
Advertising veterans George Logothetis and Graham Clifford are celebrating Easter in a bit of a blasphemous way this year by unveiling The Product Placement Bible—a tongue-in-cheek (or at least turn-the-other-cheek) website that imagines verses of scripture sponsored by some of the world’s top marketers.
Placing products into TV shows and movies is commonplace. This satirical project takes the concept to its logical extreme by inserting marketing messages, logos and products into the most popular and widely read publications ever written, not counting the Ikea catalog.
The results are amusing—and Logothetis, a copywriter, and Clifford, a designer, hope you aren’t offended.
“It’s a not-so-subtle reminder for us to preserve our most sacred institutions,” they said in a statement. “There’s a time and a place for marketing messages, and it shouldn’t be in our most revered work of scripture. We came up with this far-fetched idea, sensed its potential as a content platform, and simply followed it to its logical conclusion. We mean no harm to anyone and want people to know that this is nothing more than a parody intended to be laugh out loud entertainment. And, of course, serve as a cautionary tale.”
Check out more examples below.
Jihyun Park est un artiste coréen dont le principal outil de travail est un objet tout à fait inattendu, un bâton d’encens. Il utilise du papier de riz blanc délicat dans lequel il grave, point par point, de magnifiques paysages. Ce détournement ingénieux et remarquable de la technique du pointillisme est à découvrir en images.
Depuis 15 ans, l’artiste californienne Merry Coor conçoit à la main des colliers de verre en forme de petites planètes et comètes. Chaque perle est remplie d’un petit peu de cendres d’un défunt pour préserver son souvenir. Elle aime avoir une photographie, une histoire ou une lettre du mort pour pouvoir développer une connexion personnelle avec le bijou qu’elle fabrique. Vous pouvez commander des colliers sur son Etsy.
Endemol Beyond USA has appointed Adrian Sexton, Participant Media’s former digital media VP, as chief operating officer. Mr. Sexton will oversee building new strategic partnerships and investments, business development, strategy, sales and distribution opportunities for the network. Before Participant Media, he was head of digital and business development at Lionsgate. He also served as chief developer officer at Dynamics and co-founded TAG Strategic and New Medici agencies.
The company also named Jeff Browning as senior VP-sales and Jenn Mancini as VP-East Coast sales. Mr. Browning comes from Univision Television, where he served as senior VP-network sales. Prior to Univision, he led West Coast sales for Spike TV at Viacom. Ms. Mancin, before joining the company, led Maker Studios’ East Coast lifestyle sales vertical and worked as VP at Base79. Mancini has also held senior sales and strategy positions at MySpace and CNET.
Essence announced three new senior level appointments. Rob Reifenheiser, the head of media for North America, has been promoted to managing director of the region, and global marketing director Cathy Carl will add new business to her list of responsibilities while serving as head of North American business development. The agency has also hired Mike Selman as managing director of the Seattle office.
(TrendHunter.com) From Deadmau5’s Nyan Cat Ferrari to gold-plated Lamborghini models, these custom cars show off creative ways to make a vehicle completely your own.
While some supercar fans have made…
Basée à Chicago, l’artiste Anca Gray sculpte de très belles toiles en relief à partir de coquilles d’oeufs qu’elle brise en mille morceaux pour les assembler comme un puzzle géant. Elle peint délicatement chaque coquille avec de la peinture acrylique. A travers ces coquilles brisées, elle veut montrer la poésie de la vulnérabilité et des débris. Vous pouvez acheter ses oeuvres sur son Etsy.
Amazon Dash, the push-button auto-replenishment service that the e-commerce giant has begun testing with select Amazon Prime members, could give big packaged-goods brands the edge they’ve been looking for on a playing field where the industry’s traditional behemoths have been getting pushed around by smaller players.
Amazon has been getting growing attention from packaged-goods brands in recent years, even if it only accounts for low-single-digit percentages of sales for most. But analysts say smaller and specialty brands often have much bigger shares at Amazon and other e-commerce players than in brick-and-mortar stores, thanks to the near-infinite shelf space online. Such brands as Method and Seventh Generation have long gotten more than a quarter of sales from e-commerce.
“Dash could be a way for the big brands to hold their footing in e-commerce,” said Jason Caine, e-commerce sector lead for Millward Brown.
Marketers at Dell believe articles about over-the-top TV services and women in tech will help the company sell product. It won’t happen immediately. They don’t think someone will necessarily read “Overlooked Women in Tech Innovation History” — which was published on Dell’s content-hub Tech Page One — then run out and buy thousands of laptop computers for her company. But content, they believe, is a significant part of the sales process.
Stephanie Losee, managing editor of Dell Global Communications, is in charge of all that editorial content, which consists of articles and videos on Tech Page One, as well as essays from so-called influencers published to Dell’s digital channels as well as LinkedIn.
That means she’s steering a multi-million dollar content operation that continues to gain importance at Dell, which spent nearly $161 million on measured media in 2014, a 20% increase over the previous year, according to figures from Kantar Media
Coup de coeur pour la nouvelle illustration du français Xavier Casalta. Spécialisé dans le pointillisme, cet artiste, dont nous avons déjà parlé précédemment, a encore usé d’huile de coude pendant près de 380 heures d’encrage et 6 millions de points pour nous livrer ce projet sobrement baptisé « Into The Wild ».
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
