Hasta La Creative!

The evolution of USA Network continues apace, as a new development slate promises to lend nuance to the old “blue-sky drama” brand by way of storm clouds and contrails.

As part of its most ambitious programming gambit to date, USA has prepped a trio of new series that are darker and knottier than the jokey, genial cop/doctor/spy dramas that once were the network’s stock-in-trade. The network on Tuesday also confirmed that it has picked up a pilot from executive producer Gale Anne Hurd (“The Walking Dead”).

Having already wowed the crowd at last month’s SXSW Film Festival, the techno-thriller “Mr. Robot” may very well be cable’s most buzzworthy new show. Starring Remi Malek as a cyber-security engineer with a jones for code, narcotics and social justice (although not necessarily in that order), “Mr. Robot” is, per USA Senior VP of Original Scripted Programming Alex Sepiol, “like ‘The Social Network’ meets ‘Fight Club.'”

Continue reading at AdAge.com

In the midst of rapid cultural and technological change, the modern marketing world continues to transform in ways that generate equal parts anxiety and optimism. At the forefront of this shift, content continues to emerge as a major disrupter, empowering brands to reach, connect with and energize audiences at scale through the power of rich storytelling and experiences.

Historically, storytelling offered marketers a direct pathway to drive deeper levels of emotional impact with audiences. However, as we quickly pivot toward a marketing reality where attention has emerged as a critical yet increasingly scarce natural resource, we need to evolve our thinking toward a more ambitious construct — one that embraces multi-layered narratives and experiences that develop over time, designed for multiple screens and feeds, and socially engineered for the participation generation.

In an era where democratized content creation appears to have fully emerged via Vine, Instagram, YouTube and SnapChat (oh yeah, Periscope, too), marketers are now uniquely equipped to build upon and extend the brand story in ways that are truly distinctive, experiential and elegantly tap into the speed and energy of modern digital culture.

Continue reading at AdAge.com

(TrendHunter.com) The Nikon 1 J5 is a camera which brings together futuristic photography specs—such as 4K video recording and continuous still shooting at 20 frames per second—with unabashedly retro…

JWT New York recently launched “Ready, Shave, Shine” for Schick, a “a music video inspired by the  brand’s partnership with Pitch Perfect 2.”

The ad, which acts as an extension of its “Rock Your Legs” campaign for the brand, is a bit troublesome for its women-on-women body shaming. Obviously, it’s JWT’s job to sell Schick’s products (specifically Schick Hydro Silk, Schick Intuition and Skintimate in this ad), but referring to a woman without any visible hair on her legs as having “leg hair like a porcupine” feels offensive and woefully outdated, especially in the wake of other brands’ efforts to combat stereotypical ideals of beauty. Later on the ad attempts to backtrack a bit, telling viewers “…don’t hate it, just shave it,” but it feels like a small concession ahead of anticipated backlash and clashes with images of women (again, without any actual visible leg hair) covering up their legs in shame. Ultimately, the spot just feels in poor taste (and not just because of the music). While the brand claims the ad “celebrates the different steps a woman takes each day to create a confident style as unique as the legs she stands on” in a press release, that’s certainly not the impression we got from it. In addition to the “Ready, Shave, Shine” spot, the campaign also includes limited edition products, a custom Spotify channel, social media efforts, and in-film product placement.

Credits:

Executive Creative Director: Sarah Barclay

Creative Directors: Matt Zavala, Suyin Sleeman

Copywriters: Erin Copithorne, Kate Carter

Head of Production: Lisa Setten

Executive Producer: Jason Way

Director of Music: Paul Greco

Music Producer: Matt Nelson

Account Team: Claire Capeci, Ariel Stern, Erik Wagner, Amy Achenbaum, Angela Gonzalez

Client Team: Charles R. King, Camilla Medeiros, Kathleen Shanahan, Mike Sherman, Christine

Engelhardt, Stefanie Weintraub, Anne Eddinger

Director: Adam Shankman

Production Company: Independent Media

Editing House: PS260 (Editor – JJ Lask)

Colorist: Tim Masick @ Company 3

Music House: Wojahn Music and Sound Design

Audio Engineer – Tom Jucarone @ Sound Lounge

Media Agency: MEC

« This is your brain on drugs » est une série de posters minimalistes imaginés par la designer et photographe Meaghan Li, pour un devoir de psychologie, pendant ses études. Par des symboles graphiques, elle a voulu représenter les symptômes de différentes drogues telles que la cocaïne, l’héroïne, le speed, la marijuana ou encore les champignons hallucinogènes.

(TrendHunter.com) Traipsing around the world has never been easier thanks to the latest developments in technology as this collection of top April 2015 travel trends show. Yet what really stands out more than…

(TrendHunter.com) Czech artist Veronika Richterova creates beautiful, intricate sculptures out of recycled plastic PET bottles. Richterova upcycles the colorful but toxic plastics into plants, animals and a few over-…

W+K London launched a new spot for detergent brand Finish entitled “Dishes.”

The 40-second spot, which debuted yesterday, examines all the ways dishes pile up in people’s lives. “Breakfast, dishes; dinner, dishes; birthday, dishes,” the voiceover intones at the beginning of the spot. For each event named the accompanying dishes hover over the scene, an interesting way to show how many dishes are dirtied each time. The spot goes on to name a litany of dish-creating occasions, ending by repeating the word “dishes” as an overwhelming amount of dishes stack up, and then panning out to show them inside a dishwasher, leading into the tagline “Love your dishwasher. Give it finish.”

While some may lament the lack of direct product promotion, “Dishes” succeeds by instead finding an insight that rings true to life and everyone can relate to: the headache of facing stacks of dishes after any given event (even if that “event” is just Thursday). The copy and visuals work well together to drive home the message, and make for a memorable spot that will help the product stand out from those of its competitors.

Credits:

Creative Agency

TV Producer: Genevieve Sheppard

Production Assistant: Chloe Roseman

Producer: Monika Andexlinger

Planning Director: Paul Coleman

Planner: Tom Lloyd

Interactive Producer: Silvan Schreuder

Head of Planning: Beth Bentley

Group Account Director: Nick Owen

Executive Producer: Danielle Stewart

Executive Creative Director: Tony Davidson, Iain Tait

Creative Director: Carlos Alija, Laura Sampedro

Creative Agency: Wieden+Kennedy London

Account Director: Francesca Purvis

Music and Sound

Sound Mix: Jon Clarke, Neil Johnson, Anthony Moore

Sound Design: Factory Studios

Producer:Sian Rogers (Music), Rebecca Bell (Sound Design)

Music Supervision: Siren @ Factory LTD

Composer: Alex Baranowski

Offline

Editor: Joe Guest

Edit Company: Final Cut

Post Production / VFX

VFX Supervisor: Hitesh Patel

Producer: Alex Candlish

Post Production House: The Mill

Motion Graphics: Jon Harris, George Adams (W+K)

Flame: Andrew Wood, Gary Driver

Executive Producer: Gemma Humphries

Production Company

Production Company: Riff Raff Films

Producer: Jane Tredget

Executive Producer: Matthew Fone

DOP: David Ungaro

Director: Megaforce