Hasta La Creative!

(TrendHunter.com) This conceptual branding project imagines what the advertising for a new (and imaginary) line of hot drinks would look like at McDonald’s. This is creative not just in the marketing scheme,…

For a campaign that’s five years old, Snickers’ “You’re Not You When You’re Hungry” is having quite the creative renaissance this year.

The Super Bowl ad was fantastic (as was the New York City billboard that teased it). The Medusa ad on the back cover of Sports Illustrated’s swimsuit issue was inspired. And now, we get a very fun campaign in which the brand got video bloggers all over the world to post intentionally bad videos—pretending they recorded them while they were hungry, and thus weren’t themselves.

The “You’re Not YouTube” campaign launched simultaneously in eight countries and included 13 popular “how-to” vloggers on YouTube. In each video, it’s clear something is wrong as the usually sure-footed hosts appear completely off their game.

For example, in the one U.S.-based video, style and motivational guru Jessica Harlow, who’s usually so put together, apathetically shows fans how to “let yourself go.”

U.S.

There are two videos from Puerto Rico. In one, high-energy comedian Alex Diaz demonstrates yoga-inspired relaxation techniques. In the other, political commentator Jay Fonseca totally switches gears and offers step-by-step instructions on how to make hand-made floral scrapbooks.

Puerto Rico

The others vloggers are from the U.K., UAE, Egypt, Turkey, Lebanon and Brazil. You can check out their videos below.

“Vloggers are such dynamic content creators, it’s quite interesting—and funny—to see what happens when hunger strikes and their faculties fail them,” says Allison Miazga-Bedrick, Snickers brand director. “Between them the international vloggers in this campaign have over 7 million subscribers, generating huge global reach for this innovative digital extension of our campaign.”

U.K.

United Arab Emirates

Egypt

Turkey

Lebanon

Brazil

CREDITS
Client: Snickers
Campaign: “You’re Not YouTube”

Creative Originator: AMV BBDO, London
Copywriter, AMV BBDO : Diccon Driver
Art Director, AMV BBDO: Alan Wilson

Creative Agency: BBDO, New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director, BBDO New York: Gianfranco Arena
Executive Creative Director, BBDO New York: Peter Kain
Associate Creative Director, BBDO New York: Matt Herr
Associate Creative Director, BBDO New York: Justin Bilicki
Group Planning Director, BBDO New York: Crystal Rix
Senior Planner, BBDO New York: Alaina Crystal
Managing Director, BBDO New York: Kirsten Flanik
Global Account Director, BBDO New York: Susannah Keller
Account Director, BBDO New York: Joshua Steinman
Account Manager, BBDO New York: Tani Corbacho
Account Executive, BBDO New York: Jocelyn Choi  

Media Agency: Digitas
Media Supervisor: Chad Lewis
Media Planner: Martha Williams

Multi-Channel Network: Maker Studios
Director / Editor: Cody Buesing
Executive Producer: Michael Reilly  
Producer: Austin Bening
Director of Photography: Steven DiCasa
Production Designer: Samantha Hawkins
Hair & Makeup Artist: Thadius Lajara
Sound Mixer: Luke Tilghman
Production Coordinator: Rita Warkov
Production Assistant: Audrey Ketchell

Saatchi & Saatchi, New York, Creative/Art Director Matilda Kahl has worn the same outfit to work for the past three years. The self-inflicted uniform — a white silk shirt, black trousers, a black blazer (when it’s chilly), plus a simple adornment of a leather rosette — drew attention from fashion followers when Ms. Kahl wrote about it in Harper’s Bazaar last week in a piece that’s already earned more than 33,000 shares.

Ms. Kahl had made her decision after one stressful morning before an important meeting, when she worried over the correct thing to wear: “‘Is this too formal? Is that too out there? Is this dress too short?'” she wrote. “I finally chose something I regretted as soon as I hit the subway platform.”

Continue reading at AdAge.com

Amazon, Kroger and Subway lead the loyalty program rankings in their respective categories, according to a new report from Bond Brand Loyalty.

The loyalty program management firm measured rewards programs of more than 200 consumer brands using more than 24 factors, such as appeal of program offerings and the amount earned per each dollar spent.

In the case of Subway, not only did the sandwich chain garner top place among quick-serve restaurants, but the chain’s “very satisfied” rating for its rewards program rose 31% in 2015 over 2014.

Continue reading at AdAge.com

Le studio allemand basé à Stuttgart, ADDA, a réalisé l’identité visuelle complète du restaurant japonais MIKÔTO. L’ensemble du branding, du web design à la décoration de l’établissement, a été uniformisé à travers des couleurs comme le pourpre, le beige et ou le gris, le tout dans un style à la fois épuré et sophistiqué.

Nous avons déjà parlé de ce photographe talentueux qu’est Julien Mauve. Ce français qui vit et travaille à Paris a récemment publié sa nouvelle série intitulée « Headland of Dreams ». Ces clichés, toujours aussi mystérieux et captivants, sont à découvrir dans la suite de l’article.

Le photographe et artiste primé Jason DeCairesTaylor, dont nous vous avons déjà parlé précédemment, produit un type d’art absolument unique en plaçant des sculptures grandioses en milieu aquatique. Voici une selection de ses plus belles oeuvres sous-marines.