Jennifer Townley est une artiste néerlandaise. Elle réalise de magnifiques sculptures kinétiques entraînées par des moteurs électriques. Les oeuvres se déplacent alors d’une façon complexe & totalement hypnotique. Retrouvez dans l’article des vidéos sur ses deux oeuvres, baptisées Asinas et Bussola.
The stars David Duchovny and Gillian Anderson will reprise their roles as Fox Mulder and Dana Scully.
(TrendHunter.com) Photographer Hana Knizova captures ‘Pink Lady’, an editorial exclusive for The Ones 2 Watch that draws inspiration from raver and club kid styling. This image series depicts a raver as…
This isn’t a DreamWorks teaser…it’s the latest work for Michelin by TBWAChiatDay.
The agency, which won the account back in 2008 and created a campaign the following year to refocus attention on a newer, thinner Michelin Man (real name “Bibendum”), extended the earlier work with this new spot, created “in collaboration with leading animation house Psyop.” It debuted during the NCAA tournament on Sunday, and here’s the press release.
The ad, which stars a seemingly single dad and his college-aged daughter, highlights the safety angle to promote the “MICHELIN Premier tire,” released almost exactly one year ago today:
For context, the agency’s earlier work dating from 2009 cast the spokesperson as more of a super hero armed with “the right tire”:
…and in case you’ve never seen it, here’s a fascinating animated film that told the story of Mr. Bibendum way back in 1935 with the help of one George Gershwin:
We found that in the excellent “The Story of The Michelin Man” on the LogoDesignLove blog, which also includes Bibendum’s first appearance from 1898:
He does look a bit less…fascistic now.
Client: Michelin
TV: “Keys”
AGENCY: TBWAChiatDay NY
Rob Schwartz, Chief Executive Officer
Matt Ian, Executive Creative Director
Erik Bjorklund, Assistant Creative Director/Art Director
Craig Gellar, Assistant Creative Director /Copy Writer
James Cheung, Global Creative Director
Dan Bradbury, Integrated Producer
Jason Souter, Group Executive Producer
Chad Hopenwasser, Head of Integrated Production
Kristina Fraites, Account Supervisor
Hugo Murray, Account Director
Marnie Darren, Group Account Director
Julie Darlow – Group Planning Director
ANIMATION: PSYOP
Director: Eben Mears, Anh Vu
Executive Producer: Lydia Holness
Head of Production: Chris Kiser
Producer: Nick Read
Associate Producer: Chante Edwards
Art Director: Eunice Kim
Designers: Samantha Ballardini, Felipe Hansen, Denny Khurniawan, Hyesung Park, Christoph Sarow, Derek Stratton, Anh Vu
Lead Technical Director: Frank Naranjo
Lead VFX: Eban Byrne
VFX: Andy Hara, Shawn Lipowski, Chris Santoianni
Modeler: Bryan Eck, Briana Franceschini, Michelle Ko, Felipe Hansen
Rigger: Frank Naranjo
Lead Lighter: Jonathan Lee
Lighter: Oliver Castle, Briana Franceschini, Jim Gettinger
Lead Animator: Pat Porter
3D Animator: David Han, Ryan Moran, Stephanie Russell
Storyboard Artist: Ben Chan
Matte Painter: Dark Hoffman, Anh Vu
Lead Compositor: Thomas Panayiotou
Compositor: Herculano Fernandes, Sang Lee
Flame Artist: Warren Paleos
Flame Assist: Claire Pereira De Souza
Motion Graphics: Paolo Garcia
Editor: Jesse Coane
SIXIEME SON MUSIC:
Michaël Boumendil, President & Executive Creative Director
Laurent Cochini, Consulting Director
Julien Goris, Artistic Director
Vincent Turbé, Associate Artistic Director
Eric Caissy & Julien Rimailho, Creative Design
Ella Duda, Project Manager
SOUND DESIGN: Sound Lounge
Seth Phillips, Mixer/Sound Designer
Mike Gullo, Producer
W+K Amsterdam revealed a new campaign for Heineken brand Desperados — “the one and only original Tequila Flavored beer” — entitled “Way of the Desperados.”
The campaign is built around a series of seven 15-second broadcast and digital spots. Each attempts to show people having a good time with the product, such as the bicyclists in “Ride the Wind” (featured above). Graphics and color palette in the campaign evoke the 90s nostalgia feel that seems to be in vogue at the moment.
In “Turn Down the Silence,” a guy wakes up the neighborhood by playing a drum pad in the middle of the night, which seems like kind of a dick move, but apparently the music is appreciated by fellow Desperados drinkers. Aside from some cohesion given to the spots by graphical choices, they kind of tend to be all over the place in an ADHD kind of way.
While these spots launched on broadcast in the UK today and will roll out across Europe (including Spain, Germany, Poland, Switzerland, Ireland and Austria) in the coming week, it feels like their real home is online. The campaign is also supported by a print component sporting “over 80 hand-drawn print headlines” drawing inspiration from DIY punk rock show and block party flyers and a Tumblr page.
Joseph Burrin and Sean Condon, creative directors at W+K Amsterdam, wrote:
“To turn Desperados into a lifestyle brand which is relevant for its audience, we needed to avoid some of the usual cues that are so common in this category. Instead we created a distinct visual language and tone of voice that Desperados drinkers everywhere could relate to. It’s fun and crazy. Not too polished. Real.”
Credits:
DESPERADOS
Executive Director Global Marketing Soren Hagh
Global Brand Director Claudia Calori
Global Business Development Manager Marie Monique van der Salm
Global Brand Manager Michael Wallner
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath & Eric Quennoy
Creative Director Joseph Burrin & Sean Condon
Art Director Ignasi Tudela (Print, Digital), Sebastien Partika (TVC)
Copywriter Ebba Hult (Print), Edouard Olhagaray (TVC)
Head of Broadcast Production Joe Togneri
Broadcast Producer Javier Perroud
Director of Interactive Production Kelsie Van Deman
Interactive Producer Arnaud Ronquillo
Planner Martin Weigel
Group Account Director Jordi Pont
Account Director Courtney Trull
Account Manager Luke Purdy
Senior Designer Malia Killings (Print, Digital)
Typeface Ignasi Tudela
Designers Philip Cronerud, Zeynep Orbay (Print, Digital)
Art Buyer Maud Klarenbeek
Retoucher Dario Fusnecher
Project Manager Emma Williamson, Saskia van Zwieten
Business Affairs Kacey Kelley
FILM PRODUCTION
PRODUCTION COMPANY DIVISION PARIS
Director HELMI
Director of Photography Nicolas Loir
Executive Producer Jules De Chateleux
Producer Christelle Tastet
EDITING COMPANY Home Digital Pictures
Editor Adriana Legay
AUDIO POST Wave Amsterdam
Sound Designer/Mixer Randall Macdonald, Ed Downham
MUSIC
Music Company MassiveMusic (Where is my trophy) – Barney Quinton (He
Did What) – Walter Mecca/Weirdata (Turn Down the Silence
/ Ride the Wind / Product Films)
POST PRODUCTION Mathematic
Flame Fred BRANDON – Clément GERMAIN
2D Ruben SELLEM – Fred VENET
Telecine Fred BRANDON
CG Supervisor Yann Aldabe
Artistic Director Julien Michel
Producer Guillaume Marien
INTERACTIVE PRODUCTION
PRODUCTION COMPANY RESN
GIF-designer Cari Vander Yacht, Erik Blad, RESN
PRINT PRODUCTION
Product photography Qui Yang
Lifestyle photography Cheryl Dunn
TBWAChiatDay LA has launched a new anthem ad for Miller Lite entitled “Wonderful World.”
The 60-second spot celebrates everyday pleasures and the small joys of life. “They tell you it’s out there somewhere…upon a star, over a rainbow, through the woods, down a road less traveled” says the voiceover, over footage of friends enjoying a Miller Lite while bowling and playing softball. “But it’s not on a map or some app, it’s not success or excess, it’s not someday or somehow,” the spot concludes as the scene shifts to a backyard barbecue, “It’s wherever you are, whatever is true.”
The spot’s positivity stands in contrast to rival Budweiser’s continuing trolling of hipsters (although there is a slight nod to hipster bashing via one guy’s “I Hate Kale” t-shirt). Rather than trying to take down the competition, Miller Lite instead presents itself as an integral part of the type of fun occasions anyone can relate to. While this is certainly nothing new for the category, the spot does manage to chart some new ground through its distinctive direction (the shot from the bowling ball’s perspective bleeding into a runner sliding into second base at a softball game comes to mind). And while some may find the narrative voice a tad on the cheesy side, it at least avoids making the brand seem bitter and hypocritical.
Credits:
Client: Miller Lite
Andy England – Chief Marketing Officer
Gannon Jones – VP of Brand Marketing, Miller Family of Brands
Ryan Reis – Senior Director, Miller Family of Brands
Greg Butler – Director, Miller Lite
Jeanne-ette Boshoff – Senior Marketing Manager, Miller Lite
Julia Watson – Marketing Manager, Miller Lite Multicultural
Agency: TBWAChiatDay LA
Stephen Butler – Chief Creative Officer
Fabio Costa – Executive Creative Director
Mark Peters – Creative Director
Jason Karley – Creative Director
Rick Utzinger – Creative Director
Matthew Woodhams- Roberts – Creative Director
David Horton – Creative Director
Dave Estrada – Senior Art Director
Nick Ciffone Senior Writer
Brian O’Rourke – Director of Production
Anh-Thu Le – Executive Producer
Stanton Hill – Senior Producer
Jill Nykoliation – Business Lead
Chris Hunter – Group Account Director
Scott McMaster – Group Planning Director
Bryan Reugebrink – Account Director
Tommy Cottam – Account Supervisor
Production Company: Smuggler
Lisa Tauscher – Executive Producer
Henry-Alex Rubin – Director
Andrew Colón – Line Producer
Editorial: Rock Paper Scissors
Damion Clayton – Editor
Benjamin Cline – Assistant Editor
Ana Orrach – Producer
VFX: A52
Zach Wakefield – Producer
Pat Murphy – Flame artist
Paul Yacono – Colorist
Mix: Lime Studios
Susie Boyajan – Executive Producer
Joel Waters – Mixer
Tom Paolontonio – Assistant Mixer
Kayla Mashburn – Assistant Mixer
Music: Beacon St.
Adrea Lavazzoli – Executive Producer
Andrew Feltenstein – Composer
En se basant sur une Honda Supersport, Bandit9 a conçu la moto « Bishop » en édition limitée à 9 exemplaires. Cette moto a été entièrement faite sur-mesure : des feux arrières et panneaux en bois sur les côtés aux contours en aluminium. Ce modèle unique est aussi puissant qu’un 90cc ou 125 cc.
The truth is out there, and it promises to shake up the Fox prime-time lineup.
The network on Tuesday confirmed rumors that its paranoid, paranormal drama “The X Files” would return at some point during the 2015-16 broadcast campaign, having signed off on a six-episode arc.
Original stars David Duchovny and Gillian Anderson are reprising their roles as FBI agents Fox Mulder and Dana Scully, and “X Files” creator and executive producer Chris Carter also has booked a return engagement.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a Cheez-Its professor introduces the “Crunchy Puff,” and a Claritin spot shows just how disruptive seasonal allergies can be. Match.com finds a woman on the street who identifies as a “first date queen.” What’s more, today’s commercials bring the return of two beloved TV stars: Bob Ross, whose nature paintings reveal a message about Straight Talk Wireless, and American Idol’s Justin Guarini, appearing as the Diet Dr Pepper sprite “Lil’ Sweet.”
Additionally, a spot for a Netflix original series called Daredevil is climbing the engagement column.
Para os corações artísticos: o videomaker Huw Penson criou um alucinante vídeo caleidoscópico do metrô de Londres. Trens, corredores e escadas rolantes se transformam em uma montagem hipnotizante de padrões e formas geométricas. Veja no vídeo acima, é muito doido!
Para as mentes analíticas: o programador Will Gallia coletou dados de um dia de tráfego no metrô de Londres – mais de 500 mil passageiros! – e estimou as viagens de todos eles. Com isso, ele criou uma visualização do mapa do metrô em que cada pixel se movendo pela tela representa um passageiro se movendo entre estações. O resultado é impressionante, uma imagem viva que nos dá noção das dimensões do transporte metroviário em Londres. Vale a pena ver o vídeo abaixo!
Post originalmente publicado no Brainstorm #9
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As consumers grow more attached to their mobile phones and devices, marketers keep the cash flowing into app advertising.
Mobile ad spending continued rising in 2014 and is expected to reach $28.7 billion this year, according to eMarketer’s “State of U.S. Digital Advertising” report released this month. Desktop spending totaled $31.6 billion in 2014, down from $32.4 billion in 2013, and mobile ad spending totaled $19.2 billion in 2014, up from $10.7 billion in the previous year. The eMarketer report shows a continued decline in desktop ad spending for the next four years. Additionally, the report finds that mobile ad spending is expected to nearly double desktop ad spending by 2017, with an estimated $25 billion spent on desktop advertising and $49.8 billion spent on mobile advertising.
Consumer in-app mobile use has increased in the past two years, a trend that is expected to continue, said eMarketer senior mobile analyst Cathy Boyle, adding that features such as mobile search and location-specific tech drove the increase in mobile ad spending. Marketers favor location-specific app ads because they can gather information about consumers more efficiently than traditional mobile web advertising. Additionally, Ms. Boyle said apps offer a native, more polished environment for ads. Embedded video can be developed for a certain game, for example, offering a more controlled environment for marketers and a more natural experience for users.
(TrendHunter.com) Villa Spee in Haelen, the Netherlands is a stunning contemporary Dutch villa built on the site of a former bungalow that drew inspiration from the surrounding greenery. Built for owners who are…
Launched to coincide with the celebration of Mother’s Day in the Middle East (March 21st), Impact BBDO Dubai created a social media campaign for UN Women encouraging men and women in the region to replace their own profile pictures with the name of their mother and the hashtag #MyMothersNameIs.
The significance of the campaign is that in Egypt and many countries in the region, there is a taboo associated with disclosing your mother’s name, due to a fear of it becoming a source of shame and ridicule. Over time, a mother’s name is essentially lost, as she is referred to instead in reference to her eldest son. So Impact BBDO Dubai and UN Women created the “Give Mom Back Her Name” initiative as a small but important step toward gender equality. The initiative is outlined in the video above, which does a lot to show how deeply felt the taboo against disclosing your mother’s name is in Egypt. When those initially opposed to the idea do share their mother’s name, it is an emotional moment and the viewer understands the significance of the gesture.
“A woman’s name should never be associated with shame or embarrassment — this mother´s day, we are reclaiming that space and recognizing women for the incredible individuals they are, not only as the mother of her eldest son,” said UN Women Regional Director Mohammed Naciri, in a statement.
Credits:
Agency: Impact BBDO Dubai
Executive Creative Director: Fadi Yaish
Art Director: Maged Nassar, Tameem Younes
Copywriter: Aunindo Sen
Graphic designer: Mohamed Said
Typographer: Mahmmad Al Mahdy
Production House: Bigfoot
Director: Maged Nassar, Tameem Younes
DOP: Ahmed Tahoun
Post Production: Lizard
Editor: Fadi Yaish
Innovative products deserve advertising that itself is innovative—embodying the promise of what’s for sale in the way it’s being sold. This Audi campaign from German agency thjnk does a nice job of that.
The Audi A7 Sportback h-tron uses a fuel cell coupled with a hybrid battery and additional electric motor in the rear. Notably, nothing but water vapor comes out of the exhaust. And so, Audi created billboards that similarly leave nothing behind.
It’s clever and intriguingly produced, though it’s not quite clear how the effect in achieved. In any case, it’s perhaps most reminiscent of 2012’s “Invisible Car” campaign for Mercedes, which also promoted zero-emission fuel-cell technology—by draping the car with an LED “costume” that made it look invisible.
brightcove.createExperiences();
Light Kinetics é uma instalação com luzes interativas que são acesas em efeito dominó a partir de um único toque. Criado pelo estúdio Espadaysantacruz, de Madri, o projeto controla um arranjo de luzes misturando sensores e leis da física.
São mais de 70 lâmpadas unidas e conectadas a um Arduino. A primeira possui um sensor que captura a força do toque, gerando uma partícula de luz que se movimento em loop por todas as outras lâmpadas.
O impulso inicial da luz é gerado pela força do toque na primeira lâmpada, criando um efeito dominó.
O impulso inicial é regulado pela força do toque, o que cria um efeito dominó natural.
A mágica da física está justamente aí: se você bater com força na lâmpada, a partícula de luz irá se mover com rapidez e até superar a força da gravidade. Já se for um toque delicado, a luz irá percorrer seu caminho quase que parando no tempo.
Com esse projeto, Espadaysantacruz construiu uma interação que simula as leis da física e transforma o fenômeno da luz em arte. Esse mesmo conceito foi aplicado em outra instalação do grupo, Makeawish, em que o impulso para acender o loop de lâmpadas era causado por um sopro no lugar do toque.
Post originalmente publicado no Brainstorm #9
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The Martís are illegal on the island, and President Raúl Castro has made their shutdown a condition of normalizing relations with the United States.
(TrendHunter.com) The HYT H3 is the third iteration of hydro-mechanical watches from HYT, and is a watch that pushes the boundaries of timepiece engineering and design. When you think watches, the first thing that…
180LA, which most recently made news with its “Rickroll” campaign for Virgin Mobile and the loss of its AOR status on Adidas Sport, hired two seasoned ad men as its newest creative directors.
In news first broken yesterday, we learned that David Povill and Dave Cuccinello (whose names shall not be confused with one another) will run the Mitsubishi account in addition to “whatever else [180LA wants to] throw at them.”
Povill (portfolio here) — who is one of the few who can legitimately claim to have worked on both VW and Old Spice — joins 180 after spending less than a year in his second stint at Deutsch LA, where he worked as a copywriter and creative director.
His resume, as most readers will know, includes time spent writing for some of the industry’s biggest names: CP+B, TBWA, David&Goliath, and Wieden+Kennedy (which supposedly signed him on the strength of the Volkswagen work).
Cuccinello (portfolio here) followed a similar trajectory on the art direction side, working at Havas, BBH, and DDB before joining David&Goliath in the late 00’s. He most recently held the GCD position at Grey New York, where he ran the Volvo, Crown Royal, and Canon accounts.
The two simultaneously worked at David&Goliath, and Povill tells Little Black Book:
“We’ve shared a wall, but this is the first time we’ve actually been able to physically see each other. I always respected his work though and when I heard he was coming to 180LA too, I knew it was the right move.”
In an effort to show that their city should be known for its coffee just as much as its coffee shops (pretty tall order), 180 Amsterdam has unveiled a new campaign for java brand Moyee that’s aimed squarely at those with a tendency to indulge.
Aptly dubbed “Under the Influence,” the agency’s effort capitalizes on research that suggests cannabis heightens one’s sense of taste and smell — so what better scenario than to invite users to taste some brew while high?
You’ll see the results in the two-minute clip, shot in an interview style that almost makes viewers feel like witnesses to multiple therapy sessions (the descriptions are just as you’d expect).
Regardless, it’s an interesting way to deviate from the usual Amsterdam cliches while also promoting a coffee brand that works with Ethiopian entrepreneurs and aims to create “radical social impact” along the way.
In a statement, Moyee Coffee founder Guido van Staveren van Dijk says:
“Our campaigns always play into a relevant topic. Cannabis may be tolerated in Holland, but it remains a sensitive topic here. You could even say that, by legalising cannabis, Colorado and Oregon have out-liberalised Holland. ‘Under the Influence’ is our playful way of tapping into the public debate.”
More info about the campaign here.
Client Moyee Coffee
Founder Guido van Staveren van Dijk
Creative Director John Weich
Agency 180 Amsterdam
President & Chief Creative Officer
Al Moseley
Creative Director
Martin Beswick
Art Director
Stephane Lecoq
Junior copywriter
Ben Langeveld
Junior Art Director
Ingmar Larsen
Account team
Dan Colgan
Producer
Claire Ford
Assistant Producer
Davide Janssen
Strategy team
Paul Chauvin and Vincent Johnson
Production
Director
Tobias Pekelharing
Executive Producer
Daphne Story
Editor
Fiona Fuchs
Post-production company
MPC Amsterdam
Audio post-production company
Wave Amsterdam
Ever wonder how the BP logo would look if its sunflower petals were replaced by penises? What if a phallus stood in for the “I” in AIG, or the slanted stripes of Adidas’ emblem morphed into dicks? Do you imagine giving Airbnb’s heady logo the shaft?
If such thoughts keep you up at night, you might want to check out Penised.com. For $25-$35, designers at the assuredly not NSFW site will add penises to your enemies’ logos. (Scrotums are strictly optional.) In its first week, the site has focused on corporate insignias, but its founders say they’re eager to handle requests of every kind.
I sought out the pubic pranksters for a hard-hitting Q&A.
So, who are you?
We are two buddies that work in tech and have decided to remain anonymous for now, as we do have day jobs, and we want the logos to be the face of the business, not us.
How did the idea for Penised—sigh—come together?
We have a side business building prototype apps for people. One day we were at the bar having a couple of beers and doodling some logo concepts for an app we were about to build, and we noticed a couple of sketches had rather phallic shapes to them. The more we drank, the funnier they looked, and we started joking about other logos that looked a bit dick-ish, and, boom!—the idea for Penised was born. Everyone loves a good dick joke, and we are no exceptions.
What’s the response been like?
We launched last weekend, and the site went viral on Reddit around Monday [March 16]. Our first 24 hours saw about 330,000 visitors, and our first full week about a million. We have been incredibly overwhelmed with how well it’s been received and how many people love the idea. Since every logo is chosen by the customer, it’s basically like telling a joke perfectly tailored to your audience.
We received over 1,000 design applications in the first week. We were shocked by how many people there are out there like us—getting paid to draw dicks is their dream job.
How many paying customers have you had so far?
We have chosen not to disclose sales numbers nor customers. Most of the logos on the homepage were made by our designers, based on logos we selected.
Are there companies you expected requests for, but haven’t got?
We tried to get some of the heavy hitters on the most-hated list (penised for the launch, before the push for customers), so maybe people just like the ones we have already done. We are shocked we haven’t gotten any Comcast requests. We personally hate them and are pretty sure the rest of the world does, too.
Which logos are your favorites so far?
My personal favorite is the Uber logo because of how subtle and elegant it came out. Shout-out to our designer Stephen Thompson for that one.
Are there any logos you’re just aching to turn into penises?
I’d like to see a real challenging one, something like Dick’s Sporting Goods. Something that obvious would be difficult to penis well.
What’s your view on circumcision?
We let each designer make their own calls about girth, cut and length. It’s really a case-by-case basis.
What does all this say about Western Civilization?
People are awesome. Organizations can be dicks. Often the organization runs the people instead of the other way around, and people are getting sick of taking it. There is really no excuse anymore for any organization to not being aware and empathetic to peoples’ opinions of them and to try to make those opinions positive. If you don’t, we are going to penis you.
Is there a company or organization whose logo you’d never remake as a penis?
We don’t really care if anyone gets upset or offended by any of our logos.
Any worries that corporate lawyers might order you to cease and desist?
We consulted with an attorney prior to this endeavor. Basically, if you look at our terms, all work should be considered parody and therefore should be OK. However, we recognize how litigious this country is and are well aware someone will probably take legal action at some point.
What’s next, vaginas?
We are still trying to get our heads around where we are right now. But with the rock-star design team we have as the heart of our business, we will definitely be erecting some new tools and working hard to penetrate into new areas.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
