Mar
31
Karmashock: Phase 2
Posted in: Uncategorized
Thieves know better than to try.
Advertising School: Miami Ad School, San Francisco, USA
Art Director: Christiane Sawadogo
Illustrator: Tadeus Putra
Mar
31
Karmashock: Phase 3
Posted in: Uncategorized
Thieves know better than to try.
Advertising School: Miami Ad School, San Francisco, USA
Art Director: Christiane Sawadogo
Illustrator: Tadeus Putra
Mar
31
Mythical Scenes Between Humans and Birds
Posted in: UncategorizedA travers « Birds of Paradise », le photographe israélien Itamar Freed, passionné par la capacité des oiseaux à naviguer dans les airs et sur la terre, a voulu étudier le lien qui existe entre les hommes et les oiseaux. Il a mis en scène des oiseaux vivants et empaillés au milieu d’hommes et de femmes dénudés qu’on peut considérer comme des divinités. Les oiseaux semblent incarner le seul lien entre les hommes et les cieux.
Birds of Paradise is on view at Gitler &_____ Gallery until March 30, 2015.
Represented by Feinberg Projects Gallery.
Mar
31
Starcom MediaVest Group Taps AOL's Kim Kadlec for New Role
Posted in: Uncategorized
Publicis Groupe’s Starcom MediaVest Group hired AOL’s Kim Kadlec as president overseeing a new practice for clients that operate in multiple markets. She’ll oversee the media agency network’s practice, dubbed Global Network Clients, in the Americas.
Ms. Kadlec joined AOL as global head of strategic partnerships last April. Prior to AOL, she was a VP in the global marketing group at Johnson & Johnson. Earlier in her career, she held marketing roles at NBC Universal and News Corporation.
SMG also promoted Jodie Stranger to the newly created role of president-Global Network Clients for Europe, the Middle East and Africa. Ms. Stranger was most recently executive director of Global Network Client Operations for SMG’s EMEA region. She joined SMG from Aegis, where she served as a new business and marketing director for Vizeum EMEA.
Mar
31
British Comedy Director Nick Jones Joins Original
Posted in: Uncategorized
LOS ANGELES—Original has reached out to London to sign one of the UK’s top commercial comedy directors. Nick Jones has directed funny spots for eHarmony, Sony PlayStation, AT&T, Mercedes, Walmart, McDonald’s, Kia, Heineken and scores of other brands. Original will represent him exclusively for advertising projects in the United States.
Adland:
Mar
31
Charter to Buy Si Newhouse's Bright House Networks for $10.4 Billion
Posted in: Uncategorized
Charter Communications has agreed to buy a majority stake of billionaire Si Newhouse Jr.’s Bright House Networks, for $10.4 billion, expanding its footprint in states including California, Florida and Michigan.
Charter will pay Advance/Newhouse common and convertible preferred stock and $2 billion in cash for the 73.7 percent stake, Stamford, Connecticut-based Charter said in a statement Tuesday.
“Scale has always been important in this industry, especially as a way to get good deals on content, which is the single biggest cost driver for these companies,” said Jan Dawson, an analyst with Jackdaw Research. “Given the scale benefits, it’s natural that they want to combine.”
Mar
31
WWE's Web Network Signups Are Big — but Disappointing
Posted in: UncategorizedShares in World Wrestling Entertainment fell the most in more than 10 months on Monday after reporting online subscriber totals that disappointed investors.
The WWE Network had an average of 918,000 paying customers in the first quarter, the company said in a statement Monday. Some 1.3 million were signed up to the $10-a-month service as of Sunday night’s WrestleMania 31, the network’s equivalent of the Super Bowl, held this year in Santa Clara, Calif.
But because the streaming network provides access not only to WWE archives and regular TV programming but also pay-per-view specials, observers are watching to see whether it makes up for cannibalizing WWE’s traditional revenue.
Mar
31
Editors and Executives of News Website Malaysian Insider Are Arrested
Posted in: UncategorizedCritics call the detention of five people from the publication, over an article about a proposal to allow strict Islamic law, an assault on press freedom.
Mar
31
Mary Norris Muses on a Lifetime of Literary Vigilance in ‘Between You & Me’
Posted in: UncategorizedA copy editor at The New Yorker looks back at her unusual career in “Between You & Me,” which reflects on hyphens, commas, spelling and profanity in print.
Mar
31
New York Times Develops an Apple Watch App
Posted in: UncategorizedThe app will offer brief news articles written specially for users of the watch, which will be available at the end of April.
Mar
31
50 Examples of Pixelated Art – From Pixelated Landscape Portraits to Futuristic Pixel Prints (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Our tech-heavy existence these days means that pixels are all around us and we’re constantly looking at them, so it’s unsurprising that artists and designers of different persuasions are…
Mar
31
Commonground/MGS Enlists Variety of Tastemakers to ‘reFRESH’ Coors Light
Posted in: UncategorizedChicago-based multicultural agency Commonground/MGS, which opened up shop in NYC at the end of 2013, is back with a new spot for Coors Light that aims to recharge the beer brand and is, hence, aptly dubbed “reFRESH.” The black & white :30 ad, buoyed by a bouncy EDM-tinged thump, manages to squeeze in a host of influencers from hip-hop and street art circles who seem to be having much more fun than we are at the moment.
The likes of global graffiti maestro Bik-Ismo, former Kanye West manager/DJ Don C and Big Sean/Drake producer DJ Dahi grace the screen in a spot that marks a distinct change of pace for a brand that’s normally relied on mountains, streams and a folksy VO to sell its wares. Here’s hoping for more MillerCoors refreshment from Commonground MGS, which also works with the likes of Verizon and Coca-Cola.
Agency: Commonground/MGS
Client: MillerCoors – Coors Light
EVP, Director of Influence & Content: Robert Clifton Jr.
CD: Mark Graham
CD: Juan Santiago
ACD: Lauren Ingram
Sr. Copywriter: Nate DeLeon
Assoc. Copywriter: Shawn Gadley
VP, Director of Integrated Production: Yung Savolainen
Sr. Producer: Jennifer Bluford
Producer: Antonio Burnett
Production Company: Chromista
Director: Daniel Portrait
Exec Producer: Ted Robbins, Sandy Haddad
Director of Photography: Adam Newport-Berra
Editorial: Whitehouse Post
Editor: Paul Calandra
Mar
31
Battery Hypes Mortal Kombat X
Posted in: UncategorizedLos Angeles startup agency Battery — comprised of industry vets from agencies such as Dare, Deutsch and TBWA/Chiat/Day — created a 60-second broadcast spot for the release of NetherRealm Studios’ Mortal Kombat X, which comes out April 14th.
The spot pays homage to the long-running franchise’s marketing history. It opens in an office building, where a man walks over to a coworker and whispers the word “fight.” Soon word of a fight is spreading throughout the whole city, with people screaming “Fight!” while running down the street. A large circle forms around the fight, as game footage is interspersed with footage of the crowd. The spot ends with someone getting a text informing them of another fight, as the entire crowd disperses in anticipation, followed by the text “Who’s Next?” It strikes a nice balance between appealing to the franchise’s past glory (although a straight “Moooootraaaal Kombaaaat” would have been nice, too) and showing the game’s new capabilities, while also finding a middle ground between a live action and gameplay trailer (leaning towards the former, but including elements of both). The broadcast spot debuted March 28th during March Madness coverage and will continue to air nationally, and in some international markets, leading up to the game’s release.
Credits:
Agency: Battery
Chief Creative Officer: Philip Khosid
Creative Director/Art Director: Bernie O’Dowd
Creative Director/Copywriter: Raymond Hwang
Director of Strategy: Philip Ser
Head of Production: Chris Hepburn
Executive Producer:Judy Gotten
Additional credits: MJZ, Beast, 740 Sound, Company 3, Method
Mar
31
Suntory Whisky 3-D Printed the World's Most Incredible Ice Cubes
Posted in: Uncategorized
Advertising craft doesn’t get more delicate than this. Check out TBWAHakuhodo’s 3-D printed ice cubes, created for Japan’s Suntory Whisky.
The agency used what’s called a CNC router to carve the designs, which ranged from the Statue of Liberty to the Sphinx to Batman and everything in between. (There even appears to be, perhaps presciently, a Cannes Lion in the mix.)
Miwako Fujiwara of TBWAHakuhodo said the CNC router was chilled at -7 degrees Celsius to keep the ice from melting. The agency used an app called Autodesk 123D to capture the 3-D images and prep them for printing. “A touch of chilled whiskey polishes the surface of the ice and gives a beautiful shine to the sculpture,” Fujiwara added.
The campaign was launched in 2014 and just won a Branded Content & Entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.
Lots more images, along with credits, below.
CREDITS
Client: Suntory
Campaign: “3D on the Rocks”
Agency: TBWA HAKUHODO+HAKUHODO
Executive Creative Director+Creative Director+Planner: Kazoo Sato
Copywriter +Planner: Takahiro Hosoda, Nobuhiro Arai
Art Director+Designer: Yo Kimura, Yuki Tokuno
Creative Technologist: Masashi Matsukura
Producer: Kaoru Otani
Assistant Producer: Fusae Yoshikawa
PR: Kayoko Asano, Miwako Fujiwara
Production: TOKYO+mount inc.+amana
Movie:
Director: Eiji Tanigawa(TOKYO)
Camera: Senzo Ueno(TOKYO)
Light: Masachio Nishida
Art: Midoriko Nemoto(TAIYO KIKAKU?
Ice: Motoharu Kato(Yamane Ice)
Sizzle: Noriko Saotome(GRAND)
Video Engenner: Satoshi Igarashi
Producer: Toshiyuki Takei(TOKYO)
Assistant Producer: Masayoshi Takayanagi(TOKYO)
Production Manager: Makoto Takahashi(TOKYO)
Production Manager Assistant: Rintaro Kozasa(TAIYO KIKAKU??
OFFLINE Editor: Ryuichi Hasegawa(puzzle)
ONLINE Editor: Akira Nishibu(IMAGE STUDIO109)
Multi Audio: Yuta Sato(IMAGE STUDIO109)
Sound Effects: Norio Kobayashi(ONPa)
Music:
Executive Producer: Audioforce
Producer: DANIC
Composer: Steve Sidwell
Web:
Planner: Im Jeong-ho, Takeshiro Umetsu(mount inc.)
Planner +Art Director+Technical Director+Director: Hidekazu Hayashi(mount inc.)
Director: Hiroka Hasegawa, Hideki Yoshidatsu(mount inc.)
HTML coding: Hideki Yoshidatsu(mount inc.)
3DCG: Takeo Saito, Mika Nariya(FULVIS K.K.)
Production Manager: Ko Yoshida(mount inc.)
Graphic:
Photographer: Keisuke Minoda(acube)
Retoucher: Masahiko Furuta(RIZING)
Photo producer: Shinya Omi(amana)
Mar
31
Dolmio: The Dolmio Pepper Hacker
Posted in: Uncategorized
Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Directors: Luke Hawkins, Ben Smith
Art Director: Jack Delmonte
Copywriter: Hadleigh Sinclair
Head of Creative Technology: Brendan Forster
Planning Director: Kit Lansdell
Group Account Director: Madeleine Marsh
Account Manager: Nick Alcock
Head of Integrated Production: Denise McKeon
Content Producer: Annabel Jewers
Content Director: Robin Sung
Content Editor: George Tyler
Sound Editor: Ant Tiernan
Head of Craft: Tim McPherson
Senior Designer: Dan Mortensen
Social Planner: Toby Clark
Additional Creative Team: Tom Russell, Katrina Jarratt
Tech Production Partner: Pollen
PR: Ogilvy PR
Media: Starcom
Published: March 2015
Mar
31
Pio Schunker, Former Coca-Cola Marketing Exec, Joins Samsung
Posted in: Uncategorized
Samsung has tapped yet another big-name marketer. Pio Schunker, a veteran of Coca-Cola, American Express and Mercedes-Benz, is joining the Korean conglomerate as its SVP-integrated marketing in its IT and mobile division. He will be based in Seoul and report to Younghee Lee, head of global marketing.
Most recently, Mr. Schunker lead integrated marketing for Coca-Cola in North America, where he worked on major advertising programs, including the marketer’s Super Bowl campaigns. He departed the beverage giant abruptly in August, 2013.
Over the past year, Samsung has turned to more branding experts, beginning with Vince Hudson, from P&G, in the U.S. Since January, it has hired two more marquee marketers from the CPG world for its new North American office.
Mar
31
Rug Doctor's Dirty Rug Commercial Is, Well, Dirty
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Carl’s Jr. takes another go at the woman-in-bikini-eating-burger trope, and AT&T reminds us that there is no shame in bedazzling. Rug Doctor leaves some room for interpretation in its spot: a child says his parents do it once a year, and a woman says she likes to do it before her mother-in-law comes over. What is being discussed? Deep cleaning your dirty carpets, of course.
As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.
Mar
31
Jogue PAC-MAN no Google Maps
Posted in: Uncategorized
O mapa da sua cidade acaba de se tornar mais interessante. Em uma antecipada comemoração ao dia 1º de abril, Google transformou o Google Maps no game PAC-MAN.
Para jogar, basta entrar no Maps e digitar qualquer endereço. Na página de suporte, o Google dá algumas dicas para você encontrar os melhores lugares para se jogar (exemplo: “Don’t drop the ball on the eve of your victory!” se referindo a Times Square, em Nova York). Se você desvendar as pistas e descobrir onde ficar os lugares listados, encontrará o ícone do PAC-MAN no meio da vizinhança.
Times Square, Nova York
Taj Mahal, Índia
Mas você também pode jogar na rua de sua escolha, de qualquer cidade do mundo. Ao acessar o mapa, clique no botão no canto inferior direito indicando PAC-MAN (ao lado do ícone do Google Earth). Em seguida, as ruas do mapa ganharão um redesign e se tornarão o labirinto do jogo. Use as setas do teclado para mover o personagem e comer as bolinhas amarelas enquanto escapa dos fantasminhas e ganha pontos.
Taj Mahal, Índia
É possível jogar PAC-MAN no Google Maps tanto no computador, acessando o site pelo navegador, quanto pelo aplicativo do celular.
Times Square, Nova York
Anos atrás, Google já havia feito uma homenagem ao renomado jogo, incluindo uma versão sua como doodle da página de busca. Outras ações espontâneas e divertidas realizadas pela empresa foi durante a Copa do Mundo, ao vestir os bonequinhos de navegação do mapa com a camisa da selação de cada país.
Post originalmente publicado no Brainstorm #9
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Mar
31
Botõezinhos da Amazon ajudam você a não ficar zerado de um produto importante
Posted in: Uncategorized
Se Maomé não vai à montanha, a montanha vai à Maomé. Parece que a Amazon levou esse ditado meio à sério com o lançamento do Amazon Dash Button, botõezinhos que você pode espalhar pela casa para fazer um pedido de um determinado produto.
Pode ser útil se você é do tipo mais distraído, que vai no supermercado, compra um monte de besteiras, mas esquece o que é realmente importante, como o sabão em pó que estava no fim ou os cotonetes, que tinham acabado.
Com os Dash Buttons, os clientes Amazon Prime poderão colocar esses pequenos Beacons em um lugar de fácil acesso e lembrança – por exemplo, grudado na máquina de lavar, para lembrar sobre o sabão – e acionar uma compra só de apertar o botão.
Isso transforma sua casa em basicamente um enorme supermercado – em qualquer lugar, a qualquer momento, é possível fazer um pedido de um produto, evitando o stress de se esquecer, ou até de ter que sair de casa.
O detalhe é que o Dash Button vai funcionar apenas com algumas marcas parceiras. Ou seja, se você é fã de Ariel ao invés de Tide, está ‘condenado’ a fazer as compras como antigamente.
A parte complicada é que um botãozinho desse deixa você ainda mais propenso a compras por impulso. Óbvio que essa ‘falha humana’ é excelente para a Amazon, mas em todo caso a empresa ainda permite que você cancele a compra, caso tenha apertado o botão e desistido da compra depois.
É a preguiça como argumento de negócios.
Post originalmente publicado no Brainstorm #9
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Mar
31
People on the Move: Chris Hassall Joins APCO Worldwide
Posted in: UncategorizedChris Hassall, former global external relations officer at Procter & Gamble, joined APCO Worldwide as a member of the firm’s International Advisory Council (IAC). Dr. Hassall joined P&G in 1983 as a research analyst after earning his Ph.D. in Pharmacology and Toxicology from the University of Arizona. Mr. Hassall served in P&G’s global offices including Guangzhou and Geneva, overseeing external relations for Asia, Greater China, Central Eastern Europe, Middle East and Africa. After retiring from P&G in 2012, Hassall returned to Guangzhou to teach in the MBA and EMBA programs at the Sun Yat-Sen University Business School.
Cumulus Media appointed Pierre Bouvard to the newly created role of chief marketing officer. Prior to Cumulus, Mr. Bouvard was senior VP-sales for TiVo Research & Analytics, Inc. where he led cross-media targeting and sales lift measurement engagements for Procter & Gamble, Comcast, Turner Broadcasting and NBCU. He has held executive positions at Arbitron Inc. and Coleman Insights, leading sales and market research, respectively.
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