Innocean, La Red Celebrate Perfectionism for Kia Sorrento
Posted in: UncategorizedInnocean Worldwide Europe teamed up with digital agency La Red to launch a campaign for the Kia Sorrento celebrating the vehicle as “Made for perfectionists. Perfect for everyone.”
The campaign features four ads celebrating perfectionists from different backgrounds: a chef, an artist, a fashion designer and a basketball coach. Each spot highlights one of the professional’s exacting standards, drawing parallels to the high quality standards of the Kia Sorrento. Innocean worked on the story development, strategic planning and broadcast execution, while La Red developed the overall and digital execution concepts, and the web films.
“Kia prides itself with its ability to surprise and for this particular campaign we wanted to channel this spirit to present a new, more sophisticated side of the brand,” said Andreas Cordt, client service director for Innocean Worldwide Europe, in a statement. “Through our close collaboration with La Red, we decided to focus on ‘the perfectionists’ who wouldn’t settle for anything less than the best.”
Simon Pearce Joins mcgarrybowen New York as President
Posted in: UncategorizedSimon Pearce is joining mcgarrybowen New York as president, effective April 17th, Adweek reports. He will take over for Tom Sewell, who has held the position since last May, and will continue working at the agency, handling innovations responsibilities in a role that does not yet have a title. Pearce, meanwhile, will also assume the role of chief client officer, a newly created position at the agency.
“Chief client officer is a new title to us, and we want to deploy it more deeply at mcgarrybowen,” explained Brandon Cooke, the agency’s global chief marketing officer. “It’s really important to our DNA.”
Pearce arrives from Omnicom/BBDO, where he most recently served executive vice president, worldwide business lead on Hewlett Packard. Prior to that, Pearce served as managing director for Ogilvy & Mather New York, working on accounts such as Gap, IKEA and UPS. His resume includes executive roles at Wieden+Kennedy, Young & Rubicam and McCann Erickson. He has worked with clients including Nike, Mars, American Express, Miller Coors, Time Warner Cable and Unilever.
The 2015 Best Museum Designs
Posted in: UncategorizedChaque année, a lieu les Architizer A+ Awards : un concours d’architecture qui récompense les meilleures créations dans plus de 90 catégories. Parmi les finalistes qui ont été annoncés la semaine dernière, découvrez les 5 derniers en liste dans la catégorie « Musées ». Pour information, les votes restent ouvert jusqu’au 6 avril.
TV's Gold Rush: Discovery Inks Partnerships With Number Crunchers Clypd, Lake 5
Posted in: UncategorizedIn advance of what promises to be the most data-intensive upfront marketplace in 60 some-odd years, Discovery Communications said Tuesday that it has assembled a comprehensive analytics suite designed to help optimize its ad sales efforts.
The cable networks conglomerate — which along with the flagship channel oversees brands such as Animal Planet, TLC and Investigation Discovery — has entered into agreements with a host of Big Data companies. These include the TV sales platform Clypd and the analytics software firm Lake 5 Media, as well as Nielsen’s Catalina and NBI units and Rentrak’s TV Essentials measurement service.
Discovery ad sales president Joe Abruzzese made the partnership announcements at the company’s Tuesday morning upfront breakfast in New York. “Discovery wants to lead in this new space and help our advertisers reach our super fans, make our marketing more precise and help content creators be smarter about emerging trends,” Mr. Abruzzese said. “These deals will help us do that.”
Michelle Phan Launches Premium Video Network 'ICON'
Posted in: UncategorizedNew-media celebrity Michelle Phan announced the launch of her premium video network ICON.
Together with Endemol Beyond, Ms. Phan created ICON, a lifestyle network that aims to help you “be your best self,” according to a promotional video on Youtube. The network launches in the U.S. and U.K. today and will roll out in Asia and Western Europe later this year.
This isn’t the first time Ms. Phan has set her sights on a video platform. Before she partnered with Endemol Beyond last year, she started an online video network called FAWN.
ONG usa mecanismo do Forgotify para ajudar crianças sírias
Posted in: UncategorizedNo ano passado, a gente mostrou aqui no B9 o Forgotify, um site que ajuda os usuários do Spotify a descobrirem músicas que nunca foram ouvidas. A estimativa é que esse número corresponderia a 20% do acervo do serviço, mais ou menos 4 milhões de títulos.
Agora, a Polish Humanitarian Action resolveu usar o mesmo mecanismo do Forgotify para arrecadar fundos para as crianças sírias. Listen for Syria pede que as pessoas acessem seu site e paguem para ouvir as músicas que foram esquecidas no Spotify, ao mesmo tempo em que pedem que as pessoas não se esqueçam que há mais de 4 milhões de crianças desabrigadas pela guerra civil na Síria.
É uma campanha bastante e que merece destaque.
Post originalmente publicado no Brainstorm #9
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Especialista em caligrafia recria logos famosos em sua conta do Instagram
Posted in: UncategorizedDepois de tantos anos escrevendo em teclados, assinar um documento ou deixar um bilhete manuscrito pode ser um martírio. Assim como eu, muitos de vocês também podem ter se esquecido completamente das aulas de caligrafia, e escrever ‘à mão’ ainda pode ser um risco de ser mal compreendido.
Talvez por isso que a arte de Seb Lester seja tão gostosa de ver. Em sua conta no Instagram, ele coloca versões aceleradas do seu processo de usar a caligrafia para recriar logos famosos, como o do Google, ESPN, Adidas, Nike, e de bandas, livros e séries famosas.
Doodle. Slower version on my ‘Seb Lester’ Facebook page. A video posted by Seb Lester (@seblester) on Mar 10, 2015 at 6:09am PDT
The Hobbit. People seem to like the Harry Potter, Lord of the Rings, Game of Thrones and Star Wars clips I did so much I couldn’t resist. A video posted by Seb Lester (@seblester) on Feb 11, 2015 at 7:41am PST
No Facebook, é possível ver quase os mesmos vídeos, mas com menos aceleração, o que ajuda a perceber os detalhes e o cuidado do calígrafo.
//
Latest doodle.
Posted by Seb Lester on Wednesday, March 25, 2015
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I doodle a lot.
Posted by Seb Lester on Sunday, March 22, 2015
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More doodling.
Posted by Seb Lester on Sunday, March 15, 2015
Além dessas releituras, que podem te hipnotizar pela habilidade, Seb também tem algumas frases motivacionais que podem ser gostosas de serem assistidas também.
Para quem gostar da sua arte, Seb Lester também vende alguns pôsteres com frases prontas ou customizadas. O único detalhe é o frete, já que o estúdio de Lester fica na Inglaterra.
Os que preferirem aprender a fazer artes como a de Seb Lester, ele também dá dicas de ferramentas e de como iniciar os estudos para desenvolver-se no ramo.
Post originalmente publicado no Brainstorm #9
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Google Maps play Pac Man on your local streets
Posted in: UncategorizedReady to play Pac Man wherever you are in the real world right now? Hit up Google Maps, note the pac man button at the bottom left next to satellite view. Click it, get your arrow-fingers ready, and waste your entire day gobbling up little pills on a world wide map while ghosts follow you around. Works really well, is very amusing, and just as addicting as the original Pac Man was, if not more considering you can play the whole world here. Best not to start doing this quite yet or your productivity will be shot to hell this week.
Daily News Said to Get Bids From Cablevision and Billionaire Grocer
Posted in: UncategorizedBBDO NY Parts Ways with Nick Lachey for Twix
Posted in: UncategorizedEarlier this month, BBDO New York launched an extension of Twix’s “Left Twix Vs. Right Twix” platform featuring Nick Lachey as spokesman for both Left Twix and Right Twix. Now, the agency has released the follow-up with the final round of ads for the campaign.
In the above spot, “Left Twix Parts Ways With Nick Lachey,” a Left Twix spokesman explains that the company has decided to drop Lachey following the leak of a video in which Lachey admits he can’t tell the difference between Left Twix and Right Twix. Of course, since they’re “unoriginal idea-stealers,” Right Twix also decides to fire Lachey. Two shorter ads then see Lachey setting the record straight, claiming the superiority of Peanut Butter Left Twix and Peanut Butter Right Twix in the two spots. It’s basically more of the same formula for the campaign, but the whole firing of Lachey approach is not a bad way to cap off his involvement with the brand and fits well with the overall tone of Twix’s advertising.
Credits:
Agency: BBDO New York
Client: TWIX
Title: Nick Lachey vs. Nick Lachey
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Creative Director: Peter Alsante
Creative Director: Andre Massis
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Executive Producer: Alex Gianni
Executive Art Producer: Betsy Jablow
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Group Planning Director: Crystal Rix
Senior Planner: Alaina Crystal
Account Director: Lisa Piliguian
Account Director: Phil Brolly
Account Manager: Ashley Gill
Account Executive: Aparna Joshi
Celebrity Talent Acquisition: The Marketing Arm
Production Company: O Positive, LLC
Director: Kenny Herzog
Executive Producer: Ralph Laucella
Line Producer: Ken Licata
Editing Company: No 6
Executive Producer: Corina Dennison
Editor: Jason Macdonald
Martin Schoeller Studio
Photographer: Martin Schoeller
Producer: Lisa Hooper
Retoucher: Jim Lewis
twofifteenmccann Teases ‘Halo 5: Guardians’
Posted in: Uncategorizedtwofifteenmccann launched a campaign teasing the October 27th release of Halo 5: Guardians with a pair of live action trailers.
Each of the two 60-second spots ends with a cliffhanger, leaving viewers wondering about the nature of two of the franchise’s main characters: Spartan Locke and Master Chief. In “All Hail” (featured above), Spartan Locke questins a compromised Master Chief, claiming to know the true identity of the “conquering hero.” Conversely, in “The Cost,” Master Chief asks an injured Spartan Locke if everything he accomplished was worth the cost, adding that his mission is just beginning.
It’s an effective way to stoke interest in the release of the next addition to the popular franchise and will undoubtedly have fans excited. The broadcast trailers follow on the heels of the launch of episodic narrative audio series “Hunt The Truth,” which stars Keegan-Michael Key (of Key and Peele) as Benjamin Giraud, “a war-journalist who slowly unearths startling new revelations about who the Master Chief really is, forcing listeners to reevaluate what they know about humanity’s greatest hero.” New episodes will be released weekly on Tumblr, leading up to E3 in June.
“We wanted Halo 5: Guardians to be the game that pays off the epic promise of the Halo universe in scope and scale and drama,” said Bonnie Ross, head of 343 Industries, in a statement. “We want to amaze players with the sheer size of the worlds and battles they’ll experience, even as they question everything they thought they knew about its heroes, marvels and mysteries. #HunttheTruth is only the beginning and we can’t wait to debut the game to Xbox fans around the world at E3 this June.”
Why This Photo Was the Absolutely Perfect Way to Introduce the Deadpool Costume
Posted in: Uncategorized
On Friday, Ryan Reynolds tweeted out the first picture of the official Deadpool costume with him posing on a bear skin rug, à la Burt Reynolds, and the image is utterly brilliant and perfect in every way. Let me explain.
In 1972, Reynolds became the first male centerfold (some say ever) in Cosmopolitan. The shock wave that rippled through American culture, as women proudly taped the poster to their walls and admitted to the world that they had sexual desires, would spawn Playgirl magazine and change the conversation around sex in America.
Believe it or not, it was a total surprise to a great number of people to learn that women like to look at naked men, just like men like to look at naked women. Of course, it came with a certain amount of notoriety for Mr. Reynolds, and gave Cosmo its modern-day reputation as a bit of a smut magazine. It was so shocking that the next centerfold didn’t appear until 1977, when Arnold graced the pages.
Beyond the shock, everyone at the time knew the image was somewhat of a joke. The bear rug? Clearly a joke—it was poking fun at masculine stereotypes and was chosen by Burt. The chest rug? Not a joke—people liked things hairy in the ’70s. But the point is, the press at the time talked a lot about it being a tounge-in-cheek, tit-for-tat situation. Men had centerfolds to look at, and women deserved them, too. It was only fair. The significance of the image made the sexuality of it moot for many people. This was about equality. (The image has lived on in everything from DirecTV ads to agency copywriter profile pics.)
Referencing the image says a number of things, but first it’s important to know Deadpool is a character who is self-aware. He actually seems to have knowledge of himself as a character in a comic book and knowledge of other characters in other universes. This is pretty unique in the comic-book world. In other words, Deadpool can act like he’s talking directly to other characters, and those characters, who are not self-aware, can’t really talk back.
With great power, comes great irresponsibility. #deadpool #officialsuit @deadpoolmovie pic.twitter.com/MPM89bYz1B
— Ryan Reynolds (@VancityReynolds) March 27, 2015
That’s why Ryan Reynolds, who plays the character, could tweet the official costume with the caption, “With great power comes great irresponsibility.” That’s a direct jab at “With great power comes great responsibility”—a Spider-Man quote often attributed to Uncle Ben (though it first appeared in the narration in an old Spider-Man comic).
So, Deadpool is clearly taking a direct jab at Spider-Man. Who else might he be jabbing at? Well, in the image, we see him laid out in place of a sexual revolutionary, though Deadpool is not showing any skin. That says he’s jabbing at the male sex-symbol image of Captain America, Thor and Iron Man—whose lead male actors have all been celebrated for their sexual appeal. It’s like Deadpool is saying, I’m going to blow your minds with a whole new kind of comic-book man—and the ladies will like me better. It also says, I’m not afraid to break some taboos, reference the real world, and hey, don’t forget, I’m always a little cheeky. That’s just me. And the ladies like a man with a sense of humor, a man who reads Cosmo.
Disney Marvel is smart not to underestimate its fans and recognize the power of taking the piss with the superhero genre. It made a lot of money with Guardians of the Galaxy, and it’ll make more with Deadpool. Adult comic fans like to be talked to like adults. See, we all know how ridiculous our love of superheroes is, but we love them anyway. We love them smart. We love them topical. We love them allegorical.
And for those few who don’t, those who need things at a simpler level, this first image is still brilliant because, “LOL, just l@@k at him on that stupid rug! Hilars!”
Jack in the Box Unveils the World's Largest Coupon, an 8-Story-High Monstrosity
Posted in: Uncategorized
I’m sure we’ve all had some unflattering theories about how Jack in the Box would achieve a Guinness World Record (“Most People Made Uncomfortable by Creepy Mascot” was my guess). But the fast-food chain recently unveiled the world’s largest coupon, made to promote its new Buttery Jack burger.
Yes, Buttery Jack sounds like one of those Dutch holiday monsters invented to scare kids, but it’s actually a quarter-pound burger with garlic herb butter melted on top. It was meant to scare adults!
Anyway, the coupon is 80 feet by 25 feet, and as you can see in the video, it took more than 12 people to carry it through Los Angeles to Hollywood’s W Hotel. A cellphone picture of the coupon counts as a coupon itself, and can be redeemed for a free burger until Wednesday. Oh God, that’s April Fools’ Day. If they have something planned for that, I don’t want to know what it is.
Intimate Portraits of Girls in Their Rooms
Posted in: UncategorizedLa photographe libanaise Rania Matar a longtemps voyagé pour sa série « A Girl and Her Room ». Le passage entre la fille et la femme l’a toujours fascinée ; c’est pour cette raison qu’elle a décidé de capturer des jeunes filles du monde entier dans leurs sanctuaires. On peut voir des visages de libanaises, des palestiniennes, des anglaises et des américaines, au milieu de chambres qui reflètent leurs milieux socio-culturels.
Mindshare's New Data Chief: Media Mix Modeling Is not Dead
Posted in: UncategorizedMindshare has a new data chief and he’s not afraid to combine traditional methods with cutting-edge approaches to make the right media decisions.
“I’ve always worked in some capacity around data,” said Rolf Olsen, who started with Mindshare on March 9 following a 10-year stint with Aegis Media Limited, during which time he helped build Carat’s analytics group. “I really like to understand what the ultimate impact of something is,” he said.
In the time Mr. Olsen has been navigating data for agency clients, a lot has changed. Particularly in the past decade, traditional media mix modeling has given way to algorithmic analytics based on an onslaught of digital and social media data. But, says Mr. Olsen, media mix modeling — which traditionally involved macro-level data to measure and predict the effect of advertising on sales — still has a place for media buyers and sellers and can serve as a complement to today’s digital approaches.
New York Times to Publish 'One-Sentence Stories' On Apple Watch
Posted in: UncategorizedThe New York Times said today that it will publish “one-sentence stories” to Apple Watch. In a statement, the paper called them a “new form of storytelling to help readers catch up in seconds.”
New form of storytelling — or a headline?
I think you misspelled “headlines” http://t.co/a8s5g5L9vh pic.twitter.com/NQPNxkCRbz
Call for Entry: Help Others by Creating for a Cause
Posted in: UncategorizedThere is arguably no greater challenge facing business leaders today than developing enough tech talent for the future while building a more diverse workforce. With that in mind, we couldn’t resist the opportunity to use our latest partnership with Fiverr, a global marketplace for creative and professional services, to raise awareness and funding for Code/Interactive.
Code/Interactive is a nonprofit program based in the Bronx that teaches technology and programming skills to high school students from underserved communities. Its goal is to help these students acquire the knowledge they need to pursue careers in technology and beyond.
As part of our partnership, we’re encouraging members of the design and creative communities to submit visually stunning and traffic-stopping creative promoting the great work of Code/Interactive. The winning submission will appear on 300 billboards around New York this summer. The winner and runners-up will be unveiled and celebrated at Internet Week headquarters during the festival in May, and the winning designer will be featured in Ad Age’s Creativity issue delivered to attendees of the Cannes Creativity Festival, giving the winner international exposure.
WhatsApp para Android já está permitindo chamadas entre usuários
Posted in: UncategorizedA última atualização do WhatsApp para Android trouxe uma funcionalidade que já era esperada há tempos: a possibilidade de ligar para os seus contatos sem usar a linha telefônica.
Usando a conexão de dados, o aplicativo faz uma chamada para o seu contato, estabelecendo a comunicação através do próprio WhatsApp.
Quem atualizar para a versão 2.12.5 através da Google Play já terá acesso à funcionalidade, que aparecerá em uma terceira aba, “chamadas”, que aparecerá ao lado de “chats” e “contatos”. Outra alternativa para ativar a chamada via WhatsApp no Android é baixar um instalador pelo site do aplicativo.
Por enquanto, a novidade está restrita para usuários do Android, mas Brian Acton, um dos co-fundadores do WhatsApp, garantiu recentemente que quem tem iOS também poderá ter acesso à funcionalidade dentro de algumas semanas.
A princípio, as chamadas ocorrem por VoIP e não estão sendo cobradas, mas não se sabe ainda se haverá alguma taxa para uso das chamadas de voz como um serviço adicional.
Vale destacar que não é preciso se cadastrar em nada, nem mandar X número de mensagens para ninguém para ter acesso à nova funcionalidade – basta aguardar pela atualização.
Post originalmente publicado no Brainstorm #9
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