Michael Angelakis Steps Down as Comcast Finance Officer

Mr. Angelakis was instrumental in Comcast’s $45 billion bid for Time Warner Cable, a deal that remains in regulatory limbo. He will lead a new Comcast-based investment venture.



Innocean, La Red Celebrate Perfectionism for Kia Sorrento

Innocean Worldwide Europe teamed up with digital agency La Red to launch a campaign for the Kia Sorrento celebrating the vehicle as “Made for perfectionists. Perfect for everyone.”

The campaign features four ads celebrating perfectionists from different backgrounds: a chef, an artist, a fashion designer and a basketball coach. Each spot highlights one of the professional’s exacting standards, drawing parallels to the high quality standards of the Kia Sorrento. Innocean worked on the story development, strategic planning and broadcast execution, while La Red developed the overall and digital execution concepts, and the web films.

“Kia prides itself with its ability to surprise and for this particular campaign we wanted to channel this spirit to present a new, more sophisticated side of the brand,” said Andreas Cordt, client service director for Innocean Worldwide Europe, in a statement. “Through our close collaboration with La Red, we decided to focus on ‘the perfectionists’ who wouldn’t settle for anything less than the best.”

Simon Pearce Joins mcgarrybowen New York as President

Simon-Pearce-hed-2015Simon Pearce is joining mcgarrybowen New York as president, effective April 17th,  Adweek reports. He will take over for Tom Sewell, who has held the position since last May, and will continue working at the agency, handling innovations responsibilities in a role that does not yet have a title. Pearce, meanwhile, will also assume the role of chief client officer, a newly created position at the agency.

“Chief client officer is a new title to us, and we want to deploy it more deeply at mcgarrybowen,” explained Brandon Cooke, the agency’s global chief marketing officer. “It’s really important to our DNA.”

Pearce arrives from Omnicom/BBDO, where he most recently served executive vice president, worldwide business lead on Hewlett Packard. Prior to that, Pearce served as managing director for Ogilvy & Mather New York, working on accounts such as Gap, IKEA and UPS. His resume includes executive roles at Wieden+Kennedy, Young & Rubicam and McCann Erickson. He has worked with clients including Nike, Mars, American Express, Miller Coors, Time Warner Cable and Unilever.

The 2015 Best Museum Designs

Chaque année, a lieu les Architizer A+ Awards : un concours d’architecture qui récompense les meilleures créations dans plus de 90 catégories. Parmi les finalistes qui ont été annoncés la semaine dernière, découvrez les 5 derniers en liste dans la catégorie « Musées ». Pour information, les votes restent ouvert jusqu’au 6 avril.

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TV's Gold Rush: Discovery Inks Partnerships With Number Crunchers Clypd, Lake 5


In advance of what promises to be the most data-intensive upfront marketplace in 60 some-odd years, Discovery Communications said Tuesday that it has assembled a comprehensive analytics suite designed to help optimize its ad sales efforts.

The cable networks conglomerate — which along with the flagship channel oversees brands such as Animal Planet, TLC and Investigation Discovery — has entered into agreements with a host of Big Data companies. These include the TV sales platform Clypd and the analytics software firm Lake 5 Media, as well as Nielsen’s Catalina and NBI units and Rentrak’s TV Essentials measurement service.

Discovery ad sales president Joe Abruzzese made the partnership announcements at the company’s Tuesday morning upfront breakfast in New York. “Discovery wants to lead in this new space and help our advertisers reach our super fans, make our marketing more precise and help content creators be smarter about emerging trends,” Mr. Abruzzese said. “These deals will help us do that.”

Continue reading at AdAge.com

Michelle Phan Launches Premium Video Network 'ICON'


New-media celebrity Michelle Phan announced the launch of her premium video network ICON.

Together with Endemol Beyond, Ms. Phan created ICON, a lifestyle network that aims to help you “be your best self,” according to a promotional video on Youtube. The network launches in the U.S. and U.K. today and will roll out in Asia and Western Europe later this year.

This isn’t the first time Ms. Phan has set her sights on a video platform. Before she partnered with Endemol Beyond last year, she started an online video network called FAWN.

Continue reading at AdAge.com

ONG usa mecanismo do Forgotify para ajudar crianças sírias

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No ano passado, a gente mostrou aqui no B9 o Forgotify, um site que ajuda os usuários do Spotify a descobrirem músicas que nunca foram ouvidas. A estimativa é que esse número corresponderia a 20% do acervo do serviço, mais ou menos 4 milhões de títulos.

Agora, a Polish Humanitarian Action resolveu usar o mesmo mecanismo do Forgotify para arrecadar fundos para as crianças sírias. Listen for Syria pede que as pessoas acessem seu site e paguem para ouvir as músicas que foram esquecidas no Spotify, ao mesmo tempo em que pedem que as pessoas não se esqueçam que há mais de 4 milhões de crianças desabrigadas pela guerra civil na Síria.

É uma campanha bastante e que merece destaque.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Especialista em caligrafia recria logos famosos em sua conta do Instagram

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Depois de tantos anos escrevendo em teclados, assinar um documento ou deixar um bilhete manuscrito pode ser um martírio. Assim como eu, muitos de vocês também podem ter se esquecido completamente das aulas de caligrafia, e escrever ‘à mão’ ainda pode ser um risco de ser mal compreendido.

Talvez por isso que a arte de Seb Lester seja tão gostosa de ver. Em sua conta no Instagram, ele coloca versões aceleradas do seu processo de usar a caligrafia para recriar logos famosos, como o do Google, ESPN, Adidas, Nike, e de bandas, livros e séries famosas.

I doodle a lot.

A video posted by Seb Lester (@seblester) on Mar 8, 2015 at 6:59am PDT

Doodle. Slower version on my ‘Seb Lester’ Facebook page. A video posted by Seb Lester (@seblester) on Mar 10, 2015 at 6:09am PDT

More doodling.

A video posted by Seb Lester (@seblester) on Mar 2, 2015 at 8:36am PST

No Facebook, é possível ver quase os mesmos vídeos, mas com menos aceleração, o que ajuda a perceber os detalhes e o cuidado do calígrafo.

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Latest doodle.

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Posted by Seb Lester on Sunday, March 22, 2015

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More doodling.

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Além dessas releituras, que podem te hipnotizar pela habilidade, Seb também tem algumas frases motivacionais que podem ser gostosas de serem assistidas também.

Para quem gostar da sua arte, Seb Lester também vende alguns pôsteres com frases prontas ou customizadas. O único detalhe é o frete, já que o estúdio de Lester fica na Inglaterra.

Os que preferirem aprender a fazer artes como a de Seb Lester, ele também dá dicas de ferramentas e de como iniciar os estudos para desenvolver-se no ramo.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Google Maps play Pac Man on your local streets

Ready to play Pac Man wherever you are in the real world right now? Hit up Google Maps, note the pac man button at the bottom left next to satellite view. Click it, get your arrow-fingers ready, and waste your entire day gobbling up little pills on a world wide map while ghosts follow you around. Works really well, is very amusing, and just as addicting as the original Pac Man was, if not more considering you can play the whole world here. Best not to start doing this quite yet or your productivity will be shot to hell this week.

Adland: 

Daily News Said to Get Bids From Cablevision and Billionaire Grocer

John Catsimatidis, the owner of Gristedes, and Cablevision, led by James Dolan, are said to have made bids to buy the newspaper.



Shipping Container Offices – Hechingen Studio Uses Stacked Shipping Crates to Capture Sunlight (GALLERY)

(TrendHunter.com) Architects incorporating shipping crates into their work isn’t new, but not many have designed an office that looks quite like Hechingen Studio. James Whitaker, head of Whitaker Studio,…

BBDO NY Parts Ways with Nick Lachey for Twix

Earlier this month, BBDO New York launched an extension of Twix’s “Left Twix Vs. Right Twix” platform featuring Nick Lachey as spokesman for both Left Twix and Right Twix. Now, the agency has released the follow-up with the final round of ads for the campaign.

In the above spot, “Left Twix Parts Ways With Nick Lachey,” a Left Twix spokesman explains that the company has decided to drop Lachey following the leak of a video in which Lachey admits he can’t tell the difference between Left Twix and Right Twix. Of course, since they’re “unoriginal idea-stealers,” Right Twix also decides to fire Lachey. Two shorter ads then see Lachey setting the record straight, claiming the superiority of Peanut Butter Left Twix and Peanut Butter Right Twix in the two spots. It’s basically more of the same formula for the campaign, but the whole firing of Lachey approach is not a bad way to cap off his involvement with the brand and fits well with the overall tone of Twix’s advertising.

Credits:

Agency: BBDO New York

Client: TWIX

Title: Nick Lachey vs. Nick Lachey

 

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Creative Director: Peter Alsante

Creative Director: Andre Massis

Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Executive Producer: Alex Gianni

Executive Art Producer: Betsy Jablow

Managing Director: Kirsten Flanik

Global Account Director: Susannah Keller

Group Planning Director: Crystal Rix

Senior Planner: Alaina Crystal

Account Director: Lisa Piliguian

Account Director: Phil Brolly

Account Manager: Ashley Gill

Account Executive: Aparna Joshi

 

Celebrity Talent Acquisition: The Marketing Arm

 

Production Company: O Positive, LLC

Director: Kenny Herzog

Executive Producer: Ralph Laucella

Line Producer: Ken Licata

 

Editing Company: No 6

Executive Producer: Corina Dennison

Editor: Jason Macdonald

 

Martin Schoeller Studio

Photographer: Martin Schoeller

Producer: Lisa Hooper

Retoucher: Jim Lewis

twofifteenmccann Teases ‘Halo 5: Guardians’

twofifteenmccann launched a campaign teasing the October 27th release of Halo 5: Guardians with a pair of live action trailers.

Each of the two 60-second spots ends with a cliffhanger, leaving viewers wondering about the nature of two of the franchise’s main characters: Spartan Locke and Master Chief. In “All Hail” (featured above), Spartan Locke questins a compromised Master Chief, claiming to know the true identity of the “conquering hero.” Conversely, in “The Cost,” Master Chief asks an injured Spartan Locke if everything he accomplished was worth the cost, adding that his mission is just beginning.

It’s an effective way to stoke interest in the release of the next addition to the popular franchise and will undoubtedly have fans excited. The broadcast trailers follow on the heels of the launch of episodic narrative audio series “Hunt The Truth,” which stars Keegan-Michael Key (of Key and Peele) as Benjamin Giraud, “a war-journalist who slowly unearths startling new revelations about who the Master Chief really is, forcing listeners to reevaluate what they know about humanity’s greatest hero.” New episodes will be released weekly on Tumblr, leading up to E3 in June.

“We wanted Halo 5: Guardians to be the game that pays off the epic promise of the Halo universe in scope and scale and drama,” said Bonnie Ross, head of 343 Industries, in a statement. “We want to amaze players with the sheer size of the worlds and battles they’ll experience, even as they question everything they thought they knew about its heroes, marvels and mysteries.  #HunttheTruth is only the beginning and we can’t wait to debut the game to Xbox fans around the world at E3 this June.”

Why This Photo Was the Absolutely Perfect Way to Introduce the Deadpool Costume

On Friday, Ryan Reynolds tweeted out the first picture of the official Deadpool costume with him posing on a bear skin rug, à la Burt Reynolds, and the image is utterly brilliant and perfect in every way. Let me explain.

In 1972, Reynolds became the first male centerfold (some say ever) in Cosmopolitan. The shock wave that rippled through American culture, as women proudly taped the poster to their walls and admitted to the world that they had sexual desires, would spawn Playgirl magazine and change the conversation around sex in America.

Believe it or not, it was a total surprise to a great number of people to learn that women like to look at naked men, just like men like to look at naked women. Of course, it came with a certain amount of notoriety for Mr. Reynolds, and gave Cosmo its modern-day reputation as a bit of a smut magazine. It was so shocking that the next centerfold didn’t appear until 1977, when Arnold graced the pages.

Beyond the shock, everyone at the time knew the image was somewhat of a joke. The bear rug? Clearly a joke—it was poking fun at masculine stereotypes and was chosen by Burt. The chest rug? Not a joke—people liked things hairy in the ’70s. But the point is, the press at the time talked a lot about it being a tounge-in-cheek, tit-for-tat situation. Men had centerfolds to look at, and women deserved them, too. It was only fair. The significance of the image made the sexuality of it moot for many people. This was about equality. (The image has lived on in everything from DirecTV ads to agency copywriter profile pics.)

Referencing the image says a number of things, but first it’s important to know Deadpool is a character who is self-aware. He actually seems to have knowledge of himself as a character in a comic book and knowledge of other characters in other universes. This is pretty unique in the comic-book world. In other words, Deadpool can act like he’s talking directly to other characters, and those characters, who are not self-aware, can’t really talk back.

That’s why Ryan Reynolds, who plays the character, could tweet the official costume with the caption, “With great power comes great irresponsibility.” That’s a direct jab at “With great power comes great responsibility”—a Spider-Man quote often attributed to Uncle Ben (though it first appeared in the narration in an old Spider-Man comic).

So, Deadpool is clearly taking a direct jab at Spider-Man. Who else might he be jabbing at? Well, in the image, we see him laid out in place of a sexual revolutionary, though Deadpool is not showing any skin. That says he’s jabbing at the male sex-symbol image of Captain America, Thor and Iron Man—whose lead male actors have all been celebrated for their sexual appeal. It’s like Deadpool is saying, I’m going to blow your minds with a whole new kind of comic-book man—and the ladies will like me better. It also says, I’m not afraid to break some taboos, reference the real world, and hey, don’t forget, I’m always a little cheeky. That’s just me. And the ladies like a man with a sense of humor, a man who reads Cosmo.

Disney Marvel is smart not to underestimate its fans and recognize the power of taking the piss with the superhero genre. It made a lot of money with Guardians of the Galaxy, and it’ll make more with Deadpool. Adult comic fans like to be talked to like adults. See, we all know how ridiculous our love of superheroes is, but we love them anyway. We love them smart. We love them topical. We love them allegorical.

And for those few who don’t, those who need things at a simpler level, this first image is still brilliant because, “LOL, just l@@k at him on that stupid rug! Hilars!”

Jack in the Box Unveils the World's Largest Coupon, an 8-Story-High Monstrosity

I’m sure we’ve all had some unflattering theories about how Jack in the Box would achieve a Guinness World Record (“Most People Made Uncomfortable by Creepy Mascot” was my guess). But the fast-food chain recently unveiled the world’s largest coupon, made to promote its new Buttery Jack burger.

Yes, Buttery Jack sounds like one of those Dutch holiday monsters invented to scare kids, but it’s actually a quarter-pound burger with garlic herb butter melted on top. It was meant to scare adults!

Anyway, the coupon is 80 feet by 25 feet, and as you can see in the video, it took more than 12 people to carry it through Los Angeles to Hollywood’s W Hotel. A cellphone picture of the coupon counts as a coupon itself, and can be redeemed for a free burger until Wednesday. Oh God, that’s April Fools’ Day. If they have something planned for that, I don’t want to know what it is.



Intimate Portraits of Girls in Their Rooms

La photographe libanaise Rania Matar a longtemps voyagé pour sa série « A Girl and Her Room ». Le passage entre la fille et la femme l’a toujours fascinée ; c’est pour cette raison qu’elle a décidé de capturer des jeunes filles du monde entier dans leurs sanctuaires. On peut voir des visages de libanaises, des palestiniennes, des anglaises et des américaines, au milieu de chambres qui reflètent leurs milieux socio-culturels.

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Mindshare's New Data Chief: Media Mix Modeling Is not Dead


Mindshare has a new data chief and he’s not afraid to combine traditional methods with cutting-edge approaches to make the right media decisions.

“I’ve always worked in some capacity around data,” said Rolf Olsen, who started with Mindshare on March 9 following a 10-year stint with Aegis Media Limited, during which time he helped build Carat’s analytics group. “I really like to understand what the ultimate impact of something is,” he said.

In the time Mr. Olsen has been navigating data for agency clients, a lot has changed. Particularly in the past decade, traditional media mix modeling has given way to algorithmic analytics based on an onslaught of digital and social media data. But, says Mr. Olsen, media mix modeling — which traditionally involved macro-level data to measure and predict the effect of advertising on sales — still has a place for media buyers and sellers and can serve as a complement to today’s digital approaches.

Continue reading at AdAge.com

New York Times to Publish 'One-Sentence Stories' On Apple Watch


The New York Times said today that it will publish “one-sentence stories” to Apple Watch. In a statement, the paper called them a “new form of storytelling to help readers catch up in seconds.”

New form of storytelling — or a headline?

I think you misspelled “headlines” http://t.co/a8s5g5L9vh pic.twitter.com/NQPNxkCRbz

Continue reading at AdAge.com

Call for Entry: Help Others by Creating for a Cause


There is arguably no greater challenge facing business leaders today than developing enough tech talent for the future while building a more diverse workforce. With that in mind, we couldn’t resist the opportunity to use our latest partnership with Fiverr, a global marketplace for creative and professional services, to raise awareness and funding for Code/Interactive.

Code/Interactive is a nonprofit program based in the Bronx that teaches technology and programming skills to high school students from underserved communities. Its goal is to help these students acquire the knowledge they need to pursue careers in technology and beyond.

As part of our partnership, we’re encouraging members of the design and creative communities to submit visually stunning and traffic-stopping creative promoting the great work of Code/Interactive. The winning submission will appear on 300 billboards around New York this summer. The winner and runners-up will be unveiled and celebrated at Internet Week headquarters during the festival in May, and the winning designer will be featured in Ad Age’s Creativity issue delivered to attendees of the Cannes Creativity Festival, giving the winner international exposure.

Continue reading at AdAge.com

WhatsApp para Android já está permitindo chamadas entre usuários

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A última atualização do WhatsApp para Android trouxe uma funcionalidade que já era esperada há tempos: a possibilidade de ligar para os seus contatos sem usar a linha telefônica.

Usando a conexão de dados, o aplicativo faz uma chamada para o seu contato, estabelecendo a comunicação através do próprio WhatsApp.

Quem atualizar para a versão 2.12.5 através da Google Play já terá acesso à funcionalidade, que aparecerá em uma terceira aba, “chamadas”, que aparecerá ao lado de “chats” e “contatos”. Outra alternativa para ativar a chamada via WhatsApp no Android é baixar um instalador pelo site do aplicativo.

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Por enquanto, a novidade está restrita para usuários do Android, mas Brian Acton, um dos co-fundadores do WhatsApp, garantiu recentemente que quem tem iOS também poderá ter acesso à funcionalidade dentro de algumas semanas.

A princípio, as chamadas ocorrem por VoIP e não estão sendo cobradas, mas não se sabe ainda se haverá alguma taxa para uso das chamadas de voz como um serviço adicional.

Vale destacar que não é preciso se cadastrar em nada, nem mandar X número de mensagens para ninguém para ter acesso à nova funcionalidade – basta aguardar pela atualização.

Brainstorm9Post originalmente publicado no Brainstorm #9
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