Hasta La Creative!

(TrendHunter.com) The top March 2015 drinking trends cater to the busy, time-crunched consumer (aren’t we all?).

On-the-go packaging and drinking apparatuses were popular for non-alcoholic beverages this month….

Viacom’s Spike TV is going all-in on scripted series development, lining up a slate of five big-budget dramas and miniseries designed to lift the network’s profile while expanding its overall reach in 2016 and beyond.

As part of Spike’s New York upfront presentation, Exec VP-Original Series Sharon Levy on Tuesday afternoon gave media buyers their first look at some of the scripted projects that are currently in development. Among these are: “Emergency Broadcast,” an apocalyptic alien-invasion thriller from Legendary Pictures’ CEO Thomas Tull and “World War Z” author Max Brooks; “Red Mars,” a space-exploration serial based on the Kim Stanley Robinson’s trilogy of 1990s sci-fi novels; and “The War at the Shore,” an event series from Kevin Spacey and Dana Brunetti’s Trigger Street Productions (“House of Cards”) chronicling Donald Trump and Steve Wynn’s war for the soul of Atlantic City.

Also in the works is “Deep Web,” a drama about the Internet’s shadowy Silk Road bazaar, where anonymous users could secure everything from illegal narcotics to murder-for-hire, and the miniseries “The Crusaders.”

Continue reading at AdAge.com

(TrendHunter.com) There are many Disney Princess dresses that little girls and even grown women have wished to wear at least once in their lifetime. But the tables have turned and Cosmopolitan magazine has decided to…

I’ve worked at several agencies where the management routinely asked staff to clean up their desks and workspaces before an important client entered the building. I never understood the impulse. Why not show the messiness, the madness, the scramble for solutions? Craig Mawdsley, joint chief strategy officer at AMV BBDO in London, could be on […]

The post Unprofessionalism Is the Very Essence of Creativity appeared first on AdPulp.

The E! network surprised approximately no one this morning by revealing that the “naked man climbing out of a Buckingham Palace window” video that went viral over the weekend was actually a promotion for its rare scripted show The Royals.

We were, however, slightly surprised to learn that the responsible party is BBH LA, which has been producing promos for the show (here’s a trailer).

The video isn’t terribly convincing, but it still worked:

Note the young actresses’ utter inability to feign surprise.

This isn’t the first stunt in the campaign, which includes its own fake tabloid/tumblr page and a Christmas video of the “queen” dropping an F-bomb.

Unfortunately, no one at BBH can discuss the work at the moment; we looked forward to getting a killer quote on the UX portion of this campaign.

R/GA and The Ad Council teamedup for “Love Has No Labels,” a three-minute PSA about bias and diversity.

To create the PSA, they set up a large X-ray screen in Santa Monica on Valentine’s Day and had people of all genders, races and ages embrace behind the screen and then step out to reveal their identities, catching the crowd’s reaction in the process. The spot opens on two skeletons of unspecified origin kissing behind the screen. As they each emerge on separate sides, it’s revealed that they are both women and the crowd’s surprised reaction tells you something about why R/GA and The Ad Council are working on this campaign in the first place.

“We decided to take this on because we felt it was very important to encourage people, all Americans, to examine their unconscious biases,” Lisa Sherman, president and CEO of Ad Council, told Adweek. “As much progress as we’ve made as a country, we absolutely still have more work to do.”

The spot launches a year-long campaign that includes partnerships with Human Rights Campaign and the Anti-Defamation League.

Credits:

Client: Ad Council
Campaign: “Love Has No Labels”
Agency: R/GA
Production Company: Persuade Content

The original Always “Like a Girl” commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge. It urged girls to redefine the phrase from one of weakness to one of strength.

Now, with International Women’s Day on Sunday, the Procter & Gamble brand has released a follow-up video showing how the meaning of the phrase is already changing.

P&G also released some new stats around the campaign from its Always Puberty & Confidence Wave II Study, conducted pre-Super Bowl. According to that study, 76 percent of women and 59 percent of men ages 16-24 said the video changed their perception of the phrase “like a girl.” Also, 81 percent of women said the video can change the way people think about the stereotypes surrounding women’s physical abilities.

This spot—created by Leo Burnett, as the original was—won’t go megaviral like the first one, simply because the first one had that magical insight. But it’s a good way to keep the campaign going.

“The theme of this year’s International Women’s Day is ‘Make It Happen,’ and that’s exactly what girls are doing by rewriting the meaning of #LikeAGirl,” said Always global vp Fama Francisco. The new video celebrates amazing young girls around the globe and encourages everyone to continue the movement every day and everywhere, because together, we’re making #LikeAGirl mean amazing things.”