BBH London Shares ‘Tiny Fresh Things’ for Mentos NOWMints

BBH London has a new ad for Mentos NOWMints parodying breath mint advertising cliches.

The 40-second spot opens predictably enough, with a guy kissing a girl goodnight on the cheek to end a date and then sharing a NOWMint with her. As he walks away, they both turn around and she blows him a kiss that turns into a bunch of butterflies. He blows one back that turns into a bouquet, but then things go unexpectedly, and comically, wrong. It makes for one of the more memorable, and certainly one of the funnier, ads we’ve seen in the (usually pretty predictable) category.

The spot will, unfortunately, run in broadcast only in Italy, but will have a much more widespread online life on YouTube.

Credits:

Client: Mentos NOWMints
Agency: BBH London
BBH Creative Team: Shelley Smoler, Raphael Basckin
BBH Creative Directors: Gary McCreadie, Wesley Hawes, Shelley Smoler, Raphael Basckin
BBH Strategy Director: Ben Shaw
BBH Strategist: Jamie Watson
BBH Business Lead: Carly Herman
BBH Team Director: Tom Woodhead
BBH Team Manager: Francois d’Espagnac
BBH Producer: Natalie Parish
BBH Assistant Producer: Sarah Cooper
Production Company: Blink
Director: Benji Weinstein
Executive Producer: James Bland
Producer: Patrick Craig
Director of Photography: Simon Richards
Postproduction: The Mill
Editor, Editing House: Max, Stitch
Sound: Sam Ashwell, 750mph

BREAKING: Droga5 Wins Toyota Scion

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Today we can confirm that Droga5 has extended its recent move into the auto sector by winning creative duties for Toyota’s Scion brand.

The agency scored headlines over the summer after Toyota bypassed global AOR Saatchi & Saatchi to assign Droga the task of introducing its fuel cell-powered FCV to the world at large; this win also prevented Droga from participating in the extended Infiniti pitch.

A Toyota spokesperson tells us that Attik, which has handled Scion since 2002 and expanded its relationship with the client by winning the Venza business in 2008, “continues to be a part of our creative team”; the spokesperson classifies Droga5 as a “new creative partner.”

The client hired Droga to help promote two new models it plans to launch in Fall 2015. The client “teased” the first, which will be called Scion iM, to various auto trade pubs like Car and Driver this week; the name of next vehicle, a sedan, will be announced to the public on March 18th.

On the coming campaigns , Toyota says:

“We’re looking at what the marketing mix will be right now and will decide on the medium.

[The Fall campaigns] will be coordinated by Droga5…we’ll see what happens.”

“The Turning Point,” Droga5’s ad for the FCV model, debuted in Fall 2014.

Love and Survival

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From Adbusters #118:


David Gray/Reuters

By late July 2014, I couldn’t put it off any longer. I had been living in Mexico for almost eight years with Washington, D.C. license plates on my car.

If I wanted to apply for permanent resident status in Mexico, which I did, I would have to drive up to Customs at the border and “nationalize” my car, i.e. get Mexican plates. Frankly, I have never cared what passport I was carrying, or what license plates I had, as long as I could move around freely. As I had no intention of returning to the United States, except to visit, it seemed that the time was ripe for sorting things out with Mexico. The plates would enable me to become a permanent resident, or so my immigration adviser told me.

A little background info here: when I moved to Mexico in 2006, I was quickly “adopted” by a family in the town where I set up shop. It has been a very close relationship. I drop in on them at least once a week, and they would, and have, give(n) me their left arm if I needed it. I have already described, in A Question of Values, how they showed up in full force at the hospital, an hour away, where I had surgery in 2009. They literally slept in my room to make sure the nurses were taking good care of me. Now, in the case of the placas (license plates), my “hermana” Raquel (no real names are used) had a niece in the border town where the nearest Customs was located, whom?—?Raquel said?—?knew everyone and would be able to help me with the whole nationalization process. So, off I went.

Before continuing with this story, I need to say that just “coincidentally,” I was at the time reading a book by Dean Ornish called Love and Survival. It’s an intriguing study, arguing that there is much evidence to show that being immersed in a network of loving relationships significantly prolongs one’s life, strengthens one’s immune system, counteracts illness and so on. It was first published in 1988. In the intervening years, I doubt Ornish’s data managed to impact the American medical profession in any serious way. As Ornish makes clear, this is not the way the profession thinks. But let me review some of his stats and examples, in any case.

The Roseto Study

This is an examination of an Eastern Pennsylvanian Italian-American town. When compared with two nearby towns, it was found to have a very low mortality rate … at least for the first 30 years it was studied. Citizens of all three towns smoked, ingested cholesterol and generally exhibited the same physical behaviors that would be expected to impinge on human health, at roughly the same rates. Roseto had what that the other towns didn’t, including close family ties and very cohesive community relations, including a host of traditional values and practices (religion included). However, in the late 60s and early 70s, all of this broke down. Roseto saw a loosening of family ties and a fragmentation of community relations. Concomitant with this was a substantial increase in death due to heart disease. The mortality rate rose to the same level as that of the two neighboring towns.

The Ni-Hon-San Study

This was an examination of 11,900 Japanese individuals who lived in Japan, as compared to those Japanese who had immigrated to Honolulu and San Francisco. Scientists found that the incidence of heart disease was lowest for those in Japan, intermediate for those in Hawaii and highest for those in California. The closer they came to the American mainland, in other words, the sicker they became. None of this was strongly related to differences in diet, blood pressure, smoking, cholesterol levels and so on. The crucial factor was the degree to which each group retained a traditional Japanese culture. The Japanese-Americans who maintained family ties and community had a rate of heart disease as low as those living in Japan, whereas the most Westernized group had a three-to-fivefold increase.

Ornish recounts several other studies with similar results, all indicating that beyond any physical factors, social and emotional factors?—?love, in a word?—?were No. 1 in promoting health and longevity. As an aside, I should mention a study conducted by William Vega of U.C. Berkeley, which found that Mexicans living in the United States had twice the rate of mental illness as Mexicans living in Mexico: it really comes down to the way we live.

This brings me back to my adventure with the license plates. I expected it to take two days; I wound up staying with the family of Raquel’s niece, Brenda, for nearly a week. The Mexican bureaucracy is something to behold, possibly more hectic than that of India. Just when you think you’ve got all your ducks in a row, one more obstacle pops up for you to deal with. Clearly, this was not going to be a two-day operation.

But it turned out to be a blessing in disguise. I don’t think I was quite prepared for what I was about to experience. Despite the fact that the family had Raquel’s word that I was a fabulous guy, I was a total stranger to these folks. We had never met. Yet from the moment I arrived at the front door, I was folded into the warmth of Brenda and her family as though I had been living next door to them for 20 years. It kind of took my breath away. The love that permeated this family was both dense and palpable, and I was suddenly part of it. They were literally kissing and hugging each other (and me) almost constantly. The small children related to me in the same way, not at all afraid of a strange adult, as is usually the case with U.S. children. There was a coffee mug in the house that had the word “Family” printed on it (in English), with slogans like “celebrates together,” “eats together,” “laughs together,” “stays together”?—?a gigantic cliché, except that this family was living that cliché. If this were a U.S. sitcom, it would be regarded as a joke, a kind of satire. But this was no fantasy of some nonexistent loving community in New York City, along the line of Friends. No, this was the real enchilada. In fact, I suspect shows like Friends are popular because they depict what Americans badly want, but cannot have.

It also turned out that family connections extended to the local bureaucracy. Without this, I could have wound up spending a month or more with Brenda’s family (which would have been fine with them). But because business relations and official relations are not contained in sharply different categories from family relations, Brenda was able to finesse the bureaucracy and get the job done. Within a week I had the plates, even though on the official level the obstacles were formidable. Once again, I was amazed at how the family went all out for me, ignoring their own schedules, schlepping me from one government office to another and translating the bureaucratese into normal Spanish for me. Since they didn’t expect a peso for their efforts, I was beginning to wonder how I would ever repay them. But they weren’t thinking in those terms, in any case.

A few vignettes may help illustrate the point.

Three doors down from Brenda was a neighbor, Elena, who lost her daughter-in-law in a car crash 14 months before I visited, and who (since her son was working full-time) took the two surviving grandchildren in, to raise by herself. Several months later, her husband of 41 years died and she was left alone with the two kids. Brenda’s family then swung into action, basically taking Elena and the children into their house. Elena came over several times a day, and often slept over with her grandchildren. I wish to emphasize that there was no blood relation between Elena and Brenda or her family. She was “merely” a neighbor. In the U.S., people typically don’t even know the names of the people living next door to them.

While I was there, Brenda’s brother-in-law and his wife, who were currently living and working in China, were back in Mexico for a month’s holiday. After they came over, and after the usual flurry of hugging and kissing, Emilio gave each of Brenda’s kids 200 pesos. The next day, Brenda told me that Ricky, her seven-year-old, had wanted to give her the 200 pesos. “I don’t need it, Mami,” he said to her, “and I know you have to struggle a lot.” Brenda told me it was all she could do to keep from crying. I tried to imagine a U.S. child doing something similar, but I couldn’t. The data on the sharp decrease in empathy in America during the past three decades are well-established. Half an hour ago, while I was sitting in the living room writing this essay, Ricky came through, went to the kitchen, fetched himself a popsicle (bolis) out of the fridge and then asked me if I wanted him to get me one. This to a foreigner 63 years older than himself, whom he knew for all of three days.

Emilio, his wife and I had a long and interesting discussion about life in China. They were extremely intelligent and articulate; it was the kind of discussion that is generally hard to have in the United States anymore. Americans are, by and large, not very articulate, not particularly interested in other nations and prone to thinking in slogans. On another occasion, Brenda’s husband, Jorge, said to me: “I mean no disrespect, but can you tell me why the United States always has to go to war with someone? And why it supports Israel, which is massacring women and children in Gaza?” Why indeed. Should I have replied, “Because we are a collection of ignorant, and quite violent, people who are suffering for lack of the kind of family life you and Brenda have and thus need to hurt other human beings as a result?” But of course, I respected his honest questions, and we had a good discussion of issues that most Americans don’t give a damn about.

Brenda told me that every time she goes to the U.S., she has the impression that Americans believe that Mexicans sit around under trees wearing sombreros and drinking cerveza all the time. But that’s only part of the stereotype; overall, it’s that Mexicans are backward, inferior, living a million miles from the “progress” exhibited by the go-go capitalism of their northern neighbors. And yet, what is the family and social life of that “superior” civilization? A divorce rate of nearly 50 percent. Kids who are abandoned, both emotionally and literally. The highest number of single-person dwellings of any country in the world. The greatest amount of antidepressant use of any country in the world. And?—?as many studies have by now affirmed?—?a large population living lives of quiet desperation. In the occasional “world happiness studies” that appear from time to time, Mexico often outranks the U.S. despite their gap in G.D.P.

All of this is not to suggest that life in Mexico is perfect. The recent horrific events in the state of Guerrero, which are by no means isolated, make that quite clear. An annoying bureaucracy is a minor issue compared to the poverty, corruption and racial bias that are depressingly rampant in Mexican society. But on the interpersonal level, the country has got things right. It does celebrate family, as that coffee mug says; its priorities are not ones of hustling, trying to make huge amounts of money, being “important” or getting “ahead.” I have a saying I like to repeat, from time to time, that in Mexico nothing works and everything works out, whereas in the United States, everything works and nothing works out. That’s been my experience after eight years of living here.

So yes, dear reader, I got my plates. But that was the least of what I got. Gracias, Brenda; voy a regresar.

—?Morris Berman is a poet, novelist, essayist, social critic and cultural historian. He has written 12 books and nearly 150 articles, and has taught at universities in Europe, North America and Mexico. In 2000, The Twilight of American Culture was named a “Notable Book” by the New York Times Book Review, and in 2013 he received the Neil Postman Award for Career Achievement in Public Intellectual Activity from the Media Ecology Association. Dr. Berman lives in Mexico.

Source

Greek Gods Poster Series

White Mountain est une série de posters en cours sur les dieux grecs réalisée par Franca et Malte. Selon eux, ces dieux ne sont pas absolus, mais plutôt humains dans leurs désirs et leurs aspirations. Si leurs mythes datent de milliers d’années, ils restent néanmoins intemporels. Retrouvez Zeus, Icarus, Prometheus, Aphrodite Theseus et Persephone dans une version contemporaine sombre et épurée.

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Matt Seiler Leaving CEO Role at IPG Mediabrands


IPG Mediabrands’ Matt Seiler is stepping down from his post as global CEO at the company, Interpublic confirmed on Thursday, marking the latest in a series of senior leadership changes at Interpublic Group’s powerful media agency network. Mr. Seiler is moving into a chairman role.

He will be succeeded as CEO by Henry Tajer, global chief operating officer at IPG Mediabrands, who will relocate to New York from Sydney.

“Today’s announcement is part of a long-term game plan and a natural evolution for the management team,” Interpublic CEO Michael Roth said in a statement confirming the news. “It acknowledges Matt and Henry’s contributions to the agency’s achievements and positions them to focus on specific areas in which they can both continue to make key contributions to Mediabrands and IPG going forward.”

Continue reading at AdAge.com

P&G's Pritchard Disses TV-Style Ratings in Favor of Tracking Sales


Packaged-goods companies have been the driving force behind measuring digital and other media using ratings similar to TV, but Procter & Gamble Co. Global Brand Officer Marc Pritchard believes such measures really aren’t cutting it.

Speaking at the Association of National Advertisers Media Leadership Conference in Hollywood, Fla., this morning, the chief marketer of the biggest marketing spender said the industry needs to “break the cycle of addiction to outdated metrics.”

That basically means measuring how ads lead consumers to actually try and buy products, he said.

Continue reading at AdAge.com

Industry Anti-Fraud Group CEO Out After Four Months


The advertising industry’s anti-fraud group is making a change at the top just four months after its founding.

Linda Woolley, the group’s founding CEO, is being replaced by Mike Zaneis, the IAB’s exec VP-public policy and general counsel. Mr. Zaneis will retain his position with the IAB.

“We are grateful for Linda’s leadership in helping TAG build a foundation as the leading cross-industry effort to address ad fraud, malware and IP piracy concerns,” Mr. Zaneis said in a statement.

Continue reading at AdAge.com

Mais um cartão do futuro que quer substituir sua carteira

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Lançando esta semana após três anos de pesquisa e produção, Stratos é um novo sistema de pagamento que quer substituir cada cartão da sua carteira, seja débito ou crédito, por apenas um.

Stratos usa tecnologia Bluetooth para se conectar com os cartões, através do aplicativo mobile da empresa. Esse mesmo app, além de gerir as informações de todos os seus cartões e transmiti-las ao dispositivo, também serve para rastrear gastos e ficar de olho nas finanças.

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O pedaço de plástico parece como qualquer outro cartão, tirando a beleza e minimalismo que são desenvolvidos por Herbst Produkt. Sua interface possibilita três tipos de atalhos sensível ao toque para que você rapidamente acione os seus cartões mais usados. 

Stratos é um cartão conectado que pode ser usado em qualquer lugar e permite o upload de quantos cartões você quiser – desde que sejam de tarja magnética.

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Stratos já está disponível nos EUA e funciona como sistema de assinaturas. Custa $95 por um ano e $145 por dois. Dessa forma, sem a necessidade de fazer uma única compra, a assinatura garante que o produto será sempre renovado e evoluído em termos de tecnologia, seguindo os padrões dos cartões e dos sistemas de pagamentos da atualidade. Assim, você paga pelo serviço e experiência completos, e não apenas por um produto.

O sistema é versátil pois pode ser usado em qualquer lugar, como caixa automático, restaurantes, lojas, mercado, etc. Isso porque usa tecnologias já existentes, diferentes das novidades do mercado de pagamento mobile. Além disso, ele pode acoplar virtualmente um número ilimitado de cartões, desde que possuam função magnética.

Mas e a segurança, como fica? Deixar todos os seus preciosos cartões e dados bancários em um mesmo pedaço de plástico pode parecer perigoso. Porém, a empresa garante que isso não será um problema, uma vez que seu sistema de encriptação usa os mesmos recursos de um banco. Outra função importante é que se o cartão não estiver próximo ao smartphone com o aplicativo, em um determinado período de tempo, o sistema do cartão se desliga sozinho e só será acionado ao se aproximar novamente.

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O problema dos sistemas de pagamento

Com planos de ser lançado globalmente em breve, Stratos está tendo de lidar com seu primeiro e urgente problema: por motivos de segurança, em outubro deste ano o sistema de cartão dos EUA irá mudar para chip com senha, no lugar de passar o cartão e assinar a nota.

A versão atual do Stratos não é compatível com cartões de chip (como é a maioria aqui do Brasil, por exemplo). E, com essa grande mudança, podemos dizer que ele ficará ativo para os americanos provavelmente apenas este ano, até todos os estabelecimentos migrarem de tecnologia de pagamento.

Enquanto isso não acontece, Stratos vai ao mercado depois de reunir investimentos de mais de $7 milhões, além do apoio de grandes bancos. Segundo Thiago Olson, CEO da empresa, há diversas alternativas sendo abordadas para a segunda geração do dispositivo, afim de cobrir globalmente os cartões de chip o mais breve possível.

Cartão conectado vs. Pagamento mobile

Para quem não se lembra, aqui no B9 destacamos dois projetos recentes e muito semelhantes: Plastc e Coin. Ambos são dispositivos que unificam uma limitada quantidade de cartões, cada um com suas vantagens e desvantagens. Atualmente, Coin é considera um dos projetos do Kickstarter que não cumpriu o tempo de entrega para quem os financiou. Enquanto eles falhavam, Plastc passou a frente ao anunciar um cartão que usa e-ink para navegação no próprio dispositivo e também o sistema de chip. Porém, com data marcada para julho de 2015, se irão realmente entregar o produto ao público é outra questão.

Entre estas startups que fizeram barulho e esta empresa que buscou parcerias com bancos e manteve a cabeça baixa por três anos até terem, de fato, o produto pronto para entrega conforme prometido, eu fico com Stratos.

Mas a concorrência não para por aí. São muitas as novidades e startups apostando em sistemas de pagamentos de alguma forma ubíquos, principalmente usando a tecnologia móvel para substituir a carteira.

Até chegar esse futuro, acredito que vamos gastar muita saliva perguntando “posso pagar com meu celular aqui?” em cada estabelecimento. Enquanto isso, Stratos pode ser uma boa alternativa bem no meio do hoje e do amanhã.

Brainstorm9Post originalmente publicado no Brainstorm #9
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World Press Photo Revokes Prize

The photography organization said Giovanni Troilo’s entry in the Contemporary Issues category failed to comply with its contest rules.



Sydney Ember Is Your New Stuart Elliott

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The “passing” of Stuart Elliott, longtime New York Times ad reporter and (alleged) foil to many a PR department, marked the end of an era of sorts and inspired more than one note of appreciation.

Quite a few — ourselves included — speculated that the Grey Lady would not replace him with a full-time staffer dedicated to covering the ad industry and assorted foibles, but we were wrong.

Today, an internal email leaked to Capital New York reveals that Sydney Ember, a former financial analyst who previously covered Wall Street matters for the paper’s DealBook vertical, will now be the Times‘ ad/marketing beat reporter.

From the memo by business editors Dean Murphy and Peter Lattman:

“Sydney Ember takes on the advertising and marketing beat. A former analyst at BlackRock’s Financial Markets Advisory group, Sydney has spent the last year writing DealBook’s morning newsletter, a daily exercise that has her up at 4:30 a.m. synthesizing financial news pouring in from around the globe. In her spare time, she has written stories for both DealBook and the media desk, including a series of insightful articles on bitcoin.

Now Sydney will help us make sense of the profound and complex changes in the advertising business, from the rise of ad tech to the dramatic shift of marketers’ ad dollars to mobile and social. The media desk has had its eye on Sydney since 2010, when as a student at Brown she helped David Carr with his blockbuster story on the Tribune Company.”

Given the fact that her last piece concerned equity firms and foreclosed homes, one wonders exactly how Ember will cover the ad world; we predict few light-hearted agency profiles.

so excited to write about media w/ Bill Brink @ravisomaiya@emilysteel@xanalter@sisario@sarahlyall@jonathanmahler@koblin@EnnisNYT etc.

— Sydney Ember (@melbournecoal) March 5, 2015

That said, any student of David Carr’s will likely prove to be a worthy successor to Elliott.

Arnold, Adam Lisagor Answer Your Questions for CenturyLink

Arnold launched its first campaign for CenturyLink, after winning agency of record duties last November, calling on Adam Lisagor of Sandwich Video to provide direct, simple answers to questions prospective customers might have while keeping the humor dry and subtle.

Lisagor, who stars in and also directed the series of spots comes across as honest, to-the-point and likeable in the spots, which Arnold is no doubt hoping sets the brand apart from others in the industry such as Comcast and Time Warner Cable. Each of the spots begins with a question, followed by a simple answer which Lisagor then expounds upon. In “Is Prism TV Any Good?” Lisagor answers with a basic “Yeah, I like it,” before explaining all the reasons to get the service over its competitors, while in “Will My Price Change?” he explains that the three-year price lock doesn’t mean you’ll be stuck with a contract, but rather “That just means the price won’t change…for three years.” The approach gives the impression that, like Lisagor, the service is simple and direct, without the tricks other cable providers throw at their customers.

“He puts it in a voice that is very relatable and human. It has a wink to it, always has a smile to it, but it’ s not over the top, ” Elliott Seaborn, a managing director on the CenturyLink account, told Adweek, speaking of Lisagor. “It is in service of actually delivering and educating people on what they’re getting, very transparently, very honestly,” he added. “That’s what we were going for. I mean that honesty right now is in complete opposition to every single cable and Internet provider in the U.S. So, that’s why we were attracted to him.”

The six broadcast spots, which rolled out over the past week, are part of a larger campaign including digital and social elements.

Watch the Most Strangely Hilarious Addy Awards Best of Show Acceptance Speech Ever

A bizarre campaign won Best of Show at last Friday’s Addy Award ceremony in Lexington, Ky. And so, fittingly, its creators made a bizarre acceptance speech to go with it.

The winning campaign was actually a product—Kentucky Fried Chicken Bone Gold Necklaces, made with real KFC chicken bones. They were produced by Kentucky for Kentucky, a group led by local agency execs Whit Hiler and Griffin VanMeter that does unofficial tourism work for the state.

Hiler and VanMeter were unable to make the Addys ceremony, but they did send in an acceptance speech via the video above (made by Ian Friley), which apparently got quite the reaction from attendees. Hiler does most of the talking.

Check out an Instagram video from the show below, along with the case study video for the Kentucky Fried Chicken Bone Gold Necklaces.
 

 

#AAFLexington with the @WeAreBullhorn crew

A video posted by Adam Kuhn (@theadamkuhn) on Feb 27, 2015 at 6:10pm PST



Smart Typography Reveals Plots of Oscars Movies

Après sa série Word As Image, l’artiste Ji Lee s’est mis à jouer avec la typographie des titres de films nommés aux Oscars 2015 en ajoutant des formes symboliques et pertinentes aux lettres : on voit le M servant d’ailes au A dans « Birdman », le R transformé en sniper tenu par un I dans « American Sniper », le P et le I formant une baguette et une cymbale pour « Whiplash ».

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How B-to-B Marketers Can Improve Leads with LinkedIn


Most b-to-b marketers are just not using LinkedIn correctly and, from perceived lack of positive ROI, are giving up on one of the most powerful, quality lead-generating tools available to them today.

The reason b-to-b marketers are simply not seeing full return on investment from their efforts on LinkedIn comes down to measurement. If ROI were being measured correctly, I believe little doubt would remain about the true value of the professional social network.

If brands like Microsoft, GE and Siemens (all Vertic clients) have seen significant success generating qualified leads using LinkedIn, it can work for you and your clients. Here are four key practices b-to-b marketers can use to optimize lead generation with LinkedIn:

Continue reading at AdAge.com

What Marketers Can Learn From Pebble Time's Kickstarter Launch


When the Pebble Time smartwatch launched on Kickstarter last week, it quickly set the record as the fastest campaign to raise $1 million in just 30 minutes. Entrepreneur and blogger Jason Calacanis summarized it best with his tweet:

“So the pebble color watch hit $8m in 12 hours.ummm the world has just changed.”

As a bit of history lesson, it was May 2012 when Pebble, the second-largest manufacturer of smartwatches behind Samsung, set the then total funding record on Kickstarter as it “raised” over $10.2 million. And now with Time, Pebble claims two of the four most successful launches ever on Kickstarter — the self-proclaimed “new way to fund creative projects.” More than 8 million people have pledged more than $1.6 billion on the platform since it launched in 2009, funding over 79,000 creative projects.

Continue reading at AdAge.com

Se você pudesse voltar no tempo, o que diria ao seu jovem eu?

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Se você pudesse voltar no tempo, o que diria ao seu jovem eu? A questão foi levantada pelo YouTube em Dear Me, uma campanha que marca o Dia Internacional da Mulher. O objetivo é inspirar garotas mais jovens, com a ajuda de celebridades da internet como Hannah Hart, Laci Green, Felicia Day, Michelle Phan, Issa Rae, Shruti Anand e Grace Helbig.

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As mensagens lembram as garotas a serem elas mesmas, não se cobrarem tanto e terem mais confiança em si. Coisa que geralmente a gente aprende com o tempo e experiência.

Além do vídeo promocional, foi criado um Tumblr onde as pessoas podem criar GIFs com mensagens para seus eus mais jovens. Os GIFs podem ser compartilhados via redes sociais.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Vince Vaughn's Hilarious Stock Photos Were Made From These Equally Ludicrous Originals

By now, you’ve probably seen Fox and Getty’s wonderful promotion for the movie Unfinished Business, with Vince Vaughn, Dave Franco and Tom Wilkinson posing for boringly clever stock photos.

Well, it turns out the images were Photoshopped from real stock photos. We’ve done you a solid by pairing the originals with the spoofs and turning them into GIFs. 

Sorry in advance if we’ve shattered the illusion of Vince Vaughn ever sitting in an office. 

Credit for all the original photos: Global Stock/iStock by Getty Images



Portraits of Women with Wild Animals

Katerina Plotnikova est une photographe basé à Moscou dont nous vous avions déjà parlé auparavant. Aujourd’hui, l’artiste revient avec une série de clichés toujours basée sur le même principe : un humain, un animal et un portrait pour témoigner de leur complicité.

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A Fashion Magazine’s Successful Business Model (Hint: It’s Free!)

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Make+, Art & Technology program in Shanghai

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Make+ is a Shanghai-based programme that stimulates collaborations between art and science. Its main motivation is to ‘make ideas happen’.

The recipe is quite simple: an individual comes with an idea, a team forms around it, mentors join in and guide the team along the way. At the end of the process, the idea is made reality. Participants come with all types of backgrounds, experiences and perspectives. They can be fashion designers, hardware engineers or painters continue