(TrendHunter.com) These costume jewelry pieces are inspired by Art Deco motifs and blend minimalism with luxury. Etsy’s Morning Ritual Jewelry shop specializes in marble and onyx earrings along with simple…
The Ad Council teamed up with San Francisco-based agency Pereira & O’Dell for a series of new PSAs promoting the recycling of bathroom products for Keep America Beautiful, with funding by Unilever.
Based on research showing that, while recycling of kitchen items has become commonplace, 45 percent of Americans aren’t recycling their bathroom products, the new ads hope to change this behavior with a series of broadcast and digital spots functioning as an extension of the ongoing “I Want To Be Recycled” campaign. The ads are narrated by shampoo bottles who dream of being recycled into something more. In “Smile,” the shampoo bottle just wants to be noticed. After being tossed in the recycling bin, the bottle returns as a hair brush to “make people smile.” Things get a bit more over-the-top in “Superhero,” when another shampoo bottle dreams of becoming a superhero and decides, after being recycled as a comb, that this mission has been accomplished. Both spots end by directing viewers to IWantToBeRecycled.org for more info and an interactive recycling game.
“Washing your hair, putting on deodorant, applying skin cream — common bathroom activities — are all associated with packaging that can be recycled,” PJ Pereira, chief creative officer and co-founder of Pereira & O’Dell, said in a statement. “The new creative aims to change people’s mindsets about recycling in the bathroom. While we use all these personal care products to take care of ourselves, we can also help take care of the world by making sure the products we use in the bathroom make it to the recycling bin. The spots continue to demonstrate how you can give your garbage another life by recycling.”
Credits:
Client/Brand: Keep America Beautiful/Recycling
Client Brand Manager: Advertising Council
Agency: Pereira & O’Dell
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Creative Director, Copywriter: Eduardo Marques
Creative Director, Art Director: Rafael Rizuto
Copywriter: Sara Uhelski
Art Director: Leila Moussaoui
Project Manager: Adam Russel
Account Director: Ashley Brown
Senior Account Executive: Jennifer Wantuch
Vice President, Director of Strategy: Nick Chapman
Strategist: Beth Windheuser
Executive Producer: Jeff Ferro
Broadcast Producer: Judy Kreiter
Production by Hello!
Director: Graeme Joyce
Executive Producer: Mike Brady
Head of Production: Dominick Ferro
Producer: Valerie Thomas
Editorial by Cut & Run
Editor: Sean Stender
Executive Producer: Carr Schilling
Producer: Remy Foxx
Music
Composer: Skylar Bishil
VFX/Online Finishing by SpyPost
Colorist: Chris Martin
Executive Producer: Lori Joseph
Sound Design & Mixing by One Union
Lead Mixer / Sound Designer: Matt Zipkin
Producer: Lauren Mask
As part of a shift that has been in the works for approximately one year, Global Hue (named “Multicultural Agency of the Decade” by Adweek in 2009) will be shifting its core operations from Detroit to New York City.
Because of this move, a source close to the matter tells us that a series of layoffs hit the agency’s Detroit office today.
While we don’t have much in the way of specifics, we know that, moving forward, a vast majority of the agency’s team will be based in New York. Most of Global Hue’s senior managers had already made the move from Detroit before today’s announcement, and the NYC squad began working on accounts across the agency (not just those based in New York) some time ago in order to ensure that all client would be comfortable with the transition.
That said, the Detroit office will not be closing; it will simply operate as a smaller satellite office while New York handles most of the agency’s business.
For that reason, Global Hue found it necessary to significantly reduce its numbers in Detroit with plans to rehire appropriate staffers based in New York.
We have yet to confirm specific reasons for the change or determine which departments were most affected.
Updates, etc.
Voici la nouvelle campagne publicitaire d’Air France. Réalisée par le duo de réalisateurs We Are From LA en collaboration avec l’agence BETC, la vidéo met en scène une jolie chorégraphie de balançoires qui, à l’intérieur de l’habitacle d’un avion, nous rappelle le savoir-voyager à la française.
Publicis Healthcare Communications Group promoted Alexandra von Plato its Group to President for North America. She will oversee all North American operations for Digitas Health LifeBrands, Publics LifeBrands Medicus and Heartbeat Ideas. Ms. von Plato served as co-president for Digitas Health LifeBrands and Publicis LifeBrands as well as Global Chief Creative Officer.
Unified tapped Young Jin as Senior Vice President of its Business Development. A former Google employee who was responsible for DoubleClick’s global business partnership, he will be responsible for overseeing Unified’s strategic partnership as the company expands its marketing automation and big data platform. He has more than 10 years of experience in product, sales and marketing at companies like Microsoft, TubeMogul and Tumri.
Marchex has hired Steve Russell as a National Business Development Director to help identify and develop partnerships with key clients. Prior to Marchex, Mr. Russell spent more than five years as a as a sales executive at Microsoft.
A good review in The New York Times can make a filmmaker’s career, but the Times ad department is offering another kind of hand up.
T Brand Studio, where the paper creates ads designed to resemble editorial, introduced a program on Thursday called “The Selects.” It asks directors who aren’t already represented by a production company or agency to submit their work for a chance to make native ads for real marketers:
As a director, this is an extraordinary opportunity to be recognized on a global platform as a leading voice in native advertising and advertising video.
O futebol americano, esporte mais popular dos Estados Unidos, sempre esteve em pauta no cinema norte-americano, em filmes como “Jerry Maguire”, “Um Sonho Possi?vel” e até na comédia dramática de Adam Sandler, “O Rei da A?gua”. Isso se dá não apenas pela emoção do esporte em si, mas pelos valores que ele incita, como força de vontade, disciplina, trabalho em equipe e superação.
E? muito impressionante pensar que hoje em dia existem tantas equipes de futebol americano no Brasil, ainda mais se voce? levar em conta que e? um esporte que sofre muito preconceito pela “viole?ncia”, e que os equipamentos custam muito dinheiro. O que esses caras fazem e? quase um milagre.” – Pedro Soares
Nos últimos anos, o esporte ganhou muitos fãs brasileiros por conta da técnica e estratégia necessária para vencer a partida. Embora ainda não seja tão estimulado no Brasil, o número de pessoas que praticam e acompanham o futebol americano cresce a cada ano. No entanto, o apoio é inversamente proporcional.
Pensando nisso, os diretores Pedro Soares e Vicky Salles começaram a acompanhar a rotina de um time paulista de futebol americano através do contato com um dos seus atletas e viram como os jogadores precisavam se desdobrar – emocional e financeiramente – para conseguir praticar o esporte no Brasil. A compra de equipamentos importados, a organização dos campeonatos, a confecção dos próprios uniformes e até mesmo o arranjo do campo – tudo é feito pelos próprios atletas, um reflexo da falta de apoio ao esporte que é realidade brasileira.
A dupla resolveu contar essa história através dos olhos dos jogadores em um documentário que está usando a temporada 2015 do time Underdogs como pano de fundo. A ideia é mostrar o dia a dia dos jogadores que praticam o esporte e lutam pela profissionalização do futebol americano no Brasil, além de debater a importância dele para os garotos, e a extensão dessa paixão.
Produzido por amor e respeito ao esporte, os idealizadores abriram o projeto no Catarse para receber doações espontâneas com o intuito de financiar o acompanhamento dos jogadores, transporte e alimentação da equipe envolvida no documentário, além da edição e finalização do filme com a melhor qualidade possível e apoio da Procuradoria de Filmes.
O documenta?rio e? uma homenagem aos meninos que se dedicam tanto a um esporte amador e vai promover a conscie?ncia de que o futebol americano existe e e? forte no Brasil. Acho que e? uma questa?o de tempo para o pu?blico que gosta de NFL comec?ar a torcer tambe?m pelos nossos times.” – Vicky Salles
“Sonho Americano”” já está sendo gravado, e vai acompanhar dois campeonatos: a Super Copa São Paulo (que inicia em março) e a Taça 9 de Julho (no final do ano). A equipe envolvida no projeto planeja fazer a primeira exibição do documentário no primeiro semestre de 2016.
Quem quiser saber mais sobre o projeto, pode acompanhar a página do facebook e também ajudar a financiar o documentário na página do Catarse (www.catarse.me/pt/sonhoamericano). Eu já fiz a minha parte. 🙂
Post originalmente publicado no Brainstorm #9
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Hackaball é um brinquedo simples: uma bola de silicone, super maleável e feita para ser jogada em qualquer lugar. A diferença? Dentro dela estão um microcomputador, luzes LED e diversos sensores como acelerômetro, áudio, microfone e chip de vibração.
As aulas de programação começam assim que a criança abrir a caixa. Em forma de kit, o brinquedo inteligente vem com as peças separadas para serem montadas.
Ao jogar a bola, o microcomputador embutido envia sinais para um aplicativo gratuito iOS a ser baixado. Sua interface de game dá uma pista: a criança está livre para criar seus próprios jogos usando conceitos básicos de lógica da programação – “se/então”. Um exemplo de jogo: ninguém pode deixar a bola cair. Se encostar no chão, ela pisca luz vermelha e emite som.
Hackaball ensina crianças sobre tecnologia enquanto brincam e criam seus próprios jogos.
Dessa forma, a brincadeira varia e depende da criatividade das crianças. O resultado é uma geração z mais ativa graças à união entre o melhor dos dois mundos: a capacidade de ensino dos games e a importância da brincadeira mais física e até ao ar livre.
Hackaball está sendo desenvolvido em uma parceria entre MAP e Made by Many. Com um protótipo pronto e uma ideia que já ficou popular, o foco agora é conseguir financiamento coletivo via Kickstarter. O brinquedo custa $69 e tem previsão de entrega para dezembro deste ano.
Cada vez mais vemos projetos dedicados a ensinar crianças a programagar ou desenvolver habilidades usando tecnologia. Mas a maioria, tal como littleBits, envolvem circuitos mais sofisticados e focados na sala de aula, em vez do momento de lazer.
Já Hackball pega a bola – simples, intuitiva e símbolo das brincadeiras de rua – e a transforma em computador. Um brinquedo conectado que envolve a criança a ponto de tirá-la para longe das telas – mas não tão longe assim.
Post originalmente publicado no Brainstorm #9
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No, they’re not the Golden Girls — but they might as well be, because their ball-busting shenanigans take center stage during a ride in a new Volkswagen clean diesel-fuel-absorbing Golf TDI.
Deutsch LA, production company LMNO, and Union Editorial spin an old wives’ tale in 30 seconds in this spot as the man behind the wheel tries to get his comeuppance by taking the ladies for a little detour and discouraging their backseat driving advice.
According to the parties involved, the Tumblr-promoted ad has already garnered over 1,000,000 views since launching in late February — which proves that Blanche, Rose, Sophia, and Dorothy (or their equivalents) are always good for a laugh.
Agency: Deutsch LA
Chief Creative Officer: Pete Favat
Chief Digital Officer: Winston Binch
Executive Creative Director: Todd Riddle
Digital Executive Creative Director: Jerome Austria
Group Creative Director: Heath Pochucha
Group Creative Director: Tom Pettus
Art Director: Alice Blastorah
Copywriters: Shiran Teitelbaum, William Sawyer
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Erik Press
Integrated Producer: Win Bates
Group Account Director: Tom Else
Group Account Director: Monica Jungbeck
Account Director: Alex Gross
Account Supervisor: Aleks Rzeznik
Account Executive: Ashley Broughman
Director of Product Information: Jason Clark
Product Information Supervisor: Eddie Chae
Chief Strategy Officer: Colin Drummond
Senior Digital Strategist: Brendon Volpe
Group Planning Director: Susie Lyons
Director of Integrated Business Affairs: Abilino Guillermo
Group Director Integrated Business Affairs: Gabriela Farias
Business Affairs Manager: Jade McAdams
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka
Pornhub is nothing if not savvy with its marketing, as seen in previous stunts like crowdsourcing a safe-for-work ad campaign and going big with a (short-lived) Times Square billboard. Now, the world’s most mainstream porn site is getting into the hotness of the moment—wearable tech—with something called the Wankband. Yep, that’s what it’s called.
Who knows if it will ever be made—they say it’s in beta testing, which they spell “beata testing.” And they are collecting email addresses from people who might want to own it eventually. (I’m sure those addresses will be used for no other reasons.)
Here’s the promo, which has well over 2 million YouTube views already:
And here’s how Pornhub is pitching it.
At Pornhub, we’re concerned about the amount of energy consumed by our users while enjoying the millions of hours of content we provide on our site. That’s why we’ve decided to pitch in to help save the environment by creating a revolutionary wearable tech device. Find out more about the Wankband and how you can create dirty energy at www.thewankband.com and sign up to become a Be(a)ta tester so you can find out how this amazing invention can help you save the planet.
Here’s an interesting use of facial recognition technology on billboards—to do something a little more inspiring than target you with the right products.
To coincide with International Women’s Day this Sunday, London agency WCRS teamed up with Women’s Aid and Ocean Outdoor to create some remarkable digital billboards about domestic violence. They use facial recognition to recognize when people are paying attention to the image of a bruised woman. As more people look at the ad, her bruises and cuts heal faster, communicating the benefit of not turning a blind eye to the problem.
The campaign premiers today at Canary Wharf, but it’s actually already won an Interactive Award in Ocean’s annual Art of Outdoor competition 2014. The video below is the case study made for those awards—with a different image, as you can see.
The new images are mockups of how the current campaign will look.
More images and credits below.
CREDITS
Client: Women’s Aid
Agency: WCRS
Creative Directors: Ross Neil
Creative Technology: Dino Burbidge
Creatives: Mike Whiteside and Ben Robinson
Agency Producer: Sam Child
Account Handling: Torie Wilkinson and Katherine Morris
Planning: Stuart Williams
Photography: Rankin
Media: Ocean Outdoor
Posthouse: Smoke & Mirrors
Advertising Agency: DDB, New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Chris Schofield
Producer: Claire Richards
Senior Copywriter: Simone McMahon
Executive Agency Producer: Judy Thompson
Senior Art Director: Toby Morris
Group Account Director: Scott Wallace
Account Director: Emma Guadagni
Planner: Craig McLeod
DoP: Crighton Bone
Sound: The Coopers
Agency Producer: Rosie Grayson
Production Company: Goodoil Films
Director: Fiona McGee
Editor: Rohan Zerna / The Butchery
Composer: Peter Hobbs / Harmonic
Head of Planning: Lucinda Sherborne
Advertising Agency: Publicis, Dublin, Ireland
Creative Director: Ronan Nulty
Copywriter: Luke O’Reilly
Art Director: Dan O’Neill
Group Account Director: Sheena Denneny
Agency Producers: AnneMarie Curran, Rachel Murray
Account manager: Emily Pietrocola
Production Company: Russell Curran Productions
Director: Damien O’Donnell
Advertising Agency: AnalogFolk, London, UK
Executive Creative Director: Simon Richings
Creative Director: Seth Jones
Copywriters: Holly Attrill, Rob O’Shea
Art Director: Scarlett Montanaro
Producer: Jonny Kight
Planner: Lise Pinnell
DoP: Zac Nicholson
Sound: Daniel Beckwith
Agency Producer: Lucy Dawson
Production Company: Mind’s Eye Media
Director: Andrew Gaynord
Editor: Keith Wright
Media agency: Total Media
Media planner: Elton Thrussell
Advertising Agency: AnalogFolk, London, UK
Executive Creative Director: Simon Richings
Creative Director: Seth Jones
Copywriters: Holly Attrill, Rob O’Shea
Art Director: Scarlett Montanaro
Producer: Jonny Kight
Planner: Lise Pinnell
DoP: Zac Nicholson
Sound: Daniel Beckwith
Agency Producer: Lucy Dawson
Production Company: Mind’s Eye Media
Director: Andrew Gaynord
Editor: Keith Wright
Media agency: Total Media
Media planner: Elton Thrussell
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