Hasta La Creative!

(TrendHunter.com) This mirrored home only looks like it’s floating in a forest. The first floor of the two story house is wrapped in paneling that reflects the surrounding woods. Designed by Polish architect…

Actor Windell Middlebrooks, known for his portrayal of a populist Miller High Life delivery man in TV ads, has died, according to multiple published reports.

TMZ reported that “sources close to Middlebrooks tell us he was found unconscious at home in the San Fernando Valley Monday morning,” noting that “it does not appear there was any foul play.”

“All of us at MillerCoors were tremendously saddened to learn of the sudden passing of our good friend Windell,” the brewer said in a statement to Ad Age. “He connected with people so naturally because he was one of the kindest, most genuine folks around. We will miss him a great deal and he will always hold a special place with us. Our thoughts and prayers are with his family and friends.”

Continue reading at AdAge.com

The jury found that Robin Thicke and Pharrell Williams, who share a songwriting credit on the song, had committed copyright infringement, and it awarded more than $7.3 million to Mr. Gaye’s family.

(TrendHunter.com) When it comes to taking self-portraits via smartphone, these essential selfie accessories really raise the bar. The selfie has become a fixture not just in everyday life but also in marketing…

Welcome to the new Apple. The iPhone-maker, traditionally staid in its marketing and public relations, is opening its doors wider to promote its new Watch, investing in digital marketing and inviting the production arm of BuzzFeed in for a glimpse.

In BuzzFeed’s video, released on Tuesday, two young women try on the new gadget at Apple’s event on Monday. They are unfailingly positive. “So, already this feels amazing,” one product tester begins. “I need to get that black and gold,” she adds. Apple’s Edition model of the connected wristwatch starts at $10,000.

An Apple spokeswoman said the company did not pay BuzzFeed Motion Pictures for the video. It did invite the digital product team to the event along with other media outlets.

Continue reading at AdAge.com

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From Adbusters #118:

Ahmed Hjazy

For the past few decades, globally, many well-meaning but demoralized people, especially artists and intellectuals, but also activists, have been losing sleep. They suffer from a peculiarly debilitating activist insomnia consisting of relentless Facebook posting, forwarded petitions and other rituals of narrowing particularity that have taken the place of heretical, insurrectionary and transcendental visions.

We are restless, exhausted through the operation of the worst, most damaging technique available to torturers: sleep deprivation. We could all do with a “sleep in” on the long night shifts. It appears as if there has been a generalized forgetting of the arts and sciences of dreaming, especially lucid dreaming.

This makes it sobering, and even mildly therapeutic, to undertake a close reading of a different account of sleep, and of awakening?—?the one that opens this essay, from Faridabad Workers News (FMS), a workers’ newspaper.

During our regular night shifts, the general manager used to be abrasive with any worker he saw dozing. He used to take punitive action against them. One night, one hundred and eight of us went to sleep, all together, on the shop floor. Managers, one after the other, who came to check on us, saw us all sleeping in one place, and returned quietly. We carried on like this for three nights. They didn’t misbehave with us, didn’t take any action against us. Workers in other sections of the factory followed suit. It became a tradition of sorts.

We have been reading FMS?—?which is produced by some friends in Faridabad, a major industrial suburb of Delhi and one of the largest manufacturing hubs of Asia?—?for the past 25 years. The paper has a print run of 12 thousand, is distributed at regular intervals by workers, students, and itinerant fellow travellers at various traffic intersections, and is read on average by two hundred thousand workers all over the restless industrial hinterland of Delhi.

Over the years, this four-page, A1-size paper full of news and reports of what working people are doing and thinking in one of the biggest industrial concentrations of Asia has acted as a kind of reality check, especially against the echolalia — manic or melancholic, laudatory or lachrymose — that issues forth at regular intervals from the protagonists as well as the antagonists of the new world order. In these circumstances, the paper acts as a kind of weather vane, a device which helps us scent the wind, sense undercurrents and keep from losing our head either in the din of the ecstatic overture for capital and the state, or in the paralyzing grief over their attempts to strengthen their sway.

The issue of FMS, published a week before the results of India’s elections unleashed a frenzy of mourning and celebration, talks about questions coming to shore. It says,

While distributing the paper, we were stopped twice and advised: “Don’t distribute the paper here. Workers here are very happy. Are you trying to get factories closed?” That reading, writing, thinking and exchange can lead to factory closures?—?where does this thought come from?

Perhaps this fear is a result of messages that circulate between the mobile phones of tailors. Or perhaps this fear emerges because workers on the assembly line are humming!

The industrial belt that surrounds Delhi has been going through a deep churning over the last few years. Hundreds of thousands of young men and women are gathering enormous experience and thought at an early age. They are giving force to waves of innovative self-activity, finding new ways of speaking and thinking about life and work, creating new forms of relationships. In the gathering whirlwind of this milieu, many long-held assumptions have been swept away, and fresh, unfamiliar possibilities have been inaugurated. Here we are presenting some of the questions that have coursed through our conversations and which continue to murmur around us.

Why should anyone be a worker at all?

This question has gained such currency in these industrial areas that some readers may find it strange that it is being mentioned here at all. But still, we find it pertinent to underscore the rising perplexity at the demand that one should surrender one’s life to that which has no future. And again, why should one surrender one’s life to something that offers little dignity?

If we put aside the fear, resentment, rage and disappointment in the statement “What is to be gained through wage work after all?” we can begin to see outlines of a different imagination of life. This different imagination of life knocks at our doors today, and we know that we have between us the capacity, capability and intelligence to experiment with ways that can shape a diversity of ways of living.

Do the constantly emerging desires and multiple steps of self-activity not bring into question every existing partition and boundary?

In this sprawling industrial zone, at every work station, in each work break?—?whether it’s a tea break or a lunch break?—?conversations gather storm. Intervals are generative. They bring desires into the open, and become occasions to invent steps and actions. No one is any longer invested in agreements that claim that they might be able to bring forth a better future in three years, or maybe five. Instead, workers are assessing constantly, negotiating continually; examining the self and examining the strength of the collective, ceaselessly. And with it, a wink and a smile: “Let’s see how a manager manages this!” The borders drawn up by agreements are breached, the game of concession wobbles, middlemen disaggregate.

When we do?—?and can do —?everything on our own, why then do we need the mediation of leaders?

“Whether or not to return to work after a break, and across how many factories should we act together?—?we decide these things on our own, between ourselves,” said a seamstress. Others concurred: “When we act like this, on our own, results are rapid, and our self-confidence grows,” and elaborated, “on the other hand, when a leader steps in, things fall apart; it’s disheartening. When we are capable of doing everything on our own, why should we go about seeking disappointment?”

Are these various actions that are being taken today breaking the stronghold of demand-based thinking?

The most remarkable and influential tendency that has emerged in this extensive industrial belt cannot be wrapped up, contained in, or explained via the language of conditions, demands and concessions. Why? Over the years, the dominant trend has been to portray workers as “poor things,” which effectively traps them in a language that makes them seem like victims of their condition and dependent on concessions. And then they are declared as being in thrall to the language of conditions, demands and concessions. This is a vicious cycle. In the last few years, the workers of Maruti Suzuki (Manesar) have ripped through this encirclement.

“What is it that workers want? What in the world do workers want?”

The company, the local government, the central government were clueless in 2011, they stayed clueless through 2012 and they are still clueless. This makes them nervous. That is why, when workers exploded despite the substantial concessions being offered by management, it resulted in six hundred paramilitary commandos being deputed to restore “normalcy.” One hundred and forty seven workers are political prisoners even today.

Do these questions hold for everyone, everywhere in the world?

The April 2014 issue of FMS featured a categorical statement.

Today we can say with full confidence that an unsettling courses through seven billion people. It is inspired by the desire for an assertion of the overflowing of the surplus of life. It is an expression of creative, boundless astonishment.

Today we can say with full confidence that an unsettling courses through seven billion people. And relatedly, a crisis-laden astonishment: What happens to the colossal wealth that is being produced? Where does it go? How is it that such a tiny sliver from it reaches daily life?

Astonishment is an interesting emotion. It can signal a profound delight alloyed with surprise, as well as the kind of deep anger that borders on puzzled rage. In dreams, we are far more comfortable with astonishment than we are when we are awake and distracted. This double-edged astonishment features both a joy at the self-discovery of the multitude’s own capacities as a planetary force, as well as a recognition of how life itself is being drained of worth and value. This takes us to a new ground?—?a place of radical uncertainty. Here, both the perils and the potentials of a new global subjectivity lie in wait. Why can we not see them? Why can we not hear them call out? Perhaps they are feigning sleep, restoring themselves with an unauthorized midshift siesta that could break, if they wanted it to, any moment.

Perhaps, in places, it has already broken.

Emergence of factory rebels. Attack on factories by congregations of workers. Frightened management. Industrial areas turn into war zones. Rising numbers of workers as political prisoners. Courts that keep refusing bail. A mounting rebuttal on shop floors of the unsavory behavior of managers and supervisors. The dismantling of the managerial game of concessions. Irrelevance of middlemen. An acceleration of linkages and exchanges between workers.

“This,” says the paper, “is the general condition of today.”

The one thing that we can say with certainty is that management no longer knows what workers are thinking. They do not know what happens next.

Ebullitions all around, the unshackling of factories. Workers refuse to leave the factory. The undoing of the occupation of factories by management. Making factories unfettered spaces for collective gathering. Creating environments that invite the self, others, the entire world to be seen anew. Ceaseless conversation, deep sleep, thinking, the exchange of ideas. The joining together of everyone in extended relays of singing. The invention of new relationships. Whirling currents of possibility opened up by the making of collective claims on life.

This too is the general condition of today.

So how will the sinking ship of the state keep sailing? How will orders be given and obeyed if so few are even speaking the language of the captain anymore? For the ship not to sink, at least not yet, these orders must at least appear to be given and obeyed. Someone must semaphore.

Perhaps the rise of nationalism of the far right across the world is not as much a sign of the increasing power of capital and the state as it is a recognition, by those at the helm of affairs, of their own besieged situation. They are under siege. Once again the rulers do not know what is going on in the minds of those they rule. For all practical purposes, the subjects are opaque, oblivious to every command. Management does not even know whether the workers are asleep or awake. When they are asleep, they seem to be animated by the current of vivid dreams. When they are awake, they doze at the machine. Is this why every leader asks his nation to awaken? So that he can be reassured that they are at least listening to him? The more they sleep, the louder is the call to rise.

This is the time to dream lucidly. To envision and realize the things that one cannot do when one is awake, distracted, bored, busy. This is the time for hearing voices, to become open to the murmur of the universe, for heresy, for audacious conversations, for acts to turn factories into orchards and a laughter that makes standing armies into brass bands.

Let them who rule risk fatigue with their watchfulness.

We wink to them, good night!

—?The Raqs Media Collective plays a plurality of roles, appearing as artists, curators and philosophical agent provocateurs in India. This piece appeared in the e-flux journal No. 56, June 2014.

• #118
• activism
• sleep

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Le 48 Urban Garden Restaurant à Athènes a été imaginé par les architectes grecs AK-A Architects. Ils ont pensé le projet en se disant qu’il allait faire un intérieur à partir d’un extérieur et de jardins de 190 mètres carré, avec une ambiance tamisée, des tables à pique-nique, des parasols, des couleurs boisées et végétales.

(TrendHunter.com) Laser weapons were once confined to science fiction movies, comic books and video games, but thanks to the efforts of military weapon juggernaut Lockheed Martin, they’re now a reality.

The…

(TrendHunter.com) Coca-Cola recently announced a new, brand-unifying campaign that will first be launched in Spain. If successful, the campaign will be rolled out internationally in summer 2015.

For the first time,…

In what feels like a more redemptive version of Shark Tank, we have this pro-bono campaign from Pitch, the West Coast shop you know perhaps for its longstanding relationship with Burger King, Pepsi, Asics and more.

In its newest campaign, the agency gets philanthropic and turns its focus to more socially-conscious issues, namely homelessness and a downtown Los Angeles organization called the Weingart Center.

This short may look like a board meeting/presentation, but it turns into a pitch that transforms potential investors from cold to hot when their salesman of sorts suggests job placement for the homeless instead of just donating a buck or two. It’s apparently not fiction.

In a statement, Pitch President Rachel Spiegelman writes:

“The men and women who work at the Weingart Center are miracle workers. They help people truly in need re-enter society with hope and a plan. When you donate you give your money away, when you invest you get a return. That’s the core idea behind our campaign and behind the Weingart program. We’re honored to be working with them on this incredible cause.”

The campaign also includes a redesign of the Weingart site and a Twitter march with the hashtag #investinLA.